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Sony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV
 
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Sony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV

by Sony
4.5 out of 5 stars  See all reviews (71 customer reviews)


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Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black 4.5 out of 5 stars (34)
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Product Specifications
Brand NameSony
Color NameBlack
Item Display Height28.2 inches

Technical Details

  • 10-bit 16:9 Full HD 1080p Panel (1920x1080)
  • Motionflowż with FHD 120 Hz high frame rate capability
  • BRAVIA Engineż PRO & Live Color Creationż system
  • 1080p Inputs: HDMIż (x3), YPbPr (x2), PC
  • Advanced Contrast Enhancer (ACE)
  See more technical details

Product Details

  • Product Dimensions: 28.2 x 43.7 x 12.7 inches ; 69 pounds
  • Shipping Weight: 82 pounds
  • Shipping: Currently, item can be shipped only within the U.S.
  • Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
  • ASIN: B000TAEGMO
  • Item model number: KDL40XBR4
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Best Sellers Rank: #49,806 in Electronics (See Top 100 in Electronics)

Product Description

Amazon.com Product Description

The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.



The KDL-40XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).


The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
View more details.
Top-Notch Video Performance
The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.

The KDL-40XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-40XBR4.

Stunning Looks
The KDL-40XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-40XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-40XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.


Full HD Quality

HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.

One-step Simplicity

It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.

You're Surrounded

HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.

Ready for Primetime

You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.

What's in the Box
KDL-40XBR4 40-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.

Product Description

Over the years XBR has stood for the best consumer TV s Sony has to offer and this year's line up is no exception. The XBR line of Full HD 1080p televisions includes all of our latest technologies amid at providing the best in pictures performance. Features like Motionflow¿ 120Hz for smoother motion when viewing movies or fast action sports. And BRAVIA Engine¿ PRO with Digital reality Creation which up converts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And its only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with 8 new color bezel choices. Now your LCD TV can be as distinct as your own personal sense of style. Few if any Full HD 1080p LCD televisions measure up to XBR LCD televisions; the pinnacle of Sony performance and design.


Customer Reviews

Most Helpful Customer Reviews
93 of 95 people found the following review helpful
Fantastic!!!!!!!! November 10, 2007
I've been living with a Panasonic PT40LC12 LCD projection TV since early 2002. Originally, it had a great picture...but, over the years (and 2 bulbs later) the quality of the image has deteriorated significantly. In all fairness, this set is used , on average, about 6-7 hours each day...so, it really owed me nothing. Also, it maxed out at 480P, and didn't have HDMI. So, I went out in search of a replacement. I've been looking at current models for about a year and finally decided to get this Sony.

I've had it about one week, and after spending some time tweaking the picture settings (there are a ton of user adjustments available) I finally sat down and watched a few DVDs.

I've got 2 DVD players and the first film that I watched was viewed at 480P using the component inputs. I had seen the same film before and wanted to compare....the image was absolutely fantastic. Although the DVD was a movie, the image looked more like live video. The depth of the image blew me away...the color was perfect...it looked almost like a live network feed.

The next DVD was viewed at 1080I using the HDMI inputs. Again, the image was outstanding.

Adjusting the set is not for the faint of heart. The Vivid and Normal settings are, in my opinion, way too bright...too much contrast and color intensity. Although it appears that they can be adjusted...why bother. They might work if the set were being used in a sports bar, or other venue...but, not in the home.

I concentrated on the Cinema and Custom settings. There are several blogs, technical sites, etc. on the web that discuss adjustments for this set. It's really worth the time to hunt them down. One thing I read was that the 120hz scan feature only works in the Cinema or Custom settings...and Sony's "out of the box" default is to have that feature turned off. So, make sure to check the settings for the inputs you're using.

I concentrated on getting the best image in the Custom mode for each of my attached inputs. I found that "WARM 1" was the setting that provided the best "live looking" image. WARM 2 (the default for Cinema mode) gave the image a look that most closely mirrored a movie theater experience. If you tweak the Custom settings to give you the most "live looking" image...you can use the THEATER button on the remote to switch into a more Cinema looking image.

Also, it appears that you can adjust the levels for each input...so, you can tweak the picture for each device that you connect without changing any of the others. Although I have an outstanding AV receiver which does 1080P video and audio switching (to which most of my components are attached), I found that where multiple device outputs are available, attaching any device directly to the TV allows the picture to be customized specifically for that device....you can still use your surround sound receiver for the audio.

The remote control is somewhat complex (including a hidden compartment at the bottom with a sliding door). It also took a while to learn to navigate through the various setup and adjustment screens...but, in a short time, it really all made sense.

Viewing my standard definition DirecTV channels was OK....I haven't gone to HDTV as I need to chop some trees to get the proper angle and elevation for the 5 LNB HD dish. However, if the HD channels come in as great as the DVD images, life will be beautiful.

