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  • Sony DSC-W310 12.1MP Digital Camera with 4x Wide Angle Zoom with Digital Steady Shot Image Stabilization and 2.7 inch LCD (Pink)
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Sony DSC-W310 12.1MP Digital Camera with 4x Wide Angle Zoom with Digital Steady Shot Image Stabilization and 2.7 inch LCD (Pink)

by Sony

Price: $99.00 & FREE Shipping
Only 8 left in stock.
Ships from and sold by DavisMAX.
Pink
  • 28mm equivalent Sony lens with 4x optical zoom
  • 12.1-megapixel CCD sensor and 2.7-inch LCD screen (230k pixels)
  • SteadyShot image stabilization helps prevent blur
  • iAuto mode automatically optimizes camera settings; Smile Shutter technology automatically captures a smile
  • Card slot for optional Memory Stick Duo media and SD media
8 new from $90.99 7 used from $43.99



Technical Details

Color: Pink
  • Brand Name: Sony
  • Model: W310 Pink
  • Optical Sensor Resolution: 12.1 MP
  • Optical Sensor Technology: Super HAD CCD
  • Optical zoom: 4 x
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Pink
  • Product Dimensions: 2 x 5.6 x 6.1 inches
  • Shipping Weight: 7 pounds (View shipping rates and policies)
  • Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
  • ASIN: B00328HR8U
  • Item model number: W310 Pink
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #9,713 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: January 6, 2010

Product Description

Color: Pink

From the Manufacturer

The Cyber-shot DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7-inch LCD and advanced features including Easy mode, iAuto and SteadyShot image stabilization make it easy to capture great images in various conditions.

Sony Cyber-shot DSC-W310 Highlights

Sony Cyber-shot highlights
The DSC-W310 features a 2.7-inch LCD
12.1-megapixel Super HAD CCD image sensor
A powerful 12.1 megapixel, 1/2.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high-resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Sony Cyber-shot highlights
The Sony wide-angle lens delivers the big picture
Sony lens with 4x optical zoom with 28mm equivalent wide angle
Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.

Sony Cyber-shot highlights
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro . iSCN has two modes: Auto and Advanced.

SteadyShot image stabilization
SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image.

Sony Cyber-shot highlights
Face Detection helps put the focus on the subject
Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Scene Modes
The DSC-W310 features 8 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Gourmet.

Easy Shooting Mode
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Function Guide
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions.

Sony Cyber-shot highlights


Lithium-ion battery
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries.

Media card slot
For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately).

SD Card Functionality
Sony SD memory cards are the perfect solution for storing and sharing your digital content such as high-quality photos, videos, music, and more.

Includes Sony PMB (Picture Motion Browser) Software ver. 5.02
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.

Includes Sony PMBP (Picture Motion Browser Portable) software
With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.

Product Description

The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7”” LCD1 and advanced features including Easy mode, iAuto and SteadyShot® image stabalization make it easy to capture great images in various conditions.

