Customer Reviews

SoundBites A Business Guide for Working with the Media

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Kathy Kerchner tells it like it is. Her book is an outstanding collection of information that people who deal with the media need to know. Her tips on what to do, when to do them and how to do them are so full of common sense one wonders, "Why didn't I think of that?"

What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.

I'm a legal professional who has to answer reporter's questions about sensitive domestic abuse issues. Kathy's book gave me savvy advice and confidence in answering. I especially liked the parts about understanding reporter's pressures. This information made me more understanding.

What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.

I don't know the author, so this is a real review. She's done a wonderful job helping me to understand and work with the media. This book is easy to read, well written and offers sound advice. I've already gotten my money's worth and I'm only half-way through it. If you're looking for a book on dealing with the media - this is the one to get!