WRITTEN BY SEVEN TIME EMMY AWARD WINNING NEWS ANCHOR FROM THE PHOENIX MARKET KATHY KERCHNER, THIS BOOK TEACHES EVERYONE HOW TO BE THEIR BEST ON SCREEN AND BEFORE A MICROPHONE. KERCHNER'S ADVICE WAS HONED IN THE PRESSURE COOKER OF EVERYDAY JOURNALISM. IT IS A PEACH!!!
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About the Author
KATHY KERCHNER PRESENTS HER WORKSHOPS WORLD WIDE. SHE HAS TAUGHT IN HONG KONG IN EUROPE THE MIDDLE EAST AND ALL ACROSS NORTH AMERICA. SHE HAS MADE HER PARTICULAR BRAND OF MEDIA RELATIONS WORK IN BOARDROOMS AROUND THE WORLD. SHE IS A PARTICULARLY GIFTED TEACHER AND COMMUNICATOR.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent, concise and clear.,
By A Customer
This review is from: SoundBites A Business Guide for Working with the Media (Paperback)
Kathy Kerchner tells it like it is. Her book is an outstanding collection of information that people who deal with the media need to know. Her tips on what to do, when to do them and how to do them are so full of common sense one wonders, "Why didn't I think of that?"
2 of 3 people found the following review helpful:
5.0 out of 5 stars
She's Been There. . . Learn From the Expert!,
By A Customer
This review is from: SoundBites A Business Guide for Working with the Media (Paperback)
What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
This book helped me deal with reporters who ask stupid quest,
By A Customer
This review is from: SoundBites A Business Guide for Working with the Media (Paperback)
I'm a legal professional who has to answer reporter's questions about sensitive domestic abuse issues. Kathy's book gave me savvy advice and confidence in answering. I especially liked the parts about understanding reporter's pressures. This information made me more understanding.
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