Customer Reviews

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I own my own accounting and tax prep business. Most of the businesses in my industry are just about the same. We advertise the same, and we almost use the same language in our advertisement. I was looking for some ideas to set my business apart for my competition. This book provided some excellent ideas. It is written in a clear and organized manner.

As an entreprenuer, I don't want to waste time reading through pages and pages of theories. This book is to the point, in that it gives you exactly what other owners have done, in a cause and effect format.

It is well worth the money. I gaurantee, anyone reading this book, will come away with great ideas on how to DO THINGS DIFFERENTLY.

The best inspiration is proven success, and that's what the case studies in "Do Something Different" provide. The idea of cherry-picking marketing examples from small, medium and large enterprises shows that what works for the goose does so for the gander, without resorting to cliches such as that, i.e. you don't need to be a big guy to apply these methods. "Do Something Different" can be read cover to cover and then periodically picked up for inspiration. Pick a story--any story. As an individual who has recently become involved in a small publishing venture, I was pleased to see that we were already doing something different and that we now have examples to do even more of that. There are many more BHAGS to be bagged ;-)

Wow, what a book - having just woken up to the limitless possibilities that I possess but that's another story - I had been searching around for reading material and ideas when I came across this book.

It was not until I got the book that I realised it was aimed at marketing people and marketing ideas - this was not want I wanted but I am very glad I read this book.

In fact I had great problems in putting it down. I was devouring the information of how companies, both large and small, have taken and solved their problems by the simple use of sharing of ideas, by accepting or saying no, and have thus expanded their company and or their product sales have increased.

I was not looking for marketing ideas, but what it has given me is ideas on how I can use some of the concepts not as marketing tools, but tools to stimulate a sense of team spirit and opportunity among the management team of the company I currently work for.

The book is currently out on loan to a friend, and what I am looking forward to now is going back and taking a more careful slower read through these examples and trying some of the exercises in more depth.

So whether you want a book to help you shift that commodity that will not sell or find an idea that could launch that new company then give this book a go.

You will not lose anything by reading this book, what you may do is copy one of the ideas or you may find that the ideas were already in your head waiting to be released!

This book is a great start for people and businesses who have very little or no marketing experience at all. It covers the usual "find something you are good at" technique in differenciation.

However this book contains no ground breaking new ideas or techniques at all. Not bad, but not particularly good either.