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  • Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV
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Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

by Sony

Currently unavailable.
We don't know when or if this item will be back in stock.
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • Motionflow? 240Hz further enhances motion performance
  • DMex? capable
  • BRAVIA Engine? 2
  • Advanced Contrast Enhancer circuit (ACE)
See more product details
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Product Information

Technical Details
Brand NameSony
Item Weight94 pounds
Product Dimensions49.5 x 4.9 x 32.8 inches
Item model numberKDL-52XBR7
Color NameBlack
  
Additional Information
ASINB001JJBQN6
Best Sellers Rank #141,366 in Electronics (See top 100)
Shipping Weight107 pounds
ShippingThis item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Date First AvailableApril 18, 2005
  
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Technical Details

  • Brand Name: Sony
  • Model: KDL-52XBR7
  • Display Technology: LCD
  • Display Size: 52 inches
  • Image Aspect Ratio: 16:9
  See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Description

From the Manufacturer

From the Manufacturer Sony continues topush the limits of display innovation and technology with the first production-model LCD HDTV to offer 240Hz high frame rate technology in its BRAVIA KDL-52XBR7 1080p LCD  flat panel high-definition television. The Motionflow 240Hz algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion and delivering exceptional motion detail in movies, sports and video games.

Advanced Contrast Enhancer (ACE) helps deliver a dynamic contrast ratio of 80,000:1. The BRAVIA Engine 2 fully digital video processor enhances all incoming signals to match the TV’s 1080p resolution.  Sony’s new 3D Favorites Menu complements the Xross Media Bar graphical user interface, which has also been enhanced with integration of TV Guide's program listing, providing easy access and navigation of content and menus through colorful thumbnails and logically placed icons. Rounding out the feature set is Digital Media Port (DMP) compatibility, which  provides access to video and music from portable media devices like compatible Walkman and iPod players and other DMP accessories.

 The models also can display digital photos and play digital music using a creative multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using Digital Living Network Alliance (DLNA) compliant devices via your home network. Inputs found on the KDL-52XBR7 include four 1080/60 24p HDMI connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, and an Ethernet (RJ-45) port.

And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

The 52XVR7 is DMeX-enabled, so it is compatible with the BRAVIA Internet Video Link (BIVL).  The BIVL module attaches to the back of the panel, and seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other content not found on network or cable/satellite TV.  The service connects to the Internet via your existing broadband Ethernet connection.

Last updated November 28, 2008


Key Features

  • New: 240Hz Motionflow (Learn more)
  • New: TV Guide IPG (Learn more)
  • New: Emmy-award winning Xross Media Bar (XMB) User Interface with Rich 3D Graphics (Learn more)
  • New: DLNA Compliant (Learn more)
  • New: Digital Media Port (Learn more)
  • 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
  • BRAVIA Engine EX fully digital video processor (Learn more)
  • Advanced Contrast Enhancer circuit (ACE) (Learn more)
  • 24p True Cinema capable (Learn more)
  • DMeX capable (Learn more)
  • BRAVIA Sync capable (Learn more)
  • S-Force Front Surround Voice Zoom (Learn more)
  • Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
  • Piano Gloss Black with Onyx Speaker Grille
  • Four (4) 1080/60 24p HDMI connections (HDCP), two (2) 1080/60p HD component inputs, one (1) 1080/60p-capable PC input, and one (1) Ethernet (RJ-45) port (Learn more)
  • Remote: RM-YD023
What size TV should I get?


Learn More



Motionflow 240Hz Technology


No Motion Flow
Motionflow 240Hz technology quadruples the number of existing frames by calculating in real time and inserts three new frames between the original source content frames. Then, it uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement to each addef frame.

Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology.

Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning.

There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

Go back to list of all features.

With Motion Flow


Full HD 1080p

Full HD 1080p logoFull HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)

Go back to list of all features.


BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.
  • Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
  • Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
  • Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.
BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Go back to list of all features

  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range
  • DRC-MFv1 (SD-HD Creation)
  • Digital Texture Enhancer
  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range
  • DRC HD-HD (SD-HD Creation)
  • Digital Texture Enhancer
  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range

Advanced Contrast Enhancer (ACE)

ACEPart of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

Go back to list of all features.


24p True Cinema

24PMovies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice  for example, especially with scenes that pan.

120, on the other hand, is an even multiple of 24. Televisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle.

The benefit—You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.

(Found in S, V, W, Z, and XBR Series HDTVs).

Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability.

Go back to list of all features.


