Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black

by Sony

Product Details

• Product Dimensions: 1.6 x 50 x 30.8 inches ; 44.5 pounds
• Shipping Weight: 67 pounds (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B004HYG9Y6
• Item model number: KDL55EX720
• Average Customer Review: 4.0 out of 5 stars  See all reviews (161 customer reviews)
• Amazon Best Sellers Rank: #1,072 in Electronics (See Top 100 in Electronics)
  • #60 in Electronics > Televisions & Video > Televisions

Product Description

Size: 55-Inch

Amazon.com Product Description

3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

	A Display First, you'll need a 3D-ready display--whether it's a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession.
	A Source Your display may be ready for 3D playback, but you'll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system.
	3D Content 3D content--the actual entertainment, in other words--will be played back using the source mentioned above, whether it's a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game.
	3D Glasses For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered "active shutter" glasses, others polarized "passive" glasses. You'll need one pair per viewer, and they'll have to be compatible with your display, whether they're the same brand, or a pair of "universal" glasses designed to work across brands.
	HDMI Cable To connect your source (such as a 3D Blu-ray Disc player) to your display, you'll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality.
If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D.

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Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.

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January 2011
Looking for HDTV that delivers more of everything you want? Sony's 55-inch KDL-55EX720 3D HDTV may be just what you're after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion.

3D video and cutting-edge HD technologies in an ultra-thin LED HDTV. Click here for a larger image

Internet Access Plus Incredible Picture Quality--Even in 3D

See It All in 3D

Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting.

Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.

Share your photos or listen to your favorite music via USB. Or add a USB Wi-Fi adapter for an easy home network connection.

MotionFlow XR 240

See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Internet Streaming & Connectivity

• Internet Streaming & Widgets
  Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips. And with Internet Widgets, you can access news headlines, weather updates, or play games while you watch TV.
  
  
• Skype Ready
  Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
  
  
• Wi-Fi Ready
  Going wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you'd prefer a wired connection, use the built-in Ethernet port and you're all set.
  
  
• DLNA Streaming
  Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-55EX720 Select Specifications

Video
Screen Size (Diagonal):	55 Inches
Display Type:	LCD
Backlight Type:	Edge LED
Resolution:	Full HD 1080p
Tuner:	Clear QAM/ATSC/NTSC
Inputs
HDMI:	4 (1 Side/3 Rear)
Component Video (Y/PB/PR):	1 (Rear)
Composite Video:	2 (1 Rear/1 Hybrid)
USB 2.0 Ports:	2 (Side)
RF Connection:	1 (Rear)
Analog Audio Input:	2 (2 Rear)
PC Input:	DSub 1(Side), Mini 1(Rear)
Ethernet	1 (Rear)
Outputs
Digital Audio Output:	1 (Rear)
Analog Audio Output:	1 (Side/Hybrid)
Weight and Dimensions
Dimensions (WxHxD):	50 x 30 3/8 x 1 5/8 Inches (50 x 31 1/2 x 12 1/2 Inches With Stand)
Weight:	44.5 lbs. (56 lbs. with stand)

What's in the Box

Sony BRAVIA KDL-55EX720 55-Inch 1080p 120 Hz 3D LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series:	BX320	BX420	EX520	EX523	EX620	EX720	NX720	HX820	HX929
Models:	22", 32"	32", 40", 46"	32", 40", 46"	32", 40", 46"	40", 46", 55"	32", 40", 46", 55", 60"	46", 55", 60"	46", 55"	46", 55"
Panel Type	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Edge LED	Edge LED	Dynamic Edge LED	Dynamic Edge LED	Intelligent Peak LED
HD 720p		--	--	--	--	--	--	--	--
Full HD 1080p	--
3D Ready	--	--	--	--	--
Video Processing	BRAVIA Engine 3	BRAVIA Engine 3	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality PRO Engine	X-Reality PRO Engine
Motionflow	--	--	--	--	120Hz	XR 240	XR 240	XR 480	XR 960
Presence Sensor	--	--						With Face Detection	With Face Detection
LightSensor
Internet Video	--	--
Internet Widgets	--	--
DLNA	--	--
Wireless LAN	--	--	Ready	Integrated	Ready	Ready	Integrated	Integrated	Integrated
Ethernet	--	--
HDMI	2	2	4	4	4	4	4	4	4
Component (Y/Pb/Pr)	1	1	1	1	1	1	1	1	1
Composite A/V	2	2	2	2	2	2	2	2	2
Digital Audio Output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1
HDMI PC Input
USB 2.0 Port	1	1	2	2	2	2	2	2	2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen	--	--

