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  • Sony BRAVIA KDL40NX700 40-Inch 1080p 120 Hz LED HDTV
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Sony BRAVIA KDL40NX700 40-Inch 1080p 120 Hz LED HDTV

by Sony
27 customer reviews

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  • 40-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
  • Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
  • Integrated Wireless-N Wi-Fi; access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
  • Inputs: 4 HDMI, 1 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
  • Includes removable stand; measures 39.25 x 26.5 x 11.5 inches with stand
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Technical Details

  • Brand Name: Sony
  • Model Number: KDL-40NX700
  • Display Technology: LED-lit
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9
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Product Description

Product Description

Sony Bravia KDL-40NX700 40" 1080P 120Hz LED LCD TV KDL40NX700

From the Manufacturer

Featuring a stunning monolithic design with a unique six-degree tilt option, this BRAVIA NX700 Series HDTV (model KDL40NX700) features a 40-inch Edge LED backlit screen to create a remarkable sense of space by allowing you to position the TV at lower levels for a more comfortable viewing experience.

The BRAVIA NX700 Series HDTV with Edge LED backlight, Motionflow 120Hz technology, and integrated Wi-Fi.

Featuring an Edge LED backlight, the slim BRAVIA NX700 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

This NX700 HDTV also offers integrated Wireless-N Wi-Fi networking, enabling you to connect to a wide range of streaming video sites--including Netflix and Crackle--as well as widgets to get headline news and updates from Facebook and Twitter. You can also stream content directly from your compatible PC to this DLNA Certified HDTV. Other features include 5 HD inputs (4 HDMI, 1 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.




Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Built-In Wi-Fi: Enjoy the convenience of built-in wireless connectivity (Wireless-N; 802.11b/g/n) to your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier.

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Internet Widgets: Personalize your viewing experience by adding information apps to your screen so you can instantly access the latest local news, weather, sports headlines, as well as Twitter and Facebook updates.

BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.


VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.

Key Specifications

  • Screen size: 40 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • TV Guide On-Screen: Yes
  • Deep Color: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: Cinema, Sport, Music, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
  • Wireless LAN: Integrated (802.11b/g/n)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 300 x 300
  • Warranty: 1 year labor and parts
  • TV with stand: 39.25 x 26.5 x 11.5 inches (WxHxD); 49.8 pounds
  • TV without stand: 39.25 x 25.25 x 2.6 inches (WxHxD); 42.3 pounds
  • What size TV should you get?
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 1 (side)
  • Composite A/V: 2 (1 side, 1 rear shared with component)
  • Ethernet: 1
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 1 (side)
  • Analog audio inputs: 3 (2 side, 1 rear)
  • Digital audio output: 1 optical

What's in the Box

BRAVIA NX700 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

Amazon Instant Video provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free.
Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.
Which Size HDTV is Right for My Room?
HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Product Information

Technical Details
Brand NameSony
Item Weight50 pounds
Product Dimensions27 x 11 x 40 inches
Item model numberKDL-40NX700
Color Nameblack
Additional Information
Best Sellers Rank #180,071 in Electronics (See top 100)
Shipping Weight56.8 pounds
Domestic Shipping This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
International Shipping This item is not eligible for international shipping. Learn More
Date First AvailableApril 18, 2005
Warranty & Support

Product Warranty: For warranty information about this product, please click here
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

95 of 97 people found the following review helpful By NN on August 12, 2010
I'll start this review now but maybe update it in future months, as I've noticed that the real test of any HDTV is how well it performs after it's a year old. As it is, we've had our NX700 for two months now, and I'm very pleased.

Some other reviewers can probably judge picture quality better than I can, and that's fine. I researched enough to know that this Sony model generally gets high marks for its picture. Someday I'm going to try out some picture adjustments I found during my research - but for now, it's still on its factory settings, and we all agree that it looks great for the kind of viewing we do.

What made me pick this TV, and the reason I'm glad I did, are its capabilities for component connections and internet features, particularly how well it does wirelessly. This is our bedroom TV, a place where we want to minimize external components, wires, generally all A/V clutter other than this wall-mounted HDTV. So the more it can do on its own, the better.

I consider the following features of the NX700 most important. And I couldn't find another HDTV in this price range that had everything below, besides other Sony models.

