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  • Sony Bravia XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black
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Sony Bravia XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

by Sony

Available from these sellers.
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • BRAVIA Engine 3 fully digital video processor
  • Motionflow 240Hz
  • Live Color Creation technology w/ WCG-CCFL backlight
  • USB to view photo/music/video
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4 used from $999.99
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Product Information

Technical Details
Brand NameSony
Item Weight37.9 pounds
Product Dimensions37.9 x 3.4 x 22.9 inches
Item model numberKDL-40XBR9
Color NameBlack
  
Additional Information
ASINB001VITUJ2
Best Sellers Rank #109,863 in Electronics (See top 100)
Shipping Weight90 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Date First AvailableApril 18, 2005
  
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Technical Details

  • Brand Name: Sony
  • Model: KDL-40XBR9
  • Display Technology: LCD
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9
  See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Description

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Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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See all 33 customer reviews
5/9/2010- I brought the…The picture quality was amazing until just yesterday the picture started to degrade and now it has green clouds and rainbows all over the pictures. Read more ›
I made the decision to go this XBR9 route and I am more than pleased with the outcome. The picture quality is great, the looks, the feel, and the build are all Sony. After… Read more ›
I was in the market for the largest LCD that would fit in the space, and…The picture is great as one would expect from Sony and 240htz, and the value was definitely there. Read more ›
Sony was once the top of the line...About two months ago, there was multiple imaging for the first 10 minuts or so until it…Tonight, November 16, 2010 there is no picture. Read more ›
Great T.v. As always great picture quality and look. It's not as flashy, and well crafted as sony bravia's previous modes, but it's alot slimmer, and lighter. Read more ›
Sorry to see this unit no longer available from sony style but it was available at amazon. Easy setup and great quality in the unit and picture Read more ›
Hooking it up to my over the air antenna I…The sound is perfectly fine for my room at 20 (*the tv goes up to 75...so it will be more than loud enough for a regular room). Read more ›
PROS: terrific picture, surprisingly good sound, sleek design, effective anti-glare coating, nifty PS3 integration Read more ›
It's not quite as nice as the sound on my gargantuan old WEGA tube TV, and it won't replace a home theater, but unlike so many Samsungs I've heard it's eminently usable for… Read more ›
I am very happy with this TV, KDL-40XBR9. Great picture, great sound, and great features. The price is a bit high but inline with comparable LCD HDTVs. Read more ›
I love this TV. Picture quality is great, sound excellent, the appearance of the TV is also excellent. Read more ›
I…I was really impressed with the audio output as whenever you stream anything into it, the quality is nearly identical to if I hook my ipod up directly to my surround system. Read more ›
The KDL-40XBR9 color tv, is the best I ever have, the color is great,is ease of use, the picture is clear. Every part in this TV is great, and no expert in TV but so far is… Read more ›
This is an excellent intermediate sized television. It has a brilliant color spectrum with good blacks. Off axis viewing is the best I have encountered in an LCD set. Read more ›
PICTURE QUALITY: As expected from a top-of-the-line Sony, the picture quality is excellent, with rich but realistic color, smooth motion and reasonably dark blacks. If you… Read more ›
Cable…The picture quality upgrade over the Sony W4100 isn't enormous, but it is noticeable, with deeper, more accurate colors, smoother motion and fewer artifacts. Thou… Read more ›
Second, the comparable Samsung televisions have wider and more obtrusive bezels with a brilliant piano black finish, which is made even more garish by Samsung's somewhat… Read more ›
It has great over-the-air HDTV reception (and will easily do if cable goes out) and had no problem with the Comcast HDTV DVR tuner. Unbelievable clarity, color and accuity. N… Read more ›
FAVORITE FEATURES: Hallelujah, the screen has an anti-glare matte finish instead of the dreaded gloss on so many Samsungs, so glare is really well-controlled - we have no… Read more ›
