This reference handbook includes listings of nearly 200 experts in a wide range of industries, including business owners who are minorities and women and authorities who are reliable sources of information on multicultural marketing and a diverse America. Articles describe the African American, Asian American, Hispanic and Multicultural markets as well as ethnic beauty and travel marketing. The Source Book of Multicultural Experts supplies journalists with diverse sources and helps business executives find marketing partners to target multicultural consumers.
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Book Description
Editorial Reviews
Review
NY Daily News, Caribbeat Magazine: "Publications Broaden Horizons for Minorities," describes the Source Book as an outgrowth of Multicultural Marketing News, "a godsend to hundreds of businesses and organizations and idividuals since its inception." -- Publisher Comments
--This text refers to an out of print or unavailable edition of this title.
About the Author
Lisa Skriloff is president and founder of Multicultural Marketing Resources, Inc. a 5 year old public and relations marketing consulting firm which specializes in the multicultural market. She is editor and publisher of Multicultural Marketing News, a bi-monthly newsletter she launched in 1996. Lisa Skriloff teaches at NYU's Stern School of Business's Urban Business Assistance Center among other centers. She has been quoted in The New York Times, the Wall Street Journal, Crain's NY Business and many other media outlets on multicultural marketing.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
5.0 out of 5 stars
An indispensible tool for every corporate marketing dept!,
By A Customer
This review is from: The Source Book of Multicultural Experts (Paperback)
This book is an indispensible resource for any marketer in the US who plans to implement programs targeting the 75+ million Hispanics, African-Americans, and Asians in the country. Lisa Skriloff has given the business publishing world a "first" with her thorough introductions to each of these important consumer segments and her exhaustive lists of the market research companies, advertising agencies, public relations firms, and other marketing service providers who specialize in multicultural consumers. The book is a roadmap for marketers in that it explains why these consumer segments are important and lays out all the resources which can be tapped to guide companies in developing strong multicultural programs. Since the multicultural populations in the US are growing dramatically while the population growth of the "mainstream" or "white" market is at a virtual standstill, any marketer who wants to succeed in the next century would do well to have this book in his/her arsenal of reference materials.
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