1) Analog audio out. Why is this so rare? The NX700 also has an optical digital audio output, but often the easiest way to bypass the tinny internal speakers (and all thin HDTV's have tinny speakers, not just this one) is to run its audio through anything you have nearby - a set of computer speakers, boombox, whatever. It shouldn't be a requirement to have a dedicated audio system near every TV in your house, you know?

2) PC (VGA) input. Most HDTV's have these but some do not (like most Panasonics). The NX700 also puts an separate analog audio input jack right near this input for convenience.
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17 of 17 people found the following review helpful By DLH on December 13, 2010
Verified Purchase
After researching ALL sets in the 37" to 40" size, I'm 100% satisfied I made the right choice with the KDL-40NX700.
Strolling through Fry's Electronics (retailer on west coast) I studied the Panasonics and Samsungs and kept returning to the Sony's with the Bravia Engine and deciding they do have the best picture (in all regards; Black Level, Detail, Color reproduction...). So I'm leaving the store and I see a Sony TV without a price tag. But I'm so drawn to the TV I study it for a few minutes. (The picture was never on). I'm entranced by this gorgeous, clean-looking statement of a television! There isn't any cheesy plastic bezel; instead it's aluminum. Dubbed the MONOLITHIC DESIGN. The front glass extends right up to the bezel and the result is a clean, attractive face in a super-slim design. That's just the cosmetic fit and finish... wait 'till you turn this baby on!

Quick background: I used to sell TV's (the crap all the way to the best) but that was 15 years ago. At that time, SONY XBR was always the best. I've always wanted an XBR but could never afford the price tag. I really wanted an XBR now but good luck finding one. Sony doesn't have a 40" XBR in the current lineup (as of 12/2010). After doing some research, I'm almost certain the NX series contains the components of an XBR. But here's the kicker, it's a discontinued model that retailed for >$2K when it came out. Now, it's down to $799 and BLOWS AWAY anything in that price range! Why it's discontinued I don't know. My set was manufactured in April 2010 (only 7 months ago!). I think the bottom has dropped out of the LED/LCD market and we are seeing massive discounting to clear back stock.

A changing Industry: We are transitioning into a "media center" home theater market.
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13 of 14 people found the following review helpful By krill_dj on October 19, 2010
I picked this set from Costco for 799 and its a great set. LED with Internet Apps and 120 Hz . Setting up the set was real easy and once you connect it to the wireless, you can enjoy netflix and the other great apps.
The Only con for this tv I would say is that its missing a keyboard to do any searches on youtube or anything. But guess Sony was keeping it for its Google TV series. 999 for 40 inc LED but 60 Hz. I think I like my 120 Hz better
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11 of 12 people found the following review helpful By Brian K on November 25, 2010
I bought this at Costco yesterday for $799 and so far it's great. The picture is amazing. The sound is great. The options are great. Good price for a 40" LED Sony. Plus Costco gives you a 90 day return policy plus an extra year on the warranty.
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6 of 6 people found the following review helpful By NormB on December 11, 2010
Setting up this TV is somewhat lengthy and in a few places difficult. Here's some help, I hope.

When you connect the TV there will be some introductory setup instructions. If you are going to wall mount it, there are no mounting screws included, so read the instructions and get metric screws/bolts of the proper size and length of 8-12 mm; if too long, they may screw into the TVs innards and damage something. Bye-bye $800.00 or more (the cost obviously depends on your shopping score).
1. If you have a cable box, be sure and select cable
2. Select automatic updates if you are going to use the internet. It didn't work for me (see below) but for you, who knows?
3. Internet setup. Router password is case sensitive. An icon in the lower right switches between upper/lower case, numbers and symbols. after setup, internet features can supposedly be available. Not so fast. From the main menu, there are icons across the top. A film strip icon identifies internet content. This is where it gets sticky. I clicked on Netflix to register my device with my subscription and got a message that a TV software update was necessary, and to turn on automatic updates. I already had done that, so I turned the TV off and on again. No luck. Went to the computer and to Sony support, selected the model number of the TV (KDL40NX70) and migrated to "firmware updates". Presented with a lengthy menu first advising me to turn on automatic updates. blah, blah-done that.
Lower on the screen instructions on how to document my firmware version and download updated firmware. Long story short, you must download a zip file, check it's length, unzip it, copy the unzipped folder to a thumb drive formatted in fat32 and plug it into your TV's USB port. The TV must be on! That worked. Took a while.
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