Sony BRAVIA W-Series KDL-52W4100 52-Inch 1080p 120 Hz LCD HDTV

by Sony

Product Features

• 16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel
• Motionflow™ 120Hz - clear, smooth motion for DVDs, TV
• DMex ™ compatible; allows seamless feature upgrades
• Enhanced XMB™ with 3D graphics incl. TV Guide
• HDMI™ x4, HD Component x2, PC Input

› See more product details

Product Description

From the Manufacturer

Manufacturer's Description The BRAVIA W-Series is Sony's entry-point line of 120Hz HDTVs. Fastmoving sports and action scenes beg for smooth motion virtually free of visual artifacts and that’s just what BRAVIA W-Series HDTVs deliver with Sony’s exclusive Motionflow 120Hz technology. The W-Series doesn't have the 10-bit processor, x.v Color, or DLNA compliance of the Z- and XBR-Series HDTVs, beneath the sleek, piano gloss black exterior lies a host of Sony video enhancement functions delivering world-famous Sony picture quality to go along with excellent motion enhancement.

BRAVIA Engine works with Sony’s Advanced Contrast Enhancer circuit to dynamically deliver deep black levels that have the detail and highlights some other dynamic backlight systems mask. 24p True Cinema provides a direct connection to 24p video sources avoiding conversions while providing 24p cinematic picture quality. Sound enhancements such as Sony’s S-Force Front Surround technology paint the viewing area with sound and Voice Zoom lets you determine how much voice you want to hear versus the crowd noise. A generous set of inputs allows connection to a variety of video sources. And a well laid-out backlit remote control is included.

Key Features

• New: TV Guide IPG (Learn more)
• New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more)
• 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
  
• BRAVIA Engine fully digital video processor (Learn more)
  
• Advanced Contrast Enhancer circuit (ACE) (Learn more)
  
• 24p True Cinema capable (Learn more)
• DMeX capable (Learn more)
• BRAVIA Sync capable (Learn more)
  
• S-Force Front Surround Voice Zoom (Learn more)
• Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
• Piano Gloss Black color
  
• Remote: RM-YD023
• Motionflow 120Hz technology
• Voice Zoom
  

Which Bravia HDTV is Right for You?

• Comparison chart of features for all Sony Bravia HDTV Series
• What size TV should I get?
  

Learn More

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Full HD 1080p

Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content. (Found in S, V, W, Z, and XBR Series HDTVs) Go back to list of all features.

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Digital Media Extender (DMe^x)

Sony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well. Go back to list of all features.

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BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images. Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images. Detail Enhancement: Improved image enhancement algorithms render greater overall detail. Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality. BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for. Go back to list of all features.

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Advanced Contrast Enhancer (ACE)

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see. Go back to list of all features.

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Motionflow™ 120Hz Technology

No Motion Flow

With Motion Flow

Motionflow 120Hz technology doubles the number of existing frames by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s more to the story. Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology. Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning. There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film. Go back to list of all features.

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24p True Cinema

Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice  for example, especially with scenes that pan. 120, on the other hand, is an even multiple of 24. Ttelevisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle. The benefit— You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it. (Found in S, V, W, Z, and XBR Series HDTVs). Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability. Go back to list of all features.

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Rich Graphic On-Screen Control Interface

Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed. Go back to list of all features.

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TV Guide On-Screen Interactive Program Guide

The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface. (Found in all V, W, Z, and XBR Series HDTVs) Go back to list of all features.

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Connectivity

In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions. (Found in all V, W, Z, and XBR Series HDTVs) All Connections 4 HDMI — High Definition Multimedia 2 component video inputs PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions. Go back to list of all features.

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Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema experience that you go to the theater to see, right in the comfort of your home. Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to recreate it as only Sony can. (Found on most Sony BRAVIA LCD HDTVs.) Note: Optimized "Theater Mode" was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company. Go back to list of all features.

Audio Features

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

SRS TruSurround XT
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.

• Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
• TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
• The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.

Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

Go back to list of all features.

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Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size= Viewing distance/3 Maximum size=Viewing distance/1.5 Go back to list of all features.

Which Sony Bravia Series is Right For You?