Xross Media Bar

Xross television interfaceXross (pronounced Cross) is Sony's Technical-Emmy award-winning graphic user interface for Sony WEGA and BRAVIA televisions and PS3 and PSX game systems. The interface features category icons spread horizontally across the screen that organize the viewing options (TV, Music, Internet, Tools, etc...). When a category icon is selected on the horizontal bar, a vertical bar appears showing the viewing options within that category. Using the directional pad on your remote, you can easily maneuver horizontally from category to category, then scroll vertically through individual viewing options to easily navigate through the wide range of programming available on today's televisions.

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Rich Graphic On-Screen Control Interface

Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed.

Go back to list of all features.


x.v Color

Standard RGB Color Profile
RGB Color Range
xvycc Color
xvYCC Color Range
Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

 All XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or "x.v. color" for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation “xvYCC” color space actually offers  an available range of colors that exceeds what human eyes can recognize.
  • Next-generation “xvYCC” color space supports 1.8 times as many colors as existing HDTV signals
  • Lets HDTVs display colors more accurately
  • Enables displays with more natural and vivid colors
Select products such as four Sony Handycam High Definition camcorders include x.v.Color to reproduce color that takes you beyond HD.

Go back to list of all features.


10-bit Processor and 10-bit Panel

deep color eliminates visible color banding 10-bit color While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a true 10-bit display that can actually display them. Sony combines 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced without a paint-by-numbers look.

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color.
  • Lets HDTVs and other displays go from millions of colors to billions of colors
  • Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors
  • Enables increased contrast ratio
  • Can represent many times more shades of gray between black and white.
 (Found in all Z and XBR Series HDTVs)

Go back to list of all features.


TV Guide On-Screen Interactive Program Guide

TV GUIDE logo The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface.

(Found in all V, W, Z, and XBR Series HDTVs)

Go back to list of all features.


Digital Media Extender (DMex)

DMexSony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

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Connectivity

Bravia SyncIn 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync. This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

All Connections
  • 4 HDMI — High Definition Multimedia
  • 2 component video inputs
  • PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions
  • Digital Media Port connection allows the use of an optional Digital Media Port cradle to connect digital devices directly to your BRAVIA HDTV
Go back to list of all features.


Digital Living Network Alliance (DLNA)

dlna daisy chainAll 2008 XBR and Z-Series BRAVIA HDTVs are DLNA-compliant.

You already know something about digital living. There’s the TV and digital video recorder in your family room. (And another set in your bedroom.) You have a PC and digital printer in your office, along with a network attached storage device. And you’ve copied all your music onto your portable music player and haven’t had to open a CD case for years. But getting them to talk to each other can be pretty tough. Why is it still so difficult to send digital content from one device to another?

Digital Living Network Alliance (DLNA) is a collaboration of the world’s leading consumer electronics, PC and mobile companies that has created design guidelines for a new generation of products that can work together — no matter the brand.

Think for a moment about all of the photos “locked away” on your home PC that you wish you could access while entertaining your friends and family. Now, thanks to DLNA enabled devices, a DLNA-enabled PC can be accessed from the comfort of your living room or family room via a DLNA-enabled HDTV, where you can enjoy your memories with friends and family, without having to deal with the hassle and non-intuitive “PCexperience”.

Or, say you recently downloaded your daughter’s birthday party video from your digital camcorder to your PC. Now you want to share it with your parents who are visiting. Without DLNA, you probably have to burn a DVD of the video or hook up the camcorder to the TV. With DLNA, you can just use your TV’s remote to call up the video on your TV. That’s it.

Go back to list of all features.



Live Color Creation

Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

(Found in XBR6 Series HDTVs)

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Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema
experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to
recreate it as only Sony can.

(Found on most Sony BRAVIA LCD HDTVs.)

Note: Optimized “Theater Mode” was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company.

Go back to list of all features.


Audio Features

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

SRS TruSurround XT
SRSTruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.
  • Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
  • TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
  • The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.
Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

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Which Size HDTV is Right for My Room?

size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.
If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
  • Minimum size= Viewing distance/3
  • Maximum size=Viewing distance/1.5
Go back to list of all features.

