Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV

by Sony

Product Details

• Product Dimensions: 38.9 x 13.2 x 28.2 inches ; 59.5 pounds
• Shipping Weight: 71 pounds
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
• ASIN: B000HGSL9Y
• Item model number: KDL-40S2010
• Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #102,002 in Electronics (See Top 100 in Electronics)

Product Description

From the Manufacturer

The S Series is the latest offering from the Sony Bravia line of high-performance and sleek styling LCD TVs. This 40" LCD panel features the latest in Sony’s unique S-PVA technology, which delivers vivid and accurate colors along with wide viewing angles and a blazing 8ms response time. Other features such as PC input allow the user to connect a PC for viewing content in a 16:9 high resolution environment. And with integrated HDTV capabilities, you can enjoy digital programming with enhanced audio and video reproduction. While the KDL-40S2010 is value priced, it also offers an elegant flat panel design to place anywhere in your home.

Feature List
Integrated HDTV you can watch digital television programs and enjoy the improved audio/video quality offered by these programs.

BRAVIA Engine™ Full Digital Video Processor: BRAVIA™ S-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.

CineMotion® Technology: Using the reverse 3-2 pull down technology, the Cinemotion feature provides smoother picture movement when playing back movies or other video sources on film.

VESA compliant mounting holes.

Favorite Channels with the WEGA GATE function, allows you to navigate a list of up to 16 favorite channels without leaving the current channel.

PC Input allows you to connect your PC and display the PC screen on your TV.

ATSC Integrated Tuner allows the reception of local, off-air digital broadcasts providing the viewing of free, true high-definition network programming without the addition of a set top box or a monthly fee.

Wide Screen Mode allows you to watch 4:3 normal broadcasts in wide screen mode (16:9 aspect ratio).

HDMI™ Interface (High-Definition Multimedia Interface) provides an uncompressed, all-digital audio/video interface between the TV and any HDMI-equipped audio/video component, such as a set-top box, DVD player, and A/V receiver. HDMI supports enhanced, or high-definition video, plus multi-channel digital audio.

Parental Control (V-Chip) allows parents to block unsuitable programming from younger viewers.

Component Video Input offers the best video quality for DVD (480p and 480i), and digital set-top box (1080i, 720p, 480p and 480i) connections.

Bottom speaker design space-saving and delivers dynamic sound.

Light Sensor allows the picture brightness level to be optimized to ambient light. The effect from the Light Sensor depends on the setting of Picture Mode and Power Saving. The factory setting is Off.

SRS® TruSurround XT audio enhancement

Caption Vision/Info Banner allows Closed Caption and/or Channel Programming Information to be displayed.

What's in the Box: LCD TV, Tabletop stand, Remote control, Batteries, 1 Coaxial cable, 1 HD15 to HD15 cable, Operation manual.

Product Description

Sony KDL-40S2010 40" S-Series LCD HDTV

Customer Reviews

Most Helpful Customer Reviews

42 of 46 people found the following review helpful:

4.0 out of 5 stars **Updated - FABULOUS - Just a Great TV - Great value, November 5, 2006

By 

H. Beachum (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV (Electronics)

**Updated again 9-27-08 - this TV is still just as great as on day one. The only thing I notice after nearly 2 years, is a bit of hesitation and "green screen" for just a second or two when changing channels. Still our FAVORITE TV. I just got the same model in the 32" for our bedroom - price has really gone down!

**Update - over 3 months later and we still love it! I think i like this tv even more now than i did when i first bought it. We have Comcast cable and the hi def sports are great and hi def for Lost and CSI is GREAT! Even standard tv is really nice, but most channels we watch are hi def.

Like everyone else, I've been resarching HD widescreen TVs for a while and finally bought this model yesterday. It was a great value price - it's not top of the line but it's affordable for a quality picture. It only has 1 HDMI and is not 1080i and I really wanted a 46" tv, but I just couldn't fork over that much more money. I was leary of how standard tv would look on the larger 46" - afraid it would be too grainy as many reviews say. Most standard tv does look fine on this tv - bu there is much variation in quality from standard channel to standard channel and even from program to program. Be sure to play around with the display options and color settings on a show-by-show basis. The nice thing about this tv is you have the option to view standard tv in the full widescreen if you want. I LOVE the simple, very very user friendly remote. Just because there aren't a lot of tiny tiny buttons doesn't mean there aren't a lot of menu choice features. NOT AT ALL. The menus are easy to scroll through and easy to understand.

I haven't experienced any on/off issues when switching from standard to hd channels as many reviews on the 40S2000 and 46S2000 proclaim, but I bought the 4yr warranty from BB just in case. I woudn't consider buying such a high dollar electronic without an extended warranty and would only buy from a brick and mortar store since Amazon won't take returns for any reason.

On many of the models in stores, I would try to notice flaws with the sets. On the Toshiba 42", there were flickers on the very top row of the screen on the display models and the standard tv did not look very good at all. Samsung consistently had flickers and lines through the display models and standard tv looked even worse than Toshiba. Now granted, the displays are on 24/7, but still, i think it's an indication of future problems. I wish there were more 42" choices, but I guess the difference between 40" and 42" would not be too noticable. Also the Samsung models consistently seemed "wobbly" on the their pedestals. I guess I figured that Sony would be a reliable and good choice.

All in all, I love this Sonytv - it was relatively easy to set up although if you have Comcast cable and a hi def/dvr box, the set up wasn't exactly according to directions. We can't apply the "digital" choice on the menu - we finally had to page through to "video 6" by pressing the TV/Video button 6 times to get the picture to work, but it's fine now.

