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  • Sony BRAVIA W-Series KDL-52W4100 52-Inch 1080p 120 Hz LCD HDTV (2008 Model)
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Sony BRAVIA W-Series KDL-52W4100 52-Inch 1080p 120 Hz LCD HDTV (2008 Model)

by Sony
| 16 answered questions

Available from these sellers.
  • 16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel
  • Motionflow™ 120Hz - clear, smooth motion for DVDs, TV
  • DMex ™ compatible; allows seamless feature upgrades
  • Enhanced XMB™ with 3D graphics incl. TV Guide
  • HDMI™ x4, HD Component x2, PC Input
See more product details
3 used from $900.00
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Product Information

Technical Details
Brand NameSony
Item Weight71 pounds
Product Dimensions32.8 x 49.8 x 4.8 inches
Item model numberKDL-52W4100
Color NameBlack
Additional Information
Best Sellers Rank #84,447 in Electronics (See top 100)
Shipping Weight200 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Date First AvailableJuly 16, 2004
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Technical Details

  • Brand Name: Sony
  • Model: KDL-52W4100
  • Display Technology: LCD
  • Display Size: 52 inches
  • Image Aspect Ratio: 16:9
  See more technical details

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Product Description

From the Manufacturer

Manufacturer's Description The BRAVIA W-Series is Sony's entry-point line of 120Hz HDTVs. Fastmoving sports and action scenes beg for smooth motion virtually free of visual artifacts and that’s just what BRAVIA W-Series HDTVs deliver with Sony’s exclusive Motionflow 120Hz technology. The W-Series doesn't have the 10-bit processor, x.v Color, or DLNA compliance of the Z- and XBR-Series HDTVs, beneath the sleek, piano gloss black exterior lies a host of Sony video enhancement functions delivering world-famous Sony picture quality to go along with excellent motion enhancement.

BRAVIA Engine works with Sony’s Advanced Contrast Enhancer circuit to dynamically deliver deep black levels that have the detail and highlights some other dynamic backlight systems mask. 24p True Cinema provides a direct connection to 24p video sources avoiding conversions while providing 24p cinematic picture quality. Sound enhancements such as Sony’s S-Force Front Surround technology paint the viewing area with sound and Voice Zoom lets you determine how much voice you want to hear versus the crowd noise. A generous set of inputs allows connection to a variety of video sources. And a well laid-out backlit remote control is included.

Key Features

  • New: TV Guide IPG (Learn more)
  • New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more)
  • 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
  • BRAVIA Engine fully digital video processor (Learn more)
  • Advanced Contrast Enhancer circuit (ACE) (Learn more)
  • 24p True Cinema capable (Learn more)
  • DMeX capable (Learn more)
  • BRAVIA Sync capable (Learn more)
  • S-Force Front Surround Voice Zoom (Learn more)
  • Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
  • Piano Gloss Black color
  • Remote: RM-YD023
  • Motionflow 120Hz technology
  • Voice Zoom
Which Bravia HDTV is Right for You?

Learn More

Full HD 1080p

Full HD 1080p logoFull HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)

Go back to list of all features.

Digital Media Extender (DMex)

Sony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

Go back to list of all features.

BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.
  • Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
  • Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
  • Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.
BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Go back to list of all features.

Advanced Contrast Enhancer (ACE)

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

Go back to list of all features.

Motionflow™ 120Hz Technology

No Motion Flow

With Motion Flow
Motionflow 120Hz technology doubles the number of existing frames by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s
more to the story.

Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology.

Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning.

There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

Go back to list of all features.

24p True Cinema

Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice  for example, especially with scenes that pan.

120, on the other hand, is an even multiple of 24. Ttelevisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle.

The benefit— You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.

(Found in S, V, W, Z, and XBR Series HDTVs).

Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability.

Go back to list of all features.

Rich Graphic On-Screen Control Interface

Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed.

Go back to list of all features.

TV Guide On-Screen Interactive Program Guide

TV GUIDE logo The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface.

(Found in all V, W, Z, and XBR Series HDTVs)

Go back to list of all features.


In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

(Found in all V, W, Z, and XBR Series HDTVs)

All Connections
  • 4 HDMI — High Definition Multimedia
  • 2 component video inputs
  • PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions.
Go back to list of all features.

Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema
experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to
recreate it as only Sony can.

