I bought this straightener after much research on finding the right product for me. I have had it for 3 years now and use it about every other day because when it straightens my hair it does exactly what I dreamed it would! I haven't had ANY problems with it, its very easy to take care of and boy did I take care of it! If you care for it, it will not fail you - let it cool, gently "fold" the cord in the same pattern it came "folded" in and put it back in the box for storage. My friends ditched their straighteners and asked to borrow mine! My hair stylists said my hair was in great condition! I'm a hair model too and the several different stylists I work with also compliment my hair's condition! They have to ask the client how they normally wear their hair and when I say I straighten it, they are in some disbelief - I don't put much product, if any, in my hair so its all about how I blow-dry and how the straightener treats my hair! My hair prefers to be blow-dried and/or straightened {it's more pleasantly manageable when it is}. I've used friends' straighteners that are similar - also to 400 degrees, or with ceramic plates, and NONE compare! They straighten my hair, yes, but they don't LAST and they don't have the forgiveness of the tilting PLATES, nor do they have ION technology that this has to promote health despite the heat. My hair is fine but I have a lot of it - so plenty of fly-aways, some frizz, and its VERY tolerant against heat and products. This works!! My hair is defined, beautifully controlled - and I receive SO many compliments! haha needless to say this is a FANTASTIC STRAIGHTENER!! Purchase, and enjoy :]