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  • Sony BRAVIA XBR KDL-32XBR9 32-Inch 1080p 120Hz LCD HDTV
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Sony BRAVIA XBR KDL-32XBR9 32-Inch 1080p 120Hz LCD HDTV

by Sony
| 12 answered questions

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  • A 16:9 Full HD 1080p Resolution Panel provides optimum resolution from any HDTV source that delivers 1080p content
  • Advanced Contrast Enhancer creates a dynamic contrast level of 40,000:1 to produce deep blacks in darker scenes and fine details in shadows
  • Motionflow 120Hz technology reduces judder and sharpens fast-moving images for a crisp, more natural picture
  • The BRAVIA Engine 2 fully digital video processor uses unique Sony technology to reduce visual noise, improve color, and sharpen image
  • Get versatile HD connection options with seven HD inputs, including four HDMI inputs and a PC input
See more product details
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Product Information

Technical Details
Brand NameSony
Item Weight26.9 pounds
Product Dimensions31.5 x 3.6 x 21.2 inches
Item model numberKDL-32XBR9
Color NameBlack
Special FeaturesBRAVIA EngineTM 2 fully digital video processor, Light SensorTM technology, ATSCTM/NTSC tuner with QAM4, Aspect Ratio: 16:9, Dynamic Contrast Ratio: 40,000:1 (typ), Native Resolution: 1920 x 1080, 24p True CinemaTM Technology, Game Mode, Dimensions (Approx.): 31 1/2 x 23 x 9 in (798 x 584 x 227mm) with pedestal; 31 1/2 x 21 1/4 x 3 5/8 in (798 x 537 x 89mm) without pedestal, Weight (Approx.): 29.6 lbs. (13.4kg) with pedestal; 26.9 lbs. (12.2kg) without pedestal
Additional Information
Best Sellers Rank #76,270 in Electronics (See top 100)
Shipping Weight50 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Date First AvailableFebruary 20, 2009
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Technical Details

  • BRAVIA EngineTM 2 fully digital video processor
  • Light SensorTM technology
  • ATSCTM/NTSC tuner with QAM4
  • Aspect Ratio: 16:9
  • Dynamic Contrast Ratio: 40,000:1 (typ)
  See more technical details

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Product Description

For consumers who want an HDTV that keeps pace with fast-action movies, sports, and game play in a great size comes the Sony® BRAVIA® 32XBR9 Flat Panel HDTV. This great TV combines Full HD 1080p performance and Motionflow™ 120Hz technology in a compact size, great for a dorm room, bedroom, or even a kitchen. Motionflow 120Hz takes both high-definition and standard programming a step further by increasing sharpness and detail in fast-moving images for more fluid, natural motion. In addition, BRAVIA® 32XBR9 HDTVs use proprietary Image Blur Reduction technology to further enhance the picture for even better performance. The HDTVs also feature BRAVIA Engine™ 2, which uses exclusive Sony algorithms to reduce visual noise and sharpen and enhance an already-striking dynamic contrast ratio. Additionally, they include seven versatile HD connections to ensure you get impressive image quality from all your HD components. Take advantage of four HDMI™ inputs, component and composite inputs, and a PC input, as well as a USB input that lets you play audio files from USB storage devices, or connect a compatible camera to your HDTV for a quick and easy slide show. Sony knows your home theater set-up doesn't stop with your HDTV, which is why the BRAVIA 32XBR9 HDTVs are compatible with BRAVIA Link Modules -- including the BRAVIA Wireless Link, BRAVIA DVD Link, and BRAVIA Input Link Modules. The HDTVs also support BRAVIA Sync, so you can control all of your compatible devices with a single remote. And all BRAVIA HDTVs exceed ENERGY STAR® 3.0 requirements for in-use and stand-by power consumption, meaning you don't need a lot of power to get a lot of performance.

