Currently unavailable.
We don't know when or if this item will be back in stock.

Have one to sell? Sell on Amazon

Image Unavailable

Image not available for
  • Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV
  • Sorry, this item is not available in
  • Image not available
  • To view this video download Flash Player

Sony Bravia S-Series KDL-40S2010 40-Inch LCD HDTV

by Sony
26 customer reviews

Currently unavailable.
We don't know when or if this item will be back in stock.
  • ATSC Digital Tuner
  • BRAVIA ENGINE Full Digital Video Processor
  • Digital audio amplifier
  • Light sensor backlighting control
  • SRS TruSurround XT audio enhancement
See more product details
This item’s packaging will be visible when delivered and cannot be gift-wrapped.

Low Prices. Wide Selection. Ultimate Convenience.
Learn more about the Amazon TV Promise and the benefits of buying a TV from
Currently unavailable. We don't know when or if this item will be back in stock.

Special Offers and Product Promotions

  • Free 30-Day Tech Support: This item is eligible for FREE Tech Support for 30 days from the date of delivery. Over the phone, our trained technicians can help you set up, configure, connect, and troubleshoot so you can start enjoying your new purchase. Owners of qualifying products can reach Tech Support by selecting your product on the Contact Us page. Learn more

Technical Details

  • Brand Name: Sony
  • Model Number: KDL-40S2010
  • Display Technology: LCD
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9

Product Description

Product Description

Sony KDL-40S2010 40" S-Series LCD HDTV

The S Series is the latest offering from the Sony Bravia line of high-performance and sleek styling LCD TVs. This 40" LCD panel features the latest in Sony’s unique S-PVA technology, which delivers vivid and accurate colors along with wide viewing angles and a blazing 8ms response time. Other features such as PC input allow the user to connect a PC for viewing content in a 16:9 high resolution environment. And with integrated HDTV capabilities, you can enjoy digital programming with enhanced audio and video reproduction. While the KDL-40S2010 is value priced, it also offers an elegant flat panel design to place anywhere in your home.

Feature List
Integrated HDTV you can watch digital television programs and enjoy the improved audio/video quality offered by these programs.

BRAVIA Engine™ Full Digital Video Processor: BRAVIA™ S-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.

CineMotion® Technology: Using the reverse 3-2 pull down technology, the Cinemotion feature provides smoother picture movement when playing back movies or other video sources on film.

VESA compliant mounting holes.

Favorite Channels with the WEGA GATE function, allows you to navigate a list of up to 16 favorite channels without leaving the current channel.

PC Input allows you to connect your PC and display the PC screen on your TV.

ATSC Integrated Tuner allows the reception of local, off-air digital broadcasts providing the viewing of free, true high-definition network programming without the addition of a set top box or a monthly fee.

Wide Screen Mode allows you to watch 4:3 normal broadcasts in wide screen mode (16:9 aspect ratio).

HDMI™ Interface (High-Definition Multimedia Interface) provides an uncompressed, all-digital audio/video interface between the TV and any HDMI-equipped audio/video component, such as a set-top box, DVD player, and A/V receiver. HDMI supports enhanced, or high-definition video, plus multi-channel digital audio.

Parental Control (V-Chip) allows parents to block unsuitable programming from younger viewers.

Component Video Input offers the best video quality for DVD (480p and 480i), and digital set-top box (1080i, 720p, 480p and 480i) connections.

Bottom speaker design space-saving and delivers dynamic sound.

Light Sensor allows the picture brightness level to be optimized to ambient light. The effect from the Light Sensor depends on the setting of Picture Mode and Power Saving. The factory setting is Off.

SRS® TruSurround XT audio enhancement

Caption Vision/Info Banner allows Closed Caption and/or Channel Programming Information to be displayed.

What's in the Box: LCD TV, Tabletop stand, Remote control, Batteries, 1 Coaxial cable, 1 HD15 to HD15 cable, Operation manual.

Product Information

Technical Details
Brand NameSony
Item Weight59.5 pounds
Product Dimensions38.9 x 13.2 x 28.2 inches
Item model numberKDL-40S2010
Color NameBlack
Additional Information
Best Sellers Rank
Shipping Weight71 pounds
Domestic Shipping This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
International Shipping This item is not eligible for international shipping. Learn More
Date First AvailableOctober 2, 2001
Warranty & Support

Product Warranty: For warranty information about this product, please click here
 Would you like to give feedback on images?

