The XBR KDL-52XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-52XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.
Sony complements the high resolution with the latest technology in color reproduction. The KDL-52XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.
The KDL-52XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.
A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-52XBR4.
The KDL-52XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.
Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-52XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-52XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.
More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.
The KDL-52XBR4 is backed by a 1-year limited warranty for parts and labor.
Full HD QualityHDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.
What's in the Box
KDL-52XBR4 52-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.
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Most Helpful Customer Reviews
First Plasma vs LCD (This comes from my reading again at higher end plasma vs lcd at the $3000-4000 range 52in-61in)
-Clearly plasma edges lcd in contrast. If you are looking for the truest blacks plasma wins hands down
-Long life 80000+ viewing hours
-Some people complain of motion artifact in lcds. The "triple football" effect. Plasma does not seem to have this problem.
-Clearly cheaper than lcd at the 46in+ mark, Significantly cheaper if looking at the 60+ inch
-Heavy (don't think you are going to mount this baby on the wall yourself
-Screen reflection (Must be in a room with low light to no light to really enjoy) Great for dedicated movie room ...family room with windows not so much.
-Burn in for gamers---I think they are working on this but don't take a chance
Maybe not the best for true black, but truly excellent. You won't know unless you are a cnet reviewer.
Light- you can move this with your significant other
No chance of burn in
New 120hz refresh has made ghosting football effect no longer an issue
Now have big computer screen if you want to hook up a pc
No reflection from screen.Read more ›
I was not expecting that the picture would be noticeably better than a TV from last year but I was wrong. Having looked at every 52 inch LCD and many 46 inch LCDs it was clear that this and the Samsung 120Hz TV are the best at the moment. I went for this Sony and I am thrilled at how great the picture is. On HD TV it is very satisfying. Running off an HD DVD player (yes 1080p), the picture is breathtaking. The Planet Earth HD DVDs are incredible (the BBC full version). If you are hesitating as I was then I can only say that if you take the plunge and buy this then there will be no regrets regarding picture quality. The Samsung is also superb. If you see no difference between the picture on this in the store and something cheaper then save your money.
-update- after 3 months I am equally stunned by the picture, this is one of the best purchases I have ever made. To see a breathtaking image quality try Hot Fuzz on HD DVD.
We researched LCDs and Plasma TVs for one whole year, and we agree with most other reviewers who report that the new Samsung and Sony 46" and 52" LCD-TVs are the best. Up to this point Consumer Reports had placed the 50" Panasonic at number 1, but that is last years models. I'm confident that when they rate all the new models this and other Sony and Samsungs will be at the top of the list.
We visually compared all the latest models and every time we found the same thing: that the best HD picture was with the Sony (#1) and the Samsung (#2). The Sony had slightly better clarity and sharpness and color, and sound, and the Samsung had slightly brighter whites. We even created our own little weighted feature comparison chart, and when cost was considered, these two makes came out almost exactly the same.
You can tell by the reviews that many more people purchase (the 46" & 52") Samsung instead of the Sony. That is because the Samsung costs so much less, and goes on sale at a higher discount. The Sony is the best of the two, but the Samsung is the best value because of the price. We even compared them with the 50" Panasonic and the highly respected Kuro Pioneer 50" sets, and the Sony and Samsung came out ahead.Read more ›
After deciding to purchase a Pioneer Elite Pro-FHD1 1080p 50" Plasma I went to the store and compared it to a LCD. Not a LCD at all but THE LCD.... The Sony Bravia XBR KDL-52XBR4 52" 1080p. They were side by side and although the Pioneer's picture was amazing, the Sony left me speechless. The picture was so vivid, bright and sharp. I didn't buy the TV that day but instead went to another store and compared the same TV to others. It was mounted on the wall along with 8 other Plasma's and LCD's (Samsung, Toshiba, and Pioneer). It was by far the best TV up there but was almost the most expensive. I gave it a lot of thought and decided this was the TV that I had to have. I bought it that day along with a Tilting wall mount and an Onyko 7.1 surround sound.
When I got home, I took the TV out of the box and immediately plugged it up and was impressed. It was a few days before I had my Satellite installed. I currently have a DirecTV HD Receiver, PS3, Xbox 360 and an Onyko 7.1 Surround Sound all hooked up via HDMI. The picture is amazing in every aspect. I use the Sony Playstaion 3 for High Definition movies with Blu Ray which is great. You really can tell a difference! The movements are so fluid it almost looks fake if you aren't used to it. The games on the PS3 and Xbox 360 are great and of course with LCD there is no Image Retention (Burn In)!! So you can sit there for hours playing with no worries. The HD channels of course look great. The SD channels are above average.Read more ›
Most Recent Customer Reviews
I bought this several years ago now, but it's still one of the best TV's I've seen. The size is perfect and the picture is great. Read morePublished 16 months ago by Jon H
We've owned our Sony Bravia XBR KDL-52XBR4 since 2008. Over the last 6 months, a "double image" problem has crept up on our tv that disappears after the tv warms up for 15 minutes... Read morePublished 19 months ago by J. Mato
Unfortunately this TV broke right after the warranty was finished. It is a terrible TV and the folks at Sony where just rude about it. Read morePublished 23 months ago by Jason Burrell
The TV picture is awesome but the built-in speakers are awful. You definitely need surround sound or some other additional sound amplification.Published on January 30, 2013 by david
Not as good as Sony. Paid $3000.00 for only good for 3 years Now the picture quality very bad it is total lost, one side of tv have double picture. Any one know how to fix it?Published on April 26, 2012 by Stephen
After reviewing both the Sony XBR-4 and the Sharp Aquos, I choose the Sony even though it was more money, based on the Sony brand name. Read morePublished on January 5, 2012 by Donald L. Dykstra
We've loved this beautiful tv. It has great features and the picture is wonderful. But now that it is 2 years old, it has started to manifest similar picture problems to what... Read morePublished on January 5, 2011 by Arly
I purchased this set in March 2008 after doing A LOT of homework. I researched the Sony brand and this model in particular through Consumer Reports. Read morePublished on November 11, 2010 by Maggiw