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I Sold Andy Warhol (Too Soon) [Hardcover]

Richard Polsky
4.1 out of 5 stars  See all reviews (14 customer reviews)


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Book Description

September 15, 2009
In early 2005, Richard Polsky decided to put his much-loved, hard-won Warhol Fright Wig, up for auction at Christie's. The market for contemporary art was robust and he was hoping to turn a profit. His instinct seemed to be on target: his picture sold for $375,000. But if only Polsky had waited . . . Over the next two years, prices soared to unimaginable heights with multimillion-dollar deals that became the norm and not the exception. Buyers and sellers were baffled, art dealers were bypassed for auction houses, and benchmark prices proved that trees really do grow to the sky. Had the market lost all reason?
In I Sold Andy Warhol (Too Soon), Polsky leads the way through this explosive, short-lived period when the "art world" became the "art market." He delves into the behind-the-scenes politics of auctions, the shift in power away from galleries, and the search for affordable art in a rich man's playing field. Unlike most in the art world, Polsky is not afraid to tell it like it is as he negotiates deals for clients in New York, London, and San Francisco and seeks out a replacement for his lost Fright Wig in a market that has galloped beyond his means. A compelling backdoor tell-all about the strange and fickle world of art collecting, I Sold Andy Warhol (Too Soon) takes an unvarnished look at how the industry shifted from art appreciation to monetary appreciation.


Editorial Reviews

Amazon.com Review

A Q&A with Richard Polsky

Question: In 1987, you set aside $100,000 to buy an Andy Warhol painting. Your 2003 memoir I Bought Andy Warhol chronicled your search to acquire that painting, which ended in the purchase of a "Fright Wig." I Sold Andy Warhol (Too Soon) is the story of what happened when you sold your beloved Warhol. Why did you sell? Was it worth it?

Richard Polsky: As you know, I Sold Andy Warhol (Too Soon) is about selling my hard-won Andy Warhol “Fright Wig” painting, which was a direct result of being under financial pressure from my former wife. As she put it, "Would you rather look at me or your painting?" The question of whether it was worth it is far more complex. From the standpoint of personal self-esteem, absolutely not. I felt like I had let myself down and in an odd way had let Warhol himself down. Financially, though, it was the right thing to do. I sold at what I thought was an opportune time and got what seemed like a strong price. I had paid $47,500 and sold it for $375,000. The irony to the situation, and hence the title to the book, was if I had only waited two years I might have gotten as much as $2 million.

Question: You take the art world to task in your new book, calling the business of buying and selling art "high school with money." What do you mean by this and where do you fit in?

Richard Polsky: Referring to the art world as "high school with money" may have been too generous. At times, it feels more like “grade school with money.” What I mean by this is that there is an inordinate amount of juvenile behavior in my industry. Because anyone can become an art dealer, since there are no qualifying exams to take, the business attracts plenty of people that are under qualified. Often, they are misfit children of the rich, or worse yet, children of art dealers. They lack a background in art history and the history of art dealing, as well. This may sound self-serving, but I happen to be one of the few exceptions, in that I don’t come from a privileged upbringing and I’ve worked hard to become knowledgeable in both the art itself and the history of the art business.

Question: You write lovingly of your "Fright Wig," calling it "more than just an investment; it was part of my soul." As a dealer, how do you balance your appreciation of art for art’s sake with the business of selling art?

Richard Polsky: A dealer’s biggest quandary is balancing his love of art with the reality of having to make a living (that is to say those few souls who actually need to earn money). In my case, I used to collect the artists I dealt and at one time owned a major Joseph Cornell "Aviary" (bird box), a John Chamberlain crushed auto-metal sculpture from the 1960s, and an Andy Warhol portrait of Chairman Mao. It was a mixed blessing, but the art appreciated and I decided it was prudent to cash out--and greatly missed the art. Having learned my lesson, I now only collect work by artists who I don’t deal in. Most of what I own are paintings by friends--emerging and mid-career talent. Since the work has negligible resale value, I can enjoy it and don’t feel compelled to rush out and sell it.

