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  • Sony BRAVIA KDL46EX720 46-Inch 1080p 3D LED HDTV, Black (2011 Model)
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Sony BRAVIA KDL46EX720 46-Inch 1080p 3D LED HDTV, Black (2011 Model)

by Sony

List Price: $1,599.99
Price: $1,199.00 & FREE Shipping
You Save: $400.99 (25%)
Only 5 left in stock.
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46-Inch
  • 46-inch display with full 3D HD (1080p)(3D glasses sold separately) picture quality (1920 x 1080 native panel resolution)
  • LED backlighting for incredible contrast, slim design, and energy efficiency
  • Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture
  • Refresh rate-120 Hz
  • Experience smooth motion detail and clarity with Motionflow 240 technology
2 used from $499.00
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Size: 46-Inch
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Technical Details

Size: 46-Inch
  • Brand Name: Sony
  • Model: KDL46EX720
  • Display Technology: LCD
  • Display Size: 46 inches
  • Image Contrast Ratio: Infinite
  See more technical details
FTC Energy Guide for This HDTV
The Federal Trade Commission (FTC) wants you to know that the EnergyGuide label can help you compare the energy use of different models as you shop for an HDTV.

View the label for this HDTV


Product Details

Size: 46-Inch
  • Product Dimensions: 1.7 x 42.5 x 26 inches ; 31.3 pounds
  • Shipping Weight: 51 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B004HYG9XW
  • Item model number: KDL46EX720
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (239 customer reviews)
  • Amazon Best Sellers Rank: #56,073 in Electronics (See Top 100 in Electronics)
  • Date first available at Amazon.com: January 6, 2011
  •  Would you like to give feedback on images?.


Product Description

Size: 46-Inch

Amazon.com

3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

A Display
First, you'll need a 3D-ready display--whether it's a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession.
A Source
Your display may be ready for 3D playback, but you'll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system.
3D Content
3D content--the actual entertainment, in other words--will be played back using the source mentioned above, whether it's a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game.
3D Glasses
For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered "active shutter" glasses, others polarized "passive" glasses. You'll need one pair per viewer, and they'll have to be compatible with your display, whether they're the same brand, or a pair of "universal" glasses designed to work across brands.
HDMI Cable
To connect your source (such as a 3D Blu-ray Disc player) to your display, you'll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality.

If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D.


Internet-Ready Television

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.




January 2011
Looking for HDTV that delivers more of everything you want? Sony's 46-inch KDL-46EX720 3D HDTV may be just what you're after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion.

Sony KDL-46EX720
3D video and cutting-edge HD technologies in an ultra-thin LED HDTV. Click here for a larger image

Internet Access Plus Incredible Picture Quality--Even in 3D

See It All in 3D

Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Sony KDL-46EX720 Edge LED
Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting.
Sony KDL-46EX720 DLNA
Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.
Sony KDL-46EX720 USB
Share your photos or listen to your favorite music via USB. Or add a USB Wi-Fi adapter for an easy home network connection.
MotionFlow XR 240

See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Internet Streaming & Connectivity
  • Internet Streaming & Widgets
    Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips. And with Internet Widgets, you can access news headlines, weather updates, or play games while you watch TV.

  • Skype Ready
    Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.

  • Wi-Fi Ready
    Going wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you'd prefer a wired connection, use the built-in Ethernet port and you're all set.

  • DLNA Streaming
    Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.
Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-46EX720 Select Specifications

Video
Screen Size (Diagonal): 46 Inches
Display Type: LCD
Backlight Type: Edge LED
Resolution: Full HD 1080p
Tuner: Clear QAM/ATSC/NTSC
Inputs
HDMI: 4 (1 Side/3 Rear)
Component Video (Y/PB/PR): 1 (Rear)
Composite Video: 2 (1 Rear/1 Hybrid)
USB 2.0 Ports: 2 (Side)
RF Connection: 1 (Rear)
Analog Audio Input: 2 (2 Rear)
PC Input: DSub 1(Side), Mini 1(Rear)
Ethernet 1 (Rear)
Outputs
Digital Audio Output: 1 (Rear)
Analog Audio Output: 1 (Side/Hybrid)
Weight and Dimensions
Dimensions (WxHxD): 42 1/2 x 26 x 1 11/16 Inches (42 1/2 x 27 1/4 x 10 1/4 Inches With Stand)
Weight: 31.3 lbs. (39.2 lbs. with stand)

