- Free 30-Day Tech Support: This item is eligible for FREE Tech Support for 30 days from the date of delivery. Over the phone, our trained technicians can help you set up, configure, connect, and troubleshoot so you can start enjoying your new purchase. Owners of qualifying products can reach Tech Support by selecting your product on the Contact Us page. Learn more
Technical Details
- Brand Name: Sony
- Model: KDL46EX710
- Display Technology: LED-lit
- Display Size: 46 inches
- Image Aspect Ratio: 16:9
Product Details
Would you like to update product info or give feedback on images? |
Product Description
Amazon.com
Blending a stylish design with astonishing picture quality, this slim, 46-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL46EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Instant Video, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires. 
The Edge LED backlit BRAVIA EX710 Series HDTV.
Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.
Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.
See a comparison of all Sony HDTV models below.
Key Features
Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)
BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.
Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.
Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.
24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
Key Specifications
- Screen size: 46 inches
- CineMotion Reverse 3:2 Pulldown Technology: Yes
- 24p True Cinema Technology: Yes
- 3D Comb Filter: Yes
- TV Guide On-Screen: Yes
- Deep Color: Yes
- Live Color Technology: Yes
- Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
- Speakers: 2x 10W (20 watts of total power)
- 5.1 Channel Audio Out: Yes
- Dolby: Dolby Digital
- USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
- Wireless LAN: Ready (requires dongle)
- Tuners: ATSC, NTSC, Clear QAM
- VESA wall mounting pattern: 300 x 300
- Warranty: 1 year labor and parts
- Energy Star compliant: Exceeds Energy Star version 4.0
- TV with stand: 42.75 x 27.1 x 10.25 inches (WxHxD); 41 pounds
- TV without stand: 42.75 x 25.8 x 3 inches (WxHxD); 36 pounds
- What size TV should you get?
- HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
- Component: 2 (1 side, 1 rear)
- Composite A/V: 2 (1 side, 1 rear shared with component)
- Ethernet: 1
- RF: 1 (rear)
- USB 2.0: 1 (side)
- PC input (15-pin, D-Sub): 1 (side)
- Analog audio inputs: 4 (1 side, 3 rear)
- Digital audio output: 1 optical
What's in the Box
BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions
Learn More
Bravia Internet Video
Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:
 | Amazon Instant Video provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free. |
 | Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.) |
 | Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library. |
 | Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot. |
Which Size HDTV is Right for My Room?
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
|
Sony HDTV Comparison
| Series: | BX300 | EX308 | EX400 | EX40B | EX500 | EX600 | EX710 | HX800 | NX700 | NX810 |
| Models: | 32" | 22" | 32", 40" | 32", 40" | 32", 40", 46", 55", 60" | 32", 40", 46" | 32", 40", 46", 55" | 40", 46", 55" | 40", 46" | 46", 55", 60" |
| Panel type | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | LCD (CCFL) | Edge LED | Edge LED | Dynamic Edge LED | Edge LED | Dynamic Edge LED |
| HD 720p |  | | -- | -- | -- | -- | -- | -- | -- | -- |
| Full HD 1080p | -- | -- | | | | | | | | |
| 3D ready | -- | -- | -- | -- | -- | -- | -- | Yes | -- | Yes |
| Video processing | Engine 2 | Engine 3 | Engine 2 | Engine 3 | Engine 2 | Engine 2 | Engine 3 | Engine 3 | Engine 3 | Engine 3 |
| Motionflow | -- | -- | -- | -- | 120Hz | -- | 120Hz | 240Hz | 120Hz | 240Hz |
| Ambient Sensor | -- | | | | | | | | -- | -- |
| Lightsensor | -- | -- | -- | -- | -- | -- | -- | -- | | |
| Internet Video | -- | Ready | -- | Ready | -- | -- | | | Ready | |
| Internet Widgets | -- | -- | -- | -- | -- | -- | -- | -- | | |
| DLNA | -- | | -- | | -- | -- | | | | |
| Wireless LAN | -- | Ready (w/ dongle) | -- | Ready | -- | -- | Ready | Ready | Integrated | Integrated |
| Ethernet | -- | | -- | | -- | -- | | | | |
| Blu-ray Disc Player | -- | -- | -- | | -- | -- | -- | -- | -- | -- |
| HDMI | 2 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 |
| Component (Y/Pb/Pr) | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 |
| Composite A/V | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
| Digital audio output | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical | Optical |
| PC (DSub) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| HDMI PC input | | | | | | | | | | |
| USB 2.0 port | 1 (svc only) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| MP3 playback | -- | | | | | | | | | |
| JPEG playback | -- | | | | | | | | | |
| MPEG 1/2 video playback | -- | -- | | -- | | | -- | -- | -- | -- |
| MPEG 4/AVCHD video playback | -- | | -- | | -- | -- | | | | |
| TV Guide onscreen | -- | | -- | | -- | -- | | | | |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
102 of 106 people found the following review helpful
By Joe Cass
I have been looking for the better part of two months to replace my aging LG Plasma, which has served me well for 5 years. I think I read every possible review about the various Sony LCD and LED models, seems like professional and consumer reviews are inconsistent.
