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  • Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black
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Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black

by Sony

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  • 40-inch display with full HD (1080p) picture quality (1920 x 1080 native panel resolution)
  • LED backlighting for incredible contrast, slim design, and energy efficiency
  • Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture
  • Wireless Internet TV for wide variety of streaming media and other Internet content
  • power-saving motion sensors. Flat Panel Mount Interface: 300 x 300 mm
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Technical Details

  • Brand Name: Sony
  • Model: KDL40EX523
  • Display Technology: LED-lit
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:09
See more technical details
FTC Energy Guide for This HDTV
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View the label for this HDTV


Product Details

  • Product Dimensions: 1.7 x 37.2 x 23.1 inches ; 24.7 pounds
  • Shipping Weight: 41 pounds
  • Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • ASIN: B004HYG9VE
  • Item model number: KDL40EX523
  • Batteries 2 AA batteries required. (included)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (101 customer reviews)
  • Amazon Best Sellers Rank: #99,869 in Electronics (See Top 100 in Electronics)
  • Date first available at Amazon.com: January 6, 2011
  •  Would you like to give feedback on images?.


Product Description

Product Description

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black

Amazon.com

Internet-Ready Television

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.




January 2011
Sony's 40-inch KDL-40EX523 offers brilliant Full HD (1080p) picture quality, with LED backlighting for superb contrast and an ultra-slim design. Sony technologies like X-Reality Engine further enhance your picture, and connectivity to your home network and Sony's Internet offerings (via built-in Wi-Fi) expand your entertainment options. On top of that, you can watch the carbon footprint with features like a motion sensor that turns off the set when you're not in the room.

Sony KDL-40EX523
Brilliant Full HD picture quality, Internet connectivity, and a wealth of picture technologies. Click here for a larger image

Connect to More Than Just HD

Full HD 1080p Resolution

Experience amazing Full HD 1080p picture quality, the highest at-home resolution. Take full advantage of HD sources like Blu-ray Disc Players, Xbox or PlayStation 3 gaming consoles, and more via the 16:9 widescreen panel (1920 x 1080 native pixel resolution).

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Sony KDL-40EX523 Edge LED
Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting.
Sony KDL-40EX523 DLNA
Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.
Sony KDL-40EX523 USB
Share your photos or listen to your favorite music via USB. Or use the built-in Wi-Fi for an easy home network connection.
Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Internet Streaming & Connectivity
  • Streaming Media
    Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips.

  • Skype Ready
    Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.

  • Integrated Wi-Fi
    Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi.

  • DLNA Streaming
    Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.
Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-40EX523 Select Specifications

Video
Screen Size (Diagonal): 40 Inches
Display Type: LCD
Backlight Type: Edge LED
Resolution: Full HD 1080p
Panel Frequency: 60Hz
Tuner: Clear QAM/ATSC/NTSC
Inputs
HDMI: 4 (1 Side/3 Rear)
Component Video (Y/PB/PR): 1 (Rear)
Composite Video: 2 (1 Rear/1 Hybrid)
USB 2.0 Ports: 2 (Side)
RF Connection: 1 (Rear)
Analog Audio Input: 2 (2 Rear)
PC Input: DSub 1(Side), Mini 1(Rear)
Ethernet 1 (Rear) (Plus Integrated Wi-Fi)
Outputs
Digital Audio Output: 1 (Rear)
Analog Audio Output: 1 (Rear)
Weight and Dimensions
Dimensions (WxHxD): 37 1/4 x 23 1/8 x 1 2/3 Inches (37 1/4 x 24 3/8 x 9 7/8 Inches With Stand)
Weight: 24.7 lbs. (31.8 lbs. with stand)

What's in the Box

Sony BRAVIA KDL-40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series:
BX320
BX420
EX520
EX523
EX620
EX720
NX720
HX820
HX929
Models:
Panel Type
LCD (CCFL)
LCD (CCFL)
Edge LED
Edge LED
Edge LED
Edge LED
Dynamic
Edge LED
Dynamic
Edge LED
Intelligent Peak LED
HD 720p
--
--
--
--
--
--
--
--
Full HD 1080p
--
3D Ready
--
--
--
--
--
Video Processing
BRAVIA Engine 3
BRAVIA Engine 3
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality PRO Engine
X-Reality PRO Engine
Motionflow
--
--
--
--
120Hz
XR 240
XR 240
XR 480
XR 960
Presence Sensor
--
--
With Face Detection
With Face Detection
LightSensor
Internet Video
--
--
Internet Widgets
--
--
DLNA
--
--
Wireless LAN
--
--
Ready
Integrated
Ready
Ready
Integrated
Integrated
Integrated
Ethernet
--
--
HDMI
2
2
4
4
4
4
4
4
4
Component (Y/Pb/Pr)
1
1
1
1
1
1
1
1
1
Composite A/V
2
2
2
2
2
2
2
2
2
Digital Audio Output
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
PC (DSub)
1
1
1
1
1
1
1
1
1
HDMI PC Input
USB 2.0 Port
1
1
2
2
2
2
2
2
2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen
--
--

