Socialize To Monetize: Engaging Your Online Communities Across Multiple Social Media Platforms (Give Your Marketing A Digital Edge - Volume 5) [Kindle Edition]

Gabriela Taylor (Author)

Book Description

***SPECIAL OFFER: Get the 10-Book Online Marketing Compilation 'Give Your Marketing A Digital Edge' for only $9.99. Bought individually, these books cost $4.97 each. Direct Link: amazon.com/dp/B00BEHDKAK***

The opportunity to reach a wider community and customer base, grow your network & to stay abreast of social media trends is key to driving success online.

This can also however be a confusing world where new networks and fads are literally springing up daily. It can be tempting to join an overwhelming number of social media sites without any real idea of how to make the most of your online presence. While most of these platforms are valuable to your brand, it is essential that you know how and when to use them effectively for maximum return.

This books offers strategies and tips on how to engage across multiple platforms and how to successfully manage your social media activity.

Are You on Facebook?

• Setting Up Facebook For Business
• Facebook Timeline And Competitive Analysis
• Acquiring Facebook Fans
• Facebook Community Management
• Top 13 Facebook Apps
• Mastering Facebook Ads
• Facebook Contests And Sweepstakes
• Facebook Commerce
• Facebook Check-in Deals
• Mastering Facebook EdgeRank
• Facebook Content Marketing
• How To Use Facebook Insights
• Have You Heard Of Instagram?

Are You Fun To Follow On Twitter?

• Using Twitter As A Communication Device
• Searching For Local Tweets And Tweeters
• Getting In Touch With Journalists In Your Local Area
• Using TweetDeck To Manage Your Interactions On Twitter
• Sending Instant Coupons
• Asking For Feedback
• Announcing Events
• Partnering With Other Businesses And Tweeting Each Other's Offers
• Finding The Influencers In Your Industry And Contacting Them
• Spying On Your Competitors
• Researching Trends
• Using Twitter As A Tool For Customer Support
• Advertising On Twitter

Are You Well Connected on LinkedIn?

• Setting Up A Linkedin Personal Account
• Setting Up A Linkedin Company Page
• Finding Online Communities That Align With Your Professional Interests
• Answering Questions To Show Expertise And Gain Trust
• Linkedin Advertising Program
• Sending Partner Messages
• Creating Polls
• Organizing Webinars By Utilizing The Events Section

What Did You StumbleUpon Today?

• Setting Up StumbleUpon For Business
• Connecting With StumbleUpon Users
• Making Your Content More Visible
• StumbleUpon For Brand Marketing

Building Your Business Image Through Flickr

• Setting Up Flickr For Business
• Managing Your Contacts
• Joining Flickr Groups
• Sharing Your Flickr Photos
• Sharing Your Flickr Videos
• Marketing Your Business With Flickr

Getting Started On Viadeo

• Setting Up Viadeo For Business
• Finding Contacts You Know
• Viadeo Groups
• Targeted Advertising
• Recruiting Your Team

Got A Question? Yahoo Answers!

• Setting Up Yahoo Answers For Business
• Building Your Community
• Building Your Website

Get Rated On Yelp!

• Setting Up Yelp For Business
• Building A Yelp Community
• Yelp Community Management
• Yelp Advertising
• Yelp Events And Announcements

Ning: Your Very Own Social Networking Site Today

• Setting Up Ning For Business
• Integrating With Other Social Networks
• Ning Analytics
• Using Ning For Branding

Play The Klout Game And Become An Influencer

• Setting Up Klout For Business
• Klout Brand Pages
• Using The +K Feature
• Benefits Of Leveraging Klout For Business
• So How Do You Find Influencers?
• As You Leverage Klout For Your Business, What Exactly Should You Be Measuring?

Guide To Social Link Building

• Creating Social Profiles
• Submitting And Publishing Guest Posts
• Running Promotional Contests
• Submitting Articles To Article Directories

Top 17 Social Networks For Entrepreneurs


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Tags: social media strategy, social media for profit, social media small business, facebook, twitter, viadeo, pinterest, google+, google plus, youtube, instagram, flickr, klout, yahoo answers, yelp, stumbleupon, tumblr, social link building.

Editorial Reviews

From the Author

I write my books with a lot of dedication and from the heart.  I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are written in a way that will help all businesses improve their online presence and effectiveness but my specific aim is to help small businesses, startups and those who are looking to take their business online for the first time.

I have a lot of experience in the industry and I want to share my knowledge and insights with others who are looking to maximize their online potential. As well as writing books I also run my own consultancy firm specializing in helping businesses with their online presence and get most fulfillment from my work when I'm passing on tips, advice and my experience of digital marketing to businesses that are just starting out on their journey.