If you believe CNet, this TV, and other models such as the ex400 and ex700, suck. Nonsense ! I was originally planning on buying a
50in Samsung Plasma, until I found numerous complaints on line about them breaking down. So I decided to go with Sony, and I'm glad
I did. (BTW I also have a nice 42in Samsung Plasma with what I considered to be a pretty good picture)
This model has almost every conceivable feature you would want, a generous amount of inputs, extensive to the point of more than what the average person needs as far as picture options, a nicely designed remote control, and an absolutely stunning picture.
Yes, there are better sets out there, but for the money I spent, I think I made the right choice.
Since I'm not particularly interested in Internet content or Widgets playing on my TV, I can't comment on that aspect.
Each and every input on this set can be memorized and contoured to your liking. Another great feature is the energy saving mode,
and an actual on/off switch, wherein no power is being consumed at all.
The only real criticism and negative comment to be made is..... the picture dims immediately on any type of off-angle. Common with
LCD and LED sets, this one in particular seems very prone to this effect. The brightness and contrast are like cut in half as soon
as you move away from the TV. I don't have mine mounted on a wall, just a common TV stand, so the best viewing angle is directly
in front, which, compared to my Plasma sets, is an anomaly. Guess what ? I don't care.....
One distinct plus is, the matte screen, which does a good job of negating ambient room light reflections. The LED screen is just
as bright and colorful during daylight hours as it is at night in a darkened room.
All these complaints I read about local dimming, motion flow, 120hz, blah blah blah, this set looked great right out of the box.
You really can't ask for much more than that.....
If you believe CNet, this TV, and other models such as the ex400 and ex700, suck. Nonsense ! I was originally planning on buying a
50in Samsung Plasma, until I found numerous complaints on line about them breaking down. So I decided to go with Sony, and I'm glad
I did. (BTW I also have a nice 42in Samsung Plasma with what I considered to be a pretty good picture)
This model has almost every conceivable feature you would want, a generous amount of inputs, extensive to the point of more than what the average person needs as far as picture options, a nicely designed remote control, and an absolutely stunning picture.
Yes, there are better sets out there, but for the money I spent, I think I made the right choice.
Since I'm not particularly interested in Internet content or Widgets playing on my TV, I can't comment on that aspect.
Each and every input on this set can be memorized and contoured to your liking. Another great feature is the energy saving mode,
and an actual on/off switch, wherein no power is being consumed at all.
The only real criticism and negative comment to be made is..... the picture dims immediately on any type of off-angle. Common with
LCD and LED sets, this one in particular seems very prone to this effect. The brightness and contrast are like cut in half as soon
as you move away from the TV. I don't have mine mounted on a wall, just a common TV stand, so the best viewing angle is directly
in front, which, compared to my Plasma sets, is an anomaly. Guess what ? I don't care.....
One distinct plus is, the matte screen, which does a good job of negating ambient room light reflections. The LED screen is just
as bright and colorful during daylight hours as it is at night in a darkened room.
All these complaints I read about local dimming, motion flow, 120hz, blah blah blah, this set looked great right out of the box.
You really can't ask for much more than that.....