Customer Questions & Answers

Customer Reviews

These new TVs (both LCD and plasma), whether Sony, Samsung or any other maker all use the…Obviously, quality control is severely lacking in the TV electronic industry. T… Read more ›
The TV as such is great. This is my first LCD TV; the picture quality is just great! everything else is good or OK. Read more ›
The quality of this new model is disappointing to say the least. I gave it two stars because the picture quality is excellent as one would expect from a Sony. My issue is… Read more ›
The picture was incredible while it lasted. After about 14 months my 32" HD Sony started displaying a double image. Read more ›
The TV arrived right on time and was easily installed, up and running, and being greatly enjoyed in no time at all. The picture quality is wonderful. Great company with a… Read more ›
PROS: Picture quality is very good, one of the best. Glossy finish is classy and the sound quality is as best as it gets for this size TV. Read more ›
It really looks great wherever you placed it. Picture and sound quality is great too including power comsumption. However I bought this Tv ending of August,2009 received it… Read more ›
The sound system lacks a desk rattling bass, which is fine with me. The speakers are more than adequate for a large room and sound is very clear at low volume. It took… Read more ›
The picture…The sound is pretty nice as well, alot of people have complained that it isn't loud enough but for a Monitor it is plenty loud and I would'nt expect much more. Read more ›
Excellent picture and sound quality. You must anchor TV to table stand if not wall mounting as it is light on its feet, sort to speak. Read more ›
This is probably one of the biggest mistakes I have ever made. I didn't like the sound through the tv speakers as well as the xbr6 and the picture to me was grainer. Well,… Read more ›
For anyone stuck with this terrible flaw...when the sound goes out if I press pause on my comcast remote then press play right away it fixes it ( for that occurence) I am… Read more ›
The XBR9 does a great job with blacks and colors so when my Mac is running and im in Final Cut or iPhoto, the picture quality is great (I went DVI to HDMI) and when I… Read more ›
This is our first HD TV and it is great! Colors are clear and crisp, with deep blacks for definition. We chose Read more ›
I got this tv about month ago and it is by far the best tv purchase I have ever had. The picture is sharp and the color can really give you a seizure it is so vivid. The… Read more ›
I received my 32" xbr9 yesterday. The television has an excellent picture with great color as long as i sit directly in front of it. Once I go a little to the side the… Read more ›
Great screen, colors, and hues. BUT it takes 5 seconds to switch between channels, and while you are switching, there is a blank black screen. Read more ›
Latest and greatest release - has the 120Hz scan rate so you get less of the…Fairly wide viewing angle w/ great coloration - not overly saturated with cartoonish tinting. Read more ›
Picture quality is outstanding, sound is amazing given the small hardly noticeable…The remote is user friendly however, the on screen setup menu is a little confusing. P… Read more ›
The documentation is not very extensive in its explanations. However I found that the controls/menu were easy to understand what effect they were having. I had read all the… Read more ›
Upsides: Sleek look, nice menus, beautiful pictures. Can't wait to check out Blu-ray on this. Read more ›
3. Good menu with a lot of adjustments and the menu will actually tell you what each adjustment does so it is easy to get the picture you want. Read more ›
I find it to be…I bought a 32" Phillips set for my Mom at Sam's for half this price: Better picture, better sound, easier interface... Better set for half the dough. T… Read more ›
This is an excellent television with great color, easy menus with a few idiosynchrocies. First is to make sure you perform the software update available on the Sony website. Read more ›
This is a great tv at a great price. I am totally happy about it. Read more ›
Sound is about the best of any tv speakers although it would obviously be enhanced by external…Felt it was a great value too at the price I paid during the Holiday Season. Read more ›
This is a great tv for the $500-$600 dollar range. (I would never pay full price for ANY television.) Picture is great, sound very good from the small speakers with the… Read more ›
tv was delivered on time and in perfect condition. great price happy with the product and service. Read more ›
This is my second Sony Bravia XBR. The latest version is not only a better set but came with a terrific price. This was an excellent value and a high quality product. Read more ›
