I choose this tv, the Sony Bravia KDL-46EX520 from the picture quality I observed in the dealer showroom, it was as good overall as tvs costing 1/3 more, and better than 100Hz tvs, like the Samsung 46D5005 beside it on the showroom tv-wall.
I placed myself about 10 feet from the tvs in the showroom, at the same distance I have to the tv in my living room, and compared the different brands pictures, and this Sony had more natural colours than the Samsungs, LGs and Philips tvs in the same price range or up to 1/3 more.
This Sony is a 50Hz, but it had better picture overall than the Samsung 100HZ as mentioned, and just as good picture overall as a Philips 100Hz costing 1/3 more. Sony has right, the non glare screen give less reflections than clear glass screens, and combined with the natural colours, deep black and good contrast, it gives a very nice picture to look at.
The cable tv box I have give Standard Definiton, SD, pictures on all channels, so I asked specificially about seeing the tv in the showroom with SD format, and I am happy to say the picture processor in this tv presents this format just as good as more expensive tvs, and HD format are presented stunningly well.
Watching a tennis match on Eurosport in SD, convinced me that the motion interpolation of the 100Hz tvs is not something I will miss, this tvs overall picture quality is so good that I and some others in the showroom agreed it was just as comfortable or better to watch as 100Hz tvs beside it on the wall.
I ordered the tv as you have guessed, and it was swiftly delivered the same evening.
Unpacking and assembly:
The quality of Sony is appearent in material quality, fit and finish, and and everything in the box was carefully packaged, and the instruction manual made the assembly easy, the parts fit excellently. An allen wrench in enclosed to the screws for the stand, tighten the screws firmly. Tip:-keep a philips screwdriver handy, the screws to fasten the stand to the backside of the tv panel require a screwdriver with a Philips head, this screwdriver is not enclosed. There are pilot guides on the backside of the panel, so the tv panel slides down into the stand, just tighten the 3 screws with the screwdriver.
Mounted on its stand the Sony Bravia has a elegant, timeless design, even the picture quality and functions are the most important of course, it is a bonus when the tv looks good, it is a big part of the living rooms interior.
Connections:
From my cable tv box there is a scart cable to connect to the tv, and the quality of the Sony is appearent here, nothing gives when the connector is pressed into its place, this is a sturdy tv set.
Setting up:
The set up procedure is automatic, and it is easy to follow the on screen instructions, the menus are intuitive, and quick to use. Tip: when you have a cable tv box with built in tuner, just press forward on the set up procedure, and press the AV button on the upper left on the remote, select AV1 or one of the HDMI ports if your cable tv box is connected there, the port is checked when it is connected, and press OK.
I am happy to report that the picture quality is as excellent as it was in the showroom, this is a LED tv with edge lit, but the black is very black, even from the edges, friends say the quality of the picture is among the best they have seen on LED tvs, so I could not have asked for more of a tv picture.
The remote:
This is one strong remote. I do not have to aim it on the tvs IR sensor to use it, it can just lay on the couch beside me, and even with the coffee table with books and magazines between it and the tv, the tv responds, even if I aim the remote at the window panes behind me, in the opposite direction of the tv, the tv responds, as I said, a strong remote, very convenient and comfortable to use.
I miss a energy saving screen saver button on the remote, to reach the picture-off feature, so you hear the sound only, you have to dig into some menus and sub menus, with a few times practice, it takes just under 10 seconds, but I recommend Sony to have a direct button for this on the remote.
Internet features:
This Sony Bravia KDL-46EX520 model have WiFi ready feature, you add the WiFi adapter form Sony, the BR100, and just attach it to the upper USB port. There is also a cable connection on the backside of the tv panel for A LAN cable. My router, a fairly recent model, has the convenient WPS button, which make it able to have a secure connection setup with the tv with just one press on the button on the router, very easy setup for this one. The tv also has a built in web browser, it is not as fast as on your computer, and with no flash, but usable.
I have used the Internet features for while, I like to watch National Geograpic space videos and Hubble Cast on YouTube, and it is very good for this, despite the YouTube videos has a low 480p video format. I have not used the Skype yet, but downloading videos is easier and faster than I expected, but of course not at all so fast as from your computer.
With the internet connection, you can enjoy automatic downloading of software updates from Sony, I have been told Sony send updates for their tvs for several years, and not just for this years model, another reason I am glad I choose Sony.
Energy consumption:
The EU energy label in the box said 68 Watts in normal use, and that is good for a 46" LED tv set, this estimate is usally in good measure, so it probably use less than 60 Watts on the average.
Value:
Sony tvs is typically a bit more expensive then the tv sets from the other brands it is natural to compare it with, worth it too, because they are of better quality overall, but I think the price on this one is very good. You get a lot for your Money with this model, and is it so obvious that Sony is a quality brand, it is appearant in every detail, this tv set is very good value I think, and with the longevity of LED lit, about 100000 hours, and low energy consumption, it is excellent value.
Verdict:
After two weeks of use, I will with no hesitation warmly recommend this tv. If you want a 46"tv with no 3D feature, with very good picture quality in SD and HD format, and with internet features like web browser, and downloading of videos and movies, you cannot go wrong with selecting this exellent tv.