|Amazon Price||New from||Used from|
“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”
I highly recommend this book to everyone wanting to better understand social media and how it impacts business.
I would like to point out that I don't get given the books to review, nor do I own a book store & I will always say what I think!
Erik Qualman's book is a comprehensive report on how Social media is changing how businesses connect with their customers.
In preparation for a talk on social media to a niche group I belong too, I selected this book. I found one of the online videos in my research and really enjoyed the content of why... Read morePublished 15 days ago by Djl
Had to read this book for class and was a very good book to read. Well-written and really took the drag out of writing a paper on the subject.Published 3 months ago by The_Gr8
Where's the meat? He forgot all about the economics part. Totally disappointed because I was hoping for a book geared to helping small businesses Navigate the complexities of... Read morePublished 3 months ago by Bert Cox
This book has a good insight into our changing society and the way social media is changing our lives. It has lots of examples that are easy to relate to and understand. Read morePublished 4 months ago by Cortney
Great book. Topics are interesting and make sense. Brings in the idea of "word of mouth" transforming to "world of mouth". Plus, Qualman is awesome!Published 5 months ago by Victoria DiRaimo