(Found on most Sony BRAVIA LCD HDTVs.)

Note: Optimized "Theater Mode" was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company.

Go back to list of all features.

Audio Features

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

SRS TruSurround XT
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.
  • Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
  • TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
  • The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.
Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

Go back to list of all features.

Which Size HDTV is Right for My Room?

size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.
If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
  • Minimum size= Viewing distance/3
  • Maximum size=Viewing distance/1.5
Go back to list of all features.

Which Sony Bravia Series is Right For You?

Size Range
Resolution Bravia Engine ACE True 24p DMex TV Guide IPG 3D Graphic Onscreen Controls 120 Hz 10-Bit
Deep Color x.v. Color DLNA
Backlight Dynamic Contrast Multi Device Control Inputs Speakers Standard Features
L-Series 32",37"

1 Comp,
2 x 10W
1 PC Input

178 degree viewing angle

VESA mounting compatible

8 ms panel response

ATSC/NTSC tuner with QAM

M-Series (19-inch) 19"

1 Comp,
2 x 5W
M-Series 26",32",

9,000:1 Bravia Theatre Sync 2 Comp, 2 HDMI
2 x 10W
N-Series 26",32",

9,000:1 Bravia Theatre Sync 2 Comp, 2 HDMI
6 (2x7W + 20W internal subwoofer + 2x7W external)
S-Series 40",46"

ACE check

2 Comp, 3 HDMI
2 x 10W
V-Series 40",42",
BE2 ACE check check check check

25,000:1 Bravia Sync 2 Comp, 4 HDMI
2 x 10W
W-Series 40",46",
BE2 ACE check check check check check

30,000:1 Bravia Sync 2 Comp, 4 HDMI
2 x 10W
Z-Series 40",46"
BE2 ACE check check check check check check check
30,000:1 Bravia Sync 2 Comp, 4 HDMI
2 x 10W
XBR6-Series (37-inch or smaller) 32",37"
check check

25,000:1 Bravia Sync 2 Comp, 4 HDMI
2 x 10W
XBR6-Series (40-inch or larger) 40",46",
BE2 ACE check check check check check check check check check WCG-CCFL TBD Bravia Sync 2 Comp, 4 HDMI
2 x 10W
XBR7-Series 40",70"
BE2 ACE check check check check check check check check check WCG-CCFL TBD Bravia Sync 2 Comp, 4 HDMI
XBR8-Series 46",55"
BE2 Pro ACE Pro check check check check check check check check check TRILUMINOS RGB LED TBD Bravia Sync 2 Comp, 4 HDMI

Product Description

Ready for a TV and a technology that will change the way you see TV and movies? Sony's 1080p KDL-52W4100 with Motionflow™ 120Hz technology creates a new standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built-in DMex functionality, and other picture quality technologies like BRAVIA Engine 2™ and ACE contrast enhancement, and you can see why we call the W-series the new standard in 120Hz performance.

