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Sony Cyber-shot DSC-W690 16.1 MP Digital Camera with 10x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)

by Sony
132 customer reviews
| 3 answered questions

Available from these sellers.
  • 16.1 megapixels "Exmor R" CMOS sensor for superior low-light performance
  • 10X optical zoom
  • 3.0-inch LCD
  • 720p MP4 HD Movie Mode
  • Sweep Panorama mode-up to 360°
1 used from $199.99

Technical Details

Product Description

Color: Black

Product Description

The Sony Cyber-shot DSC-W690 Digital Camera is a super-compact point-and-shoot with more under the hood than meets the eye. This sleek little number is host to a 16.1Mp image sensor, a 3.0" LCD screen, Optical SteadyShot image stabilization, 10x optical zoom, and more! And in addition to capturing stills, the W690 also records 720p HD video. A bevy of auto functions also come in handy by taking the guesswork out of image making. Functions like iSCN, Natural Flash, Picture Effect, and more do all the hard work while you enjoy the memory in-progress.

From the Manufacturer

Sony Cyber-shot DSC-W690 16.1 MP Digital Camera with 10x Optical Zoom and 3.0-inch LCD

  • 10x optical zoom
  • Capture your videos in 720p HD Movie mode
  • Take stunning images in Sweep Panorama mode-up to 360°
  • 16.1 MP plus a 3.0-inch LCD
  • Optical SteadyShot image stabilization reduces blur
  • Picture Effect for more expressive photos
  • iAuto mode automatically optimizes camera settings
  • Face Detection and Smile Shutter technologies
  • Anti-Blink, Face Priority and Red Eye Reduction functions
  • Soft Skin mode reduces visible blemishes and wrinkles

Shoot beautiful photos and HD 720p video with the slim Sony 16.1MP DSC-W690. Get close to your subject with the stabilized 10X optical zoom lens, use its colorful 3.0-inch LCD to compose and share images, and select the iSCN mode to automatically set the best exposure for tricky scenes.

Key Features

10x optical zoom

The Sony 10x optical zoom G lens brings distant subjects super close for great outdoors, sports, and travel photos. The compact size makes it easy to take with you in a pocket, purse, or backpack.

720p MP4 HD Movie Mode

In 720p MP4 movie mode, the DSC-W690 shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.1 Users will create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube.

Sweep Panorama mode-up to 360°

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the DSC-W690 can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

16.1 Megapixel Image Sensor

A powerful 16.1 megapixel Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19 inch) size, or crop your images and still come away with high resolution shots.

3.0-inch Clear Photo LCD display

Generous 3.0-inch (230K dots) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Picture Effect for more expressive photos

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Select camera models have up to nine different effects.

Photo Creativity

Photo Creativity allows you to fine-tune your exposure settings, such as brightness, color, and vividness, and quickly choose the right enhancement for your subject. Now you can view Picture Effects and Photo Creativity effects in real time on the camera’s monitor or in the viewfinder before shooting.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority andindicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Anti-blink Function

It’s frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Soft Skin mode

Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects 33 different types of scenes and selects the appropriate camera settings. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Natural Flash

Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.

Dynamic Range Optimizer

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self-portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

1. Records in 29 minute segments

Product Details

Color: Black
  • Product Dimensions: 3.7 x 0.9 x 2.2 inches ; 5 ounces
  • Shipping Weight: 12.8 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B006K554LE
  • Item model number: DSCW690/B
  • Batteries 1 Lithium ion batteries required. (included)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (132 customer reviews)
  • Amazon Best Sellers Rank: #16,709 in Camera & Photo (See Top 100 in Camera & Photo)
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at February 27, 2012

Customer Reviews

Most Helpful Customer Reviews

232 of 238 people found the following review helpful By The Draconic Nabokovian on June 10, 2012
Color: Red
I just spent the day trying out this camera as the backup to my Canon SX40 and as a potential toss in the pocket and go/social outing camera. I've owned several Sony Cybershots before and in general, they tend to be a great outdoor picture camera and very poor indoors and in low lighting. After reviewing the day's photos, I've come to the following conclusions:

1. First, let's state the obvious. There's no comparing this quality-wise to the Canon SX40 and nor should there be. This is a budget compact point and shoot, whereas the SX40 is a bridge camera, frankly the best camera I've ever owned. That said, the quality is pretty good for its price range from first impressions (I took 43 photos in a variety of conditions, angles and zoom levels. 30 of the 43 I felt good enough quality to upload to my Japan photoblog on Facebook - a pretty good ratio, considering several of the pictures were duplicate efforts at the same shot).

2. In particular, this camera's indoor and low-light shooting ability is vastly improved over, oh, pretty much every Cybershot I've ever owned in the past. Canon will still, in general, outperform Sony in those two categories, but in my mind, this one's a major leap forward for the Sony Cybershot line.

3. It's perfect for just throwing in my pocket and traipsing around. No need to carry the camera bag like with the SX40. So for that reason and the increased indoor/low-light ability, I'm thinking it will work just fine for going out with friends and all that sort of thing.

4. The 10x zoom isn't going to be easy to find in the sub-$200 range, and that's quite honestly probably the biggest reason I got this as my backup camera. I just wanted a cheap camera that took decent pictures and had at least an 8x zoom.
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66 of 67 people found the following review helpful By Harris M. on June 27, 2012
Color: Silver
I just came back from a six week trip to Eastern Europe. I had with me a Sony SteadyShot DSC-T100. Four weeks ago, in Krakow, Poland, the SteadyShot suddenly died after three years of fairly rugged use. I went to an electronics store in Krakow and, not having ready access to the Internet, decided to take a chance on the W690, which looked similar to the now-deceased SteadyShot in design and functionality (if you've ever bought an electronic gadget in Europe you know that you simply have to swallow hard and do it since the 23% VAT adds, well, 23% to the price, which even when you have it refunded at the airport, is eaten up by the processing fee).

But I digress. I fell in love with this camera. I am a basic point-and-shoot picture taker. I am sitting with both cameras in front of me as I write this review. The 690 is half the weight of the T100, which wasn't all that heavy to begin with, and half as slim as the T100, which wasn't exactly a "pocket pig." The zoom was extraordinary and the functionality, including basic video, panorama-picture and just plain easy handling was great for a traveler who wants to take a nice shot now and then. The shot-framing was straightforward. The low-light quality of the pics was quite fine. I tried the panorama-shot feature for the first time standing on Castle Hill in Vilnius, Lithuania and was very pleasantly surprised at the ease of the feature and the spectacular shot of the Baroque old town that I now have. The camera indulged my occasional attempts to get "artsy" with different focus, lighting and framing.

I uploaded 500 or so shots to the PC last night and the quality of the pictures is exactly what I had hoped for. If you are a point-and-shooter like me who just wants to take good pictures this camera will be an excellent choice.

Now I only have to pick out the 25 shots that my friends and family will be willing to look at.
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32 of 38 people found the following review helpful By Steeler Fan on September 16, 2012
Color: Silver Verified Purchase
I dropped my old Sony camera and it wouldn't power up. After owning two Sony digital cameras and two Sony camcorders over the years I hoped the DSC W690 would be just as likeable as a replacement. It was not. To play back a photo to view it immediately would show "Accessing" on the screen first for several seconds. This is annoying and my prior cameras did not do this. Using in autofocus mode for anything moving was also a problem. By the time the shutter snapped, the subject was gone or out of focus. We are talking a person processing by at a wedding, not a race car flying by. I returned the camera for a refund and got a Panasonic Lumix SZ7 that we are very happy with. Sorry, Sony. I tried to be faithful.
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9 of 10 people found the following review helpful By B. Salisbury on January 15, 2013
Color: Black Verified Purchase
I bought this camera for my Parents to replace an aging camera. Bought it at a great price and was really happy with the output of both the pictures and video on this camera. Not as good as my higher priced Sony, but very nice all the same. I am use to the Sony menus on my camera and this one was not much different, except that it has less options, therefor a simpler menu. I set it in Intelligent mode and showed them how to zoom, how to switch back and forth from video mode, press the shutter button, and how to view the files and they were good to go...
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4 of 4 people found the following review helpful By xxeno on March 19, 2013
Color: Silver Verified Purchase
This is a great camera and for the price you definitely can't go wrong. Images taken on the one I bought were great quality and pretty sharp. Zoom on the optical 10x was decent but not the best, but the auto-focus compensates enough. The soft skin mode to me just seems to blur the images a little by using a soften effect like what you get on some editing software.

Image stabilization is decent as expected from Sony and video is decent at 30 fps on 720p, but doesn't adjust focus as fast as I would have liked for some scenes. I suggest using a class 10 card in it for smooth video and expect it to fill up fast if you're using it at maximum settings/resolution. The flash is ok, though I'd prefer to have good lighting anyway to get natural shot and have a real sense of the environment although depending on your angle, it will seem to get a dark shot if the light source is behind the object or person you're shooting, but it does compensate a little.

If you're a point a click person I suggest you leave settings on auto and just go with it. The camera does a great job of scene recognition and adjusts to suit and as we all know, digital zoom is a waste of time, so don't think you'll get a high quality pic at a long distance as their cameras tend to pixelate images when using digital zoom . Anything within 30 feet is sharp, after that you start having to really work for that quality image. Close-ups are good and most are clean. Some colours look forced, on some plants very saturated on some deep colours (bright coloured ones were fine), and some other stuff I mentioned above are better on other cameras within the price range although not thrown together like on this model. Don't expect great low light pics but some are passable depending on the light available.
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