The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7”” LCD1 and advanced features including Easy mode, iAuto and SteadyShot® image stabalization make it easy to capture great images in various conditions.
From the Manufacturer
The Cyber-shot DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7-inch LCD and advanced features including Easy mode, iAuto and SteadyShot image stabilization make it easy to capture great images in various conditions.
Sony Cyber-shot DSC-W310 Highlights
12.1-megapixel Super HAD CCD image sensor
|The DSC-W310 features a 2.7-inch LCD|
A powerful 12.1 megapixel, 1/2.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high-resolution shots. 2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Sony lens with 4x optical zoom with 28mm equivalent wide angle
|The Sony wide-angle lens delivers the big picture|
Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos. Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro . iSCN has two modes: Auto and Advanced. SteadyShot image stabilization
SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image.
Face Detection technology
|Face Detection helps put the focus on the subject|
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends. Smile Shutter technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting. Scene Modes
The DSC-W310 features 8 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Gourmet. Easy Shooting Mode
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode. Function Guide
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen. In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions. Lithium-ion battery
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries. Media card slot
For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately). SD Card Functionality
Sony SD memory cards are the perfect solution for storing and sharing your digital content such as high-quality photos, videos, music, and more. Includes Sony PMB (Picture Motion Browser) Software ver. 5.02
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites. Includes Sony PMBP (Picture Motion Browser Portable) software
With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.