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Solar Trillions: 7 Market and Investment Opportunities in the Emerging Clean-Energy Economy Paperback – January 28, 2010
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Top Customer Reviews
Also, I think Mr. Seba makes another classic mistake of the green energy movement - minimizing, or even overlooking, the value of petroleum in non-energy industries. As I sit at my desk and see pens, phones, a computer, a Starbucks coffee cup with a plastic top, a bottle of Tylenol, reading glasses, and so forth - ALL of these things require petroleum products in the manufacture. Energy is just one component of our need for oil, and until someone can figure out a better way to manufacture all of these things without crippling the world economy, there's no choice but to drill it and refine it all. Every ounce.
In the coming years, I hope to make a small fortune in the solar industry. I'll thank Tony Seba, Stanford University, and a handful of others for their assistance. The book is a great choice for anyone, whether you're interested in the solar industry or not. My own enthusiasm was tempered for the points I note above.
Here are three items I found particularly interesting:
- "Solar power . . . would need less than one-tenth (8.1% to be exact) of the land space requirements of the oil and gas industries to generate all our electricity needs." - Tony Seba, Solar Trillions, p. 18.
- The patchwork nature of our deteriorating grid presents serious challenges to our global competitiveness and represents a tremendous opportunity for the companies that become the Ciscos and GEs of the new grid.
- The plight of the millions of people that lack fresh water and rely on kerosene to cook and power their modest homes was eye-opening. It's fantastic to know that low cost, solar alternatives exist to dramatically raise the quality of these people's lives.
In a straight forward and entertaining manner, Seba lays out the trillion dollar - and trillion kWh - opportunity presented by the broad spectrum (sorry, another pun) of solar innovation, both for the developed world (think residential, commercial, industrial, military...) and the off-the-grid developing world - where millions of people have never even had electricity and many rely on dangerous, costly, and toxic kerosene lanterns just so their kids can do their school work at night.
At a time when young solar companies are being forced to jump through hoops and come up with creative financing schemes to prove out their business models, and with the chips stacked against them due to a lack of meaningful support from a government that is still subsidizing one of the most profitable and environmentally destructive industries on the planet - Seba cleanly lays out the trillion dollar opportunities in solar in such a "no brainer" way that even the most die hard skeptics would be hard pressed to deny them.
Solar Trillions is the solar bible for both solar enthusiasts and anyone who still doubts the potential of how properly harnessing solar power will change our world for the better.
If you are wondering what sector of our economy the next Google or Apple is going to come from, read this book!
Most Recent Customer Reviews
Amazing book. Tony nails it! Things are happening in this space even faster than he predicts. Also highly recommend his next book Clean Disruption.Published 3 months ago by Andy Mannle
A great read!! All very valid points, presented in an easy to read and compelling manner. The need of thePublished 9 months ago by Amazon Customer
Interesting and detailed but a little dated now, all of 5 years out of date - events have moved on so rapidly! Check out Tony's latest book "Clean Disruption".Published 12 months ago by JP Child
Extremely ambitious book but failed to deliver the meat. However, it will expand your visions on the future of energy.Published 15 months ago by Honesty for Bezos
Good presentation of the case for solar thermal power. If you think solar is a good idea but still a few years out, you need to read this book.Published on May 9, 2012 by Barry D. Mcgrath
That book opened my eyes. It reminded me about very serious problems in the world and showed the ways to solve them. Read morePublished on April 10, 2012 by Igor Pokidov
mr. seba``s premise is exhilerating, but unfortunately his credibility must be questioned considering his inability to fact check and execute basic arithmetic. Read morePublished on February 27, 2012 by cturlins
This book is more about investment boosterism and showing the world that "Greed is Good In the Green Sector" than getting down to the nitty-gritty, operational details on how to... Read morePublished on January 4, 2011 by Geewhizicist