Sony Bravia KDL-52EX700 52-Inch 1080P 120Hz LED HDTV, Black

by Sony

Product Features

• Full HD 1080p Resolution
• Bravia Internet Video
• USB Input
• Edge LED backlight
• Wi-Fi Adapter Ready

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Product Description

From the Manufacturer

Experience Full HD 1080p resolution, incredible contrast and sharp, and vibrant images with the Sony BRAVIA EX700 Series HDTV. You'll enjoy incredible motion performance thanks to the integrated Motionflow 120Hz technology, which helps reduce blurriness and judder for fast-action sports, movies and games. It also features Sony's Ambient Sensor and LightSensor technologies that automatically adjust the color and brightness based on a room's lighting, and it includes a USB port that enables you to connect an external hard drive for sharing your favorite videos, photos and music with family and friends.

Additionally, this top-of-the-line EX Series model also offers Sony's newest video processor (Bravia Engine 3), a thin LED-backlit display, ability to connect to the Internet wirelessly via an optional Wi-Fi adapter, and instant streaming (via Wi-Fi or Ethernet) of Internet video and music content using apps from Netflix, Amazon Instant Video, YouTube, Slacker, and more.

This 52-inch EX700 (model KDL-52EX700) comes with 7 HD inputs (4 HDMI, 2 component and 1 PC) so you can take full advantage of all your HD components. It also includes a removable table stand, allowing you to mount this HDTV to your wall with optional VESA hardware. The EX700 series also comes in 32-inch, 40-inch, 46-inch, and 60-inch models (see a comparison of all BRAVIA EX Series HDTVs below).

Experience the beauty of Full HD 1080p (see larger image).

The BRAVIA EX700 offers 7 HD inputs, including 4 HDMI ports (with 2 easily accessible on the side), as well as an Ethernet port and compatibility with Wi-Fi networking.

Key Features

• Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.
• Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
• Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
• Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.
• BRAVIA Engine 3: Enjoy sharp, vibrant, life-like images while optimizing color and contrast and significantly reducing noise with the BRAVIA Engine 3 fully digital processor.
• Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
• BRAVIA Sync Compatible: Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.
• 7 HD Inputs: Get versatile HD connection options with seven HD inputs, including four HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity in addition a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.
• 24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
• LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.
• BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more.
• Presence Sensor: Save energy with an HDTV that turns the picture off when you’re not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.
• Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
• USB port for photos, music and video playback: Share your photos on the big screen, listen to your favorite music, or watch videos encoded in MPEG format. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input.
• VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.
• Swiveling stand with up to 20 degrees of swivel for both left and right.
• Warranty: 1 year parts and labor

Dimensions

• TV with stand: 49.375 x 31.75 x 13.875 inches (WxHxD); 59.5 pounds
• TV without stand: 49.375 x 30.625 x 2.625 inches (WxHxD); 50 pounds
• What size TV should you get?

Connections

• HDMI: 4 (2 side, 2 rear) with HDMI PC input capabilities
• Component: 2 (both rear; 1 fixed and 1 selectable)
• Composite A/V: 2 (1 side, 1 rear)
• RF: 1
• Ethernet: 1
• USB 2.0: 1 (side)
• PC input (15-pin, D-Sub): 1 (rear)
• Digital audio output: 1 optical (rear)
• Analog audio output: 1 (rear)
• Analog audio inputs: 4 (1 side, 3 rear)

What's in the Box
Sony BRAVIA EX700 Series HDTV, power cord, remote control (RM-YD033) with batteries, table top stand with hardware, quick setup guide, operating instructions

Key Specifications

Display
• Display resolution: Full HD 1080 (1920 x 1080)
• Aspect ratio: 16:9
• Viewing angles: 178 degrees horizontal/vertical
• Backlight type: LED
• Dynamic backlight control: Yes
• Dynamic contrast ratio: High
• Power Consumption (On Mode) for Energy Star: 142W
• Power Consumption (Standby Mode) for Energy Star: 0.17W

  Audio Features

• Speakers: 20 watts total (10W x 2)
• 5.1-channel audio out: Yes
• Dolby: Dolby Digital
• Sound mode: Dynamic, Standard, Clear Voice
• Sound effect: Cinema, Music, Live Sports, Game