I don't, as yet, have either a BluRay or HD DVD player....as soon as the industry decided which will be king, then I'll decide which to buy......and, the prices can only go lower with each passing day. I've seen BluRay DVDs played over this TV and all I can say is...I can't wait to get mine.

All in all...I think I made the correct choice. It was probably the most expensive set that I considered...but, if it stands up over the years, I think it was worth the price. Also, I'm glad that I waited for the XBR4. The previous XBR model wasn't nearly as attractive (e.g., that ugly silver surround). Also, Sony added many improvements (if you can believe them) to this newer model. If you decide to get one of these...please take the time to study the owners manual. Although there are some unexplained and confusing descriptions, it will at least give you a place to start.

UPDATE...I've had this set for about 2 months now...It only gets better. I purchased a blu-ray player and now watch all my DVDs upconverted to 1080P. Watching blu-ray DVDs at 1080P/24 is the best I've ever seen (even in the stores on their demo sets). The "clouding" issue reported on the previous XBR2/3 doesn't exist...so it appears that Sony did solve that problem.
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256 of 286 people found the following review helpful
First, some basic insights I gained while shopping for this television.
The last LCD HDTV that I purchased was not a top brand name. So when it suddenly died, with a "crackle...pop"noise, I googled the sound to learn it was the power supply unit. And not an uncommon occurrence. Just google "lcd tv crackle pop" and look at all the results.

I took it to a number of very high-end A/V repair shops that refused to work on it, since they "didn't have a manual". I called everyone, including the manufacturer. But they were focused on their current models and since they weren't name brands, had no reputation for...anything, and were not going to not about to be helpful. So much for LCD TVs that aren't name brands. Or those without warranties. So unless you intend to make your HDTV a disposable one, go for the brand name.

Second, LCD TVs are not computers or audio components. Not even iPods or iPhones. During my quest for the best television, I found that all the HDTV models changed quicker than the price of coffee at Starbucks. I visited one retail outlet that was selling 5 different Sxxxxxx LCD TVs on the floor and 2 more in their "high-end" room. All 7 models had been introduced within the last 12 months. Do not expect this trend to stop.

By the time you own your unit a month or two, there probably will be a variation of a higher model that's become your current unit, or your unit will have been upgraded by a letter in the alphabet or numerically. You won't have the "latest or greatest" for very long. But don't worry. You'll still love what you purchased.

And just as I was about to buy, I was frozen by the audiofile forums, on "banding" and "clouding" issues. For the Sharp and Sony monitors, respectively. But with the fast introduction of new models, those problems were corrected by the time I went to buy, just a month or two later. Now that's simply amazing to me. What other industry is introducing 5 models within 12 months? Check it out. Nobody could make this up.

Next, we have the internet vs. the retail models. Virtually the same model numbers with a few minor variations. Why? Because many of the retail stores offer "match pricing" but can't match the prices on the internet. There may be "servicing" differences also, but I can't confirm that. From my research, the manufacturer's accommodate the retailers by offering internet models with internet pricing. They don't have to price-match with the internet models. We're not just looking at a few hundred dollars, either. Sometimes I saw price differences of $600-$700 or more.

But you have to know exactly what you're doing online. Or get off. I guarantee that you'll be sorry.

I learned to stay far far away from Ebay for some products, and this is one. Many of the "Power" Ebayers sold models that were discontinued, but were "new, in the box", which was probably true. And often timed their sales with the release of a new model. They used this confusion to help them sell. Also, I found many of the exact models for hundreds less, elsewhere online, like Amazon, but without the urgency of shopping Ebay. I found that it wasn't what the "Power Sellers" were saying in their ads. It was what they weren't saying that was frightening.

I purchased one HDTV on Ebay and after the sale closed, I got hit with a whopping insurance and delivery charge. I didn't care about my Ebay "star" or my 100% record perfect record going back 5 years. I told the company that I'd charge it back and issue a press release. They backed out. But I had to be willing to do it, and they had to feel it, before they did it.
Don't try that at home.

Without a doubt, the safest place to buy is on Amazon. I shop with security, confidence, and I know their return policy will be honored. I can safely say that. One company I ordered another LCD TV was a third party vendor on Amazon. After patiently waiting for almost a month for delivery (I'm very busy at work) I got a little suspicious. Sure enough, they were off Amazon's list. And I was a casualty. But within 2 days, I had the funds credited to my account. That really impressed me. Of course I had to make a commotion. But things have really changed since 1999. Seriously. It's a different world now. But Amazon was real. And they came though.

