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We ourselves, find very little to criticize outside of relatively minor operational concerns and find the A99 well-suited to variety of applications from landscape to studio work. The biggest challenge here for Sony is that its rivals Nikon and Canon have stepped up their already considerable game and now offer lineups of full frame DSLRs targeted specifically at working photojournalists, well-heeled enthusiasts and most recently, budget-conscious shooters. Make no mistake though, Sony does offer features that are entirely unique to the full frame DSLR market such as in-body stabilization that works with all lenses, an articulated screen and superior live view/video AF performance.
We have to applaud Sony's forward-thinking efforts to leverage all of its existing technology - including its high quality OLED EVF - into its flagship model and not be afraid to look beyond the status quo of what a full frame DSLR-style camera should be. Add impressive dynamic range, top-notch low-light performance and impressive video specifications and the Sony A99 comfortably earns our highest honor, the Gold Award." -dpreview.com

![]() Sony’s new flagship α99 surpasses all expectations. By fully leveraging the potential of Translucent Mirror Technology, the 35mm full-frame format and Sony’s professional broadcasting technology, it takes a major leap forward in quality, performance and handling ease. Meet the future of Sony α. | ![]() |
| Full Frame 24 Megapixel resolution . | World’s first Dual AF system. | Full-frame Sensor Camera. | ||||
| A whole new world of high-quality images are realized through the 24.3 MP full-frame sensor, a normal sensor range of ISO 100 – 32000, and a sophisticated balance of high resolving power, gradation and low noise. | The 19-point AF system with 11 cross sensors is complimented by a multi-point focal plane phase detection AF sensor with 102 additional AF points. By maximizing the strengths of both sensors, focus precision is vastly improved. | The SLT-A99 is the world’s lightest10 35 mm full-frame interchangeable-lens digital camera. It weighs only 1.63lbs., thanks to features like Translucent Mirror Technology and high-rigidity magnesium alloy panels. It's an added convenience when you're traveling or on a long shoot. |
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| AF Range Control Users can set the range of distance from the camera in which subjects can be focused on the AF system. By limiting the AF range, users can prevent unwanted focusing on foreground and background objects. This intelligent function enables reliable performance when photographing sports through wire mesh fences, for example. Fast continuous shooting speeds Highly responsive continuous shooting at approximately 6 frames per second (fps) is made possible by Translucent Mirror Technology and an enhanced Tracking Focus function offering more advanced acquisition and tracking performance. The Tele Zoom High Speed shooting mode shoots up to 8 fps at 10 MP while maintaining continuous auto focus and auto exposure. Newly designed three-way tiltable LCD The SLT-A99V is the first in the Alpha series to feature WhiteMagic™ technology, which nearly doubles the visibility of the 921k-dot Xtra Fine LCD™ monitor in sunny outdoor conditions. The three-way tilt-able mechanism, highly acclaimed on the A77, is further enhanced for even greater operational ease. XGA OLED Viewfinder There’s never been anything quite like the Tru-Finder™ OLED electronic viewfinder. For size, speed and brightness even after sunset, this is a gem. It begins with 2359K dots for amazing resolution and high contrast ratio for incredible depth. OLED reduces motion blur to a bare minimum. You can also see the results of camera adjustments in real time with superb color and detail. Dual Slot and Media Control Function The SLT-A99V employs dual media slots. One of the slots supports SD Cards and the other supports both SD Cards and Memory Stick® media. This dual slot system allows for simultaneous recording for backup purposes (with recordings sorted RAW/JPEG file type or still/movie data) as well as copying between media. Moreover it allows movie recording to two media cards simultaneously – a world’s first. Translucent Mirror Technology Sony’s proprietary Translucent Mirror Technology simultaneously directs light to the image sensor and AF sensor at all times to realize Full-time Continuous AF that keeps the subject in sharp focus and even during continuous shooting and movie shooting. It also allows the high-precision electronic viewfinder to accurately display the results of camera setting adjustments in real time so the photographer can make sure the results match his or her creative intentions. Highly rigid body with magnesium alloy outer panels The highly robust and durable body meets the heavy-duty needs of advanced amateurs. Both the main outer body panels and interior chassis are constructed of lightweight yet rigid magnesium alloy. Moreover, the grip and front cover are structurally unified to achieve extremely high body rigidity. | Dust and moisture protection Outer body and moisture countermeasures include the sealing and treatment of major operational