Unbelievable clarity, color and accuity. No problem with screen reflection next to large windows. And styling is simpler than comparable Samsung with their "Touch of Color". Read more ›
The picture quality is amazing, the sound is amazing, it's all amazing. And as a mom one thing I really love is how easy the screen is to clean off dirty finger prints! Some… Read more ›
I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure… Read more ›
1. First and foremost, the side view angle of this TV is really low, you will not see a good resolution from a side view and it gets worst if watching regular 480i TV… Read more ›
Delivery was fast, the delivering company helped set up the TV. The service was great, and the price was great. Read more ›
The…But I waited and found a terrific package deal on the 40XBR9 just before X-mas, netting me an unbelievable price on the set - cheaper than the Z or even W models! Read more ›
Prior to making my purchase of a Sony KDL40XBR9 on Amazon, I checked out all the…I found Amazon's price, which included no tax and free shipping, to be the best value! B… Read more ›
In searching for a HDTV for our new videoconference set up I had many options and many vendors but by far this was the best TV at an amazing price. I will definitely be… Read more ›
Cable programming like HBO HD looks great, PS3 games and Blu-Rays fantastic, and standard-def material isn't too bad either - very watchable, as long as you're not… Read more ›
The one down side is that the XBR9 is not very forgiving of poor quality source material. My local cable provider still offers a limited selection of true HD content. Read more ›
Second, the comparable Samsung televisions have wider and more obtrusive bezels with a brilliant piano black finish, which is made even more garish by Samsung's somewhat… Read more ›
For the first few weeks, I was somewhat alarmed at how quickly the glossy black bezel attracted dust (I was wiping it down every other day), but thankfully this has mostly… Read more ›
This is an excellent intermediate sized television. It has a brilliant color spectrum with good blacks. Read more ›
Incidentally, 40" is the perfect size for our living room (12' x 16' or so) - the 9' viewing distance is comfortable and easy on the eyes (my wife says she is squinting a… Read more ›
Delivery aside, the product is great. Crisp and clear, and the perfect size for the room. I haven't used all the bells and whistles yet, but so far the Sony Bravia and… Read more ›
I am very happy with this TV, KDL-40XBR9. Great picture, great sound, and great features. The price is a bit high but inline with comparable LCD HDTVs. Read more ›
We first bought a 40W4100 and then that night saw the new Sony 40Z5100 on Amazon.com for about $200 more than the older and lower model. So we took the W4100 back and… Read more ›
Cable programming like HBO HD looks great, PS3 games and Blu-Rays fantastic, and standard-def material isn't too bad either - very watchable, as long as you're not… Read more ›
The side-mounted input…The internet widgets are mostly curiosities, but YouTube worked great, and Netflix/Amazon streaming are useful if imperfect (more on this later). Read more ›
Instead of going to Blockbuster or renting from NetFlix, click on Amazon.com and they have films available for rent that is simpler to use than loading a Blu-Ray Disk… Read more ›
We love this HDTV. It was simple to set up, and fortunately had the ethernet connection close by. It has great over-the-air HDTV reception (and will easily do if cable goes… Read more ›

Most Helpful Customer Reviews

75 of 78 people found the following review helpful By Chambolle VINE VOICE on October 8, 2009
Verified Purchase
I will admit up front that I am a complete HDTV newbie. I hung on to a 20 year old, 22 inch CRT color "monitor television" for far too long, in part because I do not watch much television programming (a bit of baseball, PBS, occaisional Law & Order reruns, that sort of thing) and in part because the whole HDTV techno nerd thing was too intimidating. After much online research and a few surreptitious visits to Big Box electronics stores, I finally settled on the 40XBR9 and bought it from an Amazon seller -- and could not be more pleased with my selection. The picture quality is simply riveting. The menus are reasonably user friendly and I have not found it all that difficult to calibrate for optimum results in a softly lighted room. With minor tweaking, the factory defaults work well for most cable television programming. I used the CNET suggested calibration for movies on the 52XBR9, and it works very well on this 40 inch unit.