Sony 2011 HDTV Comparison

Series:
BX320
BX420
EX520
EX523
EX620
EX720
NX720
HX820
HX929
Models:
Panel Type
LCD (CCFL)
LCD (CCFL)
Edge LED
Edge LED
Edge LED
Edge LED
Dynamic
Edge LED
Dynamic
Edge LED
Intelligent Peak LED
HD 720p
--
--
--
--
--
--
--
--
Full HD 1080p
--
3D Ready
--
--
--
--
--
Video Processing
BRAVIA Engine 3
BRAVIA Engine 3
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality PRO Engine
X-Reality PRO Engine
Motionflow
--
--
--
--
120Hz
XR 240
XR 240
XR 480
XR 960
Presence Sensor
--
--
With Face Detection
With Face Detection
LightSensor
Internet Video
--
--
Internet Widgets
--
--
DLNA
--
--
Wireless LAN
--
--
Ready
Integrated
Ready
Ready
Integrated
Integrated
Integrated
Ethernet
--
--
HDMI
2
2
4
4
4
4
4
4
4
Component (Y/Pb/Pr)
1
1
1
1
1
1
1
1
1
Composite A/V
2
2
2
2
2
2
2
2
2
Digital Audio Output
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
PC (DSub)
1
1
1
1
1
1
1
1
1
HDMI PC Input
USB 2.0 Port
1
1
2
2
2
2
2
2
2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen
--
--

What's in the Box

Sony BRAVIA KDL-46EX720 46-Inch 1080p 120 Hz 3D LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Product Description

Edge LED backlit BRAVIA KDL46EX720 Series LCD HDTVs are packed with state-of-the-art technology, including 3D in Full HD 1080p. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality Engine. In addition to advanced energy saving features, this HDTV is Wi-Fi Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity, Netflix, Hulu Plus, YouTube, Pandora and many more when you add the UWA-BR100 wireless adapter.

