Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) [Paperback]

Jurgen Wolff (Author)

Book Description

Series: Virgin Business Guides | Publication Date: October 2001

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

Editorial Reviews

Review

I commend this publication to business people ... Accessible, readable and may give you the creative idea you are looking for. -- Michael Groom, President of Institute of Chartered Accountants in England and Wales

Jurgen Wolff explores different ways to get the results you want in your business. -- Time Out

Jurgen Wolff... explores different ways to get the results you want in your business. -- Time Out

From the Publisher

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

See all Editorial Reviews

Product Details

• Paperback: 206 pages
• Publisher: Virgin Publishing (October 2001)
• Language: English
• ISBN-10: 0753505282
• ISBN-13: 978-0753505281
• Product Dimensions: 8.5 x 5.4 x 0.6 inches
• Shipping Weight: 8.5 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,592,305 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars Its always time to do something different, January 2, 2002

By 

Glenn Wharton (Brooklyn, NY United States) - See all my reviews

This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) (Paperback)

I own my own accounting and tax prep business. Most of the businesses in my industry are just about the same. We advertise the same, and we almost use the same language in our advertisement. I was looking for some ideas to set my business apart for my competition. This book provided some excellent ideas. It is written in a clear and organized manner.

As an entreprenuer, I don't want to waste time reading through pages and pages of theories. This book is to the point, in that it gives you exactly what other owners have done, in a cause and effect format.

It is well worth the money. I gaurantee, anyone reading this book, will come away with great ideas on how to DO THINGS DIFFERENTLY.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Fun Reading But Serious Advice, June 16, 2002

By 

L.P. Ferrante (New York, New York United States) - See all my reviews

This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) (Paperback)

The best inspiration is proven success, and that's what the case studies in "Do Something Different" provide. The idea of cherry-picking marketing examples from small, medium and large enterprises shows that what works for the goose does so for the gander, without resorting to cliches such as that, i.e. you don't need to be a big guy to apply these methods. "Do Something Different" can be read cover to cover and then periodically picked up for inspiration. Pick a story--any story. As an individual who has recently become involved in a small publishing venture, I was pleased to see that we were already doing something different and that we now have examples to do even more of that. There are many more BHAGS to be bagged ;-)

3 of 4 people found the following review helpful:

5.0 out of 5 stars Do Something Different, December 31, 2001

By 

S Clint (Woking, Surrey United Kingdom) - See all my reviews

This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) (Paperback)

Wow, what a book - having just woken up to the limitless possibilities that I possess but that's another story - I had been searching around for reading material and ideas when I came across this book.

It was not until I got the book that I realised it was aimed at marketing people and marketing ideas - this was not want I wanted but I am very glad I read this book.

In fact I had great problems in putting it down. I was devouring the information of how companies, both large and small, have taken and solved their problems by the simple use of sharing of ideas, by accepting or saying no, and have thus expanded their company and or their product sales have increased.

I was not looking for marketing ideas, but what it has given me is ideas on how I can use some of the concepts not as marketing tools, but tools to stimulate a sense of team spirit and opportunity among the management team of the company I currently work for.

The book is currently out on loan to a friend, and what I am looking forward to now is going back and taking a more careful slower read through these examples and trying some of the exercises in more depth.

So whether you want a book to help you shift that commodity that will not sell or find an idea that could launch that new company then give this book a go.

You will not lose anything by reading this book, what you may do is copy one of the ideas or you may find that the ideas were already in your head waiting to be released!