Question: There is the public perception that the art world is elitist and therefore inaccessible to the average American, and yet it’s getting its own reality show thanks to Sarah Jessica Parker. How would you wish to see both public perception change and the industry itself change?

Richard Polsky: It’s not so much that the art market needs to change. Serious art by its very nature can’t be for everyone in much the same way serious literature, wine, food, dance, and music can’t be. Enjoying art requires that the viewer educate himself. It’s kind of like learning about wine--you have to drink a lot. Art is the same way--you have to look a lot. That means going to museums, galleries, and reading art books. I just don’t think most people are curious enough to do that. I would like to see the industry itself change. Ideally, I would love for art dealers to have to become certified and pass a serious exam, much like an attorney passing the bar or a physician taking the medical boards. If that happened, I think it would expand the art market by giving a wider swath of potential collectors greater confidence in it.

Question: What interests you today, as a collector and as a dealer?

Richard Polsky: My personal interests as a collector includes collecting fossils, minerals, and natural history specimens. I’m also interested in the work of the woodcut artist Gustave Baumann. Briefly, he worked in Santa Fe during the twenties and thirties and produced the most extraordinary woodcut prints imaginable. His subject matter varied from the Southwest landscape, especially the Grand Canyon, to American Indian iconography, often abandoned pueblos--Baumann’s work breathed nature and was filled with soul. My interest as a dealer remains the Pop artists. They come from an authentic place in the art world--the days where it was still about making art rather than building careers. There’s also something about how they drew inspiration from popular culture that still rings true.


From Publishers Weekly

In 2005, art dealer Polsky's prized Andy Warhol fright wig self-portrait sold at auction for $320,000. If he had waited just a couple of more years to sell, Polsky would likely have garnered millions: in 2007, Warhol's Green Car Crash sold for $71 million. In this instructive, irreverent and often uproarious memoir, Polsky explains the capricious functioning of the art market and the economic and cultural forces that have transformed it from the 1980s, when art dealers fostered relationships with artists and other dealers, into today's market when dealers cultivate stronger relationships with auction houses than with collectors and artists. Polsky (I Bought Andy Warhol) is a high-spirited and self-deprecating raconteur who relishes exposing the idiosyncrasies, absurdities and hypocrisies of his industry and its biggest players. A highly enjoyable and informative insider's guide to a milieu to which few are privy, this will be of interest to the general reader seeking to understand the art world's economic evolution and cultural impact, told through a delightfully vital mixture of memoir, reportage and social satire. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • Hardcover: 288 pages
  • Publisher: Other Press; First Edition edition (September 15, 2009)
  • Language: English
  • ISBN-10: 1590513371
  • ISBN-13: 978-1590513378
  • Product Dimensions: 5.7 x 1 x 8.8 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #428,456 in Books (See Top 100 in Books)

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Customer Reviews

4.1 out of 5 stars
(14)
4.1 out of 5 stars
Richard Polsky is like the "Robert Langdon" of the art world. David Engelson  |  3 reviewers made a similar statement
It is fascinating, informative and a fun read. lookingatwalls  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Hardcover
It doesn't matter if you're an art aficionado or neophyte...this book will inform and entertain you at the same time. I would even recommend this book to anyone that just wants to read a great non-fiction book.

When I started reading the book, I read the first 50 pages in the blink of an eye. I had to pace myself not to read the entire book all in one night...the book is that good.

Richard Polsky is like the "Robert Langdon" of the art world. He is an art dealer / adviser that has somehow done the impossible...unveiled the "other" side of the art world that most of us, if not all of us, have no idea even exists.

Anyone that has ever wondered how one acquires a piece of art, from a $1,000 local artist to a $1,000,000 Warhol, would be startled to realize what exactly goes on behind the scenes. Well, thanks to Mr. Polsky, now I know.

