When it first arrived, I was a little taken aback at how light this unit is, and I originally thought that light might equal cheap and flimsy, but I've been very pleased with it so far. The light weight makes it effortless to use, the long swivel cord is great, and it has an adjustable range of temperatures so I don't fry my fine, color-treated hair. Not all flat irons have adjustable temperatures, so that's what sold me on this model. I'm styling impaired, so I need all the help I can get!
**Update 4/17/2012**
I never thought this iron would last this long, but it's still going strong. Definitely a good purchase.