Customer Questions & Answers

Customer Reviews

I bought my tv on April 19th last month. The picture was beautiful for four days, then these lines appeared and would not go away. In the menu, there is a customer support… Read more ›
TV arrived in excellent condition. TV is excellent, anywhere you sit, the picture is excellent. So clear, you can see lint on newscaster's jacket. Read more ›
Our family absolutely loves it! The picture quality is outstanding. This was our first large electronic purchase off of Amazon and the service was great! Read more ›
I was lucky enough to be doing some construction on the wall behind the TV…The TV's picture is incredible, and the 120 HZ processor make sports viewing crystal clear. I… Read more ›
I have ordered this TV set from AMZN, but the price was labled wrong then…Late when the price up and down serveral times, finally I got this TV set, quality is very good. Read more ›
I own a samsung and this sony, I must say that in terms of features the sony is better than…The picture quality is great and there were no dead pixels when I received it. Read more ›
I love my TV... Had it for 1 year. besides its only 60Hz, the price was great $1299. still cant be beat on a 52" Sony! Read more ›
I just got one of these beauties today(3/13) after ordering it Saturday(3/7). The price was great and the delivery service by CEVA was really good. I set the TV up with my… Read more ›
Really like the picture and fairly easy to learn all settings. Thought Amazon's price was very reasonable. Read more ›
I highly recommend this set. Amazon's delivered price was excellent as well. Read more ›
Great picture and sound!! I cannot thank Amazon enough for this product, the price was the best I have ever found and the shipping was excellent! Ordered the TV on a… Read more ›
Great product at a very good price. Outstanding picture very happy with the Sony product. Read more ›
It's pretty decent when watching non-HD channels as well but really great with the HD channels. The sound is terrific as well. My family and friends did a tremendous job in… Read more ›
I have an HD cable box, Denon AV Receiver with Mirage sattelite…My receiver is not HDMI, so I'm using optical audio from cable box and bluray - the sound is awesome. My… Read more ›
I just purchased this TV (Nov 2008), and have had no problems. The picture and sound is awesome. I looked at the other options: Samsung, etc, and they were good too, but in… Read more ›
That design is actually rather neat looking. The sound is good for tv only sound. I have a sound system hooked up and it is very good. Read more ›
Picture and sound are great. Lives up to all my expectations. Read more ›
Picture is sharp, bright, and clear, even with sporting events. Sound is excellent, glare (I have two large windows in the room) is low compared to a glossy TV. Read more ›
Awesome TV, works great with my PS3 and bluray movies. The clarity is great @ 120 hz. Makes my old HD set seem like a commodore 360 PC. Read more ›
After comparing and seeing this LCD next to others at the store I am very pleased. The picture and anti-glare screen are fantastic. Sound quality is also very good. Read more ›
I was about to go with…This Bravia keeps the looks simple, it has a thin glossy black edge with a non-reflective screen that looks good even with lots of light in the room. Read more ›
The SD channels look good, the HD channels are unbelievable. I've got a room with a ton of windows and the matte screen really does a nice job reducing the glare. I really… Read more ›
Plus, Samsung manufactures all of Sony LCD screens so in terms…If you have a bright room go for the sony, the screen is slightly brighter and not reflective like the Samy. Read more ›
I moved up from a 42" Plasma, which has been a great tv. The LCD is definitely brighter in my very open living room. I chose this over the Samsung 52" 650 model. Read more ›
I've now had the pleasure of watching tv on this very big…Colors are great, 120hz refresh rate, syncs well with sony's bd550 blu ray player, one remote controls both. B… Read more ›
I've had the set for about a month now, and I'm VERY happy that I made the…Other reviewers have commented that the colors aren't as bright on the Sony as on the Samsung. Read more ›
After recently upgrading from a worn out CRT 1080i-only TV, this is a huge improvement. After proper calibration, the blacks are very deep while retaining the bright white. T… Read more ›
No fade from bright to black issues on sony as noted by CNET (he must have had a protype…Colors are nice a bright and bravia 2 engine is even better than XBR4 or near it. Read more ›
It has a great picture and the only reason I didn't give it 5 stars is it…The picture is extremely adjustable through every different color (including blacks and whites). Read more ›
Short and Simple: Great Picture, great price, the white glove delivery made the whole purchase hassle free. Read more ›
when you get a show in high def you might as well be there instead of watching the show. The set up was great. It took us longer to agree on a tv stand then it did the TV. Read more ›
Ordering was easy, the item shipped promptly and arrived on the day I was told. Set up was very easy and was connected to my Sony STR D-920 receiver that I also purchased. Read more ›
We are thrilled with our purchase. Setup was easy and the picture is crystal clear. The HD channels are scary clear. Read more ›
