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  • Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black (2010 Model)
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Sony BRAVIA KDL55EX710 55-Inch 1080p 120 Hz LED HDTV, Black (2010 Model)

by Sony

List Price: $2,299.99
Price: $1,349.00 & FREE Shipping
You Save: $950.99 (41%)
Only 5 left in stock.
Ships from and sold by MODIA.
  • 55-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
  • Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
  • Wi-Fi ready (with optional dongle); access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
  • Includes removable stand; measures 50.4 x 31.5 x 13.8 inches with stand
3 used from $900.00
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Customer Rating 4.0 out of 5 stars   (28) 4.0 out of 5 stars   (54) 4.4 out of 5 stars   (37) 3.6 out of 5 stars   (28)
Price $1,349.00$1,449.99$1,739.99$1,899.00
Shipping Free Shipping$66.99Free ShippingFree Shipping
Sold By MODIAComputer SuperCenter of GreenwichPro AV DealerMODIA
TV Display Technology LED-lit led LED LED-lit
Resolution 1920 x 1080 1920 x 1080 1920 x 1080 1920 x 1080
Refresh Rate 120 240 Hz 240 Hz 240 Hz
3D (Y/N) No Yes No No
Smart TV Yes Yes Yes No
Total HDMI Ports Information not provided Information not provided Information not provided Information not provided
Dimension 31.5 x 50.4 x 13.9 inches 31.5 x 50.4 x 13.9 inches 30.3 x 50.0 x 1.6 inches 31.0 x 49.8 x 2.6 inches
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Technical Details

  • Brand Name: Sony
  • Model: KDL55EX710
  • Display Technology: LED-lit
  • Display Size: 55 inches
  • Image Aspect Ratio: 16:9
  See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Details

  • Product Dimensions: 50.4 x 13.9 x 31.5 inches ; 57.5 pounds
  • Shipping Weight: 151 pounds (View shipping rates and policies)
  • Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
  • ASIN: B0040WMQ42
  • Item model number: KDL55EX710
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #104,595 in Electronics (See Top 100 in Electronics)
  • Date first available at Amazon.com: August 26, 2010
  •  Would you like to give feedback on images?.


Product Description

Amazon.com

Blending a stylish design with astonishing picture quality, this slim, 55-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL55EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires.
BRAVIA EX710 Series HDTV
The Edge LED backlit BRAVIA EX710 Series HDTV.

Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.

BRAVIA EX710 Series HDTV

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

BRAVIA EX710 Series HDTV
Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.

 

BRAVIA EX710 Series HDTV
Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.

Key Specifications

  • Screen size: 55 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • TV Guide On-Screen: Yes
  • Deep Color: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
  • Wireless LAN: Ready (requires dongle)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 400 x 300
  • Warranty: 1 year labor and parts
  • Energy Star compliant: Exceeds Energy Star version 4.0
Dimensions
  • TV with stand: 50.4 x 31.5 x 13.8 inches (WxHxD); 57.5 pounds
  • TV without stand: 50.4 x 30.8 x 2.8 inches (WxHxD); 49.1 pounds
  • What size TV should you get?
Connections
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 2 (1 side, 1 rear)
  • Composite A/V: 2 (1 side, 1 rear shared with component)
  • Ethernet: 1
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 1 (side)
  • Analog audio inputs: 4 (1 side, 3 rear)
  • Digital audio output: 1 optical

What's in the Box

BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

Amazon Video on Demand Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free.
Netflix Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
Crackle Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
Pandora Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.
Which Size HDTV is Right for My Room?
HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810
Models: 32" 22" 32", 40" 32", 40" 32", 40",
46", 55",
60"
32", 40",
46"
32", 40",
46", 55"
40", 46",
55"
40", 46" 46", 55",
60"
Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Dynamic
Edge LED
Edge LED Dynamic
Edge LED
HD 720p -- -- -- -- -- -- -- --
Full HD 1080p -- --
3D ready -- -- -- -- -- -- -- Yes -- Yes
Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3
Motionflow -- -- -- -- 120Hz -- 120Hz 240Hz 120Hz 240Hz
Ambient Sensor -- -- --
Lightsensor -- -- -- -- -- -- -- --
Internet Video -- Ready -- Ready -- -- Ready
Internet Widgets -- -- -- -- -- -- -- --
DLNA -- -- -- --
Wireless LAN -- Ready
(w/ dongle)
-- Ready -- -- Ready Ready Integrated Integrated
Ethernet -- -- -- --
Blu-ray Disc Player -- -- -- -- -- -- -- -- --
HDMI 2 4 4 3 4 4 4 4 4 4
Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1
Composite A/V 1 2 2 2 2 2 2 2 2 2
Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical
PC (DSub) 1 1 1 1 1 1 1 1 1 1
HDMI PC input
USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1
MP3 playback --
JPEG playback --
MPEG 1/2 video playback -- -- -- -- -- -- --
MPEG 4/AVCHD video playback -- -- -- --
TV Guide onscreen -- -- -- --