A excellent TV at a great price. Sony makes top of the line products and Amazon is a great source for them and much more. Read more ›
This LCD is outstanding, it has a top-notch picture, the clarity is excellent, it is hard to beat this set! Read more ›
We did compare LCD TVs in a showroom and the Sony Bravia clearly had the best picture. It had sharp detail and the best blacks of all the brands. The only weakness is the… Read more ›
Thanks to the HD Cable instalation technician who did the connections (TV, Blurays…When I watched PBS's News Hour I actually knew what was going on with a full screen view. Read more ›
I think this Sony XBR9 is simply a perfect LCD TV. It has perfect quality and a vivid and accurate picture. Read more ›
This is a great HDTV. Hands down is one of the most beautiful displays in this size. You can buy a fancier ultra-thin 32" TV from Samsung right now but it's almost twice… Read more ›
It wouldn't be so bad if the adjustment was smoother, but generally a couple of seconds after the screen brightness changes there is a abrupt and significant darkening or… Read more ›
With (4)…The on-screen menus are many, but they are easy to use; I spend about 10 minutes familiarizing myself with the well laid out controls and I have now mastered them. Read more ›
Other various built in features I think are a nice compliment to the set. The menu functions are easy to use and navigate through. There are a lot of options to change… Read more ›
The pictures are stunning especially on high definition. The sound is ok for a 32 inch and the remote control is easy to navigate. Overall this lcd is worth the price of 599. Read more ›
The picture quality is excellent. The menu items are helpful but not always easy to use. I'm glad I have this unit with all the HD programming. Read more ›
I have compared this to Samsung which is the next best in my…The remote control is very easy to use and not packed with buttons that take a magnifying glass to figure out. Read more ›
EDIT: Thanks to other posters for mentioning this--Sony has released a firmware update that apparently makes the menus easier to navigate (faster?) and FIXES THE AUTODIM… Read more ›
It's features are easy to understand and picture is clear. Price is cheaper than local store. Read more ›
People say that edge LED lighting will make the blacks truer…The colors and settings are very good out of the box for a few of the styles but need adjustment like any TV. Read more ›
This TV seriously lacks in features that the older models have such as the xross media bar, ethernet port. Being someone who rarely uses cable, i'll very much like news… Read more ›
The colors are deep, rich , and vivid (pun intended). Also, Sony's vivid color mode has been improved greatly (tried it on a 2005 TV, the colors looked cartoonish). The USB… Read more ›
It is literally like a 5 second wait…I hate how long it takes to change the channel on any TV these days but I have a TIVO so I don't have to be annoyed by that feature. Read more ›
At first it didn't hit me, I thought maybe because it's still new, 2 weeks has goneby, the damn TV was still too slow, 2X 1/2 slowwer that XBR4 I had before, plus the… Read more ›
It arrived in excellent condition, no damage to the box. Setup was simple. My Oppo 83 is hooked directly into a HDMI port; the picture look superb. Read more ›
The TV was received quickly from Amazon with delivery before the holiday. It was easy to setup and had excellent picture and sound quality. I had a cable with HDMI… Read more ›
The side inputs are convenient for getting connecting temporary equipment like a camera or camcorder and the wire do not show out of the side as the inputs are indented so… Read more ›
I'm…The TV takes an honest 30 seconds to turn on, had an extremely cheap build quality, pathetic sound, and a design that is just not on par with a comparable samsung. T… Read more ›
For upconverted sources not originally in 1080 and compressed 1080 cable, the motion technology is less…So the overall effectiveness depends on how clear the material is. Read more ›
The colors are brilliant. I love the materials put out by the Discovery and the National Geographic programming. The nature scenes are absolutely stunning. Read more ›
This time I wasn't too happy so I wrote to the head of Sony USA and complained. I said while the Customer Service was great, I wasn't happy that a new TV would fail so soon. I… Read more ›
Keep in mind that LCD's will only last 5 to 7 years given that LCD is less durable than the…So if anyone knows where to get a cheap extended warranty please let me know. Read more ›
Still haven't figured that one out yet and may actually have to read the manual. I went into settings and set the picture to vivid (default is standard). Really made a… Read more ›

