Brand NameSony
Output Wattage20 watts
Color NameBlack
Item Display Height28.19 inches
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Product Specifications
Technical Details
- 16:9 1080p HD Resolution Panel (1920 x 1080)
- BRAVIA ENGINE Full Digital Video Processor
- Live Color Creation (WCG-CCFL) backlight
- ATSC Tuner
- HDMI (High Definition Multimedia Interface) x 2
Product Details
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Product Description
From the Manufacturer
Pack in the sports, movies and games with an amazing backlit 40" picture1, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. Plug in your PC and up to 7 other components—including HDMI™—to create the full entertainment experience. And enjoy the quality and style that can only come from a Bravia™ TV.
Feature List BRAVIA Engine™ Full Digital Video Processor: BRAVIA™ V-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.
Full HD 1080: There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA V-Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Panel Resolution: When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.
Live Color Creation System: Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture itself.
High Contrast Ratio: Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on BRAVIA V-Series TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. VESA test and measurement methods are applied yielding a contrast ratio of used 7000:1. This number represents the widest possible ratio between black and white contrast levels. Sony also measures their BRAVIA televisions with a more stringent method that measures the amount of black and white levels that can appear on the screen at the same time. This method yields a more real world measurement of 1300:1
HDMI™ and PC Connectivity: Designed for maximum versatility, Sony’s BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA V-Series TVs include (2) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor.
Product Description
Sony KDL-40V2500 40" V-Series 1080p LCD HDTV
Customer Reviews
Most Helpful Customer Reviews
127 of 131 people found the following review helpful
After reading reviews of various LCD HDTVs, my main concern was how well the set would display standard definition content, which still constitutes the majority of what is available on cable. Reviews of Sonys seemed to indicate they did a better job of displaying 480i signals, and I must admit I was pleasantly surprised by how good standard def looks on this set...comparable or better than the tube set it's replacing. Digital channels look great, too, and of course the high def channels are fantastic. DVDs from a progressive scan player also look great.
A few points to consider when shopping for a set like this:
1. Don't get one that's too big for the viewing distance. Use 3 times the diagonal size as a guide. I sit about 10 feet away from the screen, so the 40 inch set is ideal. There is a big difference watching this TV from 4 ft. away vs. 10 ft. Sit too close (or with too big a screen) and you'll see all the grain and imperfections in a 480i signal, and even the pixel shimmer on a high def signal. Sit farther away, and the image looks much, much better.
2. Standard def in 4:3 looks better that way than trying to zoom it out to fill the wide screen. By doing so, you introduce distortion to the picture and also enlarge the 480i signal, which reduces the quality. This set has a black border, so watching a 4:3 image with the black bars on the right and left is not distracting.
3. Not all high def content is provided in 16:9 format, and the quality of the signal may vary. Some high def stations look better than others.
4. This set has backlight control that allows you to turn down the backlight brightness. This helps to improve black levels quite a bit.
5. Don't spend $80-$100 on an HDMI cable. I ordered one from Amazon for around $15 bucks and it works just fine. Digital signals are not as subject to noise and interference like an analog signal, so no need for an overpriced cable.
This TV is pretty easy to set up. The menus are fairly easy to navigate. You can tailor your settings for each input. You can have up to 8 different inputs, and the TV allows you to label each one and also to skip any that are unused. The remote is basic and doesn't allow you to control any other devices, but on the plus side, is simple to operate.
The delivery service by EGL (Eagle) was fine, and their delivery estimate was accurate. They contacted me by phone when the TV arrived to schedule a time for delivery. They arrived on time, unpacked the set, placed it on the stand, and removed the packaging. The delivery guy also helped me move my other set. The one minor problem I had was with the tracking number. Apparently, the number had been used previously a couple of years ago, so the tracking on the Amazon site was incorrect. I had to go to EGL's web site and enter it as a reference number in their tracking query in order for my order to show up.
A few points to consider when shopping for a set like this:
1. Don't get one that's too big for the viewing distance. Use 3 times the diagonal size as a guide. I sit about 10 feet away from the screen, so the 40 inch set is ideal. There is a big difference watching this TV from 4 ft. away vs. 10 ft. Sit too close (or with too big a screen) and you'll see all the grain and imperfections in a 480i signal, and even the pixel shimmer on a high def signal. Sit farther away, and the image looks much, much better.
2. Standard def in 4:3 looks better that way than trying to zoom it out to fill the wide screen. By doing so, you introduce distortion to the picture and also enlarge the 480i signal, which reduces the quality. This set has a black border, so watching a 4:3 image with the black bars on the right and left is not distracting.
3. Not all high def content is provided in 16:9 format, and the quality of the signal may vary. Some high def stations look better than others.
4. This set has backlight control that allows you to turn down the backlight brightness. This helps to improve black levels quite a bit.
5. Don't spend $80-$100 on an HDMI cable. I ordered one from Amazon for around $15 bucks and it works just fine. Digital signals are not as subject to noise and interference like an analog signal, so no need for an overpriced cable.
This TV is pretty easy to set up. The menus are fairly easy to navigate. You can tailor your settings for each input. You can have up to 8 different inputs, and the TV allows you to label each one and also to skip any that are unused. The remote is basic and doesn't allow you to control any other devices, but on the plus side, is simple to operate.
The delivery service by EGL (Eagle) was fine, and their delivery estimate was accurate. They contacted me by phone when the TV arrived to schedule a time for delivery. They arrived on time, unpacked the set, placed it on the stand, and removed the packaging. The delivery guy also helped me move my other set. The one minor problem I had was with the tracking number. Apparently, the number had been used previously a couple of years ago, so the tracking on the Amazon site was incorrect. I had to go to EGL's web site and enter it as a reference number in their tracking query in order for my order to show up.