Customer Questions & Answers

Customer Reviews

Watching Cosmos on this television reminded me of how beautiful this high…It's large, the picture was perfect right out of the box, and it's very crisp with no ghosting. Read more ›
I am afraid to scratch it when I dust it. But what can I say, the image is crisp and HUGE. The sound is loud enough as well. Read more ›
l recommend this t. v. It has nice color and the picture quality is great! l love my Sony The price was right to. Read more ›
We have also plugged our computer into it and used it as a computer screen. The picture is nice and clear. Read more ›
Very good TV for the money. The most important aspect--picture quality is great right out of the box Online capability is just ok, but we don't use it. Set-up was easy,… Read more ›
- The picture quality was very clear and sharp, to my surprise noticeably better than the 47" 1080P Vizio set it replaced - The 3D picture effects work well, images were… Read more ›
We purchased this TV for the 3d function as we have a PS3. The active glasses are a little pricey, however the clarity and function is great. Overall we are very happy with… Read more ›
I bought this TV because I trusted Sony technology, but the 3d functionality is unbelievably bad. The ghosting on this TV is incredible. Read more ›
Other reviewers have covered the good points of this television in…Suffice to say that, if you are looking for a 2D experience, this model is outstanding on so many levels. Read more ›
We have had this TV about 1 week now and after Calibrating the Picture settings it is very Crisp with nice Contrast and the Internet Video works great mine is using the… Read more ›
After researching this issue on many websites, and speaking with an unresponsive Sony…If you only plan on watching 2D and using it`s web features it is a great buy. If… Read more ›
The internet features, however, are very nice: all major online services, such as Netflix, Amazon Instant Video, Hulu Plus, are supported. Read more ›
really good buy for the price we pay. We love the clarity of it and the sound is really good. Read more ›
This is a very nice TV. Picture & Sound are very nice. I would have given 5 star if Internet access (youtube or any video from internet) was easy to access / view. Read more ›
We like our new TV. The picture and sound are great. It is not very deep, so it fits in the space we have - a primary reason for buying this TV. Read more ›
The set up for the set was extremely easy, the picture is clear, and while the volume is not great this seems to be normal for HDTV...and if this is important to you route… Read more ›
When it comes to sound, the speakers are lacking potential. But I purchased extra speakers for 30 dollars and they did the job. Read more ›
The screen has more "pop" to it. You'll want to get at least a sound bar or other stereo system for it as the speakers are weak. Read more ›
Does not disappoint - smooth motion, minimal loss. Cons: Both a pro and con - the picture quality & color looks really nice after you correctly calibrate it. Read more ›
The screen is so big and very clear. The color is amazing. I think Sony did good jobs on the technology of the color. Read more ›
I have had Sony T.V's in the past and had loved them all but this is especially wonderful. The colors are so bright. Sports in marvelous to watch on this product. Read more ›
LED performance is excellent so far. Screen resolution, clarity and colors are the best features. My friend has LG LED tv, Sony's colors are so much better. Read more ›
The colors are great. I like saturated colors. Read more ›
My new Sony has a great picture and general features. The color was good with almost no adjustment, yielding good contrast, saturation and flesh tones. As mentioned by… Read more ›
It arrived quickly, set up easily, and the sound and picture are great! Even the price was good. If looking to buy - I believe you can do so with full confidence from… Read more ›
I purchased the TV in August of 2012. What I thought was a good quality TV at a decent price turned out to be a lemon. Issues with the TV cutting off, issues with Sony's… Read more ›
Got this tv from Amazon at a very good price. They sent it out, installed it, and I've had no problems with it. Read more ›
Excellent TV purchase...TV had all the features I wanted and Amazon delivered merchandise quickly and at the best price, $789. My 40inch set has outstanding picture quality… Read more ›
Great TV at an excellent price. Originally, I ordered the EX720 by mistake as I had seen the HX in a store and really wanted the built in Wifi and the 240 processor. Read more ›
YES. You can get a lower price from other brands, but it's not really worth it. Images, Qualities that money cannot buy it, we have Sony Products of: Read more ›
It's everything you would want when watching your favorite movie and tv shows. The clarity is awesome. Read more ›
I bought this to replace my 34" Sony WEGA CRT. The screen is huge at 55" and the housing is slim. The sound, however, is small. Read more ›
This TV is exactly what I wanted. The matt screen is awesome, very little reflection. The other LED flat-screens I was looking at all had the glass front plate and the… Read more ›
The 32" display spreads out the 1080P a bit more, so it isn't as sharp as a monitor as the Dell…But the display is very nice, and my older eyes appreciate the larger fonts. Read more ›
At 240hz I can easily play video games or watch movies using mini port, no problem--(I have a lot of high-res pics that I took while traveling and I can flip through the… Read more ›
it does have usb and an analog computer input (does not come with cords). We plugged our laptop and walah it was perfect on the screen. However, we would have preferred to… Read more ›
Bought the item from Amazon and got it right on time for thanksgiving, set up was very easy and i was operational in less than 20 minutes out of the box. Brilliant colors,… Read more ›
The picture is great (although…I don't use the sound since I use my home theater system, but the setup was very simple and it starts up quickly when you power it on. I… Read more ›
