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Do you know how to Twitter? Have a Facebook or LinkedIn account? Those in the business world who fail to understand the power of social networking will fail to understand the new way of leading.
Networking once looked like a social event before a conference. Now it is a new frontier that includes Web sites that allow us to collect and manage information and communicate openly. In the workplace, this means the limitless organizational structure has arrived. Now that the Internet allows people free access to one another, and the informal network of relationships and its power is set free, so is the formula for leadership success.

