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Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – November 6, 2012
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“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”
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Another insight: He says on page 111 that marketers will need to create content (news, entertainment, and how-to information, for example) for their websites, not just advertising messages.
Unfortunately, insights like those are few and far between.
Qualman's platitudinous premise is stated in the introduction, and again in the conclusion:
"It's all about the economy, stupid. No, it's all about a people-driven economy, stupid. If anything, I hope that you have learned this from reading this book."
(In the introduction, Qualman explained that the phrase "It's the economy, stupid" was coined in 1992 by James Carville, Bill Clinton's campaign manager. Qualman merely "adjusted" that phrase to create the book's alleged premise.)
After reading the book, I still don't have the slightest idea how the "people-driven economy" differs from "the economy." Or what the adjusted phrase means.
This book is full of superficial anecdotes and miniscule case studies, platitudes and generalizations, unsupported opinions, idle speculation, specious claims, inconsistent style, imprecise language, typos, and bad punctuation.Read more ›
In the first paragraph of the introduction, Qualman writes "Just like social media itself, this book is written in sporadically digestible sound bites." This is all you need to know about this book. If you want a brainstorm of half-proven assertions that you can mine for ideas for your next marketing campaign, you'll probably find this book valuable. If you're looking to establish understanding and a long term outlook on social media, keep looking because another way that this book is like most social media is that it will have a short shelf life.
Socialnomics promises to reveal how social media transforms the way we live and do business, but it doesn't reveal or inform so much as it presents a lot of loose anecdotes about the power of social media and how it appears to be affecting the world. While he occasionally makes a passing mention of the downside of social media, his tone is too often an infomercial-like positivity about the sheer awesomeness of social media. A particularly cringe-worthy example is how he closes his introduction by claiming that social media will reduce redundancy and recapture billions of hours that can be redistributed toward the betterment of society.
This is a bridge too far and if you're going to make paradigm changing predictions like this, you'd better devote some serious grey matter into backing it up.Read more ›
The problems I have with this book stem from my perception that the author offers what seem like well pondered conclusions but reveals no data, no research and very little support evidence or hard quantitation so I was left to wonder if these "facts" are based on hard data or on the author's own biases and cheery assumptions.
He seems to talk about the 2008 U.S. presidential election a little too much throughout the book which is a bit annoying for business professionals looking for application and then late in the book Qualman delves into human resource management as related to social media and it just seems to go a bit overboard. Advice like, "[hire young talent and] simply get out of the way because the young talent may be vastly more talented in certain areas" may be accurate but it is so vague and general that it is worthless advice. One assumes he means that because young talent is much more in tune with social media that they will be able to perform better at job functions that have ties to social media, but again, no specifics, no details and no supporting evidence for this claim. It is at these moments in the book that it seems the author is a bit too much of a kool-aid drinking cheerleader simply repeating, "this changes everything." We've heard all the hype already.Read more ›
Most Recent Customer Reviews
Great book! Reads easy and is so full of great information and fun facts. I feel more educated about the subject matter and excited to be feeling ahead of the game, so to speak. Read morePublished 2 months ago by Amazon Customer
Haven't read it yet because it just arrived.It looks too much like a textbook, but I will try to get the good information I am looking for in this book. I liked the title.Published 3 months ago by Amazon Customer
Just does not age well. We are well past the "management" by anecdote phase of social media marketing, and while there are a limited number of useful insights, the... Read morePublished 4 months ago by Dr. Eric J. Karson
Qualman does a great job selling readers on how important social media marketing is, and his YouTube video with the same name is awesome. Read morePublished 5 months ago by Greg Silas
This book gives me some insight about social media. Easy to understand with the summary at every end of the chapters. Awesome book!Published 5 months ago by Dai Won, Kim
“Socialnomics” is a great book – well-written, easy to read, and insightful. Its key insight is that the socialeconomy is a people-driven economy. Read morePublished 8 months ago by V.H. Amavilah
This book is a great educational book! Excellent read, that is well written and very interesting. Many great resources included in the book.Published 10 months ago by Ed B