Product Description

Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

Customer Questions & Answers

Customer Reviews

We love this TV! It is a great quality and has a fantastic picture. Our cable company repair guy had to come to do something recently to our cable. Read more ›
Awesome performance. A bit pricier then other this class but worth it. Read more ›
This TV has an excellent picture if the high definition material is brightly lit, but with some shows like "Sarah Conner" or "24," the backlight bleed really detracts from… Read more ›
A nice touch: because of the multitude of connectors on the TV (and the compactness of HDMI's combined audio/video cables) I was able to get rid of a huge rat's nest of… Read more ›
This TV has the best picture we've ever seen. It's absolutely stunning. Read more ›
When looking for an LCD it's a matter of choice of what you may like or can afford on your budget, I have had sonys in the past and they have been very reliable and have… Read more ›
Excellent picture! Excellent value! Some folks have mentioned "clouding." Read more ›
I told her I felt like I had been "bait…She passed me to a supervisor, who investigated, and sold me the TV for the price at the start of my transaction (the lower price). Read more ›
There may be better sets out there, I am not an expert. But I am very careful at spending money, and I definitely feel like the XBR7 from Amazon is a great value. Read more ›
A…I've decided to keep it because I can't afford to purchase a set like this for the full retail price, which is what Best Buy is charging, a full $1,000 above Amazon's price! Read more ›
Set up was as easy as others have described. The sound quality is excellent. Read more ›
Wish it had a memory stick though. Easy to set up and menu is quite friendly. Not sure if the 240 hz makes a great difference over 120 hz but I like what I see. Read more ›
TV is easy to set up and sound quality through its own speakers is even good, but I have mine connected through my audio system for true 5.1 sound. If you have a room with… Read more ›
The TV is thin and easy to setup. One thing we weren't quite sure is that the HDMI connection only outputs 720p. Read more ›
I can't say enough good things about the picture…After making some minor adjustments to the picture settings, in the custom mode, skin tones and colors are amazing. The… Read more ›
Well this has turned out to be a very good purchase for me. I have had no problems with the blacks as some reviews mention. t.v was really heavy and hard to put up on a… Read more ›
I bought this television 22 months ago and…The picture is great (especially when compared to our former television) the sound is good, the colors are rich and true, etc. Read more ›
Black scenes are always going to be a little different on an LCD, however the 240 motion flow far outweighs the occasional funny blacks...OH, and football is out of this… Read more ›
I bought this television 22 months ago and…The picture is great (especially when compared to our former television) the sound is good, the colors are rich and true, etc. Read more ›
TV is easy to set up and sound quality through its own speakers is even good, but I have mine connected through my audio system for true 5.1 sound. If you have a room with… Read more ›
Set up was as easy as others have described. The sound quality is excellent. I have seen no negative performance issues, including slo-motion of hi-def football games I had… Read more ›
The picture is gorgeous. The sound is incredible. Setup was a breeze. Read more ›
The instruction manual is not clear on how to get to the XBM system which controls the settings. However, once you figure that out, the TV settings are easy to follow. I… Read more ›
Programming the various options is fairly straight…Learning the wand button locations and funtions, and setting up the TV the way we want to took some time and retries. H… Read more ›
I am happy to say I have none of the clouding issues that some others have mentioned here. Some of the cool features I have found so far. Picture quality - One word… Read more ›
I've had the TV for a few weeks…I bought one of those DVD kits to calibrate the color, et. al., but all I had to do was change the color setting from "vivid" to "standard." Read more ›
There is no other LCD HDTV out there that features the 240Hz frame rate. At least, not yet. Read more ›
I went from 52" projection to 52" LCD and the only thing I regret is that I did not do…The TV is easy to navigate and has super picture, 240mgh and 1080p is the way to go. Read more ›
I've decided to keep it because I can't afford to purchase a set like this for the full retail…Throughout this experience, Amazon's customer service has been excellent. I… Read more ›
We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon… Read more ›
This TV has an excellent picture if the high definition material is brightly lit, but with some shows like "Sarah Conner" or "24," the backlight bleed really detracts from… Read more ›

Most Helpful Customer Reviews

38 of 39 people found the following review helpful By DrXenos on March 13, 2009
Verified Purchase
I just received my TV today. All I can say is: OH MY GOD! The picture is gorgeous. The sound is incredible. Setup was a breeze. The guys delivering it were nice and courteous. They set it up for me, and even offered to take the packaging away (I kept it in case there were problems).

I've read reviews that state there were screen problems, especially with rain or fog. I don't see it. No artifacts, no blurring, nothing. I think as long as it is setup correctly, the problems don't occur. There are a lot of settings, but the menus are clean and easy to understand.

I am a little hard of hearing. My old TV was cranked to the max, and I could just hear it. Not my new Sony! Even at 50% it is too loud even for me.

