The pros:
In the somewhat new digital picture frame market Sony got it right.
The frame looks like just about any other Sony product: tastefully done with a simple and polished design and outstanding quality. The interior box might as well be used for jewelery with its silver logo imprint and glossy finish.
The frame itself has a surprising number of features (clock, calendar, display modes, transition modes, mixed modes, and so on) for a "low end" frame, but at the same time is ready to work right out of the box. The back lit logo looks gorgeous (and can be turned off too) and the remote (yes, a remote) is slick and covers all functions available. There is an array of media slots in the back to accommodate most digital camera storage card types; i.e. pull out of your camera, insert in the frame, and press play. It is that simple. For those "weird" formats, there is a mini USB port, so you are covered in all circumstances. Of course the most important part, the screen, is just Sony-style amazing, especially considering the price. Back light and contrast adjustments are also there.
The cons:
On a few pictures the colors seemed almost unnaturally bright. In Sony's defense: those were taken with a Canon. My Sony camera, understandably, seems to just "love" the frame. The wide screen format might require some tweaking of some of your pictures to fill the screen. In any case, if you are the lazy type, there are zoom/stretch options to do the job for you. The one thing that just caught me off guard: there is no USB cable included with the frame. Just because everything works with USB these days, does not mean that everyone has a mini USB handy (I used the one from my cell phone to test the device)!
In short: I'd buy another one in a heartbeat.