  Convenience Features

• USB applications: Photo Viewer (jpeg), Music Player (mp3), Video Player (mpeg1), Video Player (mpeg2 TS)
• On-screen display for external input: Yes
• PIP (Picture in Picture): PC Input(HD15/HDMI) & TV Channel/CVBS/(HDMI)/ (Component)
• Auto Picture setting with HDMI: Cinema, Sport, Music, Photo, Graphics, Game
• Scene select: Auto, Cinema, Sports, Photo, Music, Game, Graphics, General
• Parental control: Yes
• Multi-lingual display: English, French, Spanish
• Info banner: TV Guide on Screen, PSIP, XDS
• Edit channel labels: Yes
• VESA hole pattern: 300 x 300

Sony BRAVIA EX Series Comparison

BRAVIA EX Series	EX700	EX600	EX500	EX40B	EX400
Sizes	32/40/46/52/60	32/40/46	32/40/46/55/60	32/40	32/40/46
Full HD
Ambient Sensor
BRAVIA Engine 2
BRAVIA Engine 3
BRAVIA Internet Video
BRAVIA Sync
CCFL
DLNA
Edge LED
Energy Saving Switch
Enhanced Favorites
Integrated BD Player
Motionflow 120Hz
Presence Sensor
USB Photos/Music/Video
Wireless LAN Ready
Swivel
HDMI	4	4	4	3	4

Learn More

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Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

Product Description

Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Instant Video, YouTube, Slacker and more

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Most Helpful Customer Reviews

60 of 63 people found the following review helpful

5.0 out of 5 stars Beautiful Picture March 17, 2010

By Samuel Barton

I have had this TV for about 2 weeks and am still stunned by its beautiful picture. The colors are rich and deep and in HD everything is so crisp. This TV is in my Family Room Set-up which includes Pioneer Elite SC-25 receiver, LG Blu-Ray, Boston Accoustics center and surround speakers.

Pros:
1. Picture (as mentioned above). Although it is close, the picture is better than my 46" Samsung LED-LCD that I have in the bedroom. Colors are warmer and image is just as crisp if not more so even though the screen is bigger. Images from the Blu-Ray are truly stunning

2. Network connectivity. A wireless dongle was included with my set. However, I have hardwired to my LAN so I can't comment on the wireless capabilities. Hooking up to the network was seemless and streaming from a computer on my network was effortless with no hiccups. I haven't streamed HD video yet, so I can't comment.

3. Cabinet. The screen is surrounded by a beautiful high gloss black cabinet. Probably will be a fingerprint and dust magnet. But the design is great.

4. Low energy consumption that all LED's enjoy

Cons:
1. Base. I really didn't care for the base. So much so that I mounted instead my media center so I wouldn't have to use it.

2. Slow to reflect channel changes when the next channel had a different resolution. Was able to fix to setting cable box to 1080i output only. Channel delay down to less than half a second vs. 2-3 seconds when changing from a 720p channel to a 1080i channel.

3. SD picture nothing to write home about.

I am very pleased with this purchase and highly recommend this set.

47 of 49 people found the following review helpful

5.0 out of 5 stars Great TV May 4, 2010

By Aaron Chenoweth

Just a quick review after I upgraded from my old LCD Projection 50" 1080i TV to this new Sony LED model 3 weeks ago. Just for the fun of it; before I switched them out I left them side by side just to do some comparisons (I just put a new lamp in my old TV so it was at it brightest in years). When I switched to TV mode on both using my HDTV AT&T UVerse 1080i cable, the comparison was interesting. Overall the Sony LED TV had a sharper and brighter image but there were a few channels where I just didn't see a difference. This I blame on the cable being 1080i and possible some channels using inferior HD Cameras??? Then I played a DVD on each TV and the Sony defiantly had the brighter sharper image. Lastly I threw in a Blue Ray, and this is where this new Sony LED TV blew away my old TV. My first words were "Wow that looks great". I also just downloaded a 1080p movie and got the same "Wow" result while watching it.

I did tell myself that if I didn't notice a large enough difference I would be returning this TV and waiting another year for newer models (Since I just bought a new lamp for my old TV). Well after 3 weeks my old TV is now sitting in the basement waiting for someone to watch it, and I think it's going to be a long time. So, overall after 3 weeks I am extremely happy with this Sony TV.

Anything I didn't like? Just 2 minor things: there are 4 HDMI cable connections but only 2 in back - the other 2 are on the side. It's not a big deal but if you have your Cable box, Blue Ray Player and your Video Game Console all hooked up with HDMI cables; one of those cables is going to be sticking out of the side of your TV at all time - you can bend the cable back so it's not sticking out that much. But, as a person who wants all his cables hidden - this is a little annoying. The second and very minor; the stand is little blah, not a big deal but I would think they could come up with something better on their 2010 models since the rest of this TV looks so great.

