Sony BRAVIA KDL-40EX700 40-Inch Edge LED EX-700 Series Backlit LCD HDTV, Black

by Sony

Product Details

• Product Dimensions: 38.9 x 2.6 x 24.6 inches ; 32.9 pounds
• Shipping Weight: 46 pounds (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
• ASIN: B0035ER1JQ
• Item model number: KDL-40EX700
• Average Customer Review: 3.9 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #46,530 in Electronics (See Top 100 in Electronics)

Product Description

From the Manufacturer

Experience Full HD 1080p resolution, incredible contrast and sharp, and vibrant images with the Sony BRAVIA EX700 Series HDTV. You'll enjoy incredible motion performance thanks to the integrated Motionflow 120Hz technology, which helps reduce blurriness and judder for fast-action sports, movies and games. It also features Sony's Ambient Sensor and LightSensor technologies that automatically adjust the color and brightness based on a room's lighting, and it includes a USB port that enables you to connect an external hard drive for sharing your favorite videos, photos and music with family and friends.

Additionally, this top-of-the-line EX Series model also offers Sony's newest video processor (Bravia Engine 3), a thin LED-backlit display, ability to connect to the Internet wirelessly via an optional Wi-Fi adapter, and instant streaming (via Wi-Fi or Ethernet) of Internet video and music content using apps from Netflix, Amazon Instant Video, YouTube, Slacker, and more.

This 40-inch EX700 (model KDL-40EX700) comes with 7 HD inputs (4 HDMI, 2 component and 1 PC) so you can take full advantage of all your HD components. It also includes a removable table stand, allowing you to mount this HDTV to your wall with optional VESA hardware. The EX700 series also comes in 32-inch, 46-inch, 52-inch and 60-inch models (see a comparison of all BRAVIA EX Series HDTVs below).

Experience the beauty of Full HD 1080p (see larger image).

The BRAVIA EX700 offers 7 HD inputs, including 4 HDMI ports (with 2 easily accessible on the side), as well as an Ethernet port and compatibility with Wi-Fi networking.

Key Features

• Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
• Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
• Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
• Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.
• BRAVIA Engine 3: Enjoy sharp, vibrant, life-like images while optimizing color and contrast and significantly reducing noise with the BRAVIA Engine 3 fully digital processor.
• Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
• BRAVIA Sync Compatible: Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.
• 7 HD Inputs: Get versatile HD connection options with seven HD inputs, including four HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity in addition a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.
• 24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
• LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.
• BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more.
• Presence Sensor: Save energy with an HDTV that turns the picture off when you’re not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
• Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
• USB port for photos, music and video playback: Share your photos on the big screen, listen to your favorite music, or watch videos encoded in MPEG format. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input.
• VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.
• Swiveling stand with up to 20 degrees of swivel for both left and right.
• Warranty: 1 year parts and labor

Dimensions

• TV with stand: 38.875 x 25.875 x 11.125 inches (WxHxD); 39.3 pounds
• TV without stand: 38.875 x 24.625 x 2.625 inches (WxHxD); 32.9 pounds
• What size TV should you get?

Connections

• HDMI: 4 (2 side, 2 rear) with HDMI PC input capabilities
• Component: 2 (both rear; 1 fixed and 1 selectable)
• Composite A/V: 2 (1 side, 1 rear)
• RF: 1
• Ethernet: 1
• USB 2.0: 1 (side)
• PC input (15-pin, D-Sub): 1 (rear)
• Digital audio output: 1 optical (rear)
• Analog audio output: 1 (rear)
• Analog audio inputs: 4 (1 side, 3 rear)

What's in the Box
Sony BRAVIA EX700 Series HDTV, power cord, remote control (RM-YD033) with batteries, table top stand with hardware, quick setup guide, operating instructions

Key Specifications

Display
• Display resolution: Full HD 1080 (1920 x 1080)
• Aspect ratio: 16:9
• Viewing angles: 178 degrees horizontal/vertical
• Backlight type: LED
• Dynamic backlight control: Yes
• Dynamic contrast ratio: High
• Power Consumption (On Mode) for Energy Star: 107W
• Power Consumption (Standby Mode) for Energy Star: 0.13W

  Audio Features

• Speakers: 20 watts total (10W x 2)
• 5.1-channel audio out: Yes
• Dolby: Dolby Digital
• Sound mode: Dynamic, Standard, Clear Voice
• Sound effect: Cinema, Music, Live Sports, Game

  Convenience Features

• USB applications: Photo Viewer (jpeg), Music Player (mp3), Video Player (mpeg1), Video Player (mpeg2 TS)
• On-screen display for external input: Yes
• PIP (Picture in Picture): PC Input(HD15/HDMI) & TV Channel/CVBS/(HDMI)/ (Component)
• Auto Picture setting with HDMI: Cinema, Sport, Music, Photo, Graphics, Game
• Scene select: Auto, Cinema, Sports, Photo, Music, Game, Graphics, General
• Parental control: Yes
• Multi-lingual display: English, French, Spanish
• Info banner: TV Guide on Screen, PSIP, XDS
• Edit channel labels: Yes
• VESA hole pattern: 300 x 300

