"The result is a truly enjoyable, ironic and fresh volume, easyand pleasant to read for any type of audience." (Metapsychology, 15November 2011)
"This is a well-written, entertaining, and penetrating book onadvertisers' ubiquitous attempts at persuasion to influencemarketplace behaviour, including the basis for an argument thatadvertisers are bent on making choices for the consumer. . . Highlyrecommended. Upper-division undergraduates throughprofessionals/practitioners; consumers, general readers." (Choice,1 October 2011)
"I highly recommend the landmark and must read book Sold onLanguage: How Advertisers Talk to You and What This Says About Youby Julie Sedivy and Greg Carlson, to anyone seeking an open,honest, as well an engaging study into the nature of advertisingmessages, brands, and the words used to market products. This eyeopening book will change the way readers approach advertisingmessages and the illusion that the market offers real choice."(Blog Business World, 28 April 2011)
"For a university student with nascent interests in language andthought, reading this book might well provide a stimulus to takesome philosophy or psychology or language sciences, which would beno bad thing." (Times Higher Education Supplement, 21 April2011)
"Via engaging prose and scientific evidence, Sedivy and Carlsonhave made a noteworthy contribution by providing fresh and deepinsights into something we thought we'd already understood."
—Dr Robert B. Cialdini, Author of Influence:The Psychology of Persuasion
Tell most people that advertisers and politicians exploitlanguage to manipulate desire and opinion, and they'll likelyrespond "So what else is new?" – and then go on to add,"though, mind you, I'm not fooled for an instant." But advertiserseat that self-assurance for breakfast food; they know that noaudience is so easy to beguile as one that's smugly confidentin its own sophistication. With engaging examples and lucidexplanations, Sedivy and Carlson document the persuasive power thatinhabits every corner of language – not just in the familiarpuffery of adjectives like "new and improved," but the implicationshidden in little words like your and the. Whetheryou're a student of language or just a consumer of it, you'll comeaway from Sold on Language a bit more humble and a lot moreattentive – and by the by, with an appreciation of how muchmore there is to language than the wisdom we acquired in seventhgrade at the end of Sister Petra's ruler.
— Geoffrey Nunberg, University of California atBerkeley, Language commentator, "Fresh Air," NPR
Language comes to us brilliantly easily. How else could childrenbe learning new words at the incredible rate of 10 a day? But thatease of learning carries with it the risk that we will be obliviousto the power of words – as written or spoken by others– to control our behavior. To all who might want to protectthemselves against that risk, I say: read this book.
—Jay Ingram, author of Talk, Talk, Talk,Canada
The most interesting information was toward the end of the book when it discovered the connections between governance and advertising. Read morePublished 8 months ago by nonegiven12