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Technical Details
- 32-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
- Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
- Wi-Fi ready (with optional dongle); access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
- Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
- Includes removable stand; measures 30.1 x 20 x 9.8 inches with stand
Product Details
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Product Description
Amazon.com Product Description
Blending a stylish design with astonishing picture quality, this slim, 32-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL32EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires.
The Edge LED backlit BRAVIA EX710 Series HDTV.
Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.
Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.
See a comparison of all Sony HDTV models below.
Key Features
Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)
BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.
Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.
Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.
24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
Key Specifications
- Screen size: 32 inches
- CineMotion Reverse 3:2 Pulldown Technology: Yes
- 24p True Cinema Technology: Yes
- 3D Comb Filter: Yes
- TV Guide On-Screen: Yes
- Deep Color: Yes
- Live Color Technology: Yes
- Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
- Speakers: 2x 10W (20 watts of total power)
- 5.1 Channel Audio Out: Yes
- Dolby: Dolby Digital
- USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
- Wireless LAN: Ready (requires dongle)
- Tuners: ATSC, NTSC, Clear QAM
- VESA wall mounting pattern: 200 x 200
- Warranty: 1 year labor and parts
- Energy Star compliant: Exceeds Energy Star version 4.0
- TV with stand: 30.1 x 20 x 9.8 inches (WxHxD); 23.8 pounds
- TV without stand: 30.1 x 18.75 x 3 inches (WxHxD); 19.4 pounds
- What size TV should you get?
- HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
- Component: 2 (1 side, 1 rear)
- Composite A/V: 2 (1 side, 1 rear shared with component)
- Ethernet: 1
- RF: 1 (rear)
- USB 2.0: 1 (side)
- PC input (15-pin, D-Sub): 1 (side)
- Analog audio inputs: 4 (1 side, 3 rear)
- Digital audio output: 1 optical
What's in the Box
BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions
Learn More
Bravia Internet Video
Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:
 | Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free. |
 | Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.) |
 | Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library. |
 | Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot. |
Which Size HDTV is Right for My Room?
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
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Sony HDTV Comparison
| Series: | BX300 | EX308 | EX400 | EX40B | EX500 | EX600 | EX710 | HX800 | NX700 | NX810 |
| Models: | 32" | 22" | 32", 40" | 32", 40" | 32", 40", 46", 55", 60" | 32", 40", 46" | 32", 40", 46", 55" | 40", 46", 55" | 40", 46" | 46", 55", 60" |
| Panel type | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | Edge LED | Edge LED | Dynamic Edge LED | Edge LED | Dynamic Edge LED |
| HD 720p |  | | -- | -- | -- | -- | -- | -- | -- | -- |
| Full HD 1080p | -- | -- | | | | | | | | |
| 3D ready | -- | -- | -- | -- | -- | -- | -- | Yes | -- | Yes |
| Video processing | Engine 2 | Engine 3 | Engine 2 | Engine 3 | Engine 2 | Engine 2 | Engine 3 | Engine 3 | Engine 3 | Engine 3 |
| Motionflow | -- | -- | -- | -- | 120Hz | -- | 120Hz | 240Hz | 120Hz | 240Hz |
| Ambient Sensor | -- | | | | | | | | -- | -- |
| Lightsensor | -- | -- | -- | -- | -- | -- | -- | -- | | |
| Internet Video | -- | Ready | -- | Ready | -- | -- | | | Ready | |
| Internet Widgets | -- | -- | -- | -- | -- | -- | -- | -- | | |
| DLNA | -- | | -- | | -- | -- | | | | |
| Wireless LAN | -- | Ready (w/ dongle) | -- | Ready | -- | -- | Ready | Ready | Integrated | Integrated |
| Ethernet | -- | | -- | | -- | -- | | | | |
| Blu-ray Disc Player | -- | -- | -- | | -- | -- | -- | -- | -- | -- |
| HDMI | 2 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 |
| Component (Y/Pb/Pr) | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 |
| Composite A/V | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
| Digital audio output | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical |
| PC (DSub) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| HDMI PC input | | | | | | | | | | |
| USB 2.0 port | 1 (svc only) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| MP3 playback | -- | | | | | | | | | |
| JPEG playback | -- | | | | | | | | | |
| MPEG 1/2 video playback | -- | -- | | -- | | | -- | -- | -- | -- |
| MPEG 4/AVCHD video playback | -- | | -- | | -- | -- | | | | |
| TV Guide onscreen | -- | | -- | | -- | -- | | | | |
From the Manufacturer
Blending a stylish design with astonishing picture quality, this slim, 32-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL32EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires.