Product Description

Sony BRAVIA KDL55EX720 55-Inch 1080p 120 Hz 3D LED HDTV, Black

See all Product Description

Customer Reviews

Most Helpful Customer Reviews

196 of 207 people found the following review helpful:

4.0 out of 5 stars Sony Bravia KDL-32EX720, April 1, 2011

By 

Ninjawithagun (Colorado Springs, CO) - See all my reviews

This review is from: Sony BRAVIA KDL32EX720 32-Inch 1080p 3D LED HDTV, Black (Electronics)

I recently purchased the Sony Bravia EX720 from a local electronics store (and not Amazon, since I prefer to make large electronic purchases locally in the event I need to quickly return and exchange a defective item). Overall, the TV is good, but not great. Here is a quick down and dirty list of "in my opinion (IMO)" pros and cons:

Pros:

- High quality LED side-lit LCD screen
- True 1080P 3D and Hi-definition capable, but with some limitations
- Colors and contrast are vibrant, once you take the time to manually adjust the picture settings
- Built-in 3D transmitter; no need to buy the external transmitter which saves you about $35
- 3D effects are very good overall, but best results can only be attained by watching 3D Blu Ray movies
- Artifical 3D option in the 3D options works decently and provides an alternative to playing PC games in 3D without having to use the NVidia 3D Vision or 3DTV Play drivers; this allows you to maintain up to 60fps frame rates without have to revert to a 24hz (24fps) refresh rate
- No 3D ghosting evident, but you may need to make manual adjustments to the depth effect - I needed to do this
- 4 x HDMI 1.4 ports
- Internet capable right out of the box
- Swivel and 6 degree backward tilt adjustable
- Directly compatible with the Sony PS3 (shouldn't be a surprise since it is a Sony TV)
- TV firmware can be updated, but does require internet connectivity
- Weight of TV is 25lbs - very light and easy to move or mount on wall without worry of mounting screws tearing out of the studs in the wall!
- Shortcut keys on the Remote are very convenient and will save you time from having to dig down into the sub-menus everytime just to make adjustments to certain functions

Cons:

- NOT a 240hz 3D TV; Sony.com website lists the specifications for this model as "120hz" refresh rate (AMAZON NEEDS TO FIX THE LISTED DESCRIPTION FOR THIS TV NOW!)
- Had to contact Sony customer support directly to verify which Sony 3D glasses model is compatible with the KDL-32EX720; their website did not provide this information; confirmed with the tech rep that the TDGBR100/B version is compatible with the KDL-32EX720; important to note the "B" Think of it as the "B" represents "Bravia" :)
- 3D viewing @ 1080P limited to only 24hz and 30hz?? 24hz = 24fps & 30hz = 30fps That's not a problem for watching 3D Blu Ray movies (or watching converted 2D movies into 3D), but is not acceptable if you want to play computer games on this TV; part of the reason why I bought it
- Takes a few hours to manually adjust the picture just the way you want it; you will need to go into the "Advanced Settings" to change things like White Balance, Black Level correction, Edge enhancement, etc.
- Priced a bit high for not having 3D glasses included or a 240hz refresh rate; WARNING! The glasses cost $150 separately O.o
- Power cord is hard-wired into the TV; would have preferred a universal power cord solution so that it could be replaced easily should it get damaged
- Remote control is a bit clunky and large and does not provide universal remote functionality as it only allows for control of the TV; unlike other remotes that allow you to conrol several devices - a universal remote function would have been nice for me because I could have used the remote to control both the TV and my Sony PS3; not sure why Sony would not allow for this other than to make more money from their customers...no way! lol

BOTTOMLINE:

Depending on your intentions of what the primary use of this TV is/are will ultimately determine your final decision to buy it or not. If you plan to watch regular and 3D Blu Ray movies and like the convenience of the integrated internet functionality, then this TV is a good choice, albeit a bit expensive when considering you have to pay $150 more for the 3D glasses. The picture quality when watching Blu Ray movies is excellent and there are lots of options to configure the picture appearance according to your specific tastes/preferences. Think of it as adjusting the driver's seat on a brand new car that you are thinking of buying. You really don't know exactly the right settings until you have had it for a while, but when you do figure it out, the ride was well worth the wait.

