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  • Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV
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Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV

by Sony
| 24 answered questions

Available from these sellers.
  • 10-bit 16:9 Full HD 1080p Panel (1920x1080)
  • Motionflow with FHD 120 Hz high frame rate capability
  • BRAVIA Engine PRO & Live Color Creation system
  • 1080p Inputs: HDMI (x3), YPbPr (x2), PC
  • Advanced Contrast Enhancer (ACE)
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Product Information

Technical Details
Brand NameSony
Item Weight108 pounds
Product Dimensions55.8 x 15.1 x 35.1 inches
Item model numberKDL52XBR4
Color NameBlack
Item Display Height35 inches
Additional Information
Best Sellers Rank #142,025 in Electronics (See top 100)
Shipping Weight85 pounds
ShippingCurrently, item can be shipped only within the U.S.
Date First AvailableJuly 16, 2004
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Technical Details

  • Brand Name: Sony
  • Model: KDL52XBR4
  • Display Technology: LCD
  • Display Size: 52 inches
  • Image Aspect Ratio: 16:9
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Product Description


Amazon.com Product Description The Sony BRAVIA XBR KDL-52XBR4 52-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions, and with a 52-inch screen, you'll be the envy of all your neighbors. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.

The KDL-52XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).

The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
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Top-Notch Video Performance
The XBR KDL-52XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-52XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-52XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.

The KDL-52XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-52XBR4.

Stunning Looks
The KDL-52XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-52XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-52XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-52XBR4 is backed by a 1-year limited warranty for parts and labor.

Full HD Quality

HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.

One-step Simplicity

It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.

You're Surrounded

HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.

Ready for Primetime

You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.

What's in the Box
KDL-52XBR4 52-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.

Product Description

Say Bravo to Sony Bravia XBR(R) - the ultimate in HDTV performance of the Sony TV series. Over the years XBR(R) has stood for the best home TV's Sony has to offer and this is no exception. The XBR(R) line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation(TM) upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it's only fitting that your XBR(R) make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can reflect your own personal style. 24p True Cinema (24p Input Capability) - for true movie play, especially when used with optional BluRay HD drive Digital Media Extender (DMex) ready offers a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link Sony's award-winning Xross Media Bar(TM) (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more Dolby Digital Surround compatible outputs for ATSC and QAM tuning 2 Integrated speakers for stereo or 3D surround Pedestal stand included / VESA compatible for optional wall mount Dimensions (Approx) Depth 15.12 with stand; 4.92 without stand; Height - 35.04 with stand; 32.5 without; Width - 55.71 / 108 lbs with stand Sony USA 1-Year Parts and Labor