Set up was simple. We connected it to a Blu-ray player Sony BDP-S350 1080p Blu-ray Disc Player and have a Wii connected to it with… Read more ›
Set up was brilliantly simple (which is good, b/c I'm a moron when it comes to electronics). My parents don't speak English, so I was pleased to see that once setup was… Read more ›
Replaced a 52" JVC lycos, which was great,…Setup was easy (white glove did this), Only downside on purchase, Amazon lowered price $200. since purchase, but that's okay. Read more ›
Great TV for the price, pictures are great, sound is pretty good although I have a home theatre. Remote is easy to handle. Delivery was a little late as the one who… Read more ›
However after adjusting the backlight and contrast…I also have a Sony receiver and blu ray so the the remote integration has been much easier than with other brands. Read more ›
More features on PS3 than I thought, plus my kid loves Little Big Planet, phenomenal vid game. (don't bother with 25$ remote, the vid game controller is much easier to use,… Read more ›
I chose the Sony W series. The remote was easier to use and I knew I would be very happy with it once it was in my family room. I have had it for a month now and I am VERY… Read more ›
I found the TV easy to set up. The onscreen menus were easy to follow. I haven't begun to dig into the more advanced features - I'm still enjoying the amazing quality of… Read more ›
So either use vivid, or use custom. Sound is brilliant, and the menus are quite easy to get the hangon. Read more ›
After one year this TV has performed flawlessly. It is a great value, beautiful picture quality and easy to operate. I watch hockey, which is a fast moving game and the 120… Read more ›
After doing quite a bit of research, I narrowed down…The picture is great, there are plenty source inputs, and the on-screen set up is intuitive enough to navigate quickly. Read more ›
Amazon sent this in a timely manner, delivery crew called ahead…Product is a nice looking tv, works great, easy to navigate menu items, would definately recommend this tv. Read more ›
One of the best LCDs for the price. The menus are easy to navigate. After some customization the picture is perfect. Read more ›
I have Verizon Fios and this may have something to do with picture quality as well. Easy to navigate around the options on the remote. With all the input ports on the tv,… Read more ›
One can add surround sound via their stereo amplification system. Overall, good TV with easy to operate remote control. Read more ›
The Tv Guide feature is amazing for me a person who has cable without a cable box it helps when tv guiding. Its brings up a feature similar to a DVR without the Recording… Read more ›
The picture quality is above average and the frame of the television is aesthetically…As always with a Sony, the layout of the settings are intuitive and well designed. T… Read more ›
I have had my Sony 52" LCD HDTV for over 5 months now. I have finally nailed down great settings for my HDMI ports and component ports. I must say with the incorrect… Read more ›
The television is great with numerous settings to customize your viewing experience. Read more ›
This 52" W4100 series set is almost as good as the XBR series and costs…It plays well out of the box with many improved features over the previous 3000 series. Viewing… Read more ›
Delivery Man did not unpack and remove packaging...partially my fault as I didn't know it was…The TV is Great...picture is amazing, features are very user friendly. Read more ›
But,the default settings are a disaster. It took me a week to adjust the set to it's full potential for optimum viewing. It's worth all the trouble. Read more ›
Great for watching football. Arrived in perfect condition and one day ahead of schedule through Amazon's contracted freight company. Read more ›
The Sony screen is not…The Sony blacks are deep, but more matte, one reason I think the Samsungs look better in the showroom but might be more difficult to view in a home. Read more ›
The way the set displays motion is unlike any other TV I have seen or owned, very cool experience to watch a scene pan left or right. It doesn't look like TV, it looks like… Read more ›
The tv looks good in my living room (and will be much nicer when I get it mounted next week) and has been a pleasure to watch this afternoon and…The matte screen is great. Read more ›
The Sony screen is not…The Sony blacks are deep, but more matte, one reason I think the Samsungs look better in the showroom but might be more difficult to view in a home. Read more ›
in my book. We were very impressed with the construction and design of this wall mount which is rated up to 180 lbs. This new set comes in at 71 lbs. Read more ›
We DO like the matte finish of the screen. The set is mounted in an unlit area over the mantle that faces out towards a row of 3 sets of windowed french doors. Read more ›
I bought this TV last month to upgrade from a HD projection TV. The picture from HD sources is awesome; it is great even from standard def programs/movies. The sound is… Read more ›
I am very happy with the picture and the price I paid. The picture is very good with standard definition signals and DVD, and excellent with high definition signals. The… Read more ›
I have another relatively new LCD (Samsung and Samsung DLP) and a Plasma (Panasonic) set. HD programming on this set makes HD on the others look like Standard Def. Read more ›