Customer Reviews

The Pandora app works well.
Dane A. Kantner
This TV was easily set up, including connecting it to our wireless internet network, and setting up our Netflix account on it.
Owlsview
The picture is sharp and very clear.
Mike Arnold

Most Helpful Customer Reviews

149 of 151 people found the following review helpful By D_deU on May 11, 2011
Size Name: 32-Inch Verified Purchase
I spent months researching for a replacement TV in the master bedroom and finally settled on the Sony KDL32EX523. Set up was a snap - and I did it twice as I did not have a DVR in my bedroom - so I originally connected the TV directly to my Comcast cable (no box or DTA) and it was able to grab all my channels (I do not subscribe to premium services like HBO). A few days later, I added the DVR and was channel surfing in no time. (Well - actually had issues with Comcast to get their own DVR to receive their own signals, so a 1 star rating for Comcast - dang near switched to Direct TV during that process.) Adding the Sony to my wireless network was as simple as entering my network password into the TV (this model Sony has built in wireless - no need for external USB device), just like adding a computer - join the network it found, type in the password, and boom - connected. Initializing the TV to work with my Netflix account was just as simple - I logged into my Netflix account with my laptop - input the code from the TV - and boom - the TV blinked and was instantly added to Netflix. This Sony streams Netflix content better than my TIVO DVR in the other room which is right next to my wireless hub. Picture quality is great - no issues with viewing angle, no high pitched power supply sounds. I do not want to sound like a Sony commercial, but for my use, this is one great TV.
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47 of 47 people found the following review helpful By Dane A. Kantner on May 13, 2011
Size Name: 40-Inch
Overall this is a very nice TV. It's very thin.

One of the bigger draws for me was the built in Internet Apps. I had actually returned a Vizio where nothing was working at all (Pandora literally crashed the TV) and got this. This is much better. I've tested a few other Internet App tvs and the speed of this Sony one is probably the fastest I've seen as far as menu navigation goes. And the menu is also well laid out. For some people it might almost be too many features.

The Pandora app works well. There's lots of room for improvement in how it is actually designed (there are color codes on the menu, and they only associate one with a feature--skip--why not have one associated with thumbs up, thumbs down, etc). No good visual effects. But it works for what it needs to--playing music.

The Qriocity video stuff doesn't work at all. I've never seen anything played through it, or even a choice of items to play. I don't know what the deal is, but my understanding is that Sony has been hacked recently and has completely shut the service down for now. It may as well not be there.

The Amazon streaming on demand works REALLY well and is high quality. If you're an Amazon Prime member there is a fairly extensive selection of titles that become free when you authenticate with your Prime account. (The entire series of Inspector Gadget!)

Netflix streaming was very high quality, but would constantly stop to buffer. It doesn't buffer enough of the content. It will "detect" network speed as you start anything up, but obviously this detection isn't very conservative or it would downgrade my quality in favor of better playback. As it's set up now, it's unusable.
Read more ›
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81 of 86 people found the following review helpful By M. Cohen on March 19, 2011
Size Name: 40-Inch
This TV is very good and could have been great if it were not for the crappy internet experience. The form factor itself is quite nice; very thin, light and sturdy, with a small bezel. It sets up very quickly and easily. The picture in HD is stunning: beautiful color, very sharp with very black blacks. However SD pictures are frequently fuzzy and a bit washed out which makes watching SD a drag. My 3 year old 32 inch Sony does SD much better than this one. The viewing angle is just ok. Looking straight on, the TV looks great. As you move to the side the pictures degrades quickly. At first I thought that the sound was below average. After tweaking the settings it now sounds quite good. If you are and audiophile you will however need an amp with separate speakers. I have not had a problem with the 60 hz refresh rate. I suppose it might be somewhat of a problem if I watched more sports. It is the internet interface which is the weakness of this TV. I have the 40EX523 with built in Wi-fi. No need for a separate dongle on this one. Loading times for most of the internet programs are quite slow - much slower than my beloved Roku box. Netflix interface is very poor. You can't search and it's even hard to see the titles of many of the movies on the screen because they are so small. The Sony Netflix picture is much worse than Netflix on the Roku box. Colors on the Sony Netflix are a bit washed out and the picture is not crisp. The Sony picture on both Hulu and Amazon seem almost as good as the Roku. Again the interface for both Hulu and Amazon is far worse than that of the Roku. Crackle is not even worth using. It takes forever to load, then has to keep re-loading despite fast internet download speeds. It's almost impossible to get back to where you left off on a movie.Read more ›
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42 of 43 people found the following review helpful By Dreamspinner on April 15, 2011
Size Name: 32-Inch Verified Purchase
I love this model. I have it in my bedroom and the picture is large, sharp, and easy to see regardless of ambient light conditions from bright sunlight to total darkness. I especially love the internet ready feature since I am a great fan of Netflix. No extra box or plugs needed--just WiFi. I use the handy bright red Netflix button on the TV's remote which takes me there in one step. The Netflix search function on the screen is not easy to maneuver through categories, however, so I keep it simple by staying in my "instant queue" to find something to watch. I bought the TV from Amazon because it had the best price and I knew the model, but I have to admit I was worried about buying and shipping such an expensive item. All was good--the TV arrived quickly with perfect packaging intact. No worries.
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