Sonic Branding: An Introduction [Hardcover]

Daniel Jackson (Author)

Book Description

Publication Date: January 3, 2004

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Editorial Reviews

About the Author

Daniel Jackson is Founder and Managing Director, Sonicbrand Ltd.

Product Details

• Hardcover: 256 pages
• Publisher: Palgrave Macmillan (January 3, 2004)
• Language: English
• ISBN-10: 1403905193
• ISBN-13: 978-1403905192
• Product Dimensions: 6.5 x 0.7 x 9.4 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,718,284 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars a great introduction to a broad topic September 11, 2008

By Kevin B. Jennings II

Format:Hardcover

I actually just finished the book today, and I can honestly say it's a great book. I had a fairly strong knowledge about sonic branding prior to reading the book, but I learned a lot of new things. Dan Jackson does a great job presenting (or re-presenting) concepts in new ways. The reader is exposed to a different way to think about life and the sounds around us. I would recommend this book for any composer, acoustician, marketing director, or CEO. For those that are professionals in the sonic branding industry, this book is also an insightful read into the mind of one of the industry's modern pioneers. I know I'll be revisiting the book soon as a reference for work I do with clients.

4.0 out of 5 stars Soinic Branding - I can name that product in 3 notes! September 12, 2009

By R. Marcil

Format:Hardcover|Amazon Verified Purchase

Sonic Branding is a great introduction to a clever practice. Though on the surface it appears all you need is a catchy motif, the book describes just how much buy-in is necessary to create a true representation of the brand. The most famous and most effective ones, like the three note NBC tones, conjure up the product without seeing it at all. I am currently trying to launch this idea at the company for which I work.