116 of 125 people found the following review helpful
Amazon Verified Purchase
I must say I am shcoked how good the picture and even the sound are on this LCD. For comparison, I also just bought an Hitachi 42HDT79 Plasma, and this gives the plasma a good showing(in 1080i mode..the hitachi has a native reso of 1024 x 1080 ie. 1080 lines of reso). Both are great.
This Sony has superior contrast, unlike most LCD's, almost plasma like. Also the standard definition cable channels are reproduced better than any LCD on the market by far...not even close. I have a 1080P upconverting DVD player by Samsung DVDHD960, and it produces spectacular images on the TV. I have nothing bad to say about the TV.
DO NOT USE AN HDMI CABLE RUNNING FROM AN HD CABLE BOX! The Cablevision HD DVR's HDMI, produces a much inferior picture when compared to using component cables. Red, Green and Blue will make your dreams come true, HDMI will make you want to cry. An HDMI connection from an upconverting DVD player on the otherhand, is just fine. It must be the quality of the cable box?
The remote control, lacks a bit, but this is made up for by lightning fast, easy to use menus.
Overall if you want an LCD...buy this! dont waste money on anything less. Especially those lesser quality panels..spend a few hundred more for the top tier panel. Amazing picture and sound! ENJOY
This Sony has superior contrast, unlike most LCD's, almost plasma like. Also the standard definition cable channels are reproduced better than any LCD on the market by far...not even close. I have a 1080P upconverting DVD player by Samsung DVDHD960, and it produces spectacular images on the TV. I have nothing bad to say about the TV.
DO NOT USE AN HDMI CABLE RUNNING FROM AN HD CABLE BOX! The Cablevision HD DVR's HDMI, produces a much inferior picture when compared to using component cables. Red, Green and Blue will make your dreams come true, HDMI will make you want to cry. An HDMI connection from an upconverting DVD player on the otherhand, is just fine. It must be the quality of the cable box?
The remote control, lacks a bit, but this is made up for by lightning fast, easy to use menus.
Overall if you want an LCD...buy this! dont waste money on anything less. Especially those lesser quality panels..spend a few hundred more for the top tier panel. Amazing picture and sound! ENJOY
43 of 43 people found the following review helpful
Amazon Verified Purchase
From what I could tell at the store, this SONY performs just as well as the XBR3, which costs hundreds more. HD pictures are great, with no motion blur in fast moving scenes, like football or basketball. The standard definition pictures are pretty good compared to other LCD sets, but I find myself watching all kinds of HD shows that I ordinarily wouldn't bother with just becasue of the difference in picture quality.
If you're looking for a 1080p flat panel, then this is a great choice, especially for the money.
I've read that other owners are complaining about "clouding" -- the appearance of some light or white patches in what should be a black area of the screen -- but on my set it doesn't affect the picture when there is a signal, only during periods of transition between switching channels or inputs, when the screen should be completely black. I haven't noticed it at all, even during the darkest scenes, when there's an active picture on the screen.
I've also read that switching between inputs is cumbersome -- it doesn't have to be. You need to go to the Inputs menu and label all unused inputs as "Skip"; after that, pressing the "TV/Video" button on the remote will bounce you only among inputs that are actually in use.
If you're looking for a 1080p flat panel, then this is a great choice, especially for the money.
I've read that other owners are complaining about "clouding" -- the appearance of some light or white patches in what should be a black area of the screen -- but on my set it doesn't affect the picture when there is a signal, only during periods of transition between switching channels or inputs, when the screen should be completely black. I haven't noticed it at all, even during the darkest scenes, when there's an active picture on the screen.
I've also read that switching between inputs is cumbersome -- it doesn't have to be. You need to go to the Inputs menu and label all unused inputs as "Skip"; after that, pressing the "TV/Video" button on the remote will bounce you only among inputs that are actually in use.
Most Recent Customer Reviews
Sony HD 1080 Review
We have been very pleased with this TV and particularly the cost. I have not seen one like it anywhere that cost less than we paid. Read more
Published 24 months ago by Helen Park
Nice If it Last...Buy if you plan to use it for less than 2 years
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Published on May 1, 2009 by J. Patrick Oinho
A complete waste of 2 thousand dollars
We bought this Sony Bravia 1 1/2 years ago from Amazon. It had a 5 star rating, everyone loves it. Last week we turned on the tv and all we saw were vertical lines. Read more
Published on September 4, 2008 by L.S. from Pennsylvania
Beautiful Picture. Great Price.
I see that there's a newer model of this TV out right now, but hopefully this review of the older model will help those of you looking at purchasing the new model. Read more
Published on July 27, 2008 by Alpha
Stunning!!
Sony again demonstrates why they are the leader in electronics.
I was fully set on purchasing a Samsung or a Sharp HDTV until I saw the Sony's line of products, I was blown... Read more
I was fully set on purchasing a Samsung or a Sharp HDTV until I saw the Sony's line of products, I was blown... Read more
Published on April 19, 2008 by Gregory M. Gebhardt
Fine image and sound.
No HD needed. And, we quit using our home entertainment system which is a bit older and rarely used ever. We just really enjoy this TV.
Published on April 15, 2008 by J. A. Forsyth
Amazing Deal :)
I have ot admit, when my husband mentioned buying the TV on here, i was a little apprehensive, well VERY apprehensive. Read more
Published on April 9, 2008 by Christina Magleby
Worth the money
I shopped around and this tv is a deal! Shipped without a problem and looks great.
Published on April 7, 2008 by Christine Olszewski
Great LCD TV, and outstanding vendor
This is my first LCD and I'm very satisfied with the acquisition, very easy to set up and image is something that I could not imagine specially in 1080 HD defifinition. Read more
Published on April 5, 2008 by Paulo C. Iijima
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