Sony BRAVIA EX Series Comparison

BRAVIA EX Series	EX700	EX600	EX500	EX40B	EX400
Sizes	32/40/46/52/60	32/40/46	32/40/46/55/60	32/40	32/40/46
Full HD
Ambient Sensor
BRAVIA Engine 2
BRAVIA Engine 3
BRAVIA Internet Video
BRAVIA Sync
CCFL
DLNA
Edge LED
Energy Saving Switch
Enhanced Favorites
Integrated BD Player
Motionflow 120Hz
Presence Sensor
USB Photos/Music/Video
Wireless LAN Ready
Swivel
HDMI	4	4	4	3	4

Learn More

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Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

Product Description

Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Instant Video, YouTube, Slacker and more

See all Product Description

Customer Reviews

Most Helpful Customer Reviews

28 of 33 people found the following review helpful:

3.0 out of 5 stars Just ok... and I returned it, August 17, 2010

By 

Jose Chavarri (New York, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Sony BRAVIA KDL-40EX700 40-Inch Edge LED EX-700 Series Backlit LCD HDTV, Black (Electronics)

In my experience, this tv is just ok, while I expect Sony products to be the best. The menu structure, the remote, the apps (I really don't know why every manufacturer keeps putting an internet connection in their tvs - my blu-ray, has it, my PS3 and Xbox360, too - why do I need to pay for this duplicate function?), the thin design and the build are all right. The image quality is clearly imperfect, however.

First, the blacks have a clear blue tinge. I think it's because of the LED side illumination, because my old XBR4 didn't have this defect.

Second, the viewing angle is bad. As soon as yoy stray from a central viewing position, the blacks begin to wash out significantly. From about a 45 degree angle they become a blueish-gray mess.

I thought I could live with this nuisances, but my tv developed a dead pixel in a week, so I decided to return it. Amazon's service was, of course, top notch.

In exchange I bought a (cheaper) Bravia EX500. In my opinion the image quality is clearly better, beacause of deeper blacks and the perfect viewing angles. I noticed a little more motion blur and you lose the thin frame, the Xross menu system and the internet connection, but I can trade these for image quality anytime.

Now I see you can get the 40' EX700 at $749 everywhere, I guess nobody is buying.

4 of 4 people found the following review helpful:

5.0 out of 5 stars More than I bargained for!, December 1, 2010

By 

ericesque (USA) - See all my reviews

This review is from: Sony BRAVIA KDL-40EX700 40-Inch Edge LED EX-700 Series Backlit LCD HDTV, Black (Electronics)

Sony is known for the quality of their screens. This model does not disappoint. Colors are vibrant, but not oversaturated like some brands. The image clarity is exactly what you'd expect from a quality HD set.

While the TV already connected to many popular online video, music, and photo services when I bought it, I was especially pleased that Sony pushed out an update which provided Hulu Plus support. It feels like Christmas when something you already paid for gets new features!

The only thing I'm not crazy about is the remote. It seems over engineered. Fortunately I use a universal remote and was able to configure the buttons in a way that made more sense to me. This 'flaw' was not significant enough to knock the rating down.

Other thoughts: If you are buying an HDTV for the first time, buy a size up from what you think you want. Having owned this 40" for four months, I would have gone 42" or even 46" if I had it to do over.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent!!!, November 23, 2010

By 

Don't-Worry-B-Happy (San Jose, CA) - See all my reviews

Amazon Verified Purchase

This review is from: Sony BRAVIA KDL-40EX700 40-Inch Edge LED EX-700 Series Backlit LCD HDTV, Black (Electronics)

Shopped around a lot for a new LCD LED TV, and did extensive online research but it was difficult to judge actual picture quality from online information.

I saw this model on display at Best Buy and was amazed by the picture, and I was intrigued by the internet video capabilities. So, I bought the EX700 on Amazon and saved money. Fast free delivery, box arrived in great condition. The picture quality is nothing short of superb. Satellite HD broadcasts are ultra sharp with excellent color tones. The backlight feature, which is adjustable, really enhances the picture quality. BluRay movie picture quality is the absolute ultimate. You have to see it to appreciate it.

The TV itself weighs around 40 pounds and was easy to mount on the wall using a universal flat panel TV mount from my old TV.

I also bought the Sony USB Wi-Fi adapter. Plugged it into the USB on the side of the TV, where the TV immediately sensed it. I selected auto-scan from the setup menu and the adapter quickly located my wireless network, then prompted me for my network password. I entered the password and voila! Access to Netflix, Amazon Video on Demand, Hulu, internet radio, etc., etc. This process took about 2 or 3 minutes.

Using internet video services has really enhanced our viewing options. Everyone in my household just loves it.

This is an awesome TV on it's own merits - and for the money, it's an absolute bargain.