Our next hd tv will be a 46" but only after a lot more channels are hi def and a lot more programs within the hi def channels actually are hi def. I'll update this review if I experience any problems, but other than a somewhat frustrating 20-minute setup and the fact that I could only afford the 40", this tv is a great tv with quality "feel" to it and nice nice picture.

13 of 13 people found the following review helpful:

5.0 out of 5 stars The Average Joe's Review, December 13, 2006

By 

Mr. E (Los Angeles, CA) - See all my reviews

This review is from: Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV (Electronics)

I bought this TV in a BF sale. So price was not a factor. Basically I got it for cost or what the current 42" plasma are selling for. I wanted an LCD over a plasma since I have little kids and the burn-in issue was a major fear. The kids will pause the DVR and leave the room 20 times a day. So even with the current low cost of 42" plasmas, I knew I would need a LCD instead of the plasma.

I am a Sony TV fan. I currently have a Sony 32" tube & 43" big screen and have been very happy with the picture and life of these TVs. So for now, Sony is still held in high regards with respect to brand loyalty for their TVs. Sony DVD players, that would be a whole other negative review.

As stated, the remote on this TV is shoddy. I to have issues with using it since I have to press the buttons numerous times to have it switch video options. I would place the remote quality below a all-in-one remote. But, since we will all have cable/sat, this should not be a big issue since we will rarely use this remote other then to switch from TV to games/DVD.

The TV itself is fantastic. Picture quality using component cables from DVR to TV was much better on analog/digital and HD channels then in the store. I found very little jaggedness around the edge of the things being shown as I noticed when looking at them in the store. Analog pictures come in very good using a cable DVR. Digital is very clear. HD is WoW. Remember, I have the 43" 1080i big screen, but this TV gives the HD a whole new life. Even TNT/HD looks great!

780 vs. 1080. The average person will not see the difference. If you have the extra $1000, buy the 1080I version of this TV. The difference is a slight clarity in the picture which you probably will not notice at 8-10 ft away.

These are my issues with the TV. There are a lot of +s, but we all just want to read to see if there are any problems or issues we can not live with before we buy it. Well I recommend this TV and would buy it again, but here's what I had issues with.

Issue one is that this TV only has one HDMI port. Bascially it gives you a better picture and sound using one cable instead of 4-5 cables (3 component and 2 RCA /or/ 1 optical cable for sound) My DVR has a DVI port so I bought a cable to allow me to use this instead of the component cables. Since it only has a DVI on the cable box, I will still need a RCA or optical cable for sound. I bought an upconverting DVD player, have a PS3 and the cable box all have HDMI connections. I purchased an HDMI switch from Monoprice.com ($112)which allows me to hook up to 5 HDMI devices into the TVs one HDMI port. So it is the same as having a TV with 5 HDMI ports! The picture is slightly crisper and the wiring in the back of the TV has gone from about 15 wires(components/optical) down to only four HDMI wires.

My biggest issue with this TV is the DVD playback quality being played on it using my progressive scan DVD player. I was a little disappointed because the picture is a lower quality then if I played the DVD using my big screen. It's still good, eqivalent to the digital cable channel picture quality, but it lacked that crisp perfect picture I was expecting and looking forward to. UPDATE-I bought a Panasonic S52 upconverting DVD player ($50 Buy.com)and it has improved the picture quality from my prior progressive player significantly. Plan on buying one if you get this or any other TV. Blu Ray from the PS3 plays very clear and nice.

Issue three is the factory settings. When you first turn on the TV, you almost have a tear come down and want to return the TV back to the store before the wife says I told you so. Go to the AVS forum and get the settings they recommend for the TV and then you'll be in heaven. This is not rocket science, just changing the color, hue, backlight etc in the main menu to get the TV to look just right! Once done, It makes a big difference in the overall look of the picture quality.

Overall, you will love this TV. Buy it, and enjoy, you've made the right decision.

12 of 13 people found the following review helpful:

4.0 out of 5 stars I am happy with it., December 3, 2006

By 

rLee (WA) - See all my reviews

This review is from: Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV (Electronics)

I was eyeing on s2400 model, but couldn't pass really good sale price of s2010. (Got one during last Black Friday Sale from Circuit City.)
Amazon's current price ($1599) is still pretty good with free shipping (and tax).

On paper (sony's own web page), s2400 has better dinamic range (5000:1 using ACE) and it comes with different casing design (which I prefer). Also, it was mentioned that s2400 has ATSC tuner with QAM and s2010 was just written as ATSC tuner only. I only have basic cable and wanted to get QAM clear-channels.
Well, after all, I found that 2010 does come with ATSC tuner with QAM and I was able to get many free digital channels which includes some HD channels.

Factory setting of picture was too contrasty for my taste. Each video input you can have Vivid, Standard or Custom settings and you can fine tuen each settings again. All initial settings, however, were set to very dark and rich color with max. contrast. HD was ok, but SD look bad- Too much sharpenning.
After spending some time tweeking display settings, I was able to make very smooth, natural looking color. Now, everything looks great (even SD broadcasting). I increased brightness (from 50 to 65) and reduce color (from 50 to 35).

One disappointing thing is the remote control. Remote control does looked cheaper than usual Sony remote controls and it was very directional - I had to aim well to the TV set, otherwise it won't respond. Most of old Sony remote use to have good range and wide angle coverage - I could even face backwards and it was ok.

I also tried connecting my notebook using a VGA cable came with the TV. It showed PC screen with 1280x768 and later I was able to use full screen with 1366x768 setting. The screen looked very sharp.

I am not sure what is the change from old S2000 model other than casing color (silver to black). Personally, I like the black color especially with no glossy finish. Other than color they looked identical. Of course, I can not tell what's been changed inside - I doubt any changes, though.

After a week use, I really like it and now I think it even look better than s2400 I wanted to buy.

Overall, I am very happy with the purchase.