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It seems natural that when a person is rewarded with a cash prize there is intense activity in the pleasure centers of his or her brain. But why do we experience neurally identical pleasure when giving away money? Why is the emotional pain of being left out of a game of catch identical to that of physical injury? Using the latest research in neuroscience, Lieberman, an award-winning social psychologist, shows readers how their brains may be wired, first and foremost, to harmonize and connect with others, rather than simply to act in their own interests. With the help of new functional MRI technology, Lieberman explores the surprising new science of social interaction, investigating how our perceptions of others affect our cognition and, even more elementally, how social interaction and its absence can produce the same mental responses as physical pain and pleasure, as well as what that fact might mean about the evolution of the brain. Lieberman's findings are convincing: over the course of their evolution, humans have developed sophisticated means of responding to group challenges and the norms of altruism and cohesion have become ingrained in neural biology. The end of the book outlines how to integrate social cognition into teaching and management. Social is a far-ranging and sometimes long-winded introduction to how humans think together. Agent: Max Brockman, Brockman Inc. (Oct.) --This text refers to an out of print or unavailable edition of this title.
Do we really know what drives us? Compelling evidence is emerging that shows that, more than money or other extrinsic incentives, the human brain gets a hefty reward by forging connections with others. That evidence, much of it uncovered by Lieberman, a pioneer of social cognitive neuroscience, is presented in a collegial manner in this often-surprising account. He contends that the human brain has been primed by evolution to view the world in social terms. With the details from study after study, many of them based on imaging scans that examine activity in certain parts of the brain, Lieberman’s book is perfect for Malcolm Gladwell fans who want to delve much deeper into the biology behind our social abilities. The investigations reveal the impressive social abilities we hold, often unappreciated but noticeable when lacking in others, and so ingrained they may influence our very sense of self. The book provides anecdotes and insights sure to be shared with others because, after all, we’re social creatures. --Bridget Thoreson --This text refers to an out of print or unavailable edition of this title.See all Editorial Reviews
It was a great book with knowledge I didn't know or understand til nowPublished 22 days ago by Marshall
The best works of non-fiction tend to be research-driven and that is certainly true of this one as its annotated "Notes" (Pages 309-365) indicates. Read morePublished 1 month ago by Robert Morris
A very compelling book on the physical goings on within our minds during our most average everyday lives. Read morePublished 2 months ago by Kindle Customer
The first half of this book is a nice and very readable summary of neuroscience developments to date (2015), but when he wanders off into how we don't realize that we are... Read morePublished 2 months ago by DT
I'm a sociologist trained to ignore biology and brain research. Fortunately, I got over those hurdles. This is a great read with the latest research. Read morePublished 2 months ago by Sam Sloss
If you're on a tight schedule, read the first section and then skip to the last section. Well worth reading twice.Published 2 months ago by R. M.
Social is a fascinating book. I think this book would be of interest to a wide variety of people. While a book on neuroscience might seem relevant to a limited group of... Read morePublished 3 months ago by Paul M. Helms
This appears to be the first book by this author, and I am blown away by how well written it is. Read more