 

From the Manufacturer

Blending a stylish design with astonishing picture quality, this slim, 55-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL55EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires.
BRAVIA EX710 Series HDTV
The Edge LED backlit BRAVIA EX710 Series HDTV.

Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.

BRAVIA EX710 Series HDTV

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

BRAVIA EX710 Series HDTV
Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.

 

BRAVIA EX710 Series HDTV
Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.

Key Specifications

  • Screen size: 55 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • TV Guide On-Screen: Yes
  • Deep Color: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
  • Wireless LAN: Ready (requires dongle)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 400 x 300
  • Warranty: 1 year labor and parts
  • Energy Star compliant: Exceeds Energy Star version 4.0
Dimensions
  • TV with stand: 50.4 x 31.5 x 13.8 inches (WxHxD); 57.5 pounds
  • TV without stand: 50.4 x 30.8 x 2.8 inches (WxHxD); 49.1 pounds
  • What size TV should you get?
Connections
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 2 (1 side, 1 rear)
  • Composite A/V: 2 (1 side, 1 rear shared with component)
  • Ethernet: 1
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 1 (side)
  • Analog audio inputs: 4 (1 side, 3 rear)
  • Digital audio output: 1 optical

What's in the Box

BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

Amazon Video on Demand Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free.
Netflix Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
Crackle Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
Pandora Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.
Which Size HDTV is Right for My Room?
HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Customer Questions & Answers