Update #1:I saw someone asked about how many Watts this TV used. So I brought home my Watt Meter from work and did some testing. This new LED TV used 75 Watts on average when on. I also hooked up my old LCD Projection TV and it used around 195 when on. Pretty big difference.

Update #2: After 2 months of watching things like the Stanley Cup, World Cup Soccer plus a few other movies at different places; I have to say this TV has the best picture of the lot. Especially when compared to older models from a few years ago. But, once again some channels just don't look as good as others. The World Cup soccer games looked incredible, a friend even asked if this was a new 3D TV he thought the picture was so good. Then watching Shrek on TNT HD looked subpar when compared to the lowly DVD version I own (probably considerably worse then the Blue-ray version). Guess the point is make sure your HD Signal is good if you want the best HD picture on this TV, you can really see the difference between a bad HD channel and a good HD channel.

93 of 104 people found the following review helpful

5.0 out of 5 stars A Versatile Performer With Only Minor Drawbacks May 26, 2010

By Matthew T. Weflen VINE™ VOICE

I chose this television as an exchange for a defective Sony rear projection unit, the KDS-50A2000. This was an LCoS (or in Sony parlance, SXRD) set from 2006 that, until its malfunction, provided a wonderful 1080p image with good contrast, great color, and nice detail. So I am comparing the 52EX700 to my former set.

That said, what are the criteria for a great TV? In my opinion, the criteria can be broken into 5 areas, weighted equally:

1. Black & White. How dark is the baseline black level of the set? How bright is the brightest white? What is the contrast ratio? How well do the two interact on normal viewing material?

2. Color. How accurate is the color? Is it vibrant but not cartoonish? How adjustable is it?

3. Processing. How well does the television handle fast motion? Is there a lot of video noise? Are detrimental picture "enhancements" defeatable? Is there a sharpness setting that reveals maximum detail without edge halos or other artifacts? Are there jagged edges or moire effects on challenging material?

4. Build Quality. Is the screen reflective or matte? Does the screen have uniform lighting? What sort of viewing angle does the set have? Is the cabinet sturdy? Is the remote ergonomic? How much power does the TV consume? How much heat does it generate? Is the unit reliable overall?

5. Feature Set. How many and what kinds of connections does the set have? Does the TV have internet connectivity? How comprehensive is the user menu? Is there Picture in Picture? What other sorts of convenience features are present?

I will rate this set on a ten point scale in each of the 5 categories. There are two categories specifically in picture quality, which means that the picture is the most heavily weighted feature. A perfect set (whatever that is) would rate a 50. An average store-brand cheapie set from a big box retailer would probably rate in the 30s.

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Black & White = 9

The 52EX700 is capable of displaying a very dark black. Blacks which are too bright can wash out an image, making it seem grayish and foggy. This is most definitely NOT the case with the EX700. Blacks are darker than my previous 2006 model television, and at least as dark as the best LCD sets from last year. Some professional reviewers (such as CNET) have said it is not as dark as some of the current competition. But keep in mind, we're talking about the difference between 0.1 cd/m2 and 0.09 cd/m2 - in a nutshell, not a real big difference during subjective viewing in normal conditions. In daylight, the black areas of the screen *look* completely black. In a darkened room, if you're watching a black screen, sure, a *tiny* bit of light is evident. But who besides a professional TV reviewer sits in a darkened room watching a black screen? To the human eye, on any real program material, the blacks are effectively at zero light output. On the other end of the spectrum, this set gets very bright, once you turn off the "ambient sensor" and take full control of the backlight. At half backlight, the set is quite bright. At full, it's as eye-searing as a rear projection model with a bright lamp. Blacks remain inky and deep at any backlight setting, but of course are deeper the lower you go. This set also was able to display lots of detail in shadows, that is, "near black" areas of an image. The gamma control allowed lots of tweaking of this quality. It didn't "crush" blacks at all. Any way you slice it, this set was more than bright enough to watch during the day, and it was more than dark enough for the black level not to be an issue at night. The contrast ratio is quite high, and the image has a lot of "pop."

Color = 9

Colors are vibrant but not cartoonish. It was easy to get them dialed in to a pleasing, natural looking palette by changing the "temperature" to its warmest setting. White Balance controls afford more chances to tweak the color. Sometimes, the darkest areas of broadcast HD seemed to tint a little green or blue, but this was likely the source, since this flaw was not evident in Blu-Ray material.