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

43 of 47 people found the following review helpful By H. Beachum on November 5, 2006
**Updated again 9-27-08 - this TV is still just as great as on day one. The only thing I notice after nearly 2 years, is a bit of hesitation and "green screen" for just a second or two when changing channels. Still our FAVORITE TV. I just got the same model in the 32" for our bedroom - price has really gone down!

**Update - over 3 months later and we still love it! I think i like this tv even more now than i did when i first bought it. We have Comcast cable and the hi def sports are great and hi def for Lost and CSI is GREAT! Even standard tv is really nice, but most channels we watch are hi def.

Like everyone else, I've been resarching HD widescreen TVs for a while and finally bought this model yesterday. It was a great value price - it's not top of the line but it's affordable for a quality picture. It only has 1 HDMI and is not 1080i and I really wanted a 46" tv, but I just couldn't fork over that much more money. I was leary of how standard tv would look on the larger 46" - afraid it would be too grainy as many reviews say. Most standard tv does look fine on this tv - bu there is much variation in quality from standard channel to standard channel and even from program to program. Be sure to play around with the display options and color settings on a show-by-show basis. The nice thing about this tv is you have the option to view standard tv in the full widescreen if you want. I LOVE the simple, very very user friendly remote. Just because there aren't a lot of tiny tiny buttons doesn't mean there aren't a lot of menu choice features. NOT AT ALL. The menus are easy to scroll through and easy to understand.
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
14 of 14 people found the following review helpful By Mr. E on December 13, 2006
I bought this TV in a BF sale. So price was not a factor. Basically I got it for cost or what the current 42" plasma are selling for. I wanted an LCD over a plasma since I have little kids and the burn-in issue was a major fear. The kids will pause the DVR and leave the room 20 times a day. So even with the current low cost of 42" plasmas, I knew I would need a LCD instead of the plasma.

I am a Sony TV fan. I currently have a Sony 32" tube & 43" big screen and have been very happy with the picture and life of these TVs. So for now, Sony is still held in high regards with respect to brand loyalty for their TVs. Sony DVD players, that would be a whole other negative review.

As stated, the remote on this TV is shoddy. I to have issues with using it since I have to press the buttons numerous times to have it switch video options. I would place the remote quality below a all-in-one remote. But, since we will all have cable/sat, this should not be a big issue since we will rarely use this remote other then to switch from TV to games/DVD.

The TV itself is fantastic. Picture quality using component cables from DVR to TV was much better on analog/digital and HD channels then in the store. I found very little jaggedness around the edge of the things being shown as I noticed when looking at them in the store. Analog pictures come in very good using a cable DVR. Digital is very clear. HD is WoW. Remember, I have the 43" 1080i big screen, but this TV gives the HD a whole new life. Even TNT/HD looks great!

780 vs. 1080. The average person will not see the difference. If you have the extra $1000, buy the 1080I version of this TV. The difference is a slight clarity in the picture which you probably will not notice at 8-10 ft away.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
12 of 13 people found the following review helpful By rLee on December 3, 2006
I was eyeing on s2400 model, but couldn't pass really good sale price of s2010. (Got one during last Black Friday Sale from Circuit City.)
Amazon's current price ($1599) is still pretty good with free shipping (and tax).

On paper (sony's own web page), s2400 has better dinamic range (5000:1 using ACE) and it comes with different casing design (which I prefer). Also, it was mentioned that s2400 has ATSC tuner with QAM and s2010 was just written as ATSC tuner only. I only have basic cable and wanted to get QAM clear-channels.
Well, after all, I found that 2010 does come with ATSC tuner with QAM and I was able to get many free digital channels which includes some HD channels.

Factory setting of picture was too contrasty for my taste. Each video input you can have Vivid, Standard or Custom settings and you can fine tuen each settings again. All initial settings, however, were set to very dark and rich color with max. contrast. HD was ok, but SD look bad- Too much sharpenning.
After spending some time tweeking display settings, I was able to make very smooth, natural looking color. Now, everything looks great (even SD broadcasting). I increased brightness (from 50 to 65) and reduce color (from 50 to 35).

One disappointing thing is the remote control. Remote control does looked cheaper than usual Sony remote controls and it was very directional - I had to aim well to the TV set, otherwise it won't respond. Most of old Sony remote use to have good range and wide angle coverage - I could even face backwards and it was ok.

I also tried connecting my notebook using a VGA cable came with the TV. It showed PC screen with 1280x768 and later I was able to use full screen with 1366x768 setting. The screen looked very sharp.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Want to discover more products? Check out this page to see more: tvs