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  • Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black (2010 Model)
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Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black (2010 Model)

by Sony
| 4 answered questions

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  • Includes removable stand; measures 39.1 x 25 x 9.9 inches with stand
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
  • BRAVIA Engine 2 fully digital video processor optimizes color and contrast
  • 40-inch HDTV with Full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3
  • Ambient Sensor adjusts color based on room light; automatic increase or decrease in backlight brightness based on room's lighting conditions
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Technical Details

  • Child Lock
  • Noise Reducing
  • Sleep Timer

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Details

  • Product Dimensions: 39.1 x 4 x 25.6 inches ; 30.7 pounds
  • Shipping Weight: 41 pounds
  • Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
  • ASIN: B0035ER1H8
  • Item model number: KDL-40EX400
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #82,302 in Electronics (See Top 100 in Electronics)
  • Date first available at Amazon.com: February 16, 2006

Product Description

Amazon.com

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with this 40-inch Sony BRAVIA EX400 Series HDTV (model KDL-40EX400). It features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room's lighting. And you can connect a USB drive and share your favorite photos and music with family and friends.

Sony BRAVIA EX400 Series HDTV
The Sony BRAVIA EX400 Series HDTV (see larger image).

Connect your BRAVIA Sync compatible devices and enjoy convenient operation and control using one remote. Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, and VESA compliant wall mounts.

BRAVIA EX400 Series HDTV

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

BRAVIA Engine 2: Enjoy sharp, vibrant, life-like images while optimizing color and contrast and significantly reducing noise with the BRAVIA Engine 2 fully digital processor.

6 HD Inputs: Get versatile HD connection options with 6 HD inputs, including 4 HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity, while a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

BRAVIA Sync Compatible: Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.

VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.

BRAVIA EX400 Series HDTV

Key Specifications

  • Screen size: 40 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: Cinema, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Applications: Photo Viewer (jpeg), Music Player (mp3), Video Player (mpeg1), Video Player (mpeg2 TS)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 300 x 300
  • Warranty: 1 year labor and parts
Dimensions
  • TV with stand: 39.1 x 25 x 9.9 inches (WxHxD); 35.1 pounds
  • TV without stand: 39.1 x 23.6 x 4 inches (WxHxD); 30.7 pounds
  • What size TV should you get?
Connections
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 2 (rear)
  • Composite A/V: 2 (1 side, 1 rear)
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 2 (rear)
  • Analog audio inputs: 4 (1 side, 3 rear)
  • Digital audio output: 1 optical

What's in the Box

BRAVIA EX400 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Which Size HDTV is Right for My Room?
HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810
Models: 32" 22" 32", 40" 32", 40" 32", 40",
46", 55",
60"
32", 40",
46"
32", 40",
46", 55"
40", 46",
55"
40", 46" 46", 55",
60"
Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Dynamic
Edge LED
Edge LED Dynamic
Edge LED
HD 720p -- -- -- -- -- -- -- --
Full HD 1080p -- --
3D ready -- -- -- -- -- -- -- Yes -- Yes
Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3
Motionflow -- -- -- -- 120Hz -- 120Hz 240Hz 120Hz 240Hz
Ambient Sensor -- -- --
Lightsensor -- -- -- -- -- -- -- --
Internet Video -- Ready -- Ready -- -- Ready
Internet Widgets -- -- -- -- -- -- -- --
DLNA -- -- -- --
Wireless LAN -- Ready
(w/ dongle)
-- Ready -- -- Ready Ready Integrated Integrated
Ethernet -- -- -- --
Blu-ray Disc Player -- -- -- -- -- -- -- -- --
HDMI 2 4 4 3 4 4 4 4 4 4
Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1
Composite A/V 1 2 2 2 2 2 2 2 2 2
Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical
PC (DSub) 1 1 1 1 1 1 1 1 1 1
HDMI PC input
USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1
MP3 playback --
JPEG playback --
MPEG 1/2 video playback -- -- -- -- -- -- --
MPEG 4/AVCHD video playback -- -- -- --
TV Guide onscreen -- -- -- --

 

Product Description

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with this 40-inch Sony BRAVIA EX400 Series HDTV (model KDL-40EX400). It features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room's lighting. And you can connect a USB drive and share your favorite photos and music with family and friends.

Customer Questions & Answers

Customer Reviews

The picture quality is amazing.
Dr. Pete
Like other consumers have commented, the sound system is weak, but we have ours connected to speakers through our receiver, so we are happy with the sound quality.
Triton1
Won't turn on, no error lights, just a dead set.
auser

Most Helpful Customer Reviews

73 of 74 people found the following review helpful By jrock81 on March 8, 2010
I have to say, I really like this TV. My previous LCD was a Samsung 32" 720p - and this set blows it away in almost every aspect. I think I paid around $550 for the Samsung a little over a year ago, so I jumped at the chance to upgrade to the EX400.