I would NOT recommend you buy this TV if you plan to do serious 3D computer gaming on it. I highly recommend you wait for the new 27" and larger "true" 120hz 3D monitors coming out later this year. Because of the limitations of the frame rates when using 3D mode on this TV, I've decided to keep my Alienware OptX AW2310 3D computer monitor so that I can get the best 3D experience while PC gaming.

To those who are a bit more serious about there hardware and do not want to compromise, I would highly recommend you wait to buy the 240hz or 480hz version of this TV (not yet released) and maybe even wait for HDMI 1.5 which is rumored to support 3D (stereo) 1080P @ 60hz :)

Overall, the Sony Bravia KDL-32EX720 is a very good, but not great 3D TV that seems to be the "Jack of All", but the "Master of None".

56 of 57 people found the following review helpful:

4.0 out of 5 stars Choosing between the EX and the NX, September 27, 2011

By 

A Looney Old Coot (Planet Earth) - See all my reviews

Amazon Verified Purchase

This review is from: Sony BRAVIA KDL60EX720 60-Inch 1080p 3D LED HDTV, Black (Electronics)

Sony offers a variety (i.e. confusing array) of very similar TV models. I wanted a 60" screen, but decided on the EX rather than the NX once I understood the differences. In case anyone else finds themselves similarly confused, here is my take on the two models.

The NX costs $400-500 more than the EX, but seems to have the same basic TV inside. For me, the following features weren't worth the extra several hundred bucks:

(1) WiFi -- Wireless access is noticeably slower than wired for streaming video, so I wouldn't use that if I had it.

(2) Gorilla Glass -- The NX weighs about six pounds more, mainly because of the giant sheet of "Gorilla Glass" covering the front screen. Sony calls this feature a border-less "monolithic design", but I found it a bit silly. The TV looks border-less only when it's turned off. The NX actually has a slightly larger border than the cheaper EX model. But perhaps Sony expects their customers to not turn their sets on, and instead simply stare at a huge border-less $2500 black monolith.

(3) Dynamic Edge -- The last major difference between the two sets is something Sony calls Dynamic Edge. This is for those few picky people out there who whine that they can detect a small amount of white light bleeding in the border when viewed in a dark room at an extreme angle during a very dark scene. So Sony invented a way to automatically turn the edge LEDs on and off depending on the darkness at the edge of the image. Some purists claim the picture looks better that way, while others say it makes some images harder to see. Personally, I'd rather not have such a complex feature (i.e. failure prone) in my already very expensive TV set to remedy such a trivial issue. So I chose to skip that "feature" and keep another hundred in my wallet.

After watching this TV in my living room for a month, I'm thrilled I didn't go for the more expensive NX model. This set has a fantastic picture and great features. I especially like how the TV turns itself on when I power on my Sony Blu-Ray player, and I don't even have to fiddle with input settings. Every TV should do this!!

75 of 80 people found the following review helpful:

5.0 out of 5 stars Review from a not-really-super-techy guy, April 12, 2011

By 

abe (LOS ANGELES, CA, US) - See all my reviews

This review is from: Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black (Electronics)

*UPDATE* May 19, 2011
I've had this TV for over a month now, and just wanted to provide an update:

Picture: CUSTOM SETTINGS! Out-of-the-box, the picture isn't the best quality. There is some graininess, a noticeable soap opera effect and some blockiness with moving pictures. EVERY owner should calibrate the settings to their liking. Also, it's very important to turn off the ECO sensor -- your TV will be much, much brighter. I followed the custom settings on flatpanelshd.com, where the reviewer tweaked the settings for best picture output, down to advanced settings like B-Gain and R-Gain. From there I messed around with the other settings until I found a picture I'm very happy with.

