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Solar Trillions: 7 Market and Investment Opportunities in the Emerging Clean-Energy Economy Paperback – January 28, 2010


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Product Details

  • Paperback: 292 pages
  • Publisher: Tony Seba (January 28, 2010)
  • Language: English
  • ISBN-10: 0615335616
  • ISBN-13: 978-0615335612
  • Product Dimensions: 0.6 x 5.9 x 8.9 inches
  • Shipping Weight: 15 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #526,540 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tony Seba is a Silicon Valley serial entrepreneur in cleantech and high tech, a lecturer in entrepreneurship and clean energy at Stanford University, a keynote speaker, and the author of "Winners Take All - 9 Fundamental Rules of High Tech Strategy". Seba has taught "Clean Energy - Market and Investment Opportunities", "Strategic Marketing of High Tech and Cleantech", "Finance for Entrepreneurs, Marketing, Engineers" and "Business and Revenue Models Innovation". He also teaches at Singularity University and top business schools around the world such as The Auckland University (New Zealand) Business School and in-company at some of the world's top high tech companies such as Google, Inc. Tony Seba brings 20+ years of solid operating experience in fast-growth high technology companies. He was Vice President, Corporate Development at "Utility Scale Solar, Inc." where he helped the company grow from the garage-stage through growth strategy, fundraising, business development with plant developers and partners. He was previously founder and CEO of PrintNation.com, a B2B ecommerce site which he established as the undisputed leader in its market segment, winning such top industry awards as the Upside Hot 100 and the Forbes.com B2B 'Best of the Web'. Seba led two venture capital rounds raising more than $31 million in funding from well-known silicon valley venture funds, hired a complete management team, 100+ employees, and managed the development of strategic partnerships with some of the world's top companies. Prior to PrintNation, Mr. Seba worked in business development and strategic planning at Cisco Systems and RSA Data Security. Seba has been responsible for the architecture, development, strategy, or commercialization of more than two dozen products including solar technology, mobile browser, Java security, electronic payment technology and ecommerce infrastructure. Seba speaks frequently at clean energy, clean tech, entrepreneurship and high tech conferences and industry and corporate events. He has been featured in Business Week, Investors Business Daily, Forbes, Fast Company, Success and other media and holds entrepreneurship awards. Seba is on boards of directors and boards of advisors of high tech, educational and non-profit organizations. Tony Seba holds an M.B.A. from Stanford University Graduate School of Business and a B.S. in Computer Science and Engineering from the Massachusetts Institute of Technology. http://www.tonyseba.com

More About the Author

Tony Seba is a Lecturer in Entrepreneurship and Clean Energy at Stanford University, a serial Silicon Valley entrepreneur, a Keynote Speaker, and author.

Tony Seba is a keynote speaker and thought leader. He has keynoted at leading organizations like Google, the Institute for the Future, the Inter American Development Bank, and the California League of Cities. He speaks about clean cities, the future of energy, and technology trends that are leading to the disruption of energy, automotive, and other industries. Here's a sample video: http://youtu.be/vgY1Z8RQ9vM

A serial Silicon Valley entrepreneur, Seba was an early employee at Internet leaders Cisco Systems and RSA Data Security where he managed strategic planning and business development. He was the founder and CEO of PrintNation.com a B2B e-commerce company that disrupted the 4th largest manufacturing industry in America: the commercial printing industry. He raised two rounds of venture capital, built a complete management team, won such top industry awards as the Upside 'Hot 100' and the Forbes.com B2B 'Best of the Web'.

At Stanford University Seba teaches entrepreneurs and managers how to create, build and grow successful and disruptive businesses. He teaches "Clean Energy - Market and Investment Opportunities", "Strategic Marketing of High Tech and Cleantech Products and Innovations", "Finance for Strategic Marketing, Product Development, and Entrepreneurship" and "Business and Revenue Models Innovation". He also teaches at Singularity University, at top business school around the world such as the Auckland University (New Zealand) Business School and in-company at some of the world's top high tech companies such as Google, Inc.

Tony Seba holds an M.B.A. from Stanford University Graduate School of Business and a B.S. in Computer Science and Engineering from the Massachusetts Institute of Technology.

