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Sony HVL-F43AM Sony Alpha System HVL-F43AM Flash Unit for Alpha DSLR

by Sony
59 customer reviews
| 23 answered questions

Available from these sellers.
  • Quick Shift Bounce; for lighting freedom
  • Bounce flash: 90° right, 90° left, 150° up, 8° down
  • High power (guide no. 43)
  • Auto WB adjustment w/ Color Temperature Info
  • Effective over 30 ft. (10.5m)
2 new from $1,002.84 6 used from $249.50

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Technical Details

Product Description

The Sony® HVL-F43AM flash unit delivers flexible lighting control for α DSLR photographers. The innovative “Quick Shift Bounce” system allows the flash to pivot 90 degrees left and right, and Wireless Ratio Control allows the wireless control of up to three groups of flashes with user-selected luminosity ratios.

Product Details

  • Product Dimensions: 7.8 x 4.4 x 4.3 inches ; 1 pounds
  • Shipping Weight: 1.4 pounds
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Item model number: HVL-F43AM
  • Batteries 4 AA batteries required.
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (59 customer reviews)
  • Amazon Best Sellers Rank:
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at April 28, 2011

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

79 of 81 people found the following review helpful By Jake Y. on May 31, 2011
Verified Purchase
First of all, this is my first external flash purchase, though I had been looking at the previous generation F42 flash and the flagship F58 for my Sony A55. I was holding out for this unit's release before I got a flash. The F58 is highly-regarded, though it is a chunky and heavy unit- something I wasn't looking forward to for my relatively small camera. The F42 seemed like the right size, though it was missing the "Quick Shift Bounce" system that the F58, and now this new F43 flash has. That basically allows you to operate the camera in vertical mode while still having the flash bounce off the ceiling. I thought it was just a Sony gimmick, but it's something that really works well. From what I've read, Canon and Nikon have no similar flash feature. For as much as Sony cameras get wrongly bashed by fans of the other brands, the same people will envy this flash.

It also comes with a built-in wide angle screen (sort of diffuser), apparently for super wide lenses, and a bounce sheet. I have not had the chance to use a 3rd-party diffuser on this flash yet since I can't be sure what product works with it right now. For wireless shooting, it comes with a foldable mini-stand, which also serves as the tripod mount. It also came with a good quality protective case for the flash unit with the alpha logo (though I don't use it because I stow the flash in a Crumpler bag).

Because of all the new tech that the A55 camera has, I was expecting this flash to be some clunky and dated photography tool by comparison. Instead I'm amazed at how this flash operates and how it integrates with the camera. It manages to take crisp and properly-exposed photos at the right white balance with minimal tweaking.

Setting up wireless flash was surprisingly easy.
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12 of 12 people found the following review helpful By R. Stephen on March 23, 2012
Verified Purchase
This bad boy is a serious work horse! Great range outdoors, and works superbly indoors with an aftermarket slip-on diffuser. Syncs up perfectly with my Sony a65 live view, as well as my a230. The automatic TTL mode is a little strong for my tastes, so I tend to go manual. For a longer focal length lens just angle it up a little more.

Syncs up perfectly with Sony a65 and a230
Strong illumination
Long reaching light path
Built in flash card
The Auto Zoom is a great feature

Built in diffuser doesn't work very well
Sucks batteries dry in very short amount of time (only use lithiums, this flash will drain 4 AA's in 2hrs of busy shooting).
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16 of 18 people found the following review helpful By Jordanfisher84 on July 30, 2011
Verified Purchase
First off I bought this for my a33, and have not once used a "proper" flashgun. By proper I mean I have a $50 Bower flash that turns on and flashes, no settings nothing. WOW! what a difference, I had no idea how difficult using a flashgun was. Do not buy this and go shoot a wedding right away without getting to know your flash. I knew it would be different and would need to be learned, however there are so many settings on this thing it's insane. I have had it for 3 days and have practiced with it but have yet to perfect photos taken with it without looking to "snapshotish" This is not a fault of the flash but of mine. It is powerful, it is versitile, it is a lot cheaper than the 58, it has a plethora of useful settings. This is a great flash, once you get to know it and use it correctly this is a beast. Perfect for any Sony SLR/SLT. This was bought to go with my a77 when that is ordered after it is announced. Purchase this flash if you are looking to improve your flash photography or if you need a more versitile flash. If you are familiar with an advanced flash you will have no issues what so ever, if you are not be prepared for learning and frustration, but it's good for you to learn something new.
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9 of 9 people found the following review helpful By Amazon Customer on May 17, 2013
Verified Purchase
Over the 60+ years I've been taking pictures I've owned and used many flashes, including the Nikon SB600 when I had Nikon cameras. THIS flash from Sony, however, is by far the best flash I've ever owned or used. It has so many things to like about it, it's hard to know where to begin, so let me start with the "cons."

+ At $348, It's not inexpensive.
+ When loaded with the required four AA batteries, this flash is heavy.
Other than that, I can't think of ANY "cons!"

+ It comes in a nice, very high quality, thick zippered carrying case.
+ It recycles almost instantly... VERY fast recycle time... fastest of any flash I've ever used.
+ It has the most "bounce" capabilities of any flash I've ever seen. The entire body of the flash rotates, not just the head, which enables one to shoot with the camera in portrait (vertical) mode AND THE FLASH HEAD STILL IN HORIZONTAL MODE! This provides much better light than typical flash units where when you shoot in portrait mode the flash head also must be in vertical mode.
+ The flash head even allows for "backward" bounce off the wall behind you, perfect functionality where you are shooting in a room with very high ceilings, but you want the soft light provided by bouncing the flash output. What an ingenious feature!
+ The little plastic pull-out white bounce card helps direct light toward the subject when in bounce mode.
+ The built-in diffuser provides very wide coverage.
+ The flash output is very consistent,

BOTTOM LINE: I'm sure after I've used it more I could add further accolades, but for now I'll just restate that this is the best flash I've ever owned or used.
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Most Recent Customer Reviews

Want to discover more products? Check out these pages to see more: sony hvl, sony a65 flash, sony flash a77, sony flashes, sony hvlf43m