Most Helpful Customer Reviews

265 of 269 people found the following review helpful By hunter_aran on May 5, 2009
This is a great HDTV. Hands down is one of the most beautiful displays in this size. You can buy a fancier ultra-thin 32" TV from Samsung right now but it's almost twice the price!

Pros: The blacks are black! When you start it up, the Bravia logo appears on a black background and it's as black as when the TV is off! People say that edge LED lighting will make the blacks truer with less backlight bleeding but this TV is already great in this aspect. The colors and settings are very good out of the box for a few of the styles but need adjustment like any TV. The nice thing is that when you change your input, the TV remembers all the settings for that input! So it's like you never have to re-adjust your settings unless you plug your stuff in differently.

The motionflow frame interpolation technology is astounding! 120HZ with the motionflow is worth every penny for bluray and other high-def sources. That's why I waited for this over the XBR6. I however prefer the lifelike "soap-opera" look, but that's me (I have to say PE or the Pirates movies look stunning with it on!). You can turn it off or have this appear more more subtle (the default). The motionflow is basically a side-effect of the necessity to combat blurriness and the staggering "judder" effect inherent to LCDs. It adds one or more frames in between each frame of your source by interpolating entirely NEW frames that were never there by the TV's processor. technology is amazing, isn't it? You have to see it in person to get exactly what this looks like. Other companies are following suit but I find others like the 32 TOC Samsung have more motion artifacts (basically errors ie grabbing parts of the audience behind a fast-moving player in a sports event and dragging them along for the ride).
Read more ›
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151 of 156 people found the following review helpful By Liann on April 4, 2009
First, let me say this TV excels on many levels. Picture quality is great, pre-set picture settings are almost spot on, but plenty of flexibility to adjust, decent off-angel viewing, matte screen deals well w/ bright lighting (we have a lamp directly across from the TV and only notice a reflection in truly dark scenes), and of course the long history of Sony quality standing behind it. However, unless the 120hz is a must for you, see if you can get your hands on a XBR6 on clearance. The XBR9 doesn't add much more, and you do lose some features, like the on-screen tv guide, PAP/PIP, and the proprietary input for things like the ipod dock, etc.
Minor Issues: Sound quality is decent for a TV of this size, but audiophiles will want to add an external speaker system. The bezel is highly reflective, which can be distracting depending on the lighting in the room. Another thing to note is that the input menu has to be navigated with the arrow keys on the remote - can't just keep hitting the input button to scroll through - so depending on your satellite or cable remote, like us (we have DirectTV), you may not be able to use it to change inputs, and will have to use the Sony remote to switch b/t the SD box and HD antenna.
Major Issue: The biggest drawback on this set, for me, is the function that automatically adjusts the backlight based on screen brightness, and, so far, we cannot find any way to shut this off. (Note, this is NOT the same as the light sensor, which you can, and I think should disable, as I think it produces kind of a muddy picture in all but optimal room light conditions.
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48 of 48 people found the following review helpful By Ara on May 27, 2009
We were unhappy with this TV and then found that Sony has fixed the back light issue so you can adjust it or turn it off and this has fixed the screen changing from dark to light with different scenes. It was easy to down load this onto a usb memory stick and the TV automatically did the update. The channels seem to change faster also. Here is the web site for downloading it from Sony - just make sure you follow all of the steps and read the info first. They will mail you the update on stick also.


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23 of 23 people found the following review helpful By Bruce Norman on May 4, 2009
Verified Purchase
We bought this for our master bedroom - my wife loves the picture, thinks the sound is fine and doesn't mind waiting for 30 seconds or so for the TV to "boot up" as she believes that following the Energy Star guidelines is the right thing to do.

The one issue we had is that this unit had clearly been opened previously. Although the box was sealed and it was delivered by the outfit Amazon uses in our area, when I opened the box, it was clear that this was probably a return unit. The packaging was not sealed with blue tape that you often see on Sony products and the screws for the stand were missing. I called the Sony hotline and they were very nice and willing to send me the four screws, but it would take about a week or so. So, I asked the agent for the size of the screws or the part number which took her only about 2-3 minutes to retrieve. She didn't know the size, but when she told me the part number, it was obvious that the 4 missing screws were metric (M5 X 12). So, a quick trip to ACE yielded replacement screws for 19 cents apiece and I was able to attach the stand and set the TV up.

This experience has made me wonder about how carefully Amazon is monitoring its vendors. This was clearly not a factory-sealed item - so one immediately jumps to the conclusion that there might be other ways to sell items for less than just volume buying. However, I must say that our general experience with Amazon has been outstanding, so this could just be a one-off, isolated incident. Anyway, if you end up needing the correct screws to attach the stand, now you know to purchase M5 X 12.
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