This is the first TV i've bought to replace the old one i used through college and i couldn't be happier. The setup is easy and relatively quick. The only downside is the… Read more ›
No issues. The delivery was right on time and the delivery folks put the TV on my stand and made sure it worked before they left and setup was easy. I suspected that the… Read more ›
The 3D features for one is…The Bravia makes it easy to setup with your Sony BDP-S590 3D Blu-ray Disc Player with Wi-Fi, plus your Sony TDG-BR250/B Rechargeable 3D Glasses. Read more ›
I always trust the Sony name, even if there is a slightly better picture somewhere else. Easy to set up and operate the remote. I love it. Read more ›
Netflix & Amazon Prime integration was smooth. Network integration to access shared Music and Photos were Ok but menu was terrible. Audio quality is Ok but not tweeny. Read more ›
Well I did get a sweet price but I woulda…Got a $300 Sony surround sound as well as sony blueray player and all of them can be controlled by a single remote which is nice. Read more ›
The Apple TV is a…The Sony set up menu is beautiful, easy and intuitive to use and very complete--"Apple TV" is easily added as an HDMI source on the menu of sources. Read more ›
DirecTV is better but would still lag sometimes. But this TV and it's default remote are like sweet lovers that orgasm at the same time. There is no lag time and the… Read more ›
I can see the pores on Sigourney Weaver's face in Aliens. Web interface is nice. If you want any type of bass in your sound it sucks...get an [[ASIN:B002RS4GTE ZVOX 575… Read more ›
-…- Shortcut keys on the Remote are very convenient and will save you time from having to dig down into the sub-menus everytime just to make adjustments to certain functions Read more ›
I have it mounted on a wall. It is very light for a 2011 model and easy to navigate through the menu. It has great sound quality but I can careless about that. Read more ›
It is light enough to mount onto a wall with ease, but sturdy enough to place firmly on a desk. It has great color display and the user interface is very easy to use. I… Read more ›
Haven't tried yet the 3D nor the internet access. The remote set up is very easy to navigate. The TV itself is very thin and light. Read more ›
I will check some more things and will update. The remote is also not easy to operate. If HDMI ports are located on sides or bottom it would have been easy to operate. Read more ›
I haven't delved into the internet functionality too much, but the menus are clear, super responsive, and intuitive to use. I was able to configure my gaming preferences… Read more ›
The remote is easy to use and the streaming content selection is decent. The user interface is straightforward to navigate. Read more ›
You can't call the toll free number on the weekend, only the long distance line but since I have IP phone service, this is free for me…Connecting to Netflix was very easy. Read more ›
lol. Netflix looks good and streaming videos and music from your computer works well too. NOTICE there is no wifi in the tv itself you have to plug in an internet cord or… Read more ›
Pros -> KDL46EX720 - easy to start with. value for money. as elegant as any SONY TV. vivid colors and nice picture. Browser is a cool stuff. Cons -> Read more ›
get it just right for all connections) 2) The browser sucks big time. (navigating take s too long and it is not flash ready and its not available for upgrade as yet) Read more ›
The Picture is crisp and bright, the internet apps are snappy only thing I wish is that you could download more apps to the T.V. If I had to do this all over to do I would… Read more ›
I have to write a review to share how thrilled I am with the quality of the TV and what I suspect is a higher quality connection to HULU plus, Netflix, YouTube, and now… Read more ›
I bought a slightly different Sony 60 inch model, but just wanted to go on record saying what a lousy TV it has been and worse Sony's customer service was terrible. At 4… Read more ›
I…Sony customer service was terrible and after many phone calls and lots of wasted time, they told me I needed to take a picture of the screen to prove it was defective. Read more ›
After purchasing five 60+" HD TVs from SONY over the last 3 years (along with many other Sony products), I will no longer do business with them due to their poor customer… Read more ›
To Amazon, thanks for the excellent Customer Service. To Sony, I will think many times before I decide to buy anything with your name on it. Read more ›
Add the warranty and it's the same price as most other sites without tax, shipping, and warranty. Plus they stand behind the product, amazing customer service and are 24/7. S… Read more ›
Found the TV at Vann's along with a nice financing deal, and their credit limit was more than enough to order the TV... Awesome customer service there, and they beat the… Read more ›
This was definitely not the SONY I used to know. The fit and finish was so poor that it shocked me. The bezel was made by such a low grade plastic and it was not even… Read more ›
The tv is great clear nice finish and a slick look the only down fall the the sound quality it's not the best. I have not use the Internet or the 3D so I'll update after… Read more ›
I read so many reviews and looked at so many…When I finally got to see this specific TV I found the picture quality very good, build and appearance good and functions good. Read more ›
My router is in my…My home is very bright so the glossy finish of Gorilla Glass wasn't appealing, and I wall mounted so the added weight of the glass was a mild negative. Read more ›
This model of Sony fit…The styling of the TV is really nice with a glossy black bezel all around and without the funny grey band on the bottom of the lesser 32s Sony sells. Read more ›
I bought the 40" Sony because I stream Netflix, etc with 1.03 Mb/S DSL and the picture still looked ok on this…There is some reflection, but nothing like those glossy TVs. Read more ›

