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  • Sony BRAVIA KDL-40EX500 Series 40-Inch LCD TV, Black (2010 Model)
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Sony BRAVIA KDL-40EX500 Series 40-Inch LCD TV, Black (2010 Model)

by Sony
| 6 answered questions

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  • 40-inch HDTV with Full HD 1080p resolution and Motionflow 120Hz technology for smooth motion
  • Motionflow 120Hz technology for smooth motion; BRAVIA Engine 2 fully digital video processor optimizes color and contrast
  • Ambient Sensor adjusts color based on room light; automatic increase or decrease in backlight brightness based on room's lighting conditions
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
  • Includes removable stand; measures 39.1 x 25.1 x 10.25 inches with stand
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Product Information

Technical Details
Brand NameSony
Item Weight31.3 pounds
Product Dimensions39.1 x 4 x 23.6 inches
Item model numberKDL-40EX500
Color NameBlack
Specification MetEnergy Star
Special FeaturesChild Lock, Sleep Timer
Additional Information
Best Sellers Rank #70,069 in Electronics (See top 100)
Shipping Weight42 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Shipping Advisory:This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
Date First AvailableApril 18, 2005

Technical Details

  • Child Lock
  • Sleep Timer

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Product Description

An impressive centerpiece to any entertainment system, this 40-inch BRAVIA EX500 Series HDTV (model KDL-40EX500) combines a clean design with cutting-edge features. You'll enjoy Full HD 1080p picture quality as well as exceptionally smooth motion in fast-action sports scenes, movies and games thanks to integrated Motionflow 120Hz refresh rate technology. Plus, Ambient Sensor and LightSensor technologies automatically adjust the color and brightness based on your room's lighting to ensure you'll always get the best possible picture.

The BRAVIA EX500 Series HDTV with Full HD 1080p picture quality.

Connect your BRAVIA Sync compatible devices and enjoy convenient operation and control using one remote. Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, and VESA compliant wall mounts.



BRAVIA EX500 Series HDTV remote

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

BRAVIA Engine 2: Enjoy sharp, vibrant, life-like images while optimizing color and contrast and significantly reducing noise with the BRAVIA Engine 2 fully digital processor.

6 HD Inputs: Get versatile HD connection options with 6 HD inputs, including 4 HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity, while a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

BRAVIA Sync Compatible: Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.

VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.


Key Specifications

  • Screen size: 40 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: Cinema, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Applications: Photo Viewer (jpeg), Music Player (mp3), Video Player (mpeg1), Video Player (mpeg2 TS)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 300 x 300
  • Warranty: 1 year labor and parts
  • TV with stand: 39.1 x 25.1 x 10.25 inches (WxHxD); 36.2 pounds
  • TV without stand: 39.1 x 23.6 x 4 inches (WxHxD); 31.3 pounds
  • What size TV should you get?
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 2 (rear)
  • Composite A/V: 2 (1 side, 1 rear)
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 1 (rear)
  • Analog audio inputs: 4 (1 side, 3 rear)

What's in the Box

BRAVIA EX500 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

HDTV Size chart
Which Size HDTV is Right for My Room?
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810
Models: 32" 22" 32", 40" 32", 40" 32", 40",
46", 55",
32", 40",
32", 40",
46", 55"
40", 46",
40", 46" 46", 55",
Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Dynamic
Edge LED
Edge LED Dynamic
Edge LED
HD 720p -- -- -- -- -- -- -- --
Full HD 1080p -- --
3D ready -- -- -- -- -- -- -- Yes -- Yes
Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3
Motionflow -- -- -- -- 120Hz -- 120Hz 240Hz 120Hz 240Hz
Ambient Sensor -- -- --
Lightsensor -- -- -- -- -- -- -- --
Internet Video -- Ready -- Ready -- -- Ready
Internet Widgets -- -- -- -- -- -- -- --
DLNA -- -- -- --
Wireless LAN -- Ready
(w/ dongle)
-- Ready -- -- Ready Ready Integrated Integrated
Ethernet -- -- -- --
Blu-ray Disc Player -- -- -- -- -- -- -- -- --
HDMI 2 4 4 3 4 4 4 4 4 4
Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1
Composite A/V 1 2 2 2 2 2 2 2 2 2
Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical
PC (DSub) 1 1 1 1 1 1 1 1 1 1
HDMI PC input
USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1
MP3 playback --
JPEG playback --
MPEG 1/2 video playback -- -- -- -- -- -- --
MPEG 4/AVCHD video playback -- -- -- --
TV Guide onscreen -- -- -- --


Product Description

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX500-Series HDTV. Features incredible motion performance so you enjoy crisp, fluid motion during fast-action scenes plus LightSensor Technology that automatically adjusts brightness based on a room’s lighting.

