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Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century) Hardcover – November 15, 2012

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Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century) + Social Business By Design: Transformative Social Media Strategies for the Connected Company + The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
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Editorial Reviews Review


“In SOCIALIZED! Mark Fidelman demonstrates how businesses are able to significantly increase their revenue by becoming a social business both internally and externally.” (Erik Qualman, best-selling author, Digital Leader and Socialnomics)


“Exceptionally well written and engaging. . . . If your goal is to make your business number one in your industry, then this is the book you’ll want to own.” (Deepak Chopra, NYT best-selling author)


“Fidelman's brilliant insight into the importance of adapting the corporate social sphere, offers real-world, tactical guidelines to establishing a community around your brand. If you want to build an engaged audience, SOCIALIZED! is the roadmap. This book is a must-read for anyone on my team!” (Matt Michelsen, CEO, Backplane)


“This is not another social media book but the first book that provides organizations with the ‘secret sauce’ to become a social business. From Fidelman's own experiences to those of his expert sources, there's an impressive portfolio of case studies to learn from and implement immediately to help your business take advantage of all that social has to offer.” (Jeff Schick, VP Social Business, IBM)


“For too long the command and control management philosophy has ruled most corporations. That model is over. Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead.” (Jon Ferrara, CEO, Nimble)


“In a world where customers are more vocal than ever, and word of mouth can make or break a business, Fidelman delivers a sound roadmap to guide businesses through the social media gauntlet. As a result of reading SOCIALIZED!, forward-thinking leaders will have the practical strategies they need to engage with customers that are more loyal than ever, and the opportunity to surpass the competition." (Becky Carroll, author of The Hidden Power of Your Customers: Four Keys to Growing Business From Existing Customers)


“Whether communicating externally or internally, every company needs to harness social, or they’re behind. In SOCIALIZED! Mark Fidelman draws on the practices of innovative companies like SAP to provide a blueprint for the social enterprise. Read this book.” (Oliver Bussman, CIO, SAP)


SOCIALIZED! is an imminently readable, practical, and modern guide to social business. The playbook section alone is worth the price, and then some. Mark Fidelman has added an important piece to the corporate social transformation puzzle.” (Jay Baer, President, Convince & Convert and co-author of The NOW Revolution)


“Social transformation in business is a strategic core element for market relevance and sustainable growth. Fidelman's expert advice is essential for all executives looking to transform their business to a social enterprise. As the chief customer officer for an award-winning social enterprise, I consider Fidelman's thought leadership to be among the very best in industry.” (Vala Afshar, Chief Customer Officer, Enterasys Networks)


“Just as I was starting to free up time by tuning out every so-called ‘social media guru,’ Mark Fidelman comes along with something truly pioneering! SOCIALIZED! cuts through all the yammer to create the definitive guide for social in the enterprise. You'll never have to suffer through another mind-numbing social strategy meeting because it’s all here in this book.” (Steve Faktor, author of Econovation and founder of IdeaFaktory)


“Mark Fidelman is a brilliant innovator and peerless connector. His social business insights will give you a competitive advantage in this dynamic era."  (Tristan Bishop, Director of Digital Strategy, Symantec)


“Standing out from the flood of excellent books on social media for the enterprise, Fidelman's SOCIALIZED!, from his first-hand experience, offers not only a compelling case that any leader can understand but also an explicit path for socializing a business so that it can stay relevant and sought-after.” (Kare Anderson, Author, Moving From Me to We, Forbes Columnist, “Connected & Quotable”)



“Fidelman’s ability to simplify key concepts like the Digital Village, Darwin’s Funnel and the Digital Network, gives the reader a unique and important understanding of the power of Social Business. You'll be sorry if you don't read this book before your competitors do.” (Dr. Natalie Petouhoff, speaker, author, and social business & social media ROI expert)



About the Author

Mark Fidelman is a proponent of Social Business transformation, both internal and external. “Empower your employees and listen to your customers,” he says, “and you’ll quickly cut costs, increase revenue, and develop an innovation machine.” His ‘take no prisoners’ view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He’s led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is known for his industry public speaking and keynote presentations. His work is frequently featured in the media, most recently in Forbes, The New York Times, and Business Insider.

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Product Details

  • Series: Social Century
  • Hardcover: 288 pages
  • Publisher: Bibliomotion (November 15, 2012)
  • Language: English
  • ISBN-10: 1937134431
  • ISBN-13: 978-1937134433
  • Product Dimensions: 9.3 x 6.4 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #1,177,456 in Books (See Top 100 in Books)

More About the Author

Mark Fidelman authors the Forbes 'Socialized and Mobilized' column on, the world's preeminent business news magazine. Fidelman is an influential leader on the subjects of Social Business, Cloud/SaaS and Mobile Social Networks and has been featured in the New York Times, Bloomberg Radio, Techcrunch, and Mashable. Fidelman has spent over 20 years working with some of the most well-known companies in the world, learning best practices in the fields of Sales, Marketing and most recently Social Business. Fidelman doesn't just observe and write about new media, he is actively engaged in creating strategy and executing it with some of the top brands worldwide.