Processing = 8

Overall, processing was good. I never noticed even one instance of motion blur, whether I was watching sports, drama, or action-packed Blu-Ray movies. There is no video lag, regardless of picture settings, which is very important for video gaming (some sets make you turn off all processing in order to eliminate lag, which can lead to a diminished picture). Detail can be very strong even at lower "Sharpness" settings (mainly, sharpness puts artificial enhancements around the edges of objects on the screen, so the lower the better). This picture is a bit noisier in dark areas than my SXRD set close up, but this noise is invisible at normal viewing distances. I noticed a few jagged edges in nearly horizontal lines on Blu-Rays (grates and fences can be torture tests for digital televisions). This is a 120hz television, affording the opportunity for Sony's "Motion Flow" setting, which interpolates frames to smooth out "juddering" on video (60hz) and film (24hz) sources, giving everything a very non-juddering smooth kind of motion. This was OK on TV programs, but was distracting on movies (which are filmed at 24fps). I generally left it off. 120hz is an even multiple of 24, however, and this set is able to decode 24fps video (such as Blu-Ray) with no artificial frame interpolation (i.e. frames created by the TV that aren't actually in the image source) or processing. This leads to an extremely stable and sharp picture on movies without any additional and artificial "enhancement" such as Motion Flow. In the end, 60 vs. 120 vs. 240hz processing isn't nearly as important as black level and color. Most 60hz sets look fine regardless of source, and many would say that frame interpolation modes lead to unnatural-looking images. 480p DVD looks fine. 480i broadcast standard definition performance is not going to win any awards, but it is perfectly acceptable. Just remember, garbage in=garbage out. You can only polish a turd so much, as they say. Speaking of OTA, the on-board HD tuner is very strong - it pulls in channels very stably even at 60-70% signal.

Build Quality = 7

The cabinet is understated and stylish, with a thin "metallized" gray strip below a shiny black bezel. The set is impressively thin, but not so thin that jacks are laid out in a less easy-to-access sideways orientation. I wish the input jacks had been closer to the center of the rear, but they are laid out nicely. The included stand swivels, and keeps the television stable. The screen is a matte finish (thank goodness), and does a decent job of attenuating reflections from the room. The LED edge-lighting does lead to a small bit of "flash light effect" near the edges of the screen, but it is not really noticeable on normal material, and it is not as bad as competing edge-lit sets. The "Achilles Heel" of this set is viewing angle - the image washes out a fair amount more than 45 degrees to either side of center (90 degrees total), and more than 30 degrees vertically (60 degrees total). This is, however, pretty common for LCD sets. It is neither the best or worst in this regard. There are still plenty of great seats for this set in an average living room. The remote control is average - it could have used a few more shortcut buttons, and the D-pad could have been made more ergonomic (it's a little shallow).

Feature Set = 10

Until "Google TV" equipped sets come out next year, the EX700 is tops in terms of internet features. Netflix, Amazon VOD, Hulu Plus, and Youtube streaming are the stars, and they all work well. Picture Quality on these is decent to very good, but set-top devices perform better, since the TV seems more sensitive to connection speed (on a 10mbps wired connection, Netflix drops out of "HD" frequently. At 20mbps, the "HD" connection is much stabler). Entering your login info for these services lets you access their respective queues, right on the TV. A plethora of other, smaller internet features offers podcasts, videos, music, and other things. The haphazard organization of these is not ideal, however, and typing in search queries with the remote is cumbersome. Also extremely impressive is the implementation of TV Guide for over-the-air HD signals. The TV downloaded listings based on Zip Code, and only displayed a schedule for channels I had selected as "Shown." The user menu is modeled after the XMB menu of the PS3 - both a blessing and a curse, because so much information is contained in it, one can easily get lost. A "Favorites" button lets you bookmark favored inputs, channels, or internet features. The VGA PC input works perfectly, and the image is automatically scaled to fit the screen perfectly, with no overscan or loss of fidelity with text. Power saving is another big feather in this set's cap - the LED light source is already very efficient, generating almost no heat and using about half of what a normal CCFL LCD set does, but you can also shave power use further with the "Eco settings," and the "Presence Sensor," which turns off the screen (but keeps the audio on) when you leave the room. The only feature that really fails to impress is Picture-in-Picture, as it is limited to PCs (which must always be the main screen, and there is no swapping), broadcast TV, and component input devices (like older DVD players). It is by no means the full-featured and flexible PIP that sets used to have, and is only marginally useful.

A note on 3-D: This set is not 3-D ready. I, however, am of the opinion that 3-D in the home is a flash in the pan, and will always be, until consumers are not required to buy $150 glasses for each family member in order to view it. Also, there is currently very little media to play on such a set. Read more ›