So if you plan to shop anywhere for an LCD TV, please use Amazon. I could go into missing pixels, Mexico vs. Japan, shopping for warranties at Sonystyle.com, cable vs. satellite, etc. But I think I've bored everyone.
And those I haven't bored, I've insulted. So I'll leave it at these 4 final last points. First, the size of the LCD TV you will purchase looks about 250% bigger at home than in the store. Remember that. Second, we finally decided to purchase the new 32" Sony XBR4 (non-1080p) for the bedroom and the 40" Sony XBR4 1080p (Sony Bravia XBR KDL-40XBR4 40" 1080p LCD HDTV) for the living room and we're thrilled. Due to digital satellite, the images on the analog channels have great resolution. I don't see any "grainyness" whatsoever. And the 40" Sony XBR4 1080p that we purchased for the living room is amazing. Gorgeous. Third, we're approaching Christmas, and I'm watching prices go up the last few weeks, and that includes Amazon. So either buy today or if you're budget conscious, plan on waiting until January, after the holiday season. Fourth, I look at the reviews knocking the "cinema" displays and laugh. Don't sweat the small stuff. Amazon, this took me hours to write, and if you post all 10 paragraphs, you'll be my heros.
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54 of 57 people found the following review helpful
excellent -- worth the money September 19, 2007
By CS
Amazon Verified Purchase
I concur with the other reviewers, this is an excellent TV (Sony KDL-40XBR4). The picture is gorgeous, especially with HD input (1080i or 1080p). Even looks good when watching VHS tape! The only problem is that some analog tv channels just look plain bad (grainy and fuzzy).

The controls are sensible, configuration and customization (e.g., input labels, picture/sound settings) are easy. The remote is a bit bigger (longer) than I'd prefer, but that's a minor quibble.

Yes, possibly you'll pay more for this one than some others. And sometimes a know-it-all salesperson will tell you that X or Y has much better reviews from "experts". For my money, I always find that the Sony in the store has the best picture.

On LCD vs. plasma, perhaps that's more a personal thing. But I don't find the "black level" argument in favor of plasmas particularly convincing. And I like watching 4:3 without stretching, so I'm not about to risk burn-in on a plasma. So I only considered LCDs.

BTW, the EagleGL shipping service used by Amazon for this was ok. They gave us a 4 hour window and were more than an hour late, but other than that no problems. (Mine was easy -- ground floor, 10 steps from the front door. So might not apply for every case.)
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Most Recent Customer Reviews
very nice television
I got this television back in 2008 for a father's day sale that a retail store was having. I ended up paying $1599. Read more
Published 14 months ago by Jeffrey P. Falcon
Sony KDL40 XBR4 only lasted 3 years!
My Sony Bravia KDL40 XBR4 was 36 months old when it started showing large horizontal blurry bars on the screen. Read more
Published 16 months ago by Dornis
A Dice Roll
A lot of potential problems with this model. We have had three various Sony products, and none have lasted longer than a year and a half. Our advice is to look elsewhere.
Published on October 5, 2009 by Toad Hall
Great when it works. LOUSY Sony customer service!!!
Be very careful. I purchased both 46" and 40" XBR4. Great picture but chip sets in each TV have had to be replaced. First chip set was within one year warranty. Read more
Published on June 30, 2009 by CPD
Buyer Beware
We purchased this television one year ago today. It has not worked for two months. We have spent endless hours with the Customer Service Dept on the phone. Read more
Published on January 10, 2009 by Julie from PA
Can't go wrong with XBR
this is one of the best 40" 1080p out there. Can't go wrong with this price. the noise is not big deal at all. you watch TV with a volume on... right! love this T.V. Read more
Published on November 6, 2008 by V. Visuthikosol
Awesome Product!
I did alot of research before I bought this television and it has the most amazing picture and color. I would recommend to anyone you won't be disappointed!
Published on October 6, 2008 by D. L. Vidrine
You Cant Go Wrong....
Like many, I trolled the reviews of this set for a while and deliberated between this and the Samsung. Read more
Published on September 10, 2008 by M. Canale
Sony...no baloney
This set is gorgeous, and I don't know why I waited so long to buy one.
The picture is truly unbelievable. Read more
Published on September 9, 2008 by B. Mcloughlin
Sony Bravia XBR4
This is a very good buy. Easy to set-up and operate. Colors are great & images are extremely clear.
Published on August 31, 2008 by booklady
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Discussion Replies Latest Post
Fan noise on the Sony 40XBR4 27 Apr 4, 2012
Sony 40" XBR4 Cloud Issue/Screen not flat 3 Jun 24, 2010
Price changes 2 Apr 9, 2010
Motion Tracking Problems 2 Nov 7, 2008
Blurring/ghosting on 40XBR4 0 May 18, 2008
KDL40XBR5 Fan Noise 11 Apr 17, 2008
Which TV 3 Apr 16, 2008
Fan noise in Samsung? 0 Apr 16, 2008
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