The Edge LED backlit BRAVIA EX710 Series HDTV.
Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.
Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.
Key Features
Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)
BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.
Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.
Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.
24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
Key Specifications
- Screen size: 32 inches
- CineMotion Reverse 3:2 Pulldown Technology: Yes
- 24p True Cinema Technology: Yes
- 3D Comb Filter: Yes
- TV Guide On-Screen: Yes
- Deep Color: Yes
- Live Color Technology: Yes
- Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
- Speakers: 2x 10W (20 watts of total power)
- 5.1 Channel Audio Out: Yes
- Dolby: Dolby Digital
- USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
- Wireless LAN: Ready (requires dongle)
- Tuners: ATSC, NTSC, Clear QAM
- VESA wall mounting pattern: 200 x 200
- Warranty: 1 year labor and parts
- Energy Star compliant: Exceeds Energy Star version 4.0
- TV with stand: 30.1 x 20 x 9.8 inches (WxHxD); 23.8 pounds
- TV without stand: 30.1 x 18.75 x 3 inches (WxHxD); 19.4 pounds
- What size TV should you get?
- HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
- Component: 2 (1 side, 1 rear)
- Composite A/V: 2 (1 side, 1 rear shared with component)
- Ethernet: 1
- RF: 1 (rear)
- USB 2.0: 1 (side)
- PC input (15-pin, D-Sub): 1 (side)
- Analog audio inputs: 4 (1 side, 3 rear)
- Digital audio output: 1 optical
What's in the Box
BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions
Learn More
Bravia Internet Video
Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:
 | Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free. |
 | Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.) |
 | Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library. |
 | Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot. |
Which Size HDTV is Right for My Room?
| With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
|
Customer Reviews
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Most Helpful Customer Reviews
61 of 67 people found the following review helpful:
3.0 out of 5 stars
Beware of viewing angle,
By
Amazon Verified Purchase(What's this?)
This review is from: Sony BRAVIA KDL32EX710 32-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
For a 32" TV in the upper price range, I expected Sony (which usually makes excellent sets) to use either an IPS or PVA panel. This particular model does not. Sony recently shifted panels on this model and the 46EX710 to MVA panels from AUO. While the image is sharp and colors are good, there is major contrast shifting when viewing the set from a slightly off angle. While not nearly as bad as cheap TN panels (which shift both color and contrast) this is not a good trait to have, especially when IPS and PVA both offer far better viewing angle consistency.
When viewed dead on it's actually a really good set. But when viewed from a slight angle, expect noticable change in contrast. Fair warning for you picky people like myself. I planned to use this as a PC monitor, but sitting a few feet away, you begin to notice inconsistancies in the corners simply because the corners are at fairly deep angles to your eyes. I have not had this problem with larger IPS and PVA TV sets.
86 of 100 people found the following review helpful:
4.0 out of 5 stars
Review for non-techie people like me,
This review is from: Sony BRAVIA KDL32EX710 32-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
The tv arrived yesterday. I had to look at an included brochure to figure out how to put together the stand but it was pretty simple. Then I connected the white cable from my ATT Uverse DVR to the television. Then I called ATT Uverse and learned I'd have to pay $10/month more to get high definition television. I told them to go ahead and upgrade me.