Customer Questions & Answers

Customer Reviews

The repairman told me it was the 3rd Sony he saw that day! The picture isn't clear, it's very hard to describe, but it looks like boxes on the screen. The repairman said… Read more ›
Very good Standard picture (not many TVs of this size can do that). Initial TV configuration is not very straight forward, but once figured - picture is amazing. I wish all… Read more ›
The HD picture is awesome thru Direct TV satelite. As you can surmise,I have been well pleased with this purchase. Read more ›
Neighbor helped me carry upstairs and mount onto a TV stand. Picture looks great. No dead or damaged pixels. Read more ›
Awesome TV. The picture is great. No regrets whatsoever. Read more ›
There were no missing pixels at all. Everything works as expected; we have a Sony DVD player with an HDMI output and the HDMI connection works well. The upconversion from… Read more ›
What I really find disappointing is that after only 2 years, the TV has…For upwards of 10 minutes on startup, the screen appears distorted, almost ghosted on the left side. Read more ›
I purchased a 50" Sony plasma TV years ago and am amazed by the…The picture quality and detail are so sharp that it almost looks 3D up on that large 52" screen. Again,… Read more ›
It has many ways to adjust the picture so that it's the best. The screen is good at not reflectng much light, but there is some minor reflection opposite a big window. The… Read more ›
What i love is there attention to making the…I bought one of the first flat screen Sony's back when they were analog models, and even then the Sony screens were the best. Read more ›
I have had this HDTV for about a month now. The picture and clarity is simply amazing. I have read reviews upon reviews online about it, but its just not the same as seeing… Read more ›
This TV is fabulous. The color and clarity is superb. After viewing it for a week I have had no desire to try to change any of the factory adjustments. Read more ›
It's been here a month now and we are all more than pleased with our new TV. The color is great and the high definition is definitely high definition. Loved watching March… Read more ›
At the time, I…Colors on daylight scenes were truly magnificent but dark scenes had no contrast and the black level was, well, hardly black, more like a shade of grey! Read more ›
Wow! the colors were superb and I can't believe I am seeing the total day and night differences between my new Sony and my previous Sharp. Even my non-techie wife… Read more ›
Like reviewers have said, the menus are a bit complex, but if you're a tinkerer they're not that bad. The blacks are black--I can't see how any plasma could be much better. I… Read more ›
I didn't know there were those kind of people out there. This 52" Sony handles the sunny bright Colorado bank of windows incredibly well 'with absolutely no glare'...ever. F… Read more ›
Its initial quality was nothing less than spectacular. Deep blacks. No bleeding. Read more ›
I usually buy from a local TV shop. This time I couldn't pass up the fantastic price offered by Amazon which includes white glove delivery. The delivery people unpacked the… Read more ›
I did not see any mention of this. Overall, great experience, good quality and good price. Read more ›
Being an educated shopper with some knowledge of electronics in general, I ventured out there in search of the best value and best viewing experience. After some research… Read more ›
Thi…After weeks of thinking I was going to buy a Plasma because of slightly bigger screen size, cheaper price, less artifacts and seemingly better contrast, I bought an LCD. Read more ›
I bought the Sony 52" XBR4 last week (Circuit City had a promo for $2,999 which is an incredible price for this top rated set), and got it delivered the day before the… Read more ›
I do not think other on-line order would refund the difference so easy and…My recommendation: buy from Amazon LLC with confidence even they may not has the best price. Read more ›
Contrast is excellent. * The Motionflow feature works quite well in smoothing out motion. I am quite sensitive to this problem. Read more ›
Based on my research on avsforum and hdguru reviews, I found that factory default settings sucks. The vivid setting really kills standard-def channels. Read more ›
The size is perfect and the picture is great. Many useful features but some are a little confusing or not necessary. Still an awesome TV. Read more ›
We've loved this beautiful tv. It has great features and the picture is wonderful. But now that it is 2 years old, it has started to manifest similar picture problems to… Read more ›
Per CNET recommendations, I leave most of the…CNET's suggestion of running the power saving set to HIGH is just a bit too dark for me so I run it on the LOW setting. Be… Read more ›
I deliberated heavily on whether to purchase the Sony Bravia XBR or Samsung version of the LCD w/120 auto-motion plus feature. Ultimately I went with the Sony after reading… Read more ›
The TV picture is awesome but the built-in speakers are awful. You definitely need surround sound or some other additional sound amplification. Read more ›
The image, the tonality of the colors and the sound are just great. I think this Bravia XBR set is better than the latest of the Samsungs. Read more ›
I got this TV almost a month ago and I have to say this TV is just so amazing. The picture just still amazes me and the sound is unbelievable. Also if your into video games… Read more ›
The sound is extremely good as well. I use surround sound like I stated above but sometimes I listen to the speakers on the TV and they are great. Read more ›
T…When I had an issue getting sound through my home theater speakers while viewing cable, I called Sony's customer-support center, and had my problem resolved in mere minutes. Read more ›
Excellent TV, but not as bright as the best plasma TVs. Overall, great image quality, (blue-ray movies look amazing) decent sound, and very good design. This is indeed a… Read more ›
I have had this unit for about 3 months now, loved it so far, great pictures, easy to use. 480i pictures actually looks better on this TV than any other televisions I have… Read more ›
3 HDMI's, more component and composite inputs, PC input. All very nice to use and allows interesting combinations for various purposes. Read more ›
Contrary to other people's opinions, I find Sony's cross bar media menu system to be very easy to use (then again I do have a PSP and PS3 too and am a gadget lover). By the… Read more ›
Don't read the other whiner reviews, read the manual. It is clear how to use this TV. The controls are incredible over what you can do with this machine - and easy to use. Read more ›
It is clear how to use this TV. The controls are incredible over what you can do with this machine - and easy to use. May cost a little more - it's priceless what you get… Read more ›
At first I was horrified with the…The menus are very nice indeed and easy to use, with shortcuts to sound, picture etc so you don't have to navigate a massive hierarchy. Read more ›
So ultimately I purchased the xbr4 from amazon. The picture is amazing from my hd tivo to bluray, hd dvd, and standard is well standard. Although numbers say the samsung is… Read more ›
Sony really produced a winner. It is a beautiful piece of furniture with the glass surround and what a beautiful picture it produces, ( both HD as well as standard format) Read more ›
This TV has black levels that I didn't think were possible for…It also does an excellent job in scaling and smoothing standard definition digital channels on Comcast cable. Read more ›
Samsung (+): cheaper, swivel stand, the boasted high contrast ratio sounds good but black detail is lost and a shiney screen is needed. Samsung's color processing tends to… Read more ›
last years TVs (even the Sonys) had relatively poor Standard Definition, but the newer 120 hz models with the faster refresh rate have excellent HD quality and VERY good SD… Read more ›
I shopped price pretty hard to and yes, you can buy it cheaper from…They make up for the low price by 'selling' you parts (like the stand) that they swipe out of the box. Read more ›
It's picture is excellent in HD and very good for digital and regular TV on Comcast cable. Controls are easy to use. Also a good computer monitor. Read more ›
Motion is crisp and clear, the only time it's noticable seems to be on things like cartoons (Toon Disney and…Controls are logical, but remote is bigger than necessary. W… Read more ›
Setting up the TV is a breeze, with the onscreen setup and the remote. As I said earlier, the remote control is really nicely laid out and easy to use. But if you are… Read more ›
It is clear how to use this TV. The controls are incredible over what you can do with this machine - and easy to use. May cost a little more - it's priceless what you get… Read more ›
At first I was horrified with the…The menus are very nice indeed and easy to use, with shortcuts to sound, picture etc so you don't have to navigate a massive hierarchy. Read more ›
- SD TV looks incredible on this machine - I love the XMB interface - Extreme picture customization options Read more ›
Plenty of HDMI hookups and not that you need it, but setup is extremely easy. Read more ›
The Sony has amazing pictures especially when playing blu ray movies. TV setup is easy and works perfectly with 1080p, 1080i or 720p signals. There is a white flashing line… Read more ›
You will enjoy watching every minute of TV on this one! Easy set up, shipping box is easy to lift, and the TV is easy to set up. Read more ›
You'll wow people and have lots of hours of great entertainment too. Make sure you get a strong mount if you plan to hang this on your wall as it weighs nearly 100 lbs. I… Read more ›
I was deciding between this and the 52" Samsung because…The Sony name and design won me over, however, forget about good customer service from Sony, as they are terrible. Read more ›
So save yourself the hassle. If you want a TV that will look great for more than a couple of months, or that you can count on decent warranty service for, buy something else. Read more ›
But I feel more confident in this Sony TV. Thanks, Amazon for great customer service! Read more ›
However, Sharp had the best styling and design. Plus their customer service Rocks. Sad that a one time leader in LCD's is now considered amongst the worst Read more ›
The "wow" factor is very high on this TV as well, if that matters to you - folks went gaga in my recent party drooling all over the set. Read more ›
Some people like a glossy screen (like glossy photos) it seems to make the picture look deeper or better, but if you have a lot of light or windows in your TV room, then… Read more ›