37 of 39 people found the following review helpful
By John Nelson
I have many doubts to those reviews that critize this 46" Sony TV, I agree I wished it had built in wireless but for $70.00 you can buy the USB adapter and the issue goes away, Sony Internet system by far is the best as far as streaming content from the interent to this TV. Sony's 3D systems are still $400.00 more than this system, however the picture is very clear, colors are beautiful and sony's non glare screens are the best, you can point a flashlight at the screen and the picture barely washes out.
Please read the manual first and it will save you lots of headaches, to many people leave bad reviews because they didn't read the manual and setup the unit incorrectly from the start. Buying a extended warranty is a must, I will agree if they do need fixed it can get expensive fast. But that is for all LCD Televisions not just Sony's.
Another issue, these Tv's need to be cleaned correctly the glass can scratch easily if you clean it incorrectly that can also distort the picture quality. I didn't buy my Sony here at Amazon because Sony offered 3 years same as cash.
Remember always use HDMI connections when possible, Playing games with your xbox, play station or PC will be a great surprise. If you are looking for a non 3D TV this is a great choice. Again take the time to read the manual, ask questions if you need help.
This system will soon be selling for under a $1000.00 and that will be a great buy. Go to your nearest Sony Authorized dealer and check yourself, and then save yourself some money and buy it here online.
Please read the manual first and it will save you lots of headaches, to many people leave bad reviews because they didn't read the manual and setup the unit incorrectly from the start. Buying a extended warranty is a must, I will agree if they do need fixed it can get expensive fast. But that is for all LCD Televisions not just Sony's.
Another issue, these Tv's need to be cleaned correctly the glass can scratch easily if you clean it incorrectly that can also distort the picture quality. I didn't buy my Sony here at Amazon because Sony offered 3 years same as cash.
Remember always use HDMI connections when possible, Playing games with your xbox, play station or PC will be a great surprise. If you are looking for a non 3D TV this is a great choice. Again take the time to read the manual, ask questions if you need help.
This system will soon be selling for under a $1000.00 and that will be a great buy. Go to your nearest Sony Authorized dealer and check yourself, and then save yourself some money and buy it here online.
20 of 20 people found the following review helpful
I would evaluate the TV in two parts, the first being the quality of the hardware (picture, sound , aesthetics), and 2nd everything else:
Picture & sound: IMHO Sony still has the best picture quality among major manufacturers, and this TV has the most natural-looking colors & best blacks i've seen, at least when I was comparing sets in the store.
One small issue I have is that there's some brightness in the corners from the edge lighting which is visible when viewing content in 4:3 (when there are vertical black bands on either side) that can sometimes be distracting, and is even worse when viewing off-angle. Sometimes this is the fault of the signal, not the TV, but I've seen it enough in varying degrees from different signal sources to think it's the latter. Not a huge deal, though. Be a snob and try to restrict your viewing to wide-screen content.
Sound quality is pretty good. You might want to connect to a sound system for movies or music, but you won't suffer if you don't.
T.V. set looks great, is slim, light, plenty of inputs/outputs, and is apparently eco-friendly (or as much as a 46" flat panel can be).
Everything else, internet-readiness, content, remote, ergonomics, etc: This is where Sony doesn't do as well. In the epic battle between content providers and hardware manufacturers for control of your TV, Sony is playing both sides. Yeah, you've got your staples like Netflix, Hulu, etc., just enough to deter you from supplementing with a set-top device like Roku or Apple TV. But most of the internet channels they provide either push Sony content exclusively or they're from third parties that carry Sony content, and a good many of them are junk in my opinion.
Then there's the remote, which is also not so great. I'm constantly hitting the wrong button, screen response time to commands is s-l-o-w, and to my point about content, they would have provided a QWERTY keypad if they were serious about letting you search internet content (and really, why would they be?). All I know is that it's a real bummer to have to do a keyword search for YouTube videos with a numeric keypad, especially with the poor on-screen interface provided.
In short, take the the term "internet-ready" with a grain of salt. This T.V. should really be called "Sony content-ready".
That said, I highly recommend this T.V. if your primary concern is picture quality.
