From the Manufacturer
The DSC-W350 captures images with amazing detail with its Carl Zeiss 26mm wide angle 4x zoom lens. Take breathtaking panoramas in Sweep panorama mode and review them on a 2.7-inch LCD. Record 720p high definition movies while Optical SteadyShot image stabilization, iAuto and Face Motion Detection makes taking great images in various conditions easy.
Sony Cyber-shot DSC-W350 Highlights
A powerful 14.1-megapixel, 1/2.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high resolution shots.
Carl Zeiss Vario-Tessar lens with 4x optical zoom
The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.
2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Sweep Panorama mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 185 degrees. Now capturing wide landscapes is as easy as press and sweep.
HD MP4 Movie Mode
MP4 is a popular format for high definition video that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).
Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
BIONZ Image Processor
The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables unique Sony features such as Sweep Panorama, Handheld Twilight, Antimotion Blur, HDR, etc to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.
Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.
Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Optical SteadyShot image stabilization
Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.
It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
Thanks to Intelligent AF technology, capture fleeting moments like a child's adorable expression with the ultra-quick AF which locks focus in as little as 0.3 seconds.
Easy Shooting Mode
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions
PHOTOMUSIC combines images with music (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).
Find your photos using the simple folder or calendar viewing modes.
Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs. PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed
Media Card Slot
For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo (sold separately).
SD Card Functionality
Sony SD memory cards are the perfect solution for storing and sharing your digital content such as high-quality photos, videos, music, and more.
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.02
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.
Includes Sony PMBP (Picture Motion Browser Portable) software
With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.