Most Helpful Customer Reviews

428 of 436 people found the following review helpful By DB on January 4, 2008
Verified Purchase
I don't usually write alot of reviews, but I did a lot of research for this tv purchase. We were upgrading our family room tv from a 35in 720p toshiba tv. We were looking at the 52 inch mark, plasma vs lcd. In a quick review make sure you consider what room you will be placing your new tv into. You are about to spend big bucks make sure you are honest about where these tvs are going or you will be unhappy!
First Plasma vs LCD (This comes from my reading again at higher end plasma vs lcd at the $3000-4000 range 52in-61in)
-Clearly plasma edges lcd in contrast. If you are looking for the truest blacks plasma wins hands down
-Long life 80000+ viewing hours
-Some people complain of motion artifact in lcds. The "triple football" effect. Plasma does not seem to have this problem.
-Clearly cheaper than lcd at the 46in+ mark, Significantly cheaper if looking at the 60+ inch

-Heavy (don't think you are going to mount this baby on the wall yourself
-Screen reflection (Must be in a room with low light to no light to really enjoy) Great for dedicated movie room ...family room with windows not so much.
-Burn in for gamers---I think they are working on this but don't take a chance

Maybe not the best for true black, but truly excellent. You won't know unless you are a cnet reviewer.
Light- you can move this with your significant other
No chance of burn in
New 120hz refresh has made ghosting football effect no longer an issue
Now have big computer screen if you want to hook up a pc
No reflection from screen.
Read more ›
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80 of 83 people found the following review helpful By Demon3 on September 22, 2007
I previously owned a Samsung 46 inch LCD with 720p resolution and sold that to get something bigger and better. I mention that to set the context that I am used to HD TV and the picture quality.