Most Helpful Customer Reviews

235 of 241 people found the following review helpful By M. Moreno on July 1, 2008
I bought this TV in June 2008 and have found it to be an absolutely great buy. I bought my at RC Willey. Yes, I read the CNET review and the reviewer marked down the TV because of the dark shades changing. I looked at this in the store for several minutes and have lived with it for a month and have not noticed that problem at ALL! Personally I think they guy shot down the SONY because Samsung is running TV advertisements on CNET. This is a super sharp TV with excellent colors and deep deep blacks. This TV is much better than the old 2007 W. Here is why I bought this TV...It is super clear in digital broadcast and does a much better job in Analog/420p SD (old) transmitions than any other TV I have seen (no jaggies..thanks to Sony noise reduction/DSP). Sony knows Bluray- they invented it, they know what skin tones should look like like (they own a movie studio), thier menus are really easy/simple to use (vs. Samsung 650), it has a built in TV guide (You can get rid of that Monthly cable box fee) and it has future expansion capability.

On pure picture quality vs. Samsung 650:
* Picture: It is pretty darn close in digital broadcast. I looked at both side by side. Samsung has a slight edge on clarity in analog broadcast. Samsungs have more glare, Sony is a matte screen but blacks on samsung are pretty darn good because of the glossy screen. When viewing a BluRay DVD though, the Sony slightly more details. No fade from bright to black issues on sony as noted by CNET (he must have had a protype system). Colors are nice a bright and bravia 2 engine is even better than XBR4 or near it. I have heard the Z series may be better but they don't make it in 52'' yet.

* Menus: Samsungs menus are made for Engineers (lots of tweeks, but really confusing for average user).
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99 of 101 people found the following review helpful By Ali S. on September 22, 2008
I did a lot of research when I decided to buy a 52" TV. I'm a student and a part-time salesman at a fortune 100 company in consumer electronics. After weeks or perhaps months of preparation and research I narrowed down my options to the Samsung A750 and the Sony bravia w4100. Now I did have a Samsung A550 and a Sony Trinitron High Def CRT at home and they were both pretty impressive but I figured that Sony does a better job in 52" or larger category after observing the w4100 and a750 for several days at work.

First off lets talk about the screen. The 50'000:1 contrast of the Samsung vs. 30'000:1 contrast ratio of the Sony. The way Samsung measures its contrast ratio is radically different from Sony, that is why Samsung never discloses its "TRUE CONTRAST RATIO", but Sony does. In this case sony's true contrast is 3,000:1. Whatever the true contrast ratio of Samsung, it is not superior to that of Sony's. This is something that most experts agree on. It is easy to blast your dynamic contrast ratio but not your true contrast. Some claim that the Samsung produces deeper blacks but my answer is that this is due to Samsung's glossy mirrored screen and it has nothing to do with performance. The mate screen of sony absorbse white light coming from backlight or any ambient lighting from the room. This causes the blacks not to appear as deep or fake as the samsungs. Plus, Samsung manufactures all of Sony LCD screens so in terms of screen capability they are equal. If you have a bright room go for the sony, the screen is slightly brighter and not reflective like the Samy. The backlight for Sony seems to work brighter but its not as evenly distributed as the Samy, this is clear in the dark.

Second factor I checked for was the TV engine. We have the Samsung's Dnie Pro vs. Bravia 2.
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40 of 40 people found the following review helpful By Dr Watson on September 6, 2008
***Updated*** (with new settings post firmware upgrade)

I have had this TV for 5 months now and could not be happier. This set produces excellent picture quality, amazing black levels and vibrant colors. The new Bravia Engine 2 also improves with 120Hz motion processing from Sony XBR4 line. My TV is located in a well lit room so the semi-matte display was a must. This TV delivers many useful settings to let you have the full freedom of making this TV truly yours. The PQ on 1080p material such as blu-ray movies or games is phenomenal. Broadcasted 1080i/720p HD sources look very good too - all depending on your provider and signal strength. SD quality is good but again it varies from channel to channel.

For everyday use, this TV will get some immediate props for its' picture delivery from any viewer. If you like sports, you can expect unrivaled video processing of fast action. If you enjoy movies, this Sony offers a combination of settings to complement the true 24p cinematic picture.

Since blu-ray movies are still expensive I have done a lot of testing by watching normal DVD's on my PS3 - and I have to tell you, those DVDs look better that HD broadcasts from Comcast. It feels almost unreal when you get to watch older movies with such clarity as if they were shot just a few years ago.

If you need some starter settings to get more accurate reproduction of colors and detail, feel free to use my settings (post update v.202):

Picture Adjustments
Picture mode: Custom
Back Light: Min
Picture: 94
Brightness: 52
Color: 45
Hue: 0
Color Temperature: Neutral
Sharpness: 5
Noise Reduction: Medium
MPEG Noise Reduction: Off
Advanced Settings
Black Corrector: Off
Advanced C.E.
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