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  • Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black
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Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

by Sony

Available from these sellers.
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • BRAVIA Engine 3 fully digital video processor
  • Motionflow 240Hz
  • Live Color Creation technology w/ WCG-CCFL backlight
  • USB to view photo/music/video
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4 used from $999.99
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Product Information

Technical Details
Brand NameSony
Item Weight37.9 pounds
Product Dimensions37.9 x 3.4 x 22.9 inches
Item model numberKDL-40XBR9
Color NameBlack
Additional Information
Best Sellers Rank #108,172 in Electronics (See top 100)
Shipping Weight51 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Shipping Advisory:This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
Date First AvailableApril 18, 2005

Technical Details

  • Brand Name: Sony
  • Model: KDL-40XBR9
  • Display Technology: LCD
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9
  See more technical details

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Product Description

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Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Customer Questions & Answers

Customer Reviews

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Popular Discussion Topics

beta: what do you think?
  • "Picture Quality" 25
  • "Sound" 10
  • "Value" 5
  • "Screen" 4
  • "Build" 3
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Most Helpful Customer Reviews

75 of 78 people found the following review helpful By Chambolle VINE VOICE on October 8, 2009
Verified Purchase
I will admit up front that I am a complete HDTV newbie. I hung on to a 20 year old, 22 inch CRT color "monitor television" for far too long, in part because I do not watch much television programming (a bit of baseball, PBS, occaisional Law & Order reruns, that sort of thing) and in part because the whole HDTV techno nerd thing was too intimidating. After much online research and a few surreptitious visits to Big Box electronics stores, I finally settled on the 40XBR9 and bought it from an Amazon seller -- and could not be more pleased with my selection. The picture quality is simply riveting. The menus are reasonably user friendly and I have not found it all that difficult to calibrate for optimum results in a softly lighted room. With minor tweaking, the factory defaults work well for most cable television programming. I used the CNET suggested calibration for movies on the 52XBR9, and it works very well on this 40 inch unit.

This is a beautiful television. The bezel is as slim as they come and is an unadorned, moderately glossy black. While it is not a small television, it is not too overbearing for a medium sized bedroom or office. Considering its slender bezel, and the fact that there are no visible speakers, the sound is more than adequate for watching most TV programming. I purchased a ZVOX 525 sound base and an OPPO blu ray player to go with it. I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure blacks and brilliant whites and grey tones. With sound from the ZVOX, this is a wonderful way to enjoy movies in a moderate sized room without an enormous investment of time and money and without a lot of wiring and equipment monopolizing the space.
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22 of 24 people found the following review helpful By tasty donuts on January 11, 2010
PROS: terrific picture, surprisingly good sound, sleek design, effective anti-glare coating, nifty PS3 integration

CONS: compromised off-angle color, no swivel stand, so-so internet functionality, no Wi-Fi

BACKGROUND: For months, I had been researching 40-46" flat panels to upgrade a 32" Panasonic LCD in the living room (now in the bedroom). Prior to that, I had a 34" Sony WEGA XBR beast (200 lbs) from my bachelorhood days that had to go due to space constraints in our apartment. The Panasonic was purchased in mid-'08 ($580) as a stop-gap until the higher-end LCD's came down in price. But then, our friends got us a PlayStation 3 and Blu-Ray discs for our birthdays, which meant that my wife could enjoy her favorite romantic comedies in full 1080p HD glory, and I could pick up video games again (specifically Call of Duty: MW2)... all of which meant moving up our new-TV timeline!

I decided to look at Sony models first, as I had helped a family member pick out a Sony 40W4100 earlier and it turned out to be an excellent TV. I compared them against the Samsung 6-series and 7-series LCD's as well as the Panasonic 42G10 plasma. Though plasma is still superior to LCD in many respects, the lack of flicker-free 24p support on the 42" Panasonics was a deal breaker. LED backlight technology was tempting, but the cost is still prohibitive and the edge-lit models have their issues. I also admit to having some brand bias - I have not had good first or second-hand experiences with Samsung products. Don't get me wrong, in many ways their TVs are comparable or even superior to Sony's, but I still see too many reports of random bugs and reliability issues for my tastes.
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58 of 77 people found the following review helpful By L. Ortiz on July 6, 2009
Verified Purchase
BEFORE ANYTHING ELSE: I recommend you to upgrade your TV firmware / software as soon you receive it.[...]
Trying to get a internet cable to the TV will be a difficult task of more cases, I used an internet bridge or game adaptor that gives you the get wireless and have a cable to connect to the tv.
See it @ amazon.com:
This TV is good but it has a few glitches. I changed my Sony Plasma TV for this new XBR9 expecting the best of Sony, but everything that shines is not gold.
1. First and foremost, the side view angle of this TV is really low, you will not see a good resolution from a side view and it gets worst if watching regular 480i TV programming.
2. It has a lot of features: Internet browser, the possibility of download movies, listening to your music, photo viewer, weather on screen, etc. It is simple amazing. 100% the best.
3. When watching sports ON HD, this TV excels!
4. 240 MHz, fast as lightning.
5. HDMI galore connections plus 2 composites and one S-video or regular video. Also, one to connect your PC and use the TV as a monitor.
6. Sounds quality, good but I'd recommend adding a Bose speaker system.
7. Slow start, really slow...but I think, even Sony has to do its part for earth and following energy guidelines, remember your TV, DVD, phone charger will consume energy when not been used.
Important: Before buying for any Amazon sellers, CHECK THE RETURNING POLICY ON TVs.
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