Picture & sound: IMHO Sony still has the best picture quality among major manufacturers, and this TV has the most natural-looking colors & best blacks i've seen, at least when I was comparing sets in the store.
One small issue I have is that there's some brightness in the corners from the edge lighting which is visible when viewing content in 4:3 (when there are vertical black bands on either side) that can sometimes be distracting, and is even worse when viewing off-angle. Sometimes this is the fault of the signal, not the TV, but I've seen it enough in varying degrees from different signal sources to think it's the latter. Not a huge deal, though. Be a snob and try to restrict your viewing to wide-screen content.
Sound quality is pretty good. You might want to connect to a sound system for movies or music, but you won't suffer if you don't.
T.V. set looks great, is slim, light, plenty of inputs/outputs, and is apparently eco-friendly (or as much as a 46" flat panel can be).
Everything else, internet-readiness, content, remote, ergonomics, etc: This is where Sony doesn't do as well. In the epic battle between content providers and hardware manufacturers for control of your TV, Sony is playing both sides. Yeah, you've got your staples like Netflix, Hulu, etc., just enough to deter you from supplementing with a set-top device like Roku or Apple TV. But most of the internet channels they provide either push Sony content exclusively or they're from third parties that carry Sony content, and a good many of them are junk in my opinion.
Then there's the remote, which is also not so great. I'm constantly hitting the wrong button, screen response time to commands is s-l-o-w, and to my point about content, they would have provided a QWERTY keypad if they were serious about letting you search internet content (and really, why would they be?). All I know is that it's a real bummer to have to do a keyword search for YouTube videos with a numeric keypad, especially with the poor on-screen interface provided.
In short, take the the term "internet-ready" with a grain of salt. This T.V. should really be called "Sony content-ready".
That said, I highly recommend this T.V. if your primary concern is picture quality.
Most Recent Customer Reviews
1.0 out of 5 stars
Poor product, poor customer care
I bought this TV from Amazon, it was very lightly used only for viewing Netflix using in-built app and for playing XBox. Read more
Published 5 months ago by Anand
1.0 out of 5 stars
Poor product
Our Sony Bravia KDL 46EX710 lasted 15 months before the screen went white. After repeated calls to Sony support - who were of little help - they 'offered' me a refurbished model... Read more
Published 6 months ago by Badger Boy
5.0 out of 5 stars
Fantastic TV!
I was looking for a good 46" TV for my living room months ago. I found different ones and narrowed my list down. I was pretty certain i'd end up buying one from Best Buy. Read more
Published 17 months ago by Matt A
3.0 out of 5 stars
Nice but .....be aware
This description is somewhat misleading as the TV is not an entire LED TV. The EDGES are backlit LED. I thought this was a steal of a deal until receiving the item. Read more
Published 18 months ago by Avinaash Singh
5.0 out of 5 stars
Excellent picture quality for my setup
Note: I bought this TV as a pure "monitor" - no need for sound or fancy internet features as I have other machinery to do all that. I can only really comment on the visuals. Read more
Published 19 months ago by M. Hendry
5.0 out of 5 stars
AWESOME TV
Having used only SONY TVs for over 50 years, I was cautious when my neighbor advised me to get a Samsung flat screen. He had done his homework and purchased a BIG ONE. Read more
Published 20 months ago by Blackdog
5.0 out of 5 stars
Great Experience
I shopped around for over a month and no one was able to meet the price of this TV on Amazon. This was the first large item I have ordered online. Read more
Published 20 months ago by AJ
1.0 out of 5 stars
SONY BRAVIA TV BUYERS - BEWARE!
Three months ago, I purchased the SONY Bravia KDL-46EX710 from Best Buy ... before later finding out I could have gotten it for hundreds less at AMAZON. Read more
Published 21 months ago by StockGuru504
4.0 out of 5 stars
Overall happy with purchase
I have owned this TV for 4 months and as far as picture and sound, I have very pleased. Even non HD shows look pretty good (many models don't). Read more
Published 22 months ago by Plano Texas
1.0 out of 5 stars
Totally crappy
The television is damaged when I received it. It is a really bad shopping experience. The TV is also full of tapes, which makes it look crappy. I even suspect the TV is used!!
Published 23 months ago by baoniao