Size Range

Resolution

Bravia Engine

ACE

True 24p

DMex

TV Guide IPG

3D Graphic Onscreen Controls

120 Hz

10-Bit

Deep Color

x.v. Color

DLNA

Backlight

Dynamic Contrast

Multi Device Control

Inputs

Speakers

Standard Features

L-Series

32",37"

720p (1366x768)

8,000:1

1 Comp, 2 HDMI

2 x 10W

1 PC Input 178 degree viewing angle VESA mounting compatible 8 ms panel response ATSC/NTSC tuner with QAM

M-Series (19-inch)

19"

720p (1440x900)

9,000:1

1 Comp, 1 HDMI

2 x 5W

M-Series

26",32", 37"

720p (1366x768)

BE2

ACE

9,000:1

Bravia Theatre Sync

2 Comp, 2 HDMI

2 x 10W

N-Series

26",32", 37"

720p (1366x768)

BE2

ACE

9,000:1

Bravia Theatre Sync

2 Comp, 2 HDMI

6 (2x7W + 20W internal subwoofer + 2x7W external)

S-Series

40",46"

1080p (1920x1080)

ACE

25,000:1

2 Comp, 3 HDMI

2 x 10W

V-Series

40",42", 46",52"

1080p (1920x1080)

BE2

ACE

25,000:1

Bravia Sync

2 Comp, 4 HDMI

2 x 10W

W-Series

40",46", 52"

1080p (1920x1080

BE2

ACE

30,000:1

Bravia Sync

2 Comp, 4 HDMI

2 x 10W

Z-Series

40",46"

1080p (1920x1080

BE2

ACE

30,000:1

Bravia Sync

2 Comp, 4 HDMI

2 x 10W

XBR6-Series (37-inch or smaller)

32",37"

1080p (1920x1080)

BE2

ACE

25,000:1

Bravia Sync

2 Comp, 4 HDMI

2 x 10W

XBR6-Series (40-inch or larger)

40",46", 52"

1080p (1920x1080

BE2

ACE

WCG-CCFL

TBD

Bravia Sync

2 Comp, 4 HDMI

2 x 10W

XBR7-Series

40",70"

1080p (1920x1080

BE2

ACE

WCG-CCFL

TBD

Bravia Sync

2 Comp, 4 HDMI

TBD

XBR8-Series

46",55"

1080p (1920x1080

BE2 Pro

ACE Pro

TRILUMINOS RGB LED

TBD

Bravia Sync

2 Comp, 4 HDMI

TBD

Product Description

Ready for a TV and a technology that will change the way you see TV and movies? Sony's 1080p KDL-52W4100 with Motionflow™ 120Hz technology creates a new standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built-in DMex functionality, and other picture quality technologies like BRAVIA Engine 2™ and ACE contrast enhancement, and you can see why we call the W-series the new standard in 120Hz performance.

Most Helpful Customer Reviews

234 of 240 people found the following review helpful

5.0 out of 5 stars Excellent LCD with overall ease of use July 1, 2008

By M. Moreno

I bought this TV in June 2008 and have found it to be an absolutely great buy. I bought my at RC Willey. Yes, I read the CNET review and the reviewer marked down the TV because of the dark shades changing. I looked at this in the store for several minutes and have lived with it for a month and have not noticed that problem at ALL! Personally I think they guy shot down the SONY because Samsung is running TV advertisements on CNET. This is a super sharp TV with excellent colors and deep deep blacks. This TV is much better than the old 2007 W. Here is why I bought this TV...It is super clear in digital broadcast and does a much better job in Analog/420p SD (old) transmitions than any other TV I have seen (no jaggies..thanks to Sony noise reduction/DSP). Sony knows Bluray- they invented it, they know what skin tones should look like like (they own a movie studio), thier menus are really easy/simple to use (vs. Samsung 650), it has a built in TV guide (You can get rid of that Monthly cable box fee) and it has future expansion capability.

On pure picture quality vs. Samsung 650:
* Picture: It is pretty darn close in digital broadcast. I looked at both side by side. Samsung has a slight edge on clarity in analog broadcast. Samsungs have more glare, Sony is a matte screen but blacks on samsung are pretty darn good because of the glossy screen. When viewing a BluRay DVD though, the Sony slightly more details. No fade from bright to black issues on sony as noted by CNET (he must have had a protype system). Colors are nice a bright and bravia 2 engine is even better than XBR4 or near it. I have heard the Z series may be better but they don't make it in 52'' yet.