This is a beautiful television. The bezel is as slim as they come and is an unadorned, moderately glossy black. While it is not a small television, it is not too overbearing for a medium sized bedroom or office. Considering its slender bezel, and the fact that there are no visible speakers, the sound is more than adequate for watching most TV programming. I purchased a ZVOX 525 sound base and an OPPO blu ray player to go with it. I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure blacks and brilliant whites and grey tones. With sound from the ZVOX, this is a wonderful way to enjoy movies in a moderate sized room without an enormous investment of time and money and without a lot of wiring and equipment monopolizing the space.
Read more ›
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22 of 24 people found the following review helpful By tasty donuts on January 11, 2010
PROS: terrific picture, surprisingly good sound, sleek design, effective anti-glare coating, nifty PS3 integration

CONS: compromised off-angle color, no swivel stand, so-so internet functionality, no Wi-Fi

BACKGROUND: For months, I had been researching 40-46" flat panels to upgrade a 32" Panasonic LCD in the living room (now in the bedroom). Prior to that, I had a 34" Sony WEGA XBR beast (200 lbs) from my bachelorhood days that had to go due to space constraints in our apartment. The Panasonic was purchased in mid-'08 ($580) as a stop-gap until the higher-end LCD's came down in price. But then, our friends got us a PlayStation 3 and Blu-Ray discs for our birthdays, which meant that my wife could enjoy her favorite romantic comedies in full 1080p HD glory, and I could pick up video games again (specifically Call of Duty: MW2)... all of which meant moving up our new-TV timeline!

I decided to look at Sony models first, as I had helped a family member pick out a Sony 40W4100 earlier and it turned out to be an excellent TV. I compared them against the Samsung 6-series and 7-series LCD's as well as the Panasonic 42G10 plasma. Though plasma is still superior to LCD in many respects, the lack of flicker-free 24p support on the 42" Panasonics was a deal breaker. LED backlight technology was tempting, but the cost is still prohibitive and the edge-lit models have their issues. I also admit to having some brand bias - I have not had good first or second-hand experiences with Samsung products. Don't get me wrong, in many ways their TVs are comparable or even superior to Sony's, but I still see too many reports of random bugs and reliability issues for my tastes.
Read more ›
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58 of 77 people found the following review helpful By L. Ortiz on July 6, 2009
Verified Purchase
BEFORE ANYTHING ELSE: I recommend you to upgrade your TV firmware / software as soon you receive it.[...]
Trying to get a internet cable to the TV will be a difficult task of more cases, I used an internet bridge or game adaptor that gives you the get wireless and have a cable to connect to the tv.
See it @ amazon.com:
http://www.amazon.com/s/ref=nb_ss_e_1_8?url=search-alias%3Delectronics&field-keywords=gaming+adapter+wireless&sprefix=gaming+a
This TV is good but it has a few glitches. I changed my Sony Plasma TV for this new XBR9 expecting the best of Sony, but everything that shines is not gold.
1. First and foremost, the side view angle of this TV is really low, you will not see a good resolution from a side view and it gets worst if watching regular 480i TV programming.
2. It has a lot of features: Internet browser, the possibility of download movies, listening to your music, photo viewer, weather on screen, etc. It is simple amazing. 100% the best.
3. When watching sports ON HD, this TV excels!
4. 240 MHz, fast as lightning.
5. HDMI galore connections plus 2 composites and one S-video or regular video. Also, one to connect your PC and use the TV as a monitor.
6. Sounds quality, good but I'd recommend adding a Bose speaker system.
7. Slow start, really slow...but I think, even Sony has to do its part for earth and following energy guidelines, remember your TV, DVD, phone charger will consume energy when not been used.
Important: Before buying for any Amazon sellers, CHECK THE RETURNING POLICY ON TVs.
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