I hope you enjoy my books and I'd appreciate any feedback.  I'm always looking to challenge myself and improve the way that I work and openly encourage my readers and clients to let me know what I can do differently in the future.

About the Author

Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics.

She is the founder of Global N' Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices and has also published several industry related books.

• The Ultimate Guide To Marketing Your Business With Pinterest
• Socialize To Monetize: Engaging Your Online Communities Across Multiple Social Media Platforms
• The Ultimate Guide To Building And Marketing Your Business With Google
• The Ultimate Guide To Building And Marketing Your Online Business With Free Tools
• Advertising In A Digital Age: A Beginner's Guide To Online Promotion
• From Local To Global: Taking Your Online Business To New Markets
• Digital Content Marketing: How To Market Your Online Business In The Age Of Mass Empowerment
• Targeting Your Market: Marketing Across Generations, Cultures And Gender
• Mobilize To Monetize: Making The Most Of Mobile Marketing
• The Ultimate Guide To Marketing Your Business With Tumblr

Product Details

• File Size: 2031 KB
• Print Length: 236 pages
• Simultaneous Device Usage: Unlimited
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B008JGPPMK
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #281,808 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

4.0 out of 5 stars Timely, Useful and Actionable Information August 23, 2012

By Sean Earley

Format:Kindle Edition

My profession is marketing consulting with a focuses on social media, online marketing and user experience design. As a result, I read a lot of books on social and marketing. Most of them, I have found, tend to be very generalized with a lot of rehashed info. Overall, you read one, you've read them all.

Socialize to Monetize is different. This is a time intensive book. If you want to know what is happening right now, in regards to using social media for marketing and monetizing your online efforts, get this book. Do it now and dont waste time.

Social media is a constantly changing creature. Things change in an instant. Platforms come and go. Attention spans are getting shorter and shorter. Being successful with social is about knowing what is effective now and acting on it, and the author does an excellent job of focusing on these key action points. I like the fact that she doesn't waste time with high level theory or waxing poetic on social media group hugs that most social books focus on. Just facts, metrics, stats, bullet points and actionable info.

My only con about the book was that the cover doesn't do it justice, which is the only reason I am giving 4 instead of 5 points. When i first saw it, I'll confess that I thought it might just be some rehashed, private label rights re pop. The Twitter bird threw me a little and seemed to come off as a little dated.

Surprisingly, I was happily proven wrong. In reality this is a powerhouse of useful info and definitely worth it. I even learned a thing or two, and I thought I knew everything.

6 of 6 people found the following review helpful

5.0 out of 5 stars Clear and Comprehensive July 15, 2012

By Laurie Morse

Format:Kindle Edition

This book is a must have for any (small) business looking to monetize via social media. In my opinion, it's everything you need to know in order to do that. Gabriela's stats and demographics are excellent, making it clear which social media platforms would be best to put your focus in order to get the best return on your efforts.

It is an excellent resource if you're looking to engage a community across multiple social media platforms whether you're just starting out, or you've been engaged in social media for a while.

I very much appreciate that there are actionable things to do right now that will improve any platform. Clear and simple. She uses graphics, points out placement, and offers the why's and how's in order to optimize the platform. Whether you want to sell, promote, or educate a community, there are more resources in this book than you'll be able to get to (well, that's my projection!), and even if you do a small percentage of improvement, you'll come out way ahead.

An excellent investment.

6 of 6 people found the following review helpful

5.0 out of 5 stars Don't leave free money on the Table July 14, 2012

By Professor tom Laurie

Format:Kindle Edition

One has to only look at the way major corporations like Petco, Macy's, HP, and many others drive traffic to their products through social networking to realize that if you are not doing it for your business, then you are losing money. The best part of this is that Gabriela Taylor shows you how to do this social marketing, basically for free - not counting your sweat equity.

This book has two strategies, I believe. The first is to introduce each of the many social networking sites and educate the reader thoroughly about their benefits showing third party applications that expand their abilities. The second is how to create a strategy that combines several of these networks to multiply their effects.

Gabriela suggests that you create a profile on all the major social networks and use third party applications like tweetdeck.com, hootsuite.com, or seesmic.com to link them all together and post to your networks from a single dashboard. Work smart and even a one person company can compete with the big boys! I really liked the part of the book where she described the third party applications to help you make your Facebook pages better. Imagine using NetworkBlogs to post your latest blog post to your Facebook timeline or" Fan of the Week' to single out one of your Facebook fans every week!

Whether you are just a beginner and never have heard of StumbleUpon, Flickr, or Viadeo plus many other social networking sites or you are an old pro that just needs to refine some of your techniques, "Socialize To Monetize: Engaging Your Online Communities Across Multiple Social Media Platforms" is a must read!