* Menus: Samsungs menus are made for Engineers (lots of tweeks, but really confusing for average user). If you doubt it, download the user manual to the A650 and KDL524100 and see for yourself. If you and your family are highly technical, go for the Samsung. If you don't want to fiddle (aka get lost in menus), but get an excellent picture, go with the Sony. Sony's are really simple and easy to use, plus it automatically find digital channels and is somehow able to display all the channel icons (it is like I have a built in cable box).

* Features: The Sony may not have the Ethernet and built in weather/news of the 650 Samsung, but it does have the built in TV guide and future expansion. Realistically, if you want Internet in your TV, you are better off connecting an external device (Playstation, Apple TV, etc). The TV guide feature in the sony is great and the Bravia Sync is a big plus (especially when you use a Sony DVD upconverter 1080p (nice one at costco)- why?...TV remote controls it all. Sony Picture n' Picture is nice as well allowing you to view pictures/video from HDMI while at the same time viewing cable TV (regardless if it is SD or HD signal)

* Asthetics: My favorite feature on the sony is that the power buttons on on the top of the TV... helps with preventing kids from turning tV on/off. I believe Samsungs are too low. I personally didn't like the Red on the Samsung and the glossy screen. The remote on the Sony is really easy to find/use vs. the Samsung. But the Samsung's remote lit up at night...which the Sony's does not.

Bottom line: if you are a videophile and your family (wife) can deal with the techno menus (plus you want to upgrade the firmware to fix the Samsung A650 on/off bug), get the Samsung. If you want the a super clear Picture (videophile made easy), easiest to use LCD with features that make every day TV viewing smooth and easy... The sony is excellent- Plus it is future expandible.

Recommended Evaluation settings: Picture mode custom, backlight 7, Picture 95, Brightness 45, Color 50, Hue 0, Color temp Neutral, Sharpness 4, Noise Red. off, MPEG Noise red. off, Advanced settings-> Black corrector: med, Advance C.E Med, Gamma off, clear white low.

99 of 101 people found the following review helpful

5.0 out of 5 stars Best 52" LCD HD-TV for the money September 22, 2008

By Ali S.

I did a lot of research when I decided to buy a 52" TV. I'm a student and a part-time salesman at a fortune 100 company in consumer electronics. After weeks or perhaps months of preparation and research I narrowed down my options to the Samsung A750 and the Sony bravia w4100. Now I did have a Samsung A550 and a Sony Trinitron High Def CRT at home and they were both pretty impressive but I figured that Sony does a better job in 52" or larger category after observing the w4100 and a750 for several days at work.

First off lets talk about the screen. The 50'000:1 contrast of the Samsung vs. 30'000:1 contrast ratio of the Sony. The way Samsung measures its contrast ratio is radically different from Sony, that is why Samsung never discloses its "TRUE CONTRAST RATIO", but Sony does. In this case sony's true contrast is 3,000:1. Whatever the true contrast ratio of Samsung, it is not superior to that of Sony's. This is something that most experts agree on. It is easy to blast your dynamic contrast ratio but not your true contrast. Some claim that the Samsung produces deeper blacks but my answer is that this is due to Samsung's glossy mirrored screen and it has nothing to do with performance. The mate screen of sony absorbse white light coming from backlight or any ambient lighting from the room. This causes the blacks not to appear as deep or fake as the samsungs. Plus, Samsung manufactures all of Sony LCD screens so in terms of screen capability they are equal. If you have a bright room go for the sony, the screen is slightly brighter and not reflective like the Samy. The backlight for Sony seems to work brighter but its not as evenly distributed as the Samy, this is clear in the dark.

Second factor I checked for was the TV engine. We have the Samsung's Dnie Pro vs. Bravia 2. Well there is no question that bravia 2 is the clear winner here, being utilized by Sony XBR6 and XBR7 which go for about $4000 dollars while the Samsung's DNIE pro is built to compete with the lower end Sony Bravia Engine Pro. Sony's Standard TV quality is excellent and the Samy is just as good but i noticed that Sony's colour was more natural ie. colour of grass in baseball. Also sony covers over %90 of colour Gamut while Samsung covers only %70, this maybe why skin tones and greens look more natural on the Sony.

