Customer Reviews

Sold!: Direct Marketing for the Real Estate Pro

5 star:		(6)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

I recently received this book to review it for my magazine, lore. I get a lot of real estate books, and I read them all, but this one really beats most. The information is logical, solid, actionable, and the book is highly readable. I was recently at a luxury real estate gathering and heard a terrific coach, Jennifer Cummings talk about precisely the same things that are in this book. I highly recommend it, and in fact am ordering a number of copies to send to other people. Don't miss it!

Major advertisers have paid millions for Lois's advice on direct marketing. Hundreds of small businesses have also used her strategies because she shows them how to use their size as a strength. I've seen it myself. The difference between success and failure is developing a personal relationship and Lois knows how you can "out friendly" your competitors. You don't need a huge budget to stand out.

As the real estate market slows down, agents who can cost effectively generate referrals and build new relationships will thrive. Blanketing your neighborhood with generic, non personal appeals won't make the phone ring and is too costly these days.

Read this book and learn how one new mailing can pull 10x more than another one, just due to the offer. How bad lists can sink even the best appeal. How to inject your unique personality into all your communications. What really makes people respond...

Lois writes in an easy-to-read style, full of humor and anecdotes. Her advice is empowering and practical. Don't wait for your competitors to read this book!

SOLD is a must read for the professional real estate agent, and also for both the new and experienced sellers. Lois writes like a friend to the reader when she spells out exactly what should be expected from an agent. It is a wonderful guide ...even supplying pages for the readers' questions and comments along with names, addresses and web sites of RE people for any further info. Very good illustrations, too.

I was very disappointed with this book! If you are new to real estate and know nothing about marketing you may find it helpful. For experienced realtors - forget it! The information was very basic and much of it not related to real estate. I was hoping to learn about lots of specific direct marketing techiques and products that were proven to generate an abundance of good, cost effective buyer and seller leads, unfortunately this book does not do that.

If you would like to increase your sales-whether you are just starting or a seasoned veteran, pick up this easy to read guide.
Each page is filled with great marketing advice and exercises so that you can put them into action.
I was so impressed with this book as I read it on a flight across country, that I bought ten copies to give out as gifts.

Buy it!
Andrea N--Manhattan, NY

If you've never read anything about marketing yourself as a REALTOR or about branding, you might get some useful information from this book. I thought this book was a total waste of my time. "The Millionaire Real Estate Agent" by Gary Keller gives a more comprehensive explanation of lead generation and how it fits in your overall business plan. On top of that, it was written by someone who has actually sold real estate and been successful at it. Also try "The Brand Called You" by Peter Montoya for branding and direct mail advice.

This is one of the better books on Direct Marketing written with the Real Estate Agent in mind.

What I reallty liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies.

What you will learn from this book is the importance of content, not just sending "New Listing" and "just Sold" postcards. It covers how to come up with the content, who you should send it to, and the importance of closing the sale.

This book might go over people with absolutely no marketing background, and might be a confirmation of what those experienced marketers already know.

I think every one should have this book and read it. If you don't get what is being taught in it, reread it or do some research on the subject you did not understaind.

I blog on similar topics and I was very delighted to see someone out there published a book specific to real estate.

Some great ideas on setting up a farm and marketing to it. Some of the ideas seem to be more geared toward a product. For instance, the one time mailings using a rented list. All in all, a few good ideas with not too much blah blah.

This is a very interesting and helpful book. It's easy to read/understand. My main purpose in buying the book was for the information on writing copy. There's a lot of good advice and suggestions on what to incorporate in my marketing efforts. I'm still reading the book and deciding what to try first. And there's more to the book than just hints on making the message/copy stronger.

Lois Gellar's book is an excellent ongoing reference for new and seasoned real estate professionals. Direct mail is only good if people see your mailing and don't immediately chunk it in the trash can, and she shows how to be competitive in the direct mail game. She has even answered questions via email for me and that is a sign of an author that stands behind the rhetoric in their books. I highly recommend this book!

Collier Swecker
Mega Agent Real Estate Team
Keller Williams Realty
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