He also brings a unique executive perspective to his analysis since he has been a Section 16 Executive Officer of a publicly traded company, executive of small successful startups and other relevant positions that bring his advice to life.

Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Joseph Ryan on November 25, 2012
Format: Hardcover
Fidelman may have just joined the company of John Naisbitt (Megatrends) and Geoffrey Moore (Crossing the Chasm) writing a potential landmark book for businesses to take note what's around the next disruptive corner. Socialized is filled with page after page of empirical insight that will leave executives understanding what's at stake, and those who depend on executive commitment finally having a blueprint to success.

Fidelman masterfully tells the story of Social Businesses who know how put the pieces together; those that failed, or are failing; and what plays businesses need to run to start winning the Social game. Socialized is a book that will be filled with highlighter marks, side notes, and searchable references to see how all the pieces fit together.

Clearly, Fidelman writes from real-world experience, earned authority, and as if he's sitting having coffee with you - not preaching from the podium. Refreshing perspective.
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5 of 5 people found the following review helpful By Terry L., Brock on December 8, 2012
Format: Hardcover Verified Purchase
Length: 4:34 Mins
Mark Fidelman has done a masterful job with his work in Socialized. He not only illustrates what is happening to business and how Social Media is changing how business is done, he also provides a step-by-step guide. Watch this video to see some excerpts from the book that you can implement with your team right away.

I highly recommend this book from Mark Fidelman on Socialized.
Terry Brock
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4 of 4 people found the following review helpful By Cindy McCombe on December 3, 2012
Format: Hardcover
Mark Fidelman's book "Socialized!" should be textbook for an MBA course in social business. It was a wake-up call for me as a marketing professional. I have used social media to varying degrees throughout the last decade. However, I always did this as an addition step - almost an afterthought.

I have tried to find quick ways to increase my knowledge of social businesses. I have sat through so many presentations that have accurately cited social media growth and adoption, yet I always leave feeling hungry for more knowledge. Many of the presentations cover how to use various software tools, but not how to meaningfully use them. "Where is the substance in these discussions?" I would often think. The lack of being able to get my hands on good materials for training and development coupled with senior management's inadequate understanding of social media has been a constant source of frustration.

As I read "Socialized!," I did a lot of head nodding. I also learned many concrete plays to run that I had never considered. Mark skillfully painted out the business landscape of today and then showed how create a transformation plan. The "playbook" he created after interviewing numerous business executives and leaders is exactly what I have been looking for and more.

Now that I have read it and understand the concepts, I feel like I am armed with the right tools to figure out why some campaigns are successful, while others are not. This includes topics that many social media watchers are familiar with, such as Barak Obama's re-election campaign, to ones more obscure, such as the success of quirky companies like Dr. Bronner's Magic Soap, using social tools and no money for traditional advertising.

On a personal level, I understand now more than ever why it is important for me to grow my own personal network. I feel armed with the necessary information to move forward and be a successful marketing professional in a new age.
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3 of 3 people found the following review helpful By BryanF on November 15, 2012
Format: Hardcover
Mark's Darwinian Funnel could not be more relevant to organizations struggling to become more agile, better connect buyer and seller, and improve funnel ROI. Using social listening and engagement to improve the "social impact effect" marketing and sales have a new weapon for improving sales conversion and velocity at lower cost.
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2 of 2 people found the following review helpful By Paul Heagen on November 15, 2012
Format: Hardcover
"What's the ROI for all this social media stuff?"

I hear that question a lot, especially at the senior executive level, as if Twitter, Facebook, blogging, Google+ is some kind of indulgent novelty. Yes, it's "out there" but it is a bolt-on to the business, maybe even a distraction, and something best left to the marketing department. And so it is.

Fidelman will change your mind, in a hurry. With an entertaining, bright and clear writing style, he elegantly makes the case that the reason some business don't get the elusive ROI is because they fail to understand that BEING "social" is more than "doing" social media. He does a great job depicting the very real dynamics around how the market can shape itself, exercise influence and create power centers of influence that can make or break your company. Most importantly, offers the missing link in all this -- the need to have an entire organization that takes on a social culture and method -- becoming more adapting. open and responsive in how it interacts with these "virtual communities" that form in a social media world. Unlike most books on social media, that effervesce about social media and its promise, Mark gets it on the ground and offers a practical roadmap to transforming your organization to this new reality.

For a company that is still warily getting its feet wet in social media, this book will either inspire to scare you into diving in head-first. It is not a technical book; it is more of a fascinating exploration of the new psychology, behaviors and culture emerging as social media becomes THE way for people to interact, share ideas and make decisions.

I have had the pleasure of meeting Mark, and his generous personality, his passion about his work, and his approachable manner all come through in this book.
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