What I love most about this book is that it gives us an insightful look at the evolution of artists and their art, in every aspect, over the last 40+ years (from pop art's iconic Andy Warhol to modern artists like Damien Hirst)...to what high art has possibly become today, nothing more than another tradeable commodity.

What makes a painting worth $50,000,000? Is it its artistic value? Maybe. Is it because the color of the painting is what's in at the moment? Maybe. Is it a status symbol game between billionaires to see who can spend more? Maybe. Is it because it was marketed by an auction house that made the price go up? Maybe. Is it because a powerful art dealer floated a rumor that the painting is worth $50,000,000? Maybe.

After reading this book, I'm even more intrigued with the art world than I was before. Read this book. You'll love it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Modern Art January 29, 2013
Format:Kindle Edition|Amazon Verified Purchase
It was a bit depressing to know that art world is moved primarily for money.
Promotion and more promotion makes an artist to became a commodity
I wonder if its important know all this or remain innocent about the value of art.
Nonetheless is a well written story ,with many known names in the art world
For those interested in the commerce of art a must read
I have recommend it to my artist and gallerist friends
The architect
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1 of 1 people found the following review helpful
Format:Hardcover
Art has become a multimillion dollar business. "I Sold Andy Warhol (Too Soon)" is one man's reflections on the world of art and how it has quickly departed from admiring artistic expression to being all about the art on green paper we call money. Jaded, surprised, and disappointed, Richard Polsky tells what can be a sad tale of the commercialization of human creativity. "I Sold Andy Warhol:(Too Soon)" is a fine and recommended read that is well worth considering for art fans critical of the direction of the modern world of art.
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Most Recent Customer Reviews
3.0 out of 5 stars OK, but not as interesting as others
I found this book somewhat interesting, but not as good as others describing what goes on in the art world.
Published 2 months ago by C. J. Fischer
5.0 out of 5 stars Behind the scenes detail
Everyone interested in art (and the art market) should read this book. Very easy to read and amusing, there are many insights into the functioning of the art world. Read more
Published 3 months ago by readalot
3.0 out of 5 stars Less Depth than Patrick Bateman
As an art student, I find the concept of an "art market" in itself offending. Richard Polsky represents artists' dealers and gallery owners as a pretentious bunch of idiots... Read more
Published 10 months ago by L. Hunter
4.0 out of 5 stars Smooth reading
Book read very quickly. Humorous stories kept me interested. Alot of insider information, that was given away quickly and without alot of extra unneeded mumbo jumbo. Read more
Published 15 months ago by Mr.Marc
5.0 out of 5 stars Insider Details
Having interviewed many art world personas: artists (represented and unrepped), dealers (new and established), advisors, and sociologists, and having worked for various arts... Read more
Published on November 16, 2010 by QLoh.
4.0 out of 5 stars Fascinating Look At The Art World
In i sold Andy Warhol. (too soon), Richard Polsky takes the reader on a tour of high priced art and the dealer world of artists, buyers, sellers, galleries, auction houses, and of... Read more
Published on February 21, 2010 by Sandra Kirkland
4.0 out of 5 stars As the Art-World Turns...
I'm admittedly ignorant when it comes to the art world. While I enjoy looking at art, I haven't the least clue as to what makes one painting more valuable than another. Read more
Published on February 10, 2010 by M. Jacobsen
4.0 out of 5 stars I Sold Warhol
Terrific follow up to 'I Bought Andy Warhol.' Sad sack art dealer Richard Polsky proves the ineptitude of the so-called secondary market dealer. Hilarious. Well written. Read more
Published on January 8, 2010 by Frank Bernarducci
3.0 out of 5 stars An interesting read for anyone who is interested in art
This is a chatty, informative and even, at times, humorous look at the comings and goings in the world of selling and buying fine art. Read more
Published on November 4, 2009 by J. Hanna
4.0 out of 5 stars On the art scene.
This was a fun read and names names.
I like the style and approach, honest and revealing about the players; kind of like Kruk and Kuip who
broadcast the SF Giants games... Read more
Published on October 8, 2009 by Martin Montana
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