Then I asked if they would send me an HDMI cable. They said no - you have to buy that yourself. I got online and did some research and found the Amazon AmazonBasics High-Speed HDMI Cable (6.5 Feet/2.0 Meters)[Supports 3D + Audio Return Channel]An engineer had written a review that you do NOT need an expensive HDMI cable. I ordered the Amazon one and it comes on Saturday. A brochure in the paperwork that came with the tv says you have to connect your tv to the internet to get Netflix streaming and other things on your tv. If you go to the menus on the tv screen it also tells you to "connect your tv to the internet." But neither the paper instructions nor the onscreen instructions tells you how to conect the tv to the internet. I looked online and found that with a special Sony USB dangle (that cost a hundred bucks) I could connect the tv to my modem wirelessly. I really didn't want to spend that much money after having purchased the new tv. I called Sony tech support and asked what type of cable I should buy. Sony told me to go to Radio Shack and buy an ethernet cable. The back of the ATT Uverse modem has 3 or 4 unused ethernet ports. The back of the tv has one "LAN" port. Sony said the ethernet cable can be used to connect the ethernet port on the modem to the LAN on the television. I did that and then on the tv clicked on the Netflix icon to get a code. I went to Netflix on my computer and input the code, which linked my netflix account to my tv via the internet. I rented a movie through the tv internet connection from Amazon Video on Demand, and also watched a Netflix movie that was in my queue. You have to add movies to your queue using your computer, but once you have done that they show up on your tv and you can pick from all the ones in your queue for which Netflix has streaming rights. (For movies for which Netflix does not have streaming rights you will have to wait for a DVD to arrive in the mail. The issue of DVD rental versus streaming is one that is in flux right now - within a few years I think we will be able to stream everything instead of waiting on DVDs to arrive, but until all those rights get worked out we'll still have to use physical DVDs to watch some things on our televisions.) Update: Today (Saturday) the HDMI cable that I ordered from Amazon arrived. I connected one end to the HDMI jack on the back of the ATT Uverse settop box/DVR and the other end I plugged into one of the HDMI ports on the back of the tv. VOILA. Oops, NO picture! TV was showing it is getting NO signal! I called ATT Uverse Tech Support. They had to reset my settop box/DVR before it would send a signal through the HDMI cable. The technician who was on the phone with me was able to do it himself (isn't the computer age GRAND?). After that the picture appeared. Then I saw that the picture didn't take up the entire screen. The tech walked me through the process of resetting the set top box to the 1080 setting and then the picture took up the entire screen. The truth is that it IS a bit of a hassle setting up an HDTV to get HD signals from your cable/satellite/ATT Uverse/FIOS to your television, and getting your tv connected to the internet so that you can use services like Netflix and Amazon Video on Demand on it. It IS possible to do it yourself, but if you want it all done quickly and with minimal hassle then you might want to pay someone who deals with this type of thing all day to handle it for you. If you have time and either patience or determination (aka stubbornness) you can do it yourself. I have one more thing to do - connect my new tv to my old stereo system so the sound comes through my stereo speakers. I'll take a shot at that next week. Sony technical support and Uverse technical support did a good job at quickly figuring out what help I needed and explaining things to me. As for the tv itself - beautiful picture, excellent sound through the tv speakers, easily understood onscreen menus, includes electronic components for multiple services - movies by Amazon video on demand, Netflix and QRiocity, videos via Youtube (I haven't tried that yet)Pandora for music, etc. Definitely call Sony at 866-918-2485 for help as this tv did NOT come with good instructions.
37 of 41 people found the following review helpful:
4.0 out of 5 stars
updated review,
This review is from: Sony BRAVIA KDL32EX710 32-Inch 1080p 120 Hz LED HDTV, Black (Electronics)
Just received my KDL710 last night. Was restricted to something under31" in width to fit in bedroom armoire. Would have liked a Samsung for the great picture but this is replacing one which had 2 failures and the company refused to honor the warranty (will NEVER buy a Samsung product again). So far the Pros: Ease of setup, perfect fit in my space, very nice picture (although I haven't had time to adjust to my liking so I'm sure it will be better); love the auto off sensor; no feelings on the LED feature yet. Cons: Menu is very difficult and complicated to navigate; no sleep timer on the remote and you have to go through at least 3 steps to get to it; adjustment directions very sparse and confusing. I suppose most of these will work out as I get familiar with the set. Sony quality has never been an issue with me which is why I paid top dollar for this 32" set.
Updated Review - 10/15/10: Now that I've had a chance to adjust controls I'm very satisfied with my choice. Picture is crisp and sharp and I've gotten used to the remote and sleep timer (use it every night). When you're in a store and looking at TVs side by side some look brighter than others or crisper but when there's nothing to compare it to this is a wonderful picture. It is only 120mgz so it is not the best for gaming (who cares) but for everything else it's A1 (a Sony of course). I don't believe the Google version is an LED backlit which explains the price differential. I paid the same price online from Dell (it was delivered in 2 days). Enjoy your set. bobdbeck
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