Comparison: Two of my friends bought a 55-inch LG LW5600 and I've spent a good time watching their TVs. The LG uses passive 3D so the glasses are super cheap and comfortable -- I hate to say it, but the 3D on that TV probably looks better overall. They also brag about an 8 million to 1 contrast ratio whereas the Sony EX720 is 2 million to 1. What that means is the LG has a brighter range of vivid colors. BUT after tweaking my settings, I was able to get comparable color results AND the picture on the Sony is noticeably clearer -- you couldn't get a soap opera effect on the LG if you tried. The MotionFlow 240 actually seems to make a difference as I can see wrinkles on The Most Interesting Man in the World's face that I couldn't see on the LG. Plus the LG had a lot of choppiness when watching sports, it might have been the cable or the TV's 120hz processor.

Still a five-star rating for a clearer picture than the LG and enhanced picture with tweaked settings. Original review below.

*From April*
Picture: Very good. Granted I was watching a 37-inch LCD that was almost six years old, so even watching a crayon drawing on wax paper would be an upgrade. But I watched ESPN HD, Avatar HD in HBO and a bunch of other random things. There was no noticeable clouding (blobs of light on the screen) at all. I was pleasantly surprised that there really wasn't a soap opera effect on the movies and shows I watched.

More Picture: It's true that this isn't a "true" 240hz TV. It's marketed as a MotionFlow 240hz, which basically means that it's 120hz but has some sort of technology that Sony made up to "bring the frame rate up to 240hz." That being said, I probably wouldn't be able to notice the difference between 120 and 240hz anyway. I do wish the picture was a little bit brighter, but it's super easy to adjust the settings. Also, the black levels weren't as black as I'd like. When watching a show with a lot of black screen, it still looks a little gray compared to the black frame lining the TV.

Sound: GREAT. You know how sometimes you're watching a DVD or a TV show and the music and background noises are super loud and the voices and dialogue are super quiet, and then you have to turn up the volume to hear the dialogue, but then quickly turn it back down because some booming music scares the crap out of you? Not so with this TV. Apparently it's got some technology that detects dialog and will automatically soften the background sound and amplify the voices. Plus, when you change the sound setting to "S-Force Front Surround," there really is a noticeable difference in the quality, the sound does seem to echo more under this setting.

3D: Suh-weeeeet! Ok, there are definite cross-talk issues -- which is a term I learned by reading a bunch of reviews. You will see double images at certain points, but EVERY TV review I read suffers from this issue because it's a new technology. My DirecTV offered four 3D channels, one was a nature show channel that rotates shows about dinosaurs, ocean life, and space stuff. I spent four hours straight watching this channel and now know a bunch of random facts about dinosaurs, ocean life and space stuff. I invited three people over and the four of us watched this channel for hours. There were parts of the ocean documentary where schools of fish looked like they were a few feet out of the screen. And a freaking Brontosaurus totally peered into my living room -- I wanted to pet him. Even on large landscape pans, the depth perception was amazing.

Remote: Effin' BRILLIANT. I don't know why, but instantaneous response from the remote made me pretty damn happy. I had Time Warner Cable TV before, and it would do some crap where you'd be pressing the remote buttons and nothing would happen, and then like 15 seconds later everything you pushed would happen at once. DirecTV is better but would still lag sometimes. But this TV and it's default remote are like sweet lovers that orgasm at the same time. There is no lag time and the interface screen is ridiculously simple to use and navigate -- even for not-really-super-techy-guys.

Interface and Settings: Awesome. Navigating the settings is intuitive and simple -- it looks a lot like the PS3 interface. Everything's is laid out in Layman's terms and spelled out so clearly that even A GIRL would have no problems using it. There's even little features like naming the different display inputs AND ADDING AN ICON TO THEM?? So now when I change Display modes between DVD, DirecTV and Xbox, it very coolly displays those titles on the screen, AND HAS THE ICON I PICKED NEXT TO THEM! W00T! And changing the settings is cake. You can go directly into many of the main settings (like display, sound, etc) directly from the show you're watching instead of going into the menu.

Wireless and Internet Apps: This does NOT come in with built-in WiFi, but I plugged it directly into my router with a network cable. Done dada. I was getting good connection speeds with Youtube, Qriocity and Hulu. My only complaint is that it probably takes a little getting used to spell anything out -- kind of a weird alphanumeric style that you'd get when you spell something out using a numeric phone keypad.

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