Most Helpful Customer Reviews

275 of 291 people found the following review helpful By Ninjawithagun on April 1, 2011
Size Name: 32-Inch
I recently purchased the Sony Bravia EX720 from a local electronics store (and not Amazon, since I prefer to make large electronic purchases locally in the event I need to quickly return and exchange a defective item). Overall, the TV is good, but not great. Here is a quick down and dirty list of "in my opinion (IMO)" pros and cons:

Pros:

- High quality LED side-lit LCD screen
- True 1080P 3D and Hi-definition capable, but with some limitations
- Colors and contrast are vibrant, once you take the time to manually adjust the picture settings
- Built-in 3D transmitter; no need to buy the external transmitter which saves you about $35
- 3D effects are very good overall, but best results can only be attained by watching 3D Blu Ray movies
- Artifical 3D option in the 3D options works decently and provides an alternative to playing PC games in 3D without having to use the NVidia 3D Vision or 3DTV Play drivers; this allows you to maintain up to 60fps frame rates without have to revert to a 24hz (24fps) refresh rate
- No 3D ghosting evident, but you may need to make manual adjustments to the depth effect - I needed to do this
- 4 x HDMI 1.4 ports
- Internet capable right out of the box
- Swivel and 6 degree backward tilt adjustable
- Directly compatible with the Sony PS3 (shouldn't be a surprise since it is a Sony TV)
- TV firmware can be updated, but does require internet connectivity
- Weight of TV is 25lbs - very light and easy to move or mount on wall without worry of mounting screws tearing out of the studs in the wall!
Read more ›
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95 of 100 people found the following review helpful By abe on April 12, 2011
Size Name: 55-Inch
*UPDATE* May 19, 2011
I've had this TV for over a month now, and just wanted to provide an update:

Picture: CUSTOM SETTINGS! Out-of-the-box, the picture isn't the best quality. There is some graininess, a noticeable soap opera effect and some blockiness with moving pictures. EVERY owner should calibrate the settings to their liking. Also, it's very important to turn off the ECO sensor -- your TV will be much, much brighter. I followed the custom settings on flatpanelshd.com, where the reviewer tweaked the settings for best picture output, down to advanced settings like B-Gain and R-Gain. From there I messed around with the other settings until I found a picture I'm very happy with.

Comparison: Two of my friends bought a 55-inch LG LW5600 and I've spent a good time watching their TVs. The LG uses passive 3D so the glasses are super cheap and comfortable -- I hate to say it, but the 3D on that TV probably looks better overall. They also brag about an 8 million to 1 contrast ratio whereas the Sony EX720 is 2 million to 1. What that means is the LG has a brighter range of vivid colors. BUT after tweaking my settings, I was able to get comparable color results AND the picture on the Sony is noticeably clearer -- you couldn't get a soap opera effect on the LG if you tried. The MotionFlow 240 actually seems to make a difference as I can see wrinkles on The Most Interesting Man in the World's face that I couldn't see on the LG. Plus the LG had a lot of choppiness when watching sports, it might have been the cable or the TV's 120hz processor.

Still a five-star rating for a clearer picture than the LG and enhanced picture with tweaked settings. Original review below.

*From April*
Picture: Very good.
Read more ›
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122 of 132 people found the following review helpful By Jonathan M Osment on March 4, 2011
Size Name: 40-Inch Verified Purchase
UPDATE 3/30/2011: Amazon has removed the 240hz tag from the product title but not the "whats in the box" section. As this 120hz product is no longer being incorrectly advertised as 240hz, I am re-adjusting the rating.

WARNING: Possible Deal breaker concerning this TV.

NOTICE: As of 3/24/2011, I noticed via the Sony Style website that they state the EX720 is now only 120hz, not this advertised 240hz. I hope this is a typo on Sony's end but if it is not, there is a serious case of false advertisement going on. I was specifically on the market to purchase a 240hz HDTV, as the price tag warrants it, and thus this may change the satisfaction level of this review. Before you purchase this product, make sure you know there may be a case of false information taking place regarding the refresh rate.

Update: It is confirmed that the this HDTV is NOT 240hz as advertised. It is only 120hz. The rating has been adjusted purely because it is false marketing and reveals little improvement over previous models which cost much less. One of the main reasons to get a 240hz HDTV for 3D is that you get 120hz per eye as the image flickers back and forth. If the refresh rate of the TV itself is only 120hz, this means you are only getting the 60hz experience when watching 3D. 60hz is what we are trying to get away from.

There is absolutely no excuse for false advertising, higher costs for features not present. If you are looking to get a 3D TV, make sure it is absolutely 240hz or else you are just wasting your money. If you want a TV but dont plan on using the 3D features, then this unit is ok but there are cheaper and better alternatives in that case.

***
Updated - Old Review:

The Sony Bravia 40EX720 is a decent 3D HDTV.
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