From the Manufacturer
SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD panels actually contain enough pixels to fully display a 1080 line picture without interlacing it. SXRD has the speed to create a smooth, film like image. The SXRD panels have a blistering 2.5ms response time (total rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. And SXRD creates highly accurate, natural colors because the 3-panel design displays all the colors, all the time.
With a display area of 0.61", Sonys third-generation SXRD chip is one of the worlds smallest microdisplay chips with a full 1920 x 1080 native resolution. It has an outstanding panel contrast ratio of up to 5000:1 (chip). Over two million pixels per chip deliver incredible detail and clarity. You can see things even in the deep shadows. Theres a true sense of depth and dimension without annoying screen door effects interfering with picture quality. And watching sports is like looking through a sky box window. Pictures are crisp and motion is smooth.
Advanced Iris is a special Sony function designed to improve brightness and contrast expression especially in darker scenes. It is accessed inside the Picture Menu and offers 2 Auto settings and 5 Manual settings. Auto 1 and Auto 2 are dynamic adjustments that automatically open and close the iris according to the gamma level of the picture on the screen. Auto 1 is best used for viewing video content that has a large variation in brightness from scene to scene. Auto 2 is best for viewing video content that has less variation in brightness from scene to scene. The 5 manual settings (Max, High, Medium, Low, and Min) can be used to adjust the iris opening to allow the best possible picture viewing depending on ambient room lighting conditions. For instance, High works well for viewing in brightly lit rooms. Low is a good setting for viewing in low light conditions.
WEGA Engine Video Processor
Leveraging Sonys TV heritage and engineering expertise, the latest generation of Sonys exclusive WEGA Engine is born. Its fully digital signal-processing path includes video processing functions that are designed to improve overall picture quality. Among the key functions that have been added to the WEGA Engine are:
- Green, blue and white color enhancer circuit which selectively adjusts common natural colors like green, white and blue color levels for a more vivid image.
- Digital MPEG Noise Reduction Circuit which reduces MPEG artifacts such as "block noise" and "mosquito noise" caused by compression used in digital broadcasts used to maximize bandwidth.
- Digital Contrast Enhancer circuit processes every field automatically selecting out details and optimizing contrast for each scene. Adaptive processing improves the low contrast parts of the picture providing crisp and vivid images with high contrast.
HDMI and PC Inputs
Designed for maximum versatility, Sonys Grand WEGA SXRD line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. A D-Sub 15 input also allows connection to your PC, allowing you to use your high resolution Grand WEGA SXRD TV as a computer monitor.