Next up was refresh rate and here both run at 120 Hz and here Sony has dramatically improved over the XBR4 series in motionflow. Samsung also does really well in 120 Hz category so I say they are both a tie here.

Sound is another important factor for my decision, i blasted the 7 series at work and noticed poor sound quality in extreme volumes while the Sony better retained its quality. However the Samsung was capable of delivering deeper Bass probably due to its built in Subwoofer. Sony allows you to adjust voice volume and enable steady sound to prevent commercials from freaking you out in the middle of your favourite tv shows. But be aware this may cause low volume in sudden loud scenes in movies.

Finally last thing I looked for was design. Samsung 7 series looks fabulous with its glass like frame and a touch of red, but that is the problem for me, "red". I don't fancy a red TV and I think it's one of those fashion trends that would soon be "old fashioned". Sony however retains a more masculin design with fine glossy black frame and metal speakers at the bottom.

Its a pretty close call but having used both Sony and Samsung (sony for longer) i feel that sony is more capable of delivering quality products as most Japanese manufacteres do. Also sony has great customer service vs Samsung i have had a sony TV break once and there was a repair man at my door step in less than 12 hours servicing my TV at home (bulb replacement in a old projection tv). Sony is the innovator here while Samsung is the follower, that's one reason why i chose the sony. Biggest factor for me was the superior Sony TV engine and better design. Oh and by the way sony is slightly thinner.

Sony is the best your money can buy for a TV overall, as it always has been since the day of Trinitron. [...]
Pros:
- Excellent Picture Quality
- Deep dark blacks
- Motion Enhancer
- Covers 90% color gamut
- Vertical viewing angle
- Great Sound/Audio performance

Cons:
- Horizontal Viewing Angle
- lacks picture Shadow details

40 of 40 people found the following review helpful

5.0 out of 5 stars Great investment September 6, 2008

By Dr Watson

***Updated*** (with new settings post firmware upgrade)

I have had this TV for 5 months now and could not be happier. This set produces excellent picture quality, amazing black levels and vibrant colors. The new Bravia Engine 2 also improves with 120Hz motion processing from Sony XBR4 line. My TV is located in a well lit room so the semi-matte display was a must. This TV delivers many useful settings to let you have the full freedom of making this TV truly yours. The PQ on 1080p material such as blu-ray movies or games is phenomenal. Broadcasted 1080i/720p HD sources look very good too - all depending on your provider and signal strength. SD quality is good but again it varies from channel to channel.

For everyday use, this TV will get some immediate props for its' picture delivery from any viewer. If you like sports, you can expect unrivaled video processing of fast action. If you enjoy movies, this Sony offers a combination of settings to complement the true 24p cinematic picture.

Since blu-ray movies are still expensive I have done a lot of testing by watching normal DVD's on my PS3 - and I have to tell you, those DVDs look better that HD broadcasts from Comcast. It feels almost unreal when you get to watch older movies with such clarity as if they were shot just a few years ago.

If you need some starter settings to get more accurate reproduction of colors and detail, feel free to use my settings (post update v.202):

Picture Adjustments
Picture mode: Custom
Back Light: Min
Picture: 94
Brightness: 52
Color: 45
Hue: 0
Color Temperature: Neutral
Sharpness: 5
Noise Reduction: Medium
MPEG Noise Reduction: Off
Advanced Settings
Black Corrector: Off
Advanced C.E.: Off
Gamma: Off
Clear White: Off
Live Color: Off

White Balance

R-Gain: -1
G-Gain: -1
B-Gain: -4
R-Bias: -3
G-Bias: 3
B-Bias: -2

Motion Enhancer: Standard
CineMotion: Auto1

Screen Menu
Wide Mode: Full
Auto Wide: On
4:3 Default: Off
Display Area: Full Pixel

Keep in mind that sets and environments vary - so you don't have to use these settings verbatim. But it should give you a good start without a professional calibration. Just make sure not to leave the setting at the default given Vivid - since companies set most TVs at the brightest picture setting to compete against other sets in the bright store rooms. Otherwise you may be get a second hand tan from the picture =)
Sound quality is excellent if you are not planning on using a more powerful sound system. The TV offers plenty of ports - so you can easily connect to many devices at once.

I hope you love this TV as much as I do. Enjoy!