Several of my friends have purchased warming throws. I thought that it was a good idea, but the fabric in the other throws was so thin and cheap-looking. After reading about the Soft-Heat throw,I ordered one. it has changed my life! It is gorgeous. thick, double-layered and toasty warm. I usually keep it on 1, even in a big,old, cold house in New England. Before, I was wrapped in blankets, hovering close to the wood stove, now I ease back in comfort, protected by my glorious new throw. This is well-worth the extra cost, I am sure that it will last through many cold winters. I like it so much that I bought one for a friend, my friend also thinks that this product is the best ever. Indeed, anyone living in New England should be automatically supplied with a Soft Heat Throw !