I was not expecting that the picture would be noticeably better than a TV from last year but I was wrong. Having looked at every 52 inch LCD and many 46 inch LCDs it was clear that this and the Samsung 120Hz TV are the best at the moment. I went for this Sony and I am thrilled at how great the picture is. On HD TV it is very satisfying. Running off an HD DVD player (yes 1080p), the picture is breathtaking. The Planet Earth HD DVDs are incredible (the BBC full version). If you are hesitating as I was then I can only say that if you take the plunge and buy this then there will be no regrets regarding picture quality. The Samsung is also superb. If you see no difference between the picture on this in the store and something cheaper then save your money.

-update- after 3 months I am equally stunned by the picture, this is one of the best purchases I have ever made. To see a breathtaking image quality try Hot Fuzz on HD DVD.
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59 of 60 people found the following review helpful By Curtis Bard on January 4, 2008
I love Amazon for allowing these reviews, they could censor them to edit out info about other companies and competing sources, but they don't. These reviews have helped me immeasurably in choosing the right TV and other items, so I'm posting this so others can likewise be helped by my experience.

We researched LCDs and Plasma TVs for one whole year, and we agree with most other reviewers who report that the new Samsung and Sony 46" and 52" LCD-TVs are the best. Up to this point Consumer Reports had placed the 50" Panasonic at number 1, but that is last years models. I'm confident that when they rate all the new models this and other Sony and Samsungs will be at the top of the list.

We visually compared all the latest models and every time we found the same thing: that the best HD picture was with the Sony (#1) and the Samsung (#2). The Sony had slightly better clarity and sharpness and color, and sound, and the Samsung had slightly brighter whites. We even created our own little weighted feature comparison chart, and when cost was considered, these two makes came out almost exactly the same.

You can tell by the reviews that many more people purchase (the 46" & 52") Samsung instead of the Sony. That is because the Samsung costs so much less, and goes on sale at a higher discount. The Sony is the best of the two, but the Samsung is the best value because of the price. We even compared them with the 50" Panasonic and the highly respected Kuro Pioneer 50" sets, and the Sony and Samsung came out ahead.
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69 of 72 people found the following review helpful By Graham F. Henderson on October 19, 2007
First off let me say that I have been researching HD TV's for the past 6 months. At first I was interested in DLP's because of the price. I soon realized that I wanted a TV that I could see at any angle. Ok so I started researching Plasmas!

After deciding to purchase a Pioneer Elite Pro-FHD1 1080p 50" Plasma I went to the store and compared it to a LCD. Not a LCD at all but THE LCD.... The Sony Bravia XBR KDL-52XBR4 52" 1080p. They were side by side and although the Pioneer's picture was amazing, the Sony left me speechless. The picture was so vivid, bright and sharp. I didn't buy the TV that day but instead went to another store and compared the same TV to others. It was mounted on the wall along with 8 other Plasma's and LCD's (Samsung, Toshiba, and Pioneer). It was by far the best TV up there but was almost the most expensive. I gave it a lot of thought and decided this was the TV that I had to have. I bought it that day along with a Tilting wall mount and an Onyko 7.1 surround sound.

When I got home, I took the TV out of the box and immediately plugged it up and was impressed. It was a few days before I had my Satellite installed. I currently have a DirecTV HD Receiver, PS3, Xbox 360 and an Onyko 7.1 Surround Sound all hooked up via HDMI. The picture is amazing in every aspect. I use the Sony Playstaion 3 for High Definition movies with Blu Ray which is great. You really can tell a difference! The movements are so fluid it almost looks fake if you aren't used to it. The games on the PS3 and Xbox 360 are great and of course with LCD there is no Image Retention (Burn In)!! So you can sit there for hours playing with no worries. The HD channels of course look great. The SD channels are above average.
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