This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.
Lois K. Geller might never have written a marketing book. She did it for her mother.
Her Mom sent her a pink spiral bound notebook on her birthday one year, and on the cover it read: Direct Marketing By Lois K. Geller. The first page (written in her Mom's hand) were the words, "Isn't it time?"So, obediently she sat down and outlined a book based on her years of experience in the field of direct marketing, working for magazines, and book publishers.
The outline was great. She looked up literary agents and found one: Jeff Herman. He answered her call and soon was auctioning the book to five publishers interested in it.The Free Press Divison of Simon and Schuster bought the book, and sold the foreign rights to 6 different countries that also published it.
The best part of Response! The Complete Guide To Profitable Direct Marketing is that Lois wrote the book based on the course she taught for many years at New York University. It also features the cases she shows in class and photographs of the direct mail, the ads, the websites.
After that wonderful success, and having a book signing at Barnes & Noble stores on Fifth Avenue in New York...she started teaching in many venues around the world.
Lois has continued to write books, and run her agency, the Lois Geller Marketing Group.
She's written, Customers For Keeps, Direct Marketing Techniques and most recently, Sold! Direct Marketing for the Real Estate Pro. She's currently working on a book about Social Media Marketing, her latest passion.
And, it all started with a pink spiral notebook from her Mom.
