I just returned from Korea where I saw this display in an airport store. The screen is deceivingly small, the eleven inches looking even less generous than it sounds. It is wider than your average wide screen tv available, only half as tall as it is wide (about 5 inches - 5.5 according to this site.)
However, the picture looked amazing. I was caught by this before I knew I was looking at OLED - the faces on the display were the most realistic I have ever seen, on any kind of monitor. The quality was equivalent to a printed photograph. Looking closely I could still spot the pixels, the same size as any good quality lcd monitor. So I give credit mostly to the contrast ratio, in addition to the fact they were playing a blue ray from a ps3.
Anyway, 2500 is too much right now, I think you need to see it in person before you buy. I would dock a star for that, but I just can't be that harsh on this new technology - it really is the next big thing.