Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (ExecEnablers) [Paperback]

Dan Condon (Author), Aspatore Books Staff (Author)

Book Description

ISBN-10: 1587622025 | ISBN-13: 978-1587622021 | Publication Date: September 1, 2002 | Edition: 1st

Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time.

Instead of being a step-by-step cookbook that attempts to meet everyone’s needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today’s software marketplace, it presents ideas for prospering in a still rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is quickly becoming the go-to reference in the library of every product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.

Editorial Reviews

About the Author

Daniel Conde has extensive experience in business development, product management, and product marketing at an array of leading-edge technology companies including Microsoft Corporation, Digital Equipment Corporation, and Xerox Corporation. He lives in New York City.

Product Details

• Paperback: 256 pages
• Publisher: Aspatore Books; 1st edition (September 1, 2002)
• Language: English
• ISBN-10: 1587622025
• ISBN-13: 978-1587622021
• Product Dimensions: 8.6 x 6.3 x 0.9 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 2.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,888,980 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

2.0 out of 5 stars Not useful for people with experience, January 18, 2003

By A Customer

This review is from: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (ExecEnablers) (Paperback)

This book offers no real insight for people who have been involved in the life cycle of either enterprise / "shrink wrapped" software. The book primarily deals with issues that would be common knowledge to most people who have worked in these roles for even a short period of time. It might have been better if the author had included real life scenarios of product management failures / successes and provided some sort of "analysis". Since this book provides neither depth nor breadth, I would classify this book as an utter disappointment.

5 of 5 people found the following review helpful:

1.0 out of 5 stars Not much writing, large font and little value, October 16, 2005

By 

David Roberts - See all my reviews

This review is from: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (ExecEnablers) (Paperback)

For whatever reason, the makers of this book felt the need to use a pretty large font, and lots of margin space. Reading 20 pages took no time at all and I think I finished the whole book in perhaps 1 hr. The contents were pretty much common sense, nothing terribly useful beyond confirming my thinking about being a PM before buying this book.

4 of 4 people found the following review helpful:

2.0 out of 5 stars Pretty bad, June 13, 2005

By 

Cool Freak (Houston, TX) - See all my reviews

Amazon Verified Purchase

This review is from: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (ExecEnablers) (Paperback)

The book is just a bunch of rambling by the author. Ever so often he has a good point, but you could count those good points with less than 10 of your fingers.

Towards the end he gets into technical platforms. In my opinion, it was useless information.

Don't let the number of pages fool you into thinking it is very in-depth. The type is fairly large and double-spaced. This sneaky tactic is best left to college term papers.