Just a note (in case someone else has this problem): I initially didn't have sound at first through the HDMI cable (and panicked a little). The problem was I had to configure my cable box audio setting specifically to HDMI. You'd think as an engineer, I would have known...

The picture is awesome with my Oppo up-scaling DVD player (I don't have a Blu-ray yet).

A nice touch: because of the multitude of connectors on the TV (and the compactness of HDMI's combined audio/video cables) I was able to get rid of a huge rat's nest of cables (coaxial, composite, S-video, and various combiner/splitters).

Update:
I've had the TV for a few weeks now, and still love it. I bought one of those DVD kits to calibrate the color, et. al., but all I had to do was change the color setting from "vivid" to "standard." The TV's settings were already spot on!

I've also noticed that the picture is much better if you turn off a lot of the "extra" settings that affect the picture, like the CineMotion.
Read more ›
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35 of 37 people found the following review helpful By J. MARSHALL on March 14, 2009
Verified Purchase
I took delivery of my first 52XBR7 a couple of weeks ago. I agree with the other reviewers that the picture is outstanding, with one big exception. After watching it for a couple of hours, I couldn't help but notice that there were very obvious clouds/blooms of light throughout any dark scenes. I've read about this problem, called "mura" by the Japanese, but hadn't had a problem with it on my 52XBR2. After spending the whole day wall mounting it and selling my XBR2 to a neighbor, I settled in to watch. I tried to ignore the "mura," but it's really bad. Last week, Amazon swapped out the TV for me, but the second one has the same problem. It has less "clouding" but has what are referred to as "flashlights," several lights that point from the edge towards the middle of the screen. These lights are obvious during dark scenes. I have some more serious family issues to deal with at the moment, so I'll let this go for now and decide later if I want to return the set and try a Samsung. This TV has an excellent picture if the high definition material is brightly lit, but with some shows like "Sarah Conner" or "24," the backlight bleed really detracts from it. I don't know if I got unlucky having two sets with this problem, or if others just live with it. Good luck if you choose this TV. Make sure to do your research on the "clouding (mura)" and "flashlights" issues first.

UPDATE: Another reviewer of the 40" version of this set had this problem and speculated that Sony releases TV's with problems for online sale only. Amazon assured me that this is not the case and offered me an additional 5% discount if I keep it or a full refund if I want to return it. I've decided to keep it because I can't afford to purchase a set like this for the full retail price, which is what Best Buy is charging, a full $1,000 above Amazon's price! Throughout this experience, Amazon's customer service has been excellent. I would give them 5 stars!
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39 of 44 people found the following review helpful By J. Rose on January 12, 2009
Verified Purchase
I have been wanting a flat screen TV since the plasmas came out almost 10 years ago and were $40,000. ANd finally, I made the plunge and am very happy. Sony by far is the best and the 240hz motion flow is VERY noticable. I read a review where the guy said he could not tell at all. You can tell a LOT. Dont know what that guy was looking at. Anyway, it is pricey but I am happy with it. If you are sensitive to the LCD motion stutter, get the 240hz model...even if you have to wait a while for the price to come down. The only bad thing is one small software glitch when using one of the presentations methods in the slideshow feature (maze method freezes after about 10 pics, but other methods work fine). All in all this is a great TV and it has dropped over $800 dollars already since i bought it in December! Bad for me, good for you! Oh and for those people that are having trouble committing and research stuff to death... just do it. I killed myself researching plasmas vs. LCD and then the different types of LCDs etc and now that I have it, I am SOOO happy. Black scenes are always going to be a little different on an LCD, however the 240 motion flow far outweighs the occasional funny blacks...OH, and football is out of this world on it.
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8 of 8 people found the following review helpful By cmango on March 12, 2009
Verified Purchase
This TV has the best picture we've ever seen. It's absolutely stunning.

Lots of Amazon review comments out there about the refresh rate and stutter on the 120Hz model. That isn't a problem at all with 240Hz.

An HDTV is only as good as the signal it receives. We had a heck of a time with Time Warner (they gave us the wrong cable box, even with the right box the HD channels didn't work, they eventually came out and put a signal booster on the box) but once that was straightened out you cannot beat the picture on this TV. We have two other, older Sony TVs in other rooms that we'll probably sell because no one will want to watch them after seeing the picture on this one.

We have a small living room and were worried the TV would be too large for the space. It isn't.

We did alot of research before buying and made the right choice. You can't go wrong with this brand and model.
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