Customer Reviews

I use it just for watching cable TV, always on an HD channel. The picture is incredible. I don't tweak the settings - just turned it on out of the box and it's great. Read more ›
Absolutely awesome set. Picture is superb, with a theatre mode for those who don't like the crisp digital look (like my wife, the theatre person). With interface to the… Read more ›
TV picture quality is good when view from front but when you move sideways the picture fades in color. Amazon price match policy is the worst. Read more ›
Finally, the one thing I appreciate is that the picture quality was perfectly fine right out of the box. Though I consider myself capable, I just have very little patience… Read more ›
Amazing quality. Beautiful picture, especially in hi-def. Read more ›
My troubles with them started back in 2006 when I purchased their 60"…It produced a beautiful picture until the "light engine" in it began to fail and had to be replaced. Read more ›
We like Sony products and this Bravia 55-in 1080p has not disappointed us. It's the perfect size for our living room and the color quality is wonderful. It lives up to all… Read more ›
I'd bet that real home video experts could point out something they didn't like about the picture, but I sure can't find any flaws. Super deep blacks. Read more ›
I keep mine on vivid most of the time, it gives the bright look with vivid colors. Standard is a little darker. Read more ›
i watched dark movies on…it might not have the deep dark black levels as a plasma but it does very bright clear images that out perform plasma in rooms with ambient light. Read more ›
Both the Sony and Samsung TV's provide excellent color resolution and contrast, deep dark colors and vibrant lighter colors as well. Read more ›
* Dynamic edge-lit on the C6900 sounds like a good idea, but in my testing it created some weird affects that my wife, in particular, didn't care for where some parts of a… Read more ›
The Motionflow feature is great on it's "standard" setting however can be a little inconsistent set to "full", once I got used to it I never wanted to watch material at… Read more ›
Don't get me wrong,, the Sony Bravia LED model is a GOOD TV, even better than my defective Sony TV it is replacing.. But,,the Samsung LED TV is definitely THE BEST quality… Read more ›
The Sony has a one button feature…Added nice features were the presence sensor, that turned off the screen after a period of time if it did not detect anyone in the room. Read more ›
Right out of the box the TV was simply amazing. I did not have to change any color, brightness, contrast settings. It chooses the right picture mode based on the content. Read more ›
Nifty features that are built into the screen like "Mega…In my opinion, if a nifty feature in your television can make it appear brighter or more colorful, go for it. C… Read more ›
In practice this isn't a problem as I actually prefer the Clear setting, but sometimes I want to dial this setting up for animated feature films (Cars, Toy Story, etc.) and… Read more ›
We are very happy with it, except for the sound. We had to install external speakers because even at "max" the sound wasn't great. But with the external speakers everything… Read more ›
We had to install external speakers because even at "max" the sound wasn't great. But with the external speakers everything is perfect! Read more ›
* Edge-lit screens tend to hide the speakers on the back of the set. This produces a "reflected" sound that is decent, but not the best. We planned to purchase a theater… Read more ›
That is definitely a comfort because it is definitely a hassle to ship a tv back if it is broken (thankfully…Setup is really easy, picture quality is great, sound is great. Read more ›
Not a big deal but it occasionally frustrates. The Bravia fully supported HDMI Audio Return Channel. Read more ›
To see this, put the screen in Movie…You should see that the screen is slightly brighter in the corners and certain areas of the screen are also brighter (flashlighting). Read more ›
This TV is beautiful with an outstanding picture. Colors are crisp, lighting is perfectly uniform, and glare is not an issue. Bluerays looks great, and DVD's never looked… Read more ›
Since the HDTV prices have…I have had it for 3 months now, and I am very happy with the purchase - elegantly thin panel with high quality picture, brightness, and clarity!! Read more ›
Both the Sony and Samsung TV's provide excellent color resolution and contrast, deep dark colors and vibrant lighter colors as well. Read more ›
But --- I've seen FAR worse. The button layout is logical and easy to use. Here's the kicker: I have a Panasonic home theater system (blu-ray, speakers). Read more ›
Operation of TV: because the remote is logical and clear, the tv is easy to figure out. Didn't have to look at the manual. Read more ›
* The Samsungs use a remote control that is relatively simple and is backlit. My wife and kids had no issues picking it up and using it right away. Read more ›
The picture quality is much better, the remote control is more functional with a varity of more options choices than what's on the Sony remote,,, the Samsung remote is… Read more ›
The stand for sitting tv on a table/shelf is hefty, swivels to allow you to rotate tv 15 degrees…Wish it was black instead of silver, but it's a functional looking stand. Read more ›
adjustments, I just do not see how a picture can get any better. There is an adjustment, Vivid, Standard, Custom. Once you figure these out, you will really be happy with… Read more ›
That is definitely a comfort because it is definitely a hassle to ship a tv back if it is broken (thankfully…Setup is really easy, picture quality is great, sound is great. Read more ›
Had this Sony Bravia KDLEX710 for more than a year now and never had a problem . Easy to set up and calibrate but I will be getting a wireless dongle to check out more stuff! Read more ›
In the end, given the overall similarity in quality and performance between the Sony…I paid $1499 for the Sony while the best price I could find for the Samsung was $1750. Read more ›
Audio was unaffected. I repeatedly took the exact same network cable and plugged it into other devices (PS3, Roku, Laptop) and Netflix playback was flawless HD. Samsung… Read more ›
But --- I've seen FAR worse. The button layout is logical and easy to use. Here's the kicker: I have a Panasonic home theater system (blu-ray, speakers). Read more ›
Seriously, the reason we chose the Bravia over a Samsung TV was Sony's reputation for customer service, but I've honestly never dealt with a company that provides worse… Read more ›

Most Helpful Customer Reviews

53 of 53 people found the following review helpful By Tomitoon on December 26, 2010
I spent hours researching and comparing "LED" LCD TV's in the 55" size category. I finally narrowed it down to two "edge-lit" LED TV's (the Sony Bravia 55" EX710 and the Samsung 55" LED 6300 series) based on price/performance, overall image quality, image contrast, refreshing rates (for sports), ease of use and customer service.

I've owned both Sony and Samsung in the past and was satisfied in general with their performance and customer service so I felt comfortable with either TV from a reliability and customer service perspective.

