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  • Sony HVL-F43AM Sony Alpha System HVL-F43AM Flash Unit for Alpha DSLR
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Sony HVL-F43AM Sony Alpha System HVL-F43AM Flash Unit for Alpha DSLR

by Sony
| 17 answered questions

Available from these sellers.
  • Quick Shift Bounce; for lighting freedom
  • Bounce flash: 90° right, 90° left, 150° up, 8° down
  • High power (guide no. 43)
  • Auto WB adjustment w/ Color Temperature Info
  • Effective over 30 ft. (10.5m)
2 used from $290.00


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Product Details

  • Product Dimensions: 7.8 x 4.4 x 4.3 inches ; 1 pounds
  • Shipping Weight: 2 pounds
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B004YEZGIO
  • Item model number: HVL-F43AM
  • Batteries 4 AA batteries required.
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (52 customer reviews)
  • Date first available at Amazon.com: April 28, 2011

Product Description

The Sony® HVL-F43AM flash unit delivers flexible lighting control for α DSLR photographers. The innovative “Quick Shift Bounce” system allows the flash to pivot 90 degrees left and right, and Wireless Ratio Control allows the wireless control of up to three groups of flashes with user-selected luminosity ratios.

Customer Questions & Answers

Customer Reviews

4.6 out of 5 stars
5 star
39
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See all 52 customer reviews
Better than I expected and very versatile.
N. Whitson
There is so much potential in this that IMHO it would take reading a book and lots of practice with flash only photography to fully understand how to use this better.
aaron
This is a perfect addition to my Sony Alpha.
Ryan Tyson

Most Helpful Customer Reviews

77 of 79 people found the following review helpful By Jake Y. on May 31, 2011
Verified Purchase
First of all, this is my first external flash purchase, though I had been looking at the previous generation F42 flash and the flagship F58 for my Sony A55. I was holding out for this unit's release before I got a flash. The F58 is highly-regarded, though it is a chunky and heavy unit- something I wasn't looking forward to for my relatively small camera. The F42 seemed like the right size, though it was missing the "Quick Shift Bounce" system that the F58, and now this new F43 flash has. That basically allows you to operate the camera in vertical mode while still having the flash bounce off the ceiling. I thought it was just a Sony gimmick, but it's something that really works well. From what I've read, Canon and Nikon have no similar flash feature. For as much as Sony cameras get wrongly bashed by fans of the other brands, the same people will envy this flash.

It also comes with a built-in wide angle screen (sort of diffuser), apparently for super wide lenses, and a bounce sheet. I have not had the chance to use a 3rd-party diffuser on this flash yet since I can't be sure what product works with it right now. For wireless shooting, it comes with a foldable mini-stand, which also serves as the tripod mount. It also came with a good quality protective case for the flash unit with the alpha logo (though I don't use it because I stow the flash in a Crumpler bag).

Because of all the new tech that the A55 camera has, I was expecting this flash to be some clunky and dated photography tool by comparison. Instead I'm amazed at how this flash operates and how it integrates with the camera. It manages to take crisp and properly-exposed photos at the right white balance with minimal tweaking.

Setting up wireless flash was surprisingly easy.
Read more ›
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12 of 12 people found the following review helpful By R. Stephen on March 23, 2012
Verified Purchase
This bad boy is a serious work horse! Great range outdoors, and works superbly indoors with an aftermarket slip-on diffuser. Syncs up perfectly with my Sony a65 live view, as well as my a230. The automatic TTL mode is a little strong for my tastes, so I tend to go manual. For a longer focal length lens just angle it up a little more.

Pros:
Syncs up perfectly with Sony a65 and a230
Strong illumination
Long reaching light path
Built in flash card
The Auto Zoom is a great feature

Cons:
Built in diffuser doesn't work very well
Sucks batteries dry in very short amount of time (only use lithiums, this flash will drain 4 AA's in 2hrs of busy shooting).
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16 of 18 people found the following review helpful By Silverkoup on July 30, 2011
Verified Purchase
First off I bought this for my a33, and have not once used a "proper" flashgun. By proper I mean I have a $50 Bower flash that turns on and flashes, no settings nothing. WOW! what a difference, I had no idea how difficult using a flashgun was. Do not buy this and go shoot a wedding right away without getting to know your flash. I knew it would be different and would need to be learned, however there are so many settings on this thing it's insane. I have had it for 3 days and have practiced with it but have yet to perfect photos taken with it without looking to "snapshotish" This is not a fault of the flash but of mine. It is powerful, it is versitile, it is a lot cheaper than the 58, it has a plethora of useful settings. This is a great flash, once you get to know it and use it correctly this is a beast. Perfect for any Sony SLR/SLT. This was bought to go with my a77 when that is ordered after it is announced. Purchase this flash if you are looking to improve your flash photography or if you need a more versitile flash. If you are familiar with an advanced flash you will have no issues what so ever, if you are not be prepared for learning and frustration, but it's good for you to learn something new.
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8 of 8 people found the following review helpful By Michael A. Thomas on July 3, 2011
Verified Purchase
I converted from Canon (30D) to Sony (A55) about six months ago. Flash was the last item on my list to deal with. I initially bought an HVL-F20AM for its compactness and for simple bounce situations. It's a good little flash for intimate settings, and I'll be keeping it. But I also wanted to replace my Canon 430EX with a similarly-featured unit for larger venues and interior shots. I bought the HVL-F43AM since it is at a similar price point and has similar features to the 430.

I'm not a flash whiz, but after skimming the manual and putting in batteries, I took a quickie "product shot" (for selling my old 430) in bounce mode, and was able to get a really beautiful exposure after playing a bit with the bounce angles. This took about two minutes to do. At first I wasn't so sure, but now that I've seen it in action, I like the way the Sony flash head swivels vs. the Canon -- it's a better design for portrait-orientation shots. I was also able to set up "wireless" mode in about three minutes (most time spent looking for the option in the A55's menus, which I'm not in love with).

The only (slight) negative is that the Sony flash is bulkier than the Canon, and the A55 is much smaller than the Canon DSLR it replaces. So, the flash-to-camera size ratio is a little off. I can't really knock the flash for that -- it was designed before these tiny digital SLTs were invented.
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10 of 11 people found the following review helpful By Amazon Customer on September 12, 2011
Verified Purchase
Great product, lots of flexibility but lots of menu items to learn. Produces good light & the ability to swing the head from top to either side & even angle backwards is wonderful!
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