Pros: The ambient light sensor works terrific.
- 4 HDMI inputs! Plug away my friends.
- Bravia Sync feature works great with my Sony home theater system.
- PS3 games have never looked better. I played Killzone 2 right after I setup the TV and my jaw was open for about 10 minutes straight.
- It only has a 60Hz refresh rate, but I've yet to see any blur while watching sports.
- DVD's look fairly crisp as well, considering I have a cheap DVD up-converter.
- It's a Sony! I'm sure some ppl have had bad experiences with Sony, but I've had nothing but luck. To each his own I guess.

Cons: The remote is junk. It looks cheap and it isn't very functional.
- The grey panel on the front. I had a bigger problem with the online picture of the set than I do in person. It doesn't look THAT bad - but it still throws off the continuity of the black perimeter. Strange call by Sony.
- Calibration is frustrating. There are so many different picture settings you'll probably struggle to find the perfect setup. I used the DVD THX Optimizer (found it on one of my Star Wars movies) and it helped a lot. (I posted them on [...])
- If you're using an antenna instead of cable/satellite you'll find that channel surfing is a bit slow. This is kind of a nitpick, but the channels take a little longer to load on this set.
- No swivel? I knew this set didn't have it before I bought it - but it would still be nice.

For around $600 you can have full 1080p AND a 40" screen. Great TV - great deal.
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27 of 28 people found the following review helpful By BAM on March 11, 2010
Very happy. Sharp picture. Easy to use. Not an electronic-phile but I do my homework and was hesitant to buy a Sony. From what I read Sony was living on its laurels. But this TV seems to give great bang for the buck (and my wife wanted a Sony). I do not miss 120HZ or LED. The picture is not blurry when watching sports or action movies to my eye or anyone else in my family (of course all we watch is curling) (just kidding). Picture is bright, too. Easy set-up. It has a pre-set for home (rather than store), which has been fine by all of us. $599 for 40" 1080p. Pretty Sweet.
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18 of 20 people found the following review helpful By Justin T. Melanson on May 19, 2010
It took me three months to pay for this, actually had it on layaway at my local Sears for that long. Originally I was going to go for two others TVs before this one until a gentleman who works there, went by the name of Peter, directed me towards this TV. As soon as I saw it, and saw the picture clarity in comparison to the Sharp Aquos as well as other TVs of similar size and specs, I knew this was the TV for me. Most of the other TVs looked washed out compared to this thing, so it was no contest.

Anyway, I finally got this thing home, eventually set it up on a wall mount I got off of here for cheap, and it's been a fantastic TV. Much, MUCH improved over my old standard-def TV, which was given to a friend afterward BTW. The picture quality is superb, the colours are rich and vibrant, no motion blur, no slowdown, no lag, none of the problems that apparently seems to plague most TVs with the 60Hz specs. Even standard-def cable looks fantastic on this beast, and that's saying something right there. I don't think you'll be disappointed with this as a sports game TV at all if you want to primarily use it for that. However, the real star of the show is gaming. Especially with HDMI cables, which is a must, fortunately you can get them for crazy cheap nowadays.

As one other reviewer said, games have never looked better. Like him, I sat there for at least 5 - 10 minutes drooling after booting up Killzone 2 on my PS3. I was absolutely amazed at how good everything looked, and that's just the tip of the proverbial iceberg. Being able to read the text on Star Ocean: The Last Hope International and not having everything blur on me or having my eyes hurt for that matter, when using the classic Anime look of that game was astounding to say the least.
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21 of 24 people found the following review helpful By J. Johnston on July 23, 2010
Sony has long been one of the better TV makers, going back to the Trinitron and later the WEGA. The Bravia series has remained high quality machines, boasting great pictures, not to mention some of the lowest repair rates in the industry. The 40EX400 lives up to that billing, sporting a terrific picture and some solid features at an astonishingly low price.

It's tough cutting through a lot of the mire -- LCD vs. LED vs. plasma, 60Hz vs. 120Hz -- but this TV will prove to be more than adequate for the vast majority of owners. The LCD image is eye-popping, with good contrast and vibrant images. (While there is no substitute for professional calibration, drawing from the calibration settings available from reviewers here and elsewhere will yield really rich color.) The screen diffuses glare very well, unlike the glass screens on some plasmas, so it is a good TV for those who deal with a lot of light.

Some people are liable to wonder if they should go for this 60Hz or "upgrade" to 120Hz, but for most functions this TV works just as well, and for a lot less cost. For one, virtually all TV (including sports) and video games both refresh at 30 or 60 frames per second, which is perfect for this TV, since 60Hz equates to 60 refreshes per second. Football and baseball alike look great on this TV, and video games run like silk. Gamers will also appreciate the brisk input response time, which makes playing first person shooters and other action games very satisfying; Sony clearly wanted to make sure their PS3 crowd would be at home in front of this TV. The one Achilles Heel of 60Hz TVs - 24fps Blu-ray movies - still run well on this set thanks to the Cinemotion "pulldown" technique, and only the most visually trained will notice any motion stutter.
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