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Sonic Branding: An Introduction Hardcover – January 3, 2004


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Frequently Bought Together

Sonic Branding: An Introduction + Audio Branding: Brands, Sound and Communication + Emotional Branding: The New Paradigm for Connecting Brands to People
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Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan (January 3, 2004)
  • Language: English
  • ISBN-10: 1403905193
  • ISBN-13: 978-1403905192
  • Product Dimensions: 0.7 x 6.2 x 9.4 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,933,136 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Daniel Jackson is Founder and Managing Director, Sonicbrand Ltd.

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Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Kevin B. Jennings II on September 11, 2008
Format: Hardcover
I actually just finished the book today, and I can honestly say it's a great book. I had a fairly strong knowledge about sonic branding prior to reading the book, but I learned a lot of new things. Dan Jackson does a great job presenting (or re-presenting) concepts in new ways. The reader is exposed to a different way to think about life and the sounds around us. I would recommend this book for any composer, acoustician, marketing director, or CEO. For those that are professionals in the sonic branding industry, this book is also an insightful read into the mind of one of the industry's modern pioneers. I know I'll be revisiting the book soon as a reference for work I do with clients.
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0 of 1 people found the following review helpful By R. Marcil on September 12, 2009
Format: Hardcover Verified Purchase
Sonic Branding is a great introduction to a clever practice. Though on the surface it appears all you need is a catchy motif, the book describes just how much buy-in is necessary to create a true representation of the brand. The most famous and most effective ones, like the three note NBC tones, conjure up the product without seeing it at all. I am currently trying to launch this idea at the company for which I work.
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