Buy New
$82.44
Qty:1
  • List Price: $100.00
  • Save: $17.56 (18%)
Usually ships within 2 to 4 weeks.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $15.61
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Sonic Branding: An Introduction Hardcover – January 3, 2004


Amazon Price New from Used from
Hardcover
"Please retry"
$82.44
$59.44 $30.56

Frequently Bought Together

Sonic Branding: An Introduction + Audio Branding: Brands, Sound and Communication + Emotional Branding: The New Paradigm for Connecting Brands to People
Price for all three: $129.30

Some of these items ship sooner than the others.

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan (January 3, 2004)
  • Language: English
  • ISBN-10: 1403905193
  • ISBN-13: 978-1403905192
  • Product Dimensions: 0.7 x 6.2 x 9.4 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,242,777 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Daniel Jackson is Founder and Managing Director, Sonicbrand Ltd.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.5 out of 5 stars
5 star
1
4 star
1
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Kevin B. Jennings II on September 11, 2008
Format: Hardcover
I actually just finished the book today, and I can honestly say it's a great book. I had a fairly strong knowledge about sonic branding prior to reading the book, but I learned a lot of new things. Dan Jackson does a great job presenting (or re-presenting) concepts in new ways. The reader is exposed to a different way to think about life and the sounds around us. I would recommend this book for any composer, acoustician, marketing director, or CEO. For those that are professionals in the sonic branding industry, this book is also an insightful read into the mind of one of the industry's modern pioneers. I know I'll be revisiting the book soon as a reference for work I do with clients.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By R. Marcil on September 12, 2009
Format: Hardcover Verified Purchase
Sonic Branding is a great introduction to a clever practice. Though on the surface it appears all you need is a catchy motif, the book describes just how much buy-in is necessary to create a true representation of the brand. The most famous and most effective ones, like the three note NBC tones, conjure up the product without seeing it at all. I am currently trying to launch this idea at the company for which I work.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?