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  • Sony Bravia XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black
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Sony Bravia XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

by Sony

Available from these sellers.
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • BRAVIA Engine 3 fully digital video processor
  • Motionflow 240Hz
  • Live Color Creation technology w/ WCG-CCFL backlight
  • USB to view photo/music/video
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4 used from $999.99
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Product Information

Technical Details
Brand NameSony
Item Weight37.9 pounds
Product Dimensions37.9 x 3.4 x 22.9 inches
Item model numberKDL-40XBR9
Color NameBlack
  
Additional Information
ASINB001VITUJ2
Best Sellers Rank #112,238 in Electronics (See top 100)
Shipping Weight90 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Date First AvailableApril 18, 2005
  
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Technical Details

  • Brand Name: Sony
  • Model: KDL-40XBR9
  • Display Technology: LCD
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9
  See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Description

Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

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Customer Questions & Answers

Customer Reviews

This television could turn one into a couch potato!
J. Brown
While this TV costs a bit more than your Vizio or some other Sam's Club special it is well worth it.
Justin R. Harger
Picture quality is great, sound excellent, the appearance of the TV is also excellent.
Gerald Solazzo

Most Helpful Customer Reviews

76 of 79 people found the following review helpful By Chambolle VINE VOICE on October 8, 2009
Verified Purchase
I will admit up front that I am a complete HDTV newbie. I hung on to a 20 year old, 22 inch CRT color "monitor television" for far too long, in part because I do not watch much television programming (a bit of baseball, PBS, occaisional Law & Order reruns, that sort of thing) and in part because the whole HDTV techno nerd thing was too intimidating. After much online research and a few surreptitious visits to Big Box electronics stores, I finally settled on the 40XBR9 and bought it from an Amazon seller -- and could not be more pleased with my selection. The picture quality is simply riveting. The menus are reasonably user friendly and I have not found it all that difficult to calibrate for optimum results in a softly lighted room. With minor tweaking, the factory defaults work well for most cable television programming. I used the CNET suggested calibration for movies on the 52XBR9, and it works very well on this 40 inch unit.

This is a beautiful television. The bezel is as slim as they come and is an unadorned, moderately glossy black. While it is not a small television, it is not too overbearing for a medium sized bedroom or office. Considering its slender bezel, and the fact that there are no visible speakers, the sound is more than adequate for watching most TV programming. I purchased a ZVOX 525 sound base and an OPPO blu ray player to go with it. I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure blacks and brilliant whites and grey tones. With sound from the ZVOX, this is a wonderful way to enjoy movies in a moderate sized room without an enormous investment of time and money and without a lot of wiring and equipment monopolizing the space.
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23 of 25 people found the following review helpful By tasty donuts on January 11, 2010
PROS: terrific picture, surprisingly good sound, sleek design, effective anti-glare coating, nifty PS3 integration

CONS: compromised off-angle color, no swivel stand, so-so internet functionality, no Wi-Fi

BACKGROUND: For months, I had been researching 40-46" flat panels to upgrade a 32" Panasonic LCD in the living room (now in the bedroom). Prior to that, I had a 34" Sony WEGA XBR beast (200 lbs) from my bachelorhood days that had to go due to space constraints in our apartment. The Panasonic was purchased in mid-'08 ($580) as a stop-gap until the higher-end LCD's came down in price. But then, our friends got us a PlayStation 3 and Blu-Ray discs for our birthdays, which meant that my wife could enjoy her favorite romantic comedies in full 1080p HD glory, and I could pick up video games again (specifically Call of Duty: MW2)... all of which meant moving up our new-TV timeline!

I decided to look at Sony models first, as I had helped a family member pick out a Sony 40W4100 earlier and it turned out to be an excellent TV. I compared them against the Samsung 6-series and 7-series LCD's as well as the Panasonic 42G10 plasma. Though plasma is still superior to LCD in many respects, the lack of flicker-free 24p support on the 42" Panasonics was a deal breaker. LED backlight technology was tempting, but the cost is still prohibitive and the edge-lit models have their issues. I also admit to having some brand bias - I have not had good first or second-hand experiences with Samsung products. Don't get me wrong, in many ways their TVs are comparable or even superior to Sony's, but I still see too many reports of random bugs and reliability issues for my tastes.
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Here's my story, hope someone can learn from my tragic mistake. Furthermore, I just realized the LCD panel is actually made by Samsung NOT Sony. If you buy a Sony TV; why is the LCD Panel (the most important and expensive part of the TV) is made in Korea by Samsung. The picture might be good but how long will it last.....for me it only lasted 1 year and 4 months. Also If you do a simple search on Amazon you will find that Amazon does not sell Sony XBR LCD TV directly anymore since I guess they have so many complaints from their customers on the Sony LCD TV. Go ahead look and see you can find Amazon selling Sony XBR LCD TV directly...Amazon actually refer you to another brand like LG or other brands when you are looking any Sony XBR LCD TVs.....and my Full Story below:

5/9/2010- I brought the Sony XBR series TV on Amazon about 1 year and 4 months ago and now the TV have failed. The picture quality was amazing until just yesterday the picture started to degrade and now it has green clouds and rainbows all over the pictures. I just call the Sony authorize tech service from they said it will cost me $75 for the in house service since it's out of warranty. They also said that if it's the LCD panels has failed then it would cost as much as the TV itself. This is my first LCD from Sony but I have 3 other Sony TVs- 1 30" Sony CRT, 1 47" XBR rear projection and 1 65" XBR rear projection TV. All the previous Sony TVs had no problem at all and I am still using the 65" rear projection TV. What happen to Sony's quality and reliability product? I guess it went to the same place as other first rated Japanese products like Toyota. They are just too busy on cutting cost and lower their reliabilities so they can rack in the billion dollars profit.
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