Tony Seba is the author of "Solar Trillions - 7 Market and Investment Opportunities in the Emerging Clean-Energy Economy" and "Winner Takes All - 9 Fundamental Rules of High Tech Strategy".

Customer Reviews

4.2 out of 5 stars
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That book opened my eyes.
Igor Pokidov
The author does a fine job sizing each market opportunity in an intuitive way.
James
Good presentation of the case for solar thermal power.
Barry D. Mcgrath

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By James on March 3, 2010
Format: Paperback
Solar Trillions is an eye-opening work that evaluates the various clean-energy opportunities using a helpful framework to assess their overall attractiveness. The author does a fine job sizing each market opportunity in an intuitive way.

Here are three items I found particularly interesting:
- "Solar power . . . would need less than one-tenth (8.1% to be exact) of the land space requirements of the oil and gas industries to generate all our electricity needs." - Tony Seba, Solar Trillions, p. 18.
- The patchwork nature of our deteriorating grid presents serious challenges to our global competitiveness and represents a tremendous opportunity for the companies that become the Ciscos and GEs of the new grid.
- The plight of the millions of people that lack fresh water and rely on kerosene to cook and power their modest homes was eye-opening. It's fantastic to know that low cost, solar alternatives exist to dramatically raise the quality of these people's lives.
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1 of 1 people found the following review helpful By TJR on September 13, 2012
Format: Paperback Verified Purchase
I enjoyed the book. It was easy to read, contained a wealth of facts, and set down a road map for anyone looking for an express lane toward our energy future. However, Tony Seba illustrates why green energy, although common sense in many respects, gets shunned by the broader populace: he sprinkles politics into much of what he writes. That detracts and distracts from the solid point, generally, that solar energy is, and will be, the world's energy future, and the opportunities in the industry are, and will be, vast. Again, this is just common sense, but peoples' aversion to politics stains the truth of it.

Also, I think Mr. Seba makes another classic mistake of the green energy movement - minimizing, or even overlooking, the value of petroleum in non-energy industries. As I sit at my desk and see pens, phones, a computer, a Starbucks coffee cup with a plastic top, a bottle of Tylenol, reading glasses, and so forth - ALL of these things require petroleum products in the manufacture. Energy is just one component of our need for oil, and until someone can figure out a better way to manufacture all of these things without crippling the world economy, there's no choice but to drill it and refine it all. Every ounce.

In the coming years, I hope to make a small fortune in the solar industry. I'll thank Tony Seba, Stanford University, and a handful of others for their assistance. The book is a great choice for anyone, whether you're interested in the solar industry or not. My own enthusiasm was tempered for the points I note above.
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2 of 3 people found the following review helpful By Geewhizicist on January 4, 2011
Format: Paperback Verified Purchase
This book is more about investment boosterism and showing the world that "Greed is Good In the Green Sector" than getting down to the nitty-gritty, operational details on how to prudently invest in solar-based technology. It's an easy, enjoyable read, and usefully weaves together a lot of facts (though some seem iffy, if not fanciful), but it's a tad too simplistic here and there.

Just one example: It mentions that flexible, "thin-solar" photovoltaics "work" and thus present a huge investment opportunity, but it cites to no UNSUBSIDIZED applications, and no "off-the-shelf" level products. A true investment market reveals a product people want to buy without subsidies (Apple products, for example), and by walking into, say, Home Depot and simply buying it. Thin solar roofing membrane (and other thin-solar products like solar roof shingles, windows, and other such thin-solar building products) can't be bought at Home Depot -- because they're still too expensive, and thus not worth the money. This book does not even hint that such "off-the-shelf" availability will arrive there anytime soon, nor acknowledge that thin solar may just die on the vine (Evergreen Solar, one of the industry's bright prospects in that area, is now a penny stock).

Instead (and the book does this with a couple other "solar" products), the book simply HOPES that thin-solar will be commercially viable (read: consumers will buy it without being bribed by government subsidies). Still, "Solar Trillions" is well worth the price and is bound to spur others to delve more deeply into what I agree, after much other research, is a multi-trillion dollar market. I especially enjoyed the perspective I gained about 2.
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Format: Kindle Edition Verified Purchase
Good presentation of the case for solar thermal power. If you think solar is a good idea but still a few years out, you need to read this book.
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