In terms of image, watching the TV's side by side for well over 10 hours, I can say I could not distinguish between the two TV's. The shape of the Sony is a bit different (slightly taller and narrower) than the Samsung, giving you the impression that the Samsung is bigger, but it's not.

Both the Sony and Samsung TV's provide excellent color resolution and contrast, deep dark colors and vibrant lighter colors as well.

I did find the Samsung 6300 series tv image on "non-HD" tv programs to be slightly better than the Sony, but the difference was marginal.

As for sports, both have 120hz. and relatively fast refreshing rates, so sports viewing on either TV is excellent.

For ease of use and set up, I found the Sony 55" to be very good. Sony provides the user manual as an item on the TV menu instead of a written one, which may not be to everyone's liking. But then again, with it installed on the TV, you're never wondering "where the heck did I put that user manual!"

In the end, given the overall similarity in quality and performance between the Sony 55"EX710 and the Samsung 6300 series LED/LCD TV's, I boiled it down to price and that's where the Sony won out! I paid $1499 for the Sony while the best price I could find for the Samsung was $1750. I put the price savings towards a 5 year extended warranty for the Sony!
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78 of 90 people found the following review helpful By Matt P on January 9, 2011
I spent weeks researching and testing various LCD/LED flat screens. In the end I purchased the Samsung 55 inch C6400. The C6400 model is the same screen as the C6300 model except the C6400 has Samsung's built-in internet apps whereas the C6300 does not. In the process, I purchased two Samsungs (C6400 and C6900) and one Sony Bravia (EX711). Here is what I learned:

* All of the review websites "calibrate" their screens before performing a review. During calibration the screen's default settings are changed to supposedly make them more accurate. Nifty features that are built into the screen like "Mega Dynamic Contrast Ratio" are frequently disabled during calibration because they can affect the accuracy of the image. In my opinion, if a nifty feature in your television can make it appear brighter or more colorful, go for it. Color accuracy is overrated. What matters is whether *you* like the picture or not.

* Edge-lit screens like the Samsungs and Bravia I reviewed are thinner, lighter, and more eco-friendly than the full-array screens. In theory full-array screens give better contrast ratios, and require less picture manipulation to achieve said contrast ratios. To my untrained eyes, it's hard to see a difference.

* Dynamic edge-lit on the C6900 sounds like a good idea, but in my testing it created some weird affects that my wife, in particular, didn't care for where some parts of a dark image were pitch black and other parts of the same dark image were a brighter black, giving the appearance that someone turned on a spotlight down part of the screen.

* The blacks were darker on the C6400 than the C6900. Go figure.

* Edge-lit screens tend to hide the speakers on the back of the set.
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8 of 8 people found the following review helpful By netrabbit on January 16, 2011
I bought this TV online during black friday for 1500$ delivered. Right out of the box the TV was simply amazing. I did not have to change any color, brightness, contrast settings. It chooses the right picture mode based on the content. Some people have complained about the sound, but I found it to be sufficient for my room (15 feet by 30 feet). I like the fact that the stand provides about 20 degree movement on each side. Before this I bought a Vizio and the picture quality on that was horrible (I obviously returned it). This is one of the best TV out there if you are not looking for 3D.

Some of the things that I found not that great:

* The factory setting for the screen size cuts about 3-5% of the picture from all sides on HDMI input including computer, XBOX, DVD, Dish HD Receiver. It took me some time to realize that I was missing some of the picture. You need to set "Screen" to "full pizel" to get complete HDMI picture. I am not sure why they would set the default to setting that would cut the picture.

* Netflix streaming is ok, I would rather connect computer directly. Because the in-built software only displays instant queue. You must add movie to instant queue using computre and I have also noticed a lag (sometimes hours) before the instant queue gets updated.

* USB port on the TV plays photos, music and home videos. However, tt recognizes FAT32 drives only. There is also limited support of the file format. It played AVCHD straight out of the camcorder, but did not play TS files that I created by combining the AVCHD clips. Nor did it play DV AVI Type 1 or Type 2 format files. It plays the photos and music very well, no issues there. It is also DLNA server so you can stream content from home computer.

Overall very happy with the picture and sound quality of the TV.
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