Customer Questions & Answers

Customer Reviews

4.4 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See all 52 customer reviews
I'm trying to ignore it, otherwise the TV is great. The set-up was easy and the picture, even in non-HD is awesome since making corrections to the factory color settings. Read more ›
Since we already owned a bigger Sony for our basement…Well, we love it, the picture is fantastic and there was no fiddling with the setup features to get a great picture. Read more ›
Picture is fantastic and fine tuning is whatever you want to make of it. Read more ›
I use rabbit ears to get over the air…The picture is crisp, and in watching a DVD (up converted) of The Dark Knight, I noticed no loss of resolution during fast scenes. I… Read more ›
I ended up cracking the screen during basement remodel. Nice color & picture. Read more ›
The television is awesome. the picture quality is superb. i bought this to watch tv and play my xbox 360 and it hasen't let me down. Read more ›
No regrets. The picture is awesome, the features are great. Read more ›
That's not to say the [[ASIN:B0035ER1I2 Sony BRAVIA EX…But all brands and models are bright and beautiful, if the source video is good and the picture is adjusted properly. Read more ›
I have to give my credit card number to some stranger, so that they can charge the cost of the refurbished model to me if I do not send them back the broken model in 15 days. Read more ›
and of course the…one may even change the white balance in the tv's menu, another great feature i missed while researching until i played aroudn with the settings at home. Read more ›
PROS: Solid Sony quality/ reliability, good basic features without being overly complicated, very user friendly if you have other Sony hardware spectacular connectivity… Read more ›
I don't like this feature...probably because you can't really fine-tune it. You can choose from Off, Standard or High. Read more ›
The image adjusts to the light in the room. Installation was very easy and has sufficient ports for additional accessories. Read more ›
It has enough ports for my purpose and the picture quality is as good as my…Overall, the setup is simple and straight forward and I would recommend this TV to others. O… Read more ›
I am satisifed with this TV and before buying this, I googled and compared other TVs and selected this. It is simple to setup, easy to change features, overall good product. Read more ›
I also just paired it with a Sony blu ray player and that works great. Also easy to set up and syncs well with the Bravia Sync feature. Overall this is a great deal for a… Read more ›
The picture quality is amazing, and set up was a breeze, just as you would expect with a Sony, but other reviews have those aspects covered so I'll address something else. T… Read more ›
The replacement works great, the set up went through 100%. All of my components works great. Read more ›
I also was very pleased with how well they were packed, I would highly recommend this tv. The price was also excellent. Read more ›
I prefer the setting so as the sun goes down my picture adjusts automatically. The price is amazing on amazon and there is no tax and no delivery if you have prime amazon. T… Read more ›
The surround system is great…So for the $1300.00 price tag (but used my Priority points so all was not out of pocket) I think I received a good value as a first time buyer. Read more ›
Great tv. Good price. This one should last for years. Read more ›
However after I saw it in the Sony Store, and they finally published all the stats for the TV I thought it would be a…I say search around for the best price on this one. Read more ›
All in all this TV is great for the price. It has a lot of high end features and you can get a decent deal on one. Read more ›
1. The channels are slow to tune, at least compared to my converter box. Menu display is lacking next show display, and the time. 2. Sound is pretty weak. Read more ›
I purchased this TV after I ran into problems with THREE…The Samsungs all had terrible backlight bleeding and flashlighting and was totally unacceptable to say the least. Read more ›
Upconverted SD DVDs were played with outstanding clarity BUT ONLY with daytime scenes. With dark scenes, the PQ was very grainy. Read more ›
Picture is great, action is displayed smoothly, color is excellent. My only complaints and they are minor; Read more ›
The videocard i was using was a bit low end so it wasnt the greatest transition to full screen, and the computer lagged a bit trying to process for such a large aspect ratio. Read more ›

Most Helpful Customer Reviews

87 of 89 people found the following review helpful By T. Miller on March 14, 2010
After pretty much researching TVs to death, we purchased the Sony Bravia EX 500 and couldn't be happier. We wanted a 40" TV because it would fit nicely in our TV Armoire cabinet. I throw value into the equation, so I don't hesitate to give this 5 stars.

1) Crystal clear 1080p HDTV broadcast and BluRay performance.
2) The voice clarity comes through incredibly clear. I used to have to crank up the volume much higher to understand conversations on movies and TV shows.
3) The standard definition comes in much better than our old 720p HDTV, but we spend most of our time on the HDTV channels.
4) You'd be hard pressed to tell the difference between this TV and those costing twice as much for the same size.

1) This is minor, but I'll keep it honest. Jutter is noticeable in faster moving camera pans and action, but hardly on BluRay which has me wondering how much has to do with the frequency of the broadcast vs. the TV. We watched "Iron Man" on the BluRay and it looked great.
2) It's rated at 150k:1 contrast ratio which pales in comparison to the 2MM:1 and higher on LEDs and Plasmas.

In summary, we're very happy with the performance of the Sony Bravia EX 500. At present, I don't know if there's a better combination of price and performance. We're value conscious, so we're extremely satisfied with this purchase.
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40 of 40 people found the following review helpful By JerryWithaJ on November 14, 2010
Verified Purchase
I would have sent this TV back but for another review. I found the picture WAY too dark, but I'd read a review saying that this was due to the TV being shipped with Auto-Contrast turned on. On this model it's called "Ambient Sensor". Go to Menu/Settings/Picture/Ambient Sensor. Turn it off and the picture is as bright and crisp as you could want. "Ambient Sensor" is the last of the Picture options. It does not appear when Picture is first selected. It is necessary to scroll down to the end (or, equivalently, up one) to access it.

That done, I had a bright, crisp picture, but there was something still not quite right. For lack of anything else to try, I checked the settings on my L series 32" Sony HDTV that this is replacing and found that the settings were different. After setting Scene Select to General, I set this 40" TV to the settings on the 32", namely, Backlight to 8 and Picture to 90. The resulting picture is nothing short of incredible!!


Added in edit: The more I view this TV, the more I like it. The HD picture has a 3D quality to it, even though this is not a 3D set.

The more I use it, the more I HATE the remote! It makes one wonder whether the engineers who designed it ever tried using it. You can see a picture of it about 1/3 of the way down the page, on the left. Like every other remote, it has a button surrounded by a ring: press the top of the ring to go up, the bottom to go down, the right side to move right, the left side to move left. All well and far. The problem is the ring of buttons that surrounds it.
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22 of 23 people found the following review helpful By Reader B on March 31, 2010
This is the second Sony LCD HDTV I have. My other is the KDL-40Z4100. Sony provides high quality for the price.

I use rabbit ears to get over the air signals, and it pulls in all the stations available. The picture is crisp, and in watching a DVD (up converted) of The Dark Knight, I noticed no loss of resolution during fast scenes. I haven't had a chance to watch a Blu-Ray on it yet. I have a Sony Blu-Ray player, so it syncs nicely.

The downside? Well, when you turn it on, you get a chime sound. The plus is that is is fast in going between channels, although the favorites only hold the last 10 channels, and the remote leaves a lot to be desired. Other than the number buttons, the buttons are a bit small and crowded. Not sure why it has an ON button on the back side, as well as in the expected place. The remote for my KDL-40Z4100 is far better.

The sound is all right; nothing to really write home about.

I have it in a room where the light levels will change quite a bit, and so far have not noticed any issues. There is a light sensor that is supposed to help adjust the picture to ambient light levels. One can select different picture settings (movie, general, etc.) but I haven't found a need to select those.

The set looks good, and it has a swivel base.
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11 of 11 people found the following review helpful By TronixSage on March 4, 2011
I purchased this TV after I ran into problems with THREE Samsung LN40C650's. The Samsungs all had terrible backlight bleeding and flashlighting and was totally unacceptable to say the least.

I spent countless hours at Best Buy after I changed my mind about Samsung TVs and this Sony TV was in the running with the LG 42LD550.

Upon comparison of the two, I noticed the Sony did seem to have slightly better PQ and it seemed to handle motion and patterns better than the LG. On the flip side, the LG does have an extra 2" of screen, internet features and the menu settings were slightly more customizable than the Sony.

Ultimately, I decided that the PQ was most important and though the internet features would be nice (with the LG) I could always connect my laptop or Roku (via HDMI).

The TV was shipped via UPS and arrived with the box in near perfect condition. I allowed sufficient time for the TV to warm up and at the end of the day, I assembled the stand and hooked up the TV to my desktop computer via VGA.


Assembly was quick and effortless, but I have to mention that the quality of this TV compared to the Samsung is definitely lacking. Everything is made of plastic...from the stand to the remote and to the TV. The Samsung stand is made from about 9 lbs of glass and metal and the back of the Samsung TV is made from metal. The only thing plastic on the Samsung is the bracket that attaches the TV to the stand, but this plastic is about 1/2" thick and is actually more rigid than the little bit of metal Sony used for the bracket that attaches the TV to the base of the stand.
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