Customer Questions & Answers

Customer Reviews

Product quality is why we keep returning to purchase sony camera. Sometime i think they are slow to changing times but the quality is still great. Read more ›
Has a built in speaker so you can playback your recorded videos. The camera images are good for a 12 mp.. Best camera for the price Read more ›
I sold my 7.0…To me the pictures were brighter on my previous one although though this is not a bad camera, I just expected a little more out of it than it's giving. Pi… Read more ›
the back of the camera is all plastic, very cheap, and this…my old sybershot only has 7.2 MP but it is much much better and the picture is much clearer than this one. I… Read more ›
This being 12.1 couldn't even match half of 8 MP camera. Kodak was even cheaper than this but picture was good. Specifically the night shots were really worse. Read more ›
This camera is alot smaller than it seems in the picture, which is a great thing. The color is also pretty. Read more ›
I use this camera for work. It is small enough to fit in my pocket, easy to use and has a wide angle zoom perfect for small areas showing the most of a room or area. Read more ›
takes nice pictures not a lot of zoom but does take pretty good shots very easy to use and steady shot image stabilization is nice. Read more ›
cute little camera... easy to use... picture quality is great, when you have the patience to adjust the settings Read more ›
I bought this camara and one memory card after using my canon. this is very easy to use and take very good images as compair to my canon which twice as costly as this. I… Read more ›
The functions of this camera are basic, and easy to use. The quality is that of a more expensive camera. Read more ›
This is a great digital camera for…It is a very easy to use, nice looking, small camera and has a very good picture quality, as good as you can get without Carl Zeiss Lens. Read more ›
But now I can say that I like it very much. The camera is pocket size, light and has very simple menu. It's very easy to use and u can take very good quality pics. Read more ›
You might say it's the lighting in my room but I took…The only thing that is good about this model is that it can capture a lot of light so you don't need flash as much. Read more ›
The price point, the name brand, and the large display were the main reasons for the purchase. The Easy Mode is especially fitting for her. I must say, however, that I was… Read more ›
This might be ok for a little kid, but even when taken out of "Simple Mode" it lacks the features and quality of a lower priced Panasonic or Polaroid. Mostly things you… Read more ›
I just love it. I just bought a new Panasonic Lumix so I could baby this one, because I love the features and the quality of the images so much. Read more ›
As near as I can tell, the Macro mode only kicks on when it wants to, you can not set white balance like every $80 camera out there so your colors come out looking… Read more ›
I loved the color, so I ordered it. I love it, and it was at a great price. Read more ›
Easy to use, takes great pics and very compact. If you are looking for a basic digital camera with high quality at a great price this is the one to buy. Read more ›
may be not the best buit definitely good for its price. bought it for my friend as a christmas gift and she is happy with it. Read more ›
This camera is great for its price. For people like me who just need a camera for everyday things and not professional photography, this camera does very well. Read more ›
Color was great for a girl. Small size to take anywhere. Read more ›
Good camera... take clear photos. The color pink is gorgeous. Very good choice! Read more ›
She was very excited when she saw it. The color is very nice looking and the brushed metal looks very classy. All in all worth a 5 star rating. Read more ›
This is a great camera. I loved the color, so I ordered it. I love it, and it was at a great price. Read more ›
It's a real camera that takes pretty good photos. I have not printed the photos yet but they look good on the screen. :) Read more ›
I wanted a smaller camera to take to a family wedding and that would have a good display in sunlight. Little did I know that you can't see a thing on the display after the… Read more ›
It has a 4x optical zoom that works quite well, it has a nice bright display which accurately portrays what you will get on your finished shot, and it has lots of options… Read more ›
the images are great and the video quality is incredible. I really recoment this camera. Read more ›
This camera is inexpensive for what it does. The videos work well and the pictures come out crystal clear. The camera automatically adjusts its lens to what type of… Read more ›
I love it because it takes really nice pictures!! And nice videos too!:) I got it on pink and is a pretty color:) Read more ›
Little did I know that you can't see a thing on the display after the sun goes down or in a dimly-lit…The zoom is so fast it is hard to fix on the shot you want. There… Read more ›
It has a 4x optical zoom that works quite well, it has a nice bright display which accurately portrays what you will get on your finished shot, and it has lots of options… Read more ›
At first I was impressed. Compared with my other cameras (all Canon), the user interface is really well designed and easy to use. I especially like the one-button toggle… Read more ›
I used this in a large electronics store and liked it - liked the buttons, menus, etc. Snapped a pic or two, looked fine. Read more ›
Ive always liked Sony products, and this one doesnt disappoint. The image quality is good, has a lot of features, and the battery life is good. I do recommend getting a… Read more ›
Great little camera for the money. Takes good photos and has a nice long battery life. The auto macro close up feature is awesome! Read more ›
Regrettably even a poor Smartphone has better image quality than this camera. Its compact size is no excuse. No rating deserved Read more ›
During dusk or dark situations it is not the best. Overall I like the long life of the lithium battery and the compact size. Read more ›
For people like me who just need a camera for everyday things and not professional photography, this camera does very well. The pictures are crisp, clear, and very detailed. T… Read more ›

Most Helpful Customer Reviews

55 of 58 people found the following review helpful By GAB on March 27, 2010
Color Name: Black
This camera is great for its price. For people like me who just need a camera for everyday things and not professional photography, this camera does very well. The pictures are crisp, clear, and very detailed. The iSCN is very useful since it automatically detects the type of scene and selects the most appropriate camera settings. The camera retouching tools are quite useful just in case you want to edit it a little right after the picture taking. I love the camera. It looks great and is very easy to use. Better than my last Polaroid model camera.
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16 of 19 people found the following review helpful By liberryteacher on October 16, 2010
Color Name: Black
I used this in a large electronics store and liked it - liked the buttons, menus, etc. Snapped a pic or two, looked fine. So I bought it.

Took it hiking the very next day. Seemed to work well, though I did find it switching "scenes" annoying. I can't tell you how disappointed I was with the pictures when I got home. Some are too dark - a lot of them. On a bright sunny day. Outdoors. Some are either blurry up close and stuff in the back is clear, or vice versa. I took several pictures of the beautiful sunlight gleaming on the river....and got white out all over the place.

I'm taking this back, in hopes that the electronics store will let me exchange it.
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13 of 15 people found the following review helpful By Jenelle on September 13, 2010
Color Name: Black Verified Purchase
This camera is amazing! I have had a sony camera before but I recently purchased this one because I broke my other one. This camera is inexpensive for what it does. The videos work well and the pictures come out crystal clear. The camera automatically adjusts its lens to what type of lighting your trying to capture the picture in. You can edit a photo right on the camera before even uploading it to your computer. The sleek matte look makes it look like an expensive camera. I'm a college student and it captures my friends as well as sites around the city
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9 of 10 people found the following review helpful By M. PUSEY on October 16, 2010
Color Name: Silver
Kodak Z760 that we used at the plant died. So my boss buy anything but a Kodak. Great price on this Sony and with a name like Sony it has to be good - right? Wrong. Great price but the photos are poor and when placed side by side against the 6.1MP Kodak Z760 photos in powerpoint presentations there is no question that this is a terrible camera. I spent hours reviewing documentation and making adjustments just to finally give up and in that this camera's photo quality isn't up to par.
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23 of 29 people found the following review helpful By JaLeesa B on April 22, 2010
Color Name: Pink Verified Purchase
This camera is alot smaller than it seems in the picture, which is a great thing. The color is also pretty. However, the few modes that are contained in this camera dont apply to the many situations and/or locations that the camera could adjust to. The pictures arent always clear and the pictures often come out dark whether theyre taken inside or outside. Im sorry to say that I wouldnt recommend this camera to others.
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11 of 13 people found the following review helpful By Buckeye_Knight on June 2, 2010
Color Name: Black
We purchased this camera for our workplace. It is quite thin for your pocket, yet is a 12 mega-pixel with 4x optical zoom. I really like that this camera can use SD memory cards, as well as Memory Stick. When I used it, it worked fine. So I would recommend this camera.

It also comes with the Sony PMB photo management software, which I have used with my Sony DSC-SX63 flash camcorder as well. Nice for organizing photos and films.

This is not a waterproof camera. I would go for the Sony DSC-TX5 for that.
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5 of 5 people found the following review helpful By James David Reyome on September 27, 2011
Color Name: Black
I have read a lot of negative reviews of this camera here. Having used my own for nine months, my conclusion is that some folks could take a picture with a pinhole camera and get results like Ansel Adams, and then others might possess all the high dollar gear in the world and still get pictures of their fingers, and out of focus pictures at that. Like most folks reading this, I probably fall somewhere in the middle of that grouping.

So. This camera is the digital equivalent of an Instamatic, which is to say, you point and you shoot. It has a 4x optical zoom that works quite well, it has a nice bright display which accurately portrays what you will get on your finished shot, and it has lots of options you may or may not find useful; fact is, most of us will do little with it other than take what we used to call "snapshots". To each his own. But if you take the time to work at it, you can get some mighty fine snapshots with this piece. This is our family's third Cyber-Shot and I've found it's a worthy successor to its predecessors.
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7 of 8 people found the following review helpful By J. Harriman on December 27, 2010
Color Name: Black
This camera is great, if your surroundings are great. However, if you happen to be outside where it is bright, or inside where it is dim, or any situation where there is movement, your pictures will come out blurry, yellow, too dark, or with odd shadows. Essentially, you can expect the same picture quality from one of those old-school disposable cameras.
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