buttons/dials and a convex/concave mating structure that tightly interlocks components. Controls also feature a durable structure that withstands the touch usage of advanced amateurs. Approximate 200,000 shutter release durability The newly developed, highly durable and reliable shutter unit has been proven to endure approximately 200,000 shutter releases. This durability ensures long-lasting shooting performance that takes into consideration the large number of photos shot by advanced amateurs. Meticulously designed body compliments advanced users While inheriting the popular design concept of the A77, the SLT-A99 enables comfortable photo shooting through meticulously designed features including improved grip thickness that enhances grasping ease, switch and button shapes that are differentiated for easier operation while keeping your eye on the viewfinder, an exposure mode dial lock that prevents unintended turning of the mode dial, etc. Vertical Grip Capable The optional VG-C99AM vertical grip designed exclusively for the SLT-A99 can house two batteries, bringing the total number of batteries (including the one in the camera) to three for significantly more hours of shooting (batteries sold separately). PC Remote Camera Control Enables users to remotely change various camera settings, switch still/ movie shooting on or off, and automatically transfer still images to enhance the efficiency of the studio photo shooting workflow. New Multi-Interface Shoe Unlike conventional cameras, the SLT-A99 also features a newly developed Multi-Interface Shoe that dramatically expands compatibility with Handycam® accessories, thus raising the potential for photo/movie shooting (The included ADP-AMA shoe adapter maintains compatibility with conventional Alpha accessories as well). New Flash/Video Light The new optional accessory HVL-F60M flash with video light offers high output, Sony’s original Quick Shift Bounce mechanism, a new video light for movie shooting and improved operational interface. New Wireless Commander Control The new optional accessory RMT-DSLR2 Remote Commander® for movie shooting that includes a dedicated movie record button. | Auto HDR built into camera Captures more scene dynamic range than a single exposure can handle—and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. (Recommended for still subjects.) Sweep Panorama™ Mode Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. D-Range Optimizer Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off. Creative Styles Control how the camera processes your images with 13 finishing styles: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia. You can even fine-tune contrast, saturation, and sharpness to your personal taste. 1200-zone Evaluative Metering Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations. Built-in GPS An integrated GPS receiver records the location and time of every shot you take and lets you view your images on a map with compatible computer and Internet applications, so you can remember where you took your favorite shots.11 Auto Portrait Framing Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed image in portrait or landscape orientation. Combining Face Detection and By Pixel Super Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed and appealingly balanced full resolution portraits. Clear Image Zoom Utilizing Sony’s exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the effective focal length of your lens up to 2x by digitally magnifying the center of your image with nearly imperceptible degradation that provides greater shooting flexibility. Superior Auto Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using three-shot layering technology. |
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1. Records in up to 29 minutes segments.
2. In meters, IS0 100
3. Requires 3D HDTV, HDMI cable (at least 10.2 Gbps) and active 3D glasses sold sep.
4. Note that at the time of launch the following lenses support AF-D: SAL2470Z, SAL2875, SAL50F14, SAL300F28GII, SAL70400G, SAL50050F4G.
5. Compatible with BRAVIA® Sync or Theatre Sync™ HDTVs connected via HDMI®.
6. Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.
7. Requires compatible BRAVIA® HDTV and HDMI® cable sold sep.
8. Not used.
9. Files compatible with iMovie® '09 or later on Mac. Software not compatible with Mac OS® X.
10. Among interchangeable-lens digital cameras with a full-frame image sensor (as of September 12, 2012) according to Sony’s internal survey.
11. Map service requires PC with internet. Service provided by Google and subject to change without notice.
© 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BIONZ, BRAVIA, Exmor, InfoLITHIUM, Memory Stick, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Remote Commander, Theatre Sync, Sweep Panorama, Xtra Fine LCD, Tru-Finder and the Sony make.believe logo are trademarks of Sony. AVCHD is a trademark of Panasonic Corporation and Sony Corporation. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac OS and iMovie are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Sony is not responsible for typographical and photographic errors. Features and